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Zefr + TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability

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Industry-leading brand safety partner expands measurement and video exclusion capabilities as TikTok introduces new brand ad placements

LOS ANGELES, Oct. 8, 2024 /PRNewswire/ — Zefr, a global leader in brand suitability and content measurement, today announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok’s new Video Exclusion List product. This development comes as TikTok continues to expand third party transparency across Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

Industry-leading brand safety partner Zefr expands measurement and video exclusion capabilities on TikTok

Announcing Video Exclusion List via Alpha
Since April of 2024, Zefr and TikTok have partnered with leading advertisers to pilot incremental video exclusions on top of TikTok’s best-in-class brand safety inventory filters. In this next phase of development, Zefr will work to expand the availability of TikTok’s new Video Exclusion List product to additional global enterprise clients. This new innovation allows brands the ability to choose TikTok’s best-in-class Inventory Filter, and further customize brand specific exclusions through Zefr’s AI-powered technology. 

Traditionally, brand safety tactics can be limiting to advertisers, forcing them to choose between a third-party pre-screen approach (which can limit scale), or a first party-only approach, which does not allow for brand-specific customization. This new innovation allows brands to maximize the scale and efficacy of TikTok’s Inventory Filter, while benefiting from customizable brand exclusions powered by Zefr. 

Brands benefit from customized, dynamic video exclusions, which are updated on a daily basis, allowing them to react and respond to current events, corporate crises, and localized trends that are unique to their businesses and often span beyond traditional risk categories.

The product alpha, which started in Q2 of 2024, has seen strong results, with brands directly able to take action on content that was unsuitable for their unique brand guidelines, while maintaining 99%+ brand safety ratings.

The next phase of availability for TikTok’s Video Exclusion List product can be activated by reaching out to your Zefr representative to determine eligibility criteria, with wider adoption to be announced in early 2025.

“We are thrilled to extend our measurement and exclusion capabilities to TikTok,” said Rich Raddon, Co-Founder & Co-CEO of Zefr. “As the digital advertising ecosystem continues evolving, it’s critical that enterprise brands have access to independent third-party measurement and exclusion capabilities, ensuring their ads appear in suitable environments. Combined with TikTok’s native Inventory Filters, this expansion provides advertisers with the transparency and confidence they need to leverage TikTok’s growing variety of ad placements.”

Expanded Placement GA
Today, Zefr also announced expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok. This development comes as TikTok introduces advertising opportunities on Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

In initial testing, the results showcase strong safety and suitability ratings, providing confidence to brands for more holistic coverage when expanding to these placements across TikTok. Zefr’s enhanced measurement offerings will provide insights into brand safety and suitability across all TikTok newly launched brand ad placements in addition to the existing For You Feed placement.

This expansion reinforces Zefr’s commitment to supporting responsible marketing practices in the rapidly evolving digital landscape.

Zefr will also support the launch of TikTok’s newest suitability controls, Category Exclusion and Vertical Sensitivity, to these new placements. This collaboration aims to offer brands enhanced control and visibility over their ad placements across TikTok.

The new measurement capabilities for Profile, Search, and Following Feeds will be available globally in all TikTok brand auction markets, and Lite in supported markets, with full availability expected by late 2024. This includes new regions coming soon via TikTok Auction, including: Algeria, Azerbaijan, Bolivia, Bulgaria, Croatia, Cyprus, Estonia, Kenya, Latvia, Lithuania, Paraguay, Puerto Rico, Serbia, Slovakia, Slovenia, Sri Lanka.

For more information about Zefr’s expanded measurement and exclusion capabilities on TikTok, please visit https://zefr.com/atrium, or contact press@zefr.com.

About Zefr:

Zefr’s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standard frameworks. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms.

Zefr has also made investments in technology solutions for misinformation avoidance with their 2022 acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr’s AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.

To learn more about Zefr, please visit: http://www.zefr.com

For media inquiries, contact:
Hank Kim
hank@m8media.net 

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SOURCE Zefr

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America’s Largest Political Group Is Getting Its Own Election Night

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A record 45% of Americans identify with neither party. On November 3, they get the first nationally televised Election Night built around the independent voter bloc, presented by United Independents, the organization behind the Independent National Convention, in partnership with DeFiance Media.

WASHINGTON, Oct. 26, 2026 /PRNewswire/ — Can the country’s largest bloc of voters turn identity into representation? Independents now make up 45% of U.S. adults, a record high in Gallup’s 2025 data, yet partisan coverage continues to dominate mainstream mediums. On November 3, one broadcast will cover the election from the Independent point of view.

Broadcast live from the National Press Club’s television studio in Washington, D.C. Election Night 2026: Independent Edition is an eight-hour program hosted by Christopher Life, founder and CEO of United Independents, and Macy Gunnell, NewsForce’s White House correspondent. DeFiance Media will be producing and streaming the broadcast.

Built on live election data from The Associated Press (AP), the program will call the national races as the returns come in. Then it goes where other broadcasts don’t: race-by-race coverage of independent candidates in consequential congressional contests, and guest conversations with the strategists and organizers behind them.

Built for the Voters Both Parties Are Chasing

Two generations of Americans have come of age as independent voters, and in 74 years of nationally televised Election Night broadcasts, not one has been built around them. This one is: national results and the balance of power, dedicated coverage of the independent candidates who could tip the next Congress, and a live chat with selected viewer questions put to the hosts and guests on air.

Open to Every Newsroom

Television pool feed. U.S. television outlets, including local stations, can carry the program live, in full or in part, separate from DeFiance Media’s full-program streaming.Social streaming. The broadcast streams through participating social media partners. Channels that want to carry it can sign up at Election2026.live.Live clips and excerpts. Newsrooms, commentators, and creators can pull portions of the program for reporting and social distribution while the broadcast is underway.

Request access through the Media & Distribution Access Form at Election2026.live.

Free and Accessible Nationwide

Going live Tuesday, November 3rd, 2026, from 6 PM- 2 AM ET. Updates, guest announcements, and viewing instructions: Election2026.live.

Media Contact

Shaun Saunders
shaun@graffiticreativegroup.com

View original content:https://www.prnewswire.com/news-releases/americas-largest-political-group-is-getting-its-own-election-night-302919753.html

SOURCE DeFiance Media

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Pianist Michael Weinstein Wins Best Social Media Music Collaborations at the 2026 Vega Awards

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With more than a million followers across social media, Weinstein’s piano collaborations bring together vocalists from around the world to create unique musical performances and reach new audiences.

SOUTH SALEM, N.Y., Oct. 26, 2026 /PRNewswire-PRWeb/ — Pianist, entrepreneur and social media creator Michael Weinstein has been recognized at the 2026 Vega Digital Awards in the Social Media Collaboration category for his music collaboration series, Piano Sessions: Bringing Voices Together Through Music.

“I love collaborating with talented singers including building friendships that have become just as meaningful as the music itself.”

Weinstein has built a social media audience of more than a million followers across TikTok, Instagram and other platforms by sharing piano performances and collaborations with singers from around the world. His videos feature vocalists performing alongside his piano accompaniment, creating intimate musical performances that showcase each artist’s individual talent and style.

While Weinstein has spent much of his professional career building businesses and marketing consumer brands, music has always remained one of his greatest passions.

“Music has always been a huge part of my life and one of the things I enjoy most is collaborating with other musicians,” said Weinstein. “I’ve had the opportunity to work with so many incredibly talented singers and I love being able to play alongside them and create something special together. It’s also rewarding to introduce these artists to new audiences while building relationships and friendships that have become just as meaningful as the music itself.”

An accomplished pianist and keyboardist, Weinstein has collaborated with an impressive range of vocalists, including artists who have performed and recorded with Maroon 5, Sting, John Legend, Alicia Keys, Usher, Lauryn Hill and Jill Scott. He has also collaborated with standout performers from American Idol, America’s Got Talent and The Voice.

Weinstein is also planning a live concert in New York City in 2027, bringing together several of the talented vocalists featured on his social media channels for a special collaborative performance. Additional details will be announced in the coming months.

Outside of music, Weinstein is the Founder and CEO of JAM Direct, a marketing and advertising agency, and former Chief Marketing Officer of Allstar Products Group, where he was responsible for marketing some of the most successful products in “As Seen On TV” history, including the Snuggie, ShamWow and Shake Weight.

Watch Michael Weinstein’s performances here:

https://linktr.ee/mweinsteinmusic

About the Vega Digital Awards

The Vega Digital Awards is an international competition recognizing excellence in social media, digital marketing and brand strategy. Judged by the International Awards Associate (IAA), the competition honors work that demonstrates innovation, effectiveness and measurable impact across the global marketing landscape.

Media Contact

Michael Weinstein, JAM Direct, 1 9146610053, mw@jamdirect.com, https://michaelweinstein.me/

View original content to download multimedia:https://www.prweb.com/releases/pianist-michael-weinstein-wins-best-social-media-music-collaborations-at-the-2026-vega-awards-302919551.html

SOURCE JAM Direct

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Landis+Gyr Secures Major Contract with Leading US Utility

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CHAM, Switzerland and ALPHARETTA, Ga., Oct. 26, 2026 /PRNewswire/ — Landis+Gyr Group AG (SIX: LAND), a global energy technology leader driving intelligent innovation across the grid, today announced that it has secured a major contract with a leading US investor-owned electric utility. The agreement covers more than 3 million advanced metering endpoints.

Under the agreement, Landis+Gyr will provide Revelo meters and associated network and head-end system technologies, complemented by advanced security solutions, premium support, and software maintenance and services. The deployment is expected to advance the utility’s grid modernization objectives by enhancing security, grid visibility and operational performance.

“This important win reflects the strong momentum of our Grid Edge Intelligence portfolio and the trust customers place in Landis+Gyr to support large-scale grid modernization programs. By combining advanced metering, integrated technology, security and support capabilities, we look forward to helping this utility enhance grid visibility, reliability and operational performance,” said Peter Mainz, Chief Executive Officer of Landis+Gyr.

About Landis+Gyr

Landis+Gyr is a global energy technology leader, delivering intelligent solutions that connect devices, data, and decisions across the grid. Trusted by more than 2,000 utilities worldwide, we transform traditional devices into intelligent, networked sensors, giving utilities real-time grid visibility and system control. With these combined insights, electric, gas, and water companies can anticipate demand, optimize operations, and deliver energy that’s more reliable, resilient, accessible, safe, and sustainable for everyone. For more information, please visit our website www.landisgyr.com.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/landisgyr-secures-major-contract-with-leading-us-utility-302919687.html

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