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New report: Undisciplined MarTech impedes customer trust

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Harvard Business Review Analytic Services report sponsored by SAS explores MarTech challenges and growing interest in GenAI

CARY, N.C., Oct. 8, 2024 /PRNewswire/ — Marketing technology (MarTech) can help companies create personalized experiences, deliver clear and consistent messages, and tailor content to relevant customer needs. Yet barriers prevent these technologies from fostering customer trust, per a new report from Harvard Business Review Analytic Services, sponsored by data and AI leader SAS.

“Responsible marketing driven by the careful application of MarTech like GenAI delivers real benefits to brands.”

Download the report: Optimizing the Use of Marketing Technology to Build Customer Trust.

Harvard Business Review Analytic Services surveyed members of the Harvard Business Review audience who are involved in marketing decisions at their organization and familiar with their marketing department’s use of MarTech.

MarTech challenges
The survey found that 91% of respondents consider customer trust to be very important to their organization’s success. And 81% say MarTech has a significant or moderate impact on nurturing and fostering this trust.

Yet, per the report, most MarTech stacks are comprised of dozens of disparate solutions often deployed within siloed systems. And 38% of respondents cite difficulty integrating new technologies into their existing stack as a barrier preventing MarTech from having a positive impact on customer trust for their organization.

Respondents also cited data-related barriers preventing MarTech from having a positive impact on customer trust for their organization, including poor data quality (37%), silos of customer data (36%) and lack of real-time data access (29%).

Other factors that can pose a threat to customer trust, per the report, included inconsistent messaging across channels (31%), inadequate customer service (30%), and marketing messaging and content not aligned with customer needs (30%).

Growing interest in GenAI
Despite the challenges, MarTech offers powerful capabilities that can help nurture customer trust and loyalty. Per the report, marketers are particularly interested in generative AI (GenAI) and its potential to help identify relevant audience segments, create marketing plans and generate personalized content.

In fact, 74% of survey respondents agree that integrating GenAI can enhance their organization’s MarTech stack. And in the next year, 37% of respondents said that their organization intends to increase their expenditure on GenAI – more than any other MarTech solution.

Yet for all its hype, adoption of GenAI in marketing has been gradual. Only 13% of respondents have fully implemented GenAI for marketing purposes at their organization, while 45% are currently piloting or exploring GenAI for marketing purposes.

Among those organizations currently using GenAI for marketing purposes, 36% are using it for customer support needs via chatbots and virtual assistants; 30% are creating more user-friendly and intuitive online experiences; and 29% are incorporating advanced security measures to protect and secure customer data.

“Responsible marketing driven by the careful application of MarTech like GenAI delivers real benefits to brands. Through a more targeted, personalized approach, marketing campaigns can be more easily managed and produce better results. And by automating simple, repetitive tasks, GenAI frees marketers to focus on more complex and mission-critical tasks where they can apply their creativity, experience and skill,” said Lisa Loftis, Global Principal for Customer Intelligence at SAS.

GenAI and MarTech solutions, despite challenges, are helping more and more organizations act responsibly with customer data, while providing relevant information, timely offers and agile support. When customers trust a brand and see value in their interactions with it, they will more readily share personal data that powers a hyper-personalized – and hyper-effective – marketing approach.

Learn more about how organizations are using SAS MarTech solutions.

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved.

Editorial Contact:
Mike Nemecek
SAS
mike.nemecek@sas.com 
919-531-5140
sas.com/news

 

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SOURCE SAS

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Strengthening the Foundation for Mass Production: Lead Intelligent’s Warm Isostatic Pressing Machine Accelerates Solid-State Battery Industrialization

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WUXI, China, Oct. 28, 2026 /PRNewswire/ — Solid-state batteries are at a critical stage of transition from pilot production to large-scale manufacturing. To address key challenges in densification and solid-solid interface contact, Lead Intelligent has developed a horizontal warm isostatic pressing machine that delivers uniform three-dimensional pressure of up to 600 MPa across a wide temperature range from room temperature (RT) to 150°C. The machine achieves temperature control accuracy of ±2°C and pressure control accuracy of ±2%. Integrating automatic loading and unloading with precise, coordinated temperature and pressure control, the machine can increase cell density to over 95%, accelerating the industrialization of solid-state batteries.

As solid-state batteries move toward mass production, two major challenges remain: high impedance caused by insufficient solid-solid interface contact, and the limitations of conventional unidirectional pressing, including uneven density and pronounced edge effects. Based on Pascal’s principle, isostatic pressing applies isotropic pressurization within a sealed chamber to achieve multidimensional material compaction and densification. It is a key processing route for addressing solid-solid interface contact challenges in solid-state batteries.

For the practical requirements of large-scale solid-state battery manufacturing, warm isostatic pressing offers an effective balance between densification performance, production efficiency, and manufacturing cost, making it a highly cost-effective option for mass production. As construction of solid-state battery capacity accelerates, warm isostatic pressing machines are becoming core incremental machines for battery manufacturers’ next-generation solid-state production lines.

Core Technology: Precise Temperature-Pressure Coordination for High-Precision Process Control

Building on its R&D system, Lead Intelligent’s horizontal warm isostatic pressing machine overcomes the “black box” limitations of traditional warm isostatic pressing process by enabling real-time monitoring of temperature and pressure inside the chamber. The machine upgrades from conventional unidirectional pressing to precise temperature-pressure coordination to promote closer contact between electrodes and electrolytes, making it well suited for solid-state battery mass production.

Pressure system: It delivers uniform three-dimensional pressure of up to 600 MPa, with pressure control accuracy ≤±2%. Automatic pressure compensation and emergency depressurization functions keep pressure fluctuations within ±2% during a 30-minute pressure holding period, ensuring process stability and repeatability.

Temperature system: The working temperatures can reach up to 150°C, and can be adjusted within a wide operating range from room temperature (RT) to 150°C, with temperature control accuracy of ±2°C. The initial heating time to 150°C takes no more than three hours, balancing process adaptability with mass production cycle-time requirements.

Chamber specifications: The working chamber inner diameter is ≥400 mm, the effective length is ≥4,000 mm, and the volume is around 500 L. It accommodates batch processing of workpieces in various sizes and meets the capacity requirements of GWh-scale production lines.

Designed for Mass Production: Comprehensive Optimization for Large-Scale Manufacturing

For GWh-scale manufacturing, warm isostatic pressing machines must do more than meet core process specifications. They shall also coordinate with whole line cycle time, logistics systems, and upstream and downstream processes. To meet these requirements, Lead Intelligent has optimized machine structure, automatic operation, and safety systems in parallel.

Horizontal Design for Continuous Production Lines

The horizontal working chamber and automatic loading and unloading design significantly reduce factory height requirements while seamlessly integrating with automatic logistics systems to meet the needs of continuous production and material transfer between upstream and downstream processes, adapting to takt-based operation on large-scale production lines. Electrodes and solid electrolytes can be stacked and assembled before being loaded into the chamber for pressing and densification, simplifying process flow.

Full-process Automation to Minimize Manual Intervention

The machine enables unmanned operation throughout cell pretreatment and material box circulation. It integrates four key functions: cell hot air preheating, cold air drying and cooling, automatic fixture loading and unloading, and material box automatic circulation. The machine covers the entire workflow including loading, pretreatment, isostatic pressing and unloading, minimizing manual intervention and improving production efficiency and process consistency within each batch.

Multi-Layered Safety Controls for Reliable Operation

The machine incorporates a comprehensive multi-layered safety assurance system. At the foundational level, the machine is equipped with dual pressure and temperature monitoring for the chamber, together with pipeline pressure-relief ports to safeguard machine operation. In addition, an innovative triple deformation monitoring system provides real-time monitoring to enhance operational safety and maintain process precision.

As a world-leading provider of intelligent manufacturing solutions for the new energy industry, Lead Intelligent has completed the full-process layout for solid-state battery manufacturing, covering key stages including dry electrode processing, high-precision stacking, warm isostatic pressing, and formation and grading. The company has the capacity for batch delivery of GWh-level solid-state battery whole line solutions.

Looking ahead, Lead Intelligent will continue to strengthen its intelligent manufacturing equipment capabilities, accelerating the industrialization of solid-state batteries and other advanced battery technologies and contributing LEAD power to the global new energy industry.

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SOURCE LEAD Intelligent

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Ascendion Expands AI Advisory Community with Four Global Business and Technology Leaders

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Former Global CTO of Banco Santander, former Group CIO of Currys, former CEO of IBPAP, and former Microsoft CVP and CTO of AI join the advisory community

Advisors will provide guidance on AAVA platform innovation, AI strategy, C-suite alignment, and enterprise adoption across Asia-Pacific, Europe, North America, and the UK

The growing community of advisors will bring practitioner perspective closer to Ascendion as enterprises move AI from experimentation to governed, production-scale outcomes

BASKING RIDGE, N.J., Oct. 28, 2026 /PRNewswire/ — Ascendion, an AI-native software engineering company, today announced the appointment of four global business and technology leaders to its AI Advisory Community: Andy Gamble, Jack Madrid, Julieta Ross, Ph.D., and Joseph Sirosh, Ph.D. 

The advisors bring perspectives rarely found in one group: executives who answered to Boards, regulators, and C-suites for what technology actually delivered; a builder of AI and data platforms at global scale; and a leader who shaped one of the world’s largest technology-services and talent ecosystems. Their experience spans banking, high-tech, media, and retail. Each will work directly with Ascendion’s regional and engineering leaders, so their counsel reaches the decisions it is meant to shape. 

“We are changing how software gets built. Enterprise leaders have moved past experiments. They want AI that delivers outcomes boards can measure and risk they can manage. Andy, Jack, Julieta, and Joseph have the experience and know where transformation succeeds. They will challenge our thinking, raise our ambition, and help us navigate a period of intense — and exciting — change,” said Karthik Krishnamurthy, CEO, Ascendion.  

Each advisor will map to a different part of the business, strengthening Ascendion’s alignment with leadership communities across the globe. 

Julieta Ross, Ph.D., former Global CTO of Banco Santander, brings two decades of leading technology inside global banks, along with public-company board experience. She will work with Ascendion’s leadership on executive relationships, go-to-market strategy, and growth, and will help the company meet the governance, regulatory, and risk expectations that banking and financial services leaders place on AI. 

Andy Gamble, former Group CIO of Currys plc, has spent nearly three decades as a technology buyer and transformation leader across consumer electronics, industrial, and retail businesses. He will advise Ascendion’s work across Europe and the UK, with a focus on consumer goods, manufacturing, and retail, and will share what executive teams and Boards expect from a technology partner. 

Joseph Sirosh, Ph.D., former Microsoft CVP and CTO of AI, has spent his career building and scaling machine learning platforms in the high-tech industry. He will advise Ascendion’s engineering leadership on the evolution of AAVA and its broader platform strategy as AAVA becomes an orchestration and harness layer for enterprise AI. 

Jack Madrid, former President and CEO of IBPAP, spent five years leading the industry association behind one of the world’s largest technology and business-services ecosystems, centered in the Philippines. He brings robust experience working across industries, including banking, high-tech, and media, and will advise Ascendion on Asia-Pacific markets and on how AI is reshaping global delivery, skills, and workforce models. 

Together, the advisors give Ascendion an outside perspective on the full spectrum of enterprise AI, from agentic platform strategy and product engineering to industry alignment and delivery. They will add capacity to Ascendion’s ongoing work on AI governance, helping ensure trusted impact from AI-native software engineering, and their practice-based insight will inform how Ascendion applies its Engineering to the Power of AI™ approach to commercial models, platform design, service execution, and workforce development. 

About Ascendion

Ascendion is a global AI-native software engineering company delivering trusted business outcomes – capital unlock, innovation velocity, lower risk – to 250+ enterprise clients. The company delivers business outcomes at scale by combining expert engineers, AI agents, and AAVA, Ascendion’s agentic AI platform. Together, they design, engineer, and operate production-ready software that improves everyday work and life. Learn more at www.ascendion.com.

Engineering to the Power of AI™, Engineering to Elevate Life™, and AAVA™ are trademarks or service marks of Ascendion. AAVA™ is pending registration. Unauthorized use is strictly prohibited.

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Canara HSBC Life Insurance Earns ‘Leader’ ESG Rating from NSE Sustainability Ratings & Analytics

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Achieves ESG score of 71, with strong performance across environmental stewardship, governance and stakeholder well-being

NEW DELHI, Oct. 28, 2026 /PRNewswire/ — Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) has been recognised in the ‘Leader’ Rating Category in the FY2026 Environmental, Social and Governance (ESG) assessment conducted by NSE Sustainability Ratings & Analytics Limited. The Company achieved an overall ESG score of 71, including an Environment score of 79, Governance score of 75 and Social score of 63, reflecting its continued focus on sustainable business practices, stakeholder welfare and strong corporate governance.

The assessment highlighted the Company’s environmental performance, including greenhouse gas emissions from direct operations and energy consumption that are below industry averages, significantly lower energy and waste intensity compared to peers, and strong waste recycling and recovery practices.

On the social front, the assessment recognised the Company’s focus on employee well-being and workplace safety, including a lost-time incident rate of zero, no employee fatalities during the year, and 100% employee coverage under health and safety training. The assessment also noted a balanced workforce, with women accounting for 36.69% of employees, and customer complaint frequency below relevant benchmarks.

The governance assessment recognised Canara HSBC Life Insurance’s robust oversight framework, including Board independence levels exceeding regulatory requirements, strong independent representation across key Board committees, and comprehensive anti-corruption and sustainability governance policies.

Anuj Mathur, MD & CEO, Canara HSBC Life Insurance, said, “Being recognised in the ‘Leader’ category is a strong affirmation of our belief that sustainable growth and responsible business practices go hand in hand. At Canara HSBC Life Insurance, ESG is not a standalone agenda but an integral part of how we create long-term value, manage risk, strengthen stakeholder trust and build organisational resilience. As we continue to grow, we remain committed to embedding these principles across our business and delivering meaningful outcomes for our customers, employees, shareholders and communities.”

The FY2026 ESG assessment was conducted by NSE Sustainability Ratings & Analytics Limited using a structured, sector-specific framework that evaluates companies across environmental, social and governance parameters. The assessment considers an organisation’s performance, policies, disclosures, governance practices and management of material ESG risks and opportunities. It is based on publicly available information, including annual reports, Business Responsibility and Sustainability Reports (BRSR), stock exchange filings, company disclosures and other public sources, and benchmarks companies against relevant industry peers.

About Canara HSBC Life Insurance

Incorporated in 2007, Canara HSBC Life Insurance Company Limited is a public listed company co-promoted by Canara Bank (36.5%) and HSBC Insurance (Asia-Pacific) Holdings Limited (25.5%), with the remaining shareholding held by public shareholders, including Punjab National Bank (13%). As a bancassurance-led insurance company with its corporate office at Gurugram, Haryana and 107 branch offices as of September 30, 2026, pan India, Canara HSBC Life brings together the trust and market knowledge of public and private banks.

For more than 18 years now, Canara HSBC Life Insurance has sold insurance products to customers through multiple channels and a well-diversified network of Canara Bank, HSBC Bank and its other bancassurance partners located in multiple Tier 1, 2 and 3 cities across the country. Canara HSBC Life Insurance has a vast portfolio of life insurance solutions and offers various products across individual and group spaces comprising of life, term plans, retirement solutions, credit life and employee benefit segments through partner banks and digital channels.

With an aim to provide simpler insurance and faster claim process, Canara HSBC Life Insurance intends to keep the promises of their customers alive with their ‘Promises Ka Partner’ philosophy.

For further press queries email us on prateek.sharma@canarahsbclife.in

 

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