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GreeNovel: Pioneering Sustainable E-waste Recycling

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GRANBY, QC, Oct. 10, 2024 /CNW/ – GreeNovel Inc., an innovative start-up specializing in the recycling of metals and plastics from unconventional sources, particularly electronic waste (E-waste), is making significant strides with support from the Government of Canada. Led by Dr. Mai Attia and Dr. Sherif Farag, GreeNovel’s expertise and dedication have positioned the company at the forefront of sustainable E-waste management. The company excels in converting non-recyclable and hazardous E-waste plastics into valuable raw materials. This breakthrough not only reduces environmental hazards but also supports the Canada-wide Strategy for Zero Plastic Waste which aims to achieve a zero plastic waste economy.

The Challenge of E-Waste Plastics

In 2022, global E-waste production exceeded 62 million tons and is projected to rise to 82 million tons by 2030. Unfortunately, more than 80% of this waste is not recycled or disposed of properly.1 E-waste, including cables, laptops, tablets, and batteries, contains hazardous substances such as lead, mercury, and flame retardants within their plastic and metal components. Properly recycling of E-waste is an immediate short-term priority for the Government of Canada, which is also focusing on strategic initiatives to reduce E-waste plastics over the long term.

Government of Canada’s Efforts to Overcome the Challenge

The challenge of E-waste aligns closely with the goals of Shared Services Canada (SSC) and Environment and Climate Change Canada (ECCC), as well as the federal commitment to advancing Canada towards a zero plastic waste economy. While options exist for handling surplus IT equipment within the Government of Canada, ensuring proper and safe disposal of all E-waste components remains challenging. Currently, Canadian E-waste recyclers lack the necessary technologies to decontaminate plastics extracted during the dismantling process.

In response to escalating environmental concerns posed by E-waste, Canada has implemented stringent regulations and proactive initiatives to promote sustainable recycling solutions. Substantial investments in research and development are fostering innovation in the recycling sector, enabling the diversion of E-waste plastics from landfills, preventing export, and ensuring recycling within Canada. These technologies could transform E-waste plastics into valuable materials or molecules.

GreeNovel’s Innovative Technology

GreeNovel has emerged as a leader in recycling plastics contaminated with hazardous substances like brominated flame retardants, phthalates, lead, and cadmium. Their advanced technologies extract over 65 metals and elements efficiently and sustainably, using the selective heating of the microwave irradiation. GreeNovel also addresses industrial gas emissions through their innovative gas purification technology, achieving high cleaning efficiencies for hazardous compounds and minimizing environmental impacts of gas emissions.

Achievements in E-waste Recycling

GreeNovel has made substantial progress in diverting E-waste from landfills since its inception in 2019. With the support of the Government of Canada’s Innovative Solutions Canada program in the Plastics challenge: E-waste, GreeNovel successfully built a state-of-the-art demonstration plant at The Centre d’innovation et de technologies industrielles de Granby (CITIG). This facility could process two million pounds of E-waste annually. Additionally, with the support of the incubation strategic program of Granby Industrial, GreeNovel secured a 75,000 square foot land for a full-capacity plant capable of handling more than 100 million pounds of E-waste per year. This innovative technology transforms non-recyclable and hazardous E-waste plastics into valuable materials, significantly reducing environmental risks such as soil contamination and water and air pollution.

Collaboration and Expansion

GreeNovel’s technologies cater to industries facing significant E-waste and hazardous gas emission challenges, including electronics manufacturing, metal refining, and waste management. These industries benefit from GreeNovel’s advanced recycling processes, ensuring compliance with environmental regulations, promoting sustainability, and enhancing operational efficiency. Additionally, GreeNovel’s innovative gas cleaning units help companies meet stringent emission regulations and improve air quality.

Looking ahead, GreeNovel plans to deploy its technologies across the country and beyond, collaborating with local governments and businesses to implement advanced recycling solutions. By expanding their reach, GreeNovel aims to improve E-waste management, promote sustainability, and reduce the carbon footprint associated with electronic waste. Their vision extends to establishing a global presence, addressing E-waste challenges worldwide, and supporting international efforts to manage electronic waste sustainably.

GreeNovel’s Recognition and Awards

GreeNovel’s commitment to innovation has garnered widespread acclaim and recognition, exemplified by several prestigious awards:

Distinction Desjardins Award in The Industry Category in 2024.ADRIQ Innovation | Jeune Enterprise Award in 2023.ICIS Innovation Award for the Best Process Innovation by Small and Medium Size Enterprises in the Chemical Industry – Global Award 2022.

Furthermore, GreeNovel’s groundbreaking work in addressing the plastics challenge within E-waste was highlighted by its victories in the Innovative Solution Canada‘s (ISC) “Plastics Challenge: E-waste.” The company successfully navigated Phase 1 in 2020 and was subsequently invited to participate in a competitive process through which a Phase 2 contract was awarded in 2022 to further develop the innovative solution, thus positioning itself to achieve industrial-scale operations by 2025.

Strategic Objectives and Future Plans

GreeNovel’s strategic roadmap focuses on enhancing technological capabilities, expanding market reach, and solidifying its leadership in the recycling industry. Key objectives include scaling up pilot plant capacities, advancing the microwave extrusion process, and increasing throughput to meet rising demands. GreeNovel aims to establish a global presence, forge partnerships, and deploy innovative recycling technologies in regions facing critical waste management challenges. Continuous improvement in technology efficiency and quality through ongoing research and development ensures GreeNovel remains at the forefront of the recycling sector.

References:

1.      https://ewastemonitor.info/the-global-e-waste-monitor-2024/ (Date: Aug 13, 2024)

SOURCE GreeNovel Inc.

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ATTOM ENHANCES RENTAL AVM WITH AI-POWERED MODEL COVERING NEARLY 100 MILLION U.S. HOMES

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Enhanced model expands coverage by about 40% and delivers a 5.9% median error on homes not yet listed for rent

IRVINE, Calif., Nov. 3, 2026 /PRNewswire/ — ATTOM, the leading provider of property data, AI-powered intelligence, and real estate analytics solutions, today announced enhancements to its Rental AVM, introducing an AI-powered model that estimates current monthly market rent for nearly 100 million U.S. single-family homes, condominiums, and townhouses, an increase in coverage of about 40%. The model delivers a 5.9% median absolute error on homes before they are listed for rent, helping businesses evaluate rental potential and make more informed decisions.

“Estimating rental values is difficult because leases are private and many homes have no rental history,” said Rob Barber, CEO at ATTOM. “With these enhancements, we’re extending the same approach driving ATTOM Intelligence, combining trusted property data with advanced AI and analytics, to many more homes, so customers get more meaningful insights and can make better-informed decisions.”

Key Enhancements Include:

Expanded Coverage: Rental estimates for nearly 100 million single-family homes, condominiums, and townhouses across all 50 states and the District of Columbia, a coverage increase of about 40%.Improved Accuracy: A 5.9% median absolute error on homes before they’re listed for rent, with calibrated low and high values that tighten as the evidence behind an estimate grows.AI-Powered Modeling: Multiple machine-learning models evaluate property characteristics, property value, rental history, and recent rental activity, weighing each based on the available evidence for a property.Listing-Based Training: The model is trained and benchmarked on observed rental listings, cleaned to remove duplicates, placeholder rents, and unrealistic prices.

“Our enhanced Rental AVM evaluates multiple sources of rental information and adapts to the evidence available for each property,” said Aaron Wagner, Head of Data Science at ATTOM. “That adaptability is what allows us to estimate rent for homes with no rental history and extend coverage to nearly 100 million properties, while keeping the ranges calibrated to the strength of the evidence behind each estimate.”

Built for Real-World Applications
ATTOM’s enhanced Rental AVM supports a range of business needs, including:

Real Estate Investors and Rental Operators: Screen acquisitions, evaluate rental potential, compare rental income with property values, and support rent-setting decisions.Mortgage Lenders and Insurers: Assess rental income for investment-property and DSCR loans, monitor portfolio exposure, and support loss-of-rent analysis.Real Estate Portals and AI Developers: Integrate rental estimates into property listings, investment tools, and AI-powered applications through ATTOM’s MCP Server.

Updated monthly to reflect new rental activity and changing market conditions, the enhanced Rental AVM is available through ATTOM’s APIs, bulk data licensing, Snowflake, Databricks, and MCP Server.

To learn more about ATTOM’s enhanced Rental AVM, visit the Rental AVM landing page or download the Rental AVM White Paper.

About ATTOM
ATTOM delivers AI-driven property intelligence built on the nation’s most trusted property data repository, covering 160+ million U.S. properties—99% of the population. Our engineered, multi-sourced, semantically rich real estate data spans property tax, deeds, mortgages, foreclosure, environmental risk, property conditions, natural hazards, neighborhood insights, and geospatial boundaries, rigorously validated for advanced analytics. ATTOM supports analytics, AI applications, and AI agents through flexible delivery options including APIs, bulk licensing, cloud delivery, and the MCP Server for AI-powered, agentic access to engineered property data, enabling organizations to automate analysis, power intelligent workflows, and scale property intelligence across industries.

Media Contact:
Megan Hunt
megan.hunt@attomdata.com 

Data and Report Licensing:
949.502.8313
datareports@attomdata.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/attom-enhances-rental-avm-with-ai-powered-model-covering-nearly-100-million-us-homes-302928177.html

SOURCE ATTOM

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Staypineapple to Donate to American Humane Society’s Pups4Patriots™ in Honor of Veterans Day

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Hotel brand will donate a portion of November bookings to help veterans and retired first responders receive service dogs

KIRKLAND, Wash., Nov. 3, 2026 /PRNewswire/ — In recognition of Veterans Day, Staypineapple, the national boutique hotel brand, is supporting American Humane Society’s Pups4Patriots™ program. Throughout the month of November, Staypineapple will donate up to $5,000 on behalf of its guests from every Pineapple Pup Package booking and every booking made with military or government rates. The initiative supports the placement of specially trained service dogs with veterans and retired first responders living with post-traumatic stress (PTS) and/or traumatic brain injury (TBI), at no cost to recipients.

In recognition of Veterans Day, Staypineapple will donate a portion of November bookings to the Pups4Patriots program.

“Dogs have an incredible ability to bring comfort, connection and a renewed sense of purpose to our lives,” said Dina Belon, President of Staypineapple. “We’re proud to support American Humane Society’s Pups4Patriots program and help more of our nation’s heroes access the companionship and support of a service dog. We hope our guests will join us in making a difference through booking a stay this November.”

Pups4Patriots helps remove financial barriers to obtaining a specially trained service dog, matching eligible veterans and retired first responders with dogs trained to support their specific needs.

The impact of the program can be seen in the bond between Russell, a retired U.S. Army veteran and law enforcement officer, and his service dog, Nico. Through Pups4Patriots, Nico has become an important source of support in Russell’s life. As Russell shared, “Nico has brought me a renewed sense of living that I was very much struggling to find before meeting him.”

Through this initiative, Staypineapple hopes to help connect more of America’s heroes with life-changing canine companions to those who have served our country and communities.

To learn more or book a stay, visit Staypineapple.com.

About Staypineapple
Staypineapple is a brand of boutique hotels in urban markets across the U.S., managed by Staypineapple Hotels Inc., based in Kirkland, Wash. Known for personalized service and a warm welcome for people and pets alike, Staypineapple creates unique guest experiences that offer more than just a place to stay. It is a place Where Stays Become Stories. For reservations or more information, visit Staypineapple.com or call (866) 866-7977. Follow Staypineapple on Instagram, Threads, TikTok and Facebook.

View original content to download multimedia:https://www.prnewswire.com/news-releases/staypineapple-to-donate-to-american-humane-societys-pups4patriots-in-honor-of-veterans-day-302928180.html

SOURCE Staypineapple

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Terakeet’s Mac Cummings Named to ADWEEK Innovator 50 List

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Recognition honors Cummings’ leadership in transforming Terakeet and building a new model for enterprise reputation management in the age of generative AI

SYRACUSE, N.Y., Nov. 3, 2026 /PRNewswire/ — ADWEEK today announced that Terakeet CEO & Co-Founder Mac Cummings has been named to the 2026 ADWEEK Innovator 50 list, which recognizes leaders driving innovation and shaping the future of marketing, media and technology.

Cummings was recognized for his leadership and vision in anticipating how generative AI would reshape enterprise reputation and positioning Terakeet to address the emerging challenges facing the Fortune 100 and its executives.

Over the past year, Cummings has led Terakeet’s transition from enterprise search marketing to global reputation management. The shift expanded the company’s focus beyond search visibility to the ways brands and executives are represented across search engines, generative AI platforms and the broader digital ecosystem.

“AI has changed what’s at stake for the Fortune 100,” said Cummings. “Reputation risk now moves across search and AI at the same time, and most brands don’t have the infrastructure to manage it. We built the Reputation Operating System to give them the technology, intelligence and expertise to understand those risks and strengthen their position before issues escalate.”

To better serve these customers, Cummings directed investments in proprietary technology, expanded the company’s expertise in cybersecurity and reputation risk, and established new strategic partnerships.

The recognition comes as Terakeet celebrates its 25th anniversary, marking a quarter century of evolution alongside major shifts in technology and the digital landscape. Cummings co-founded Terakeet in 2001 and has led the company through each stage of its growth, from its origins in search to its current focus on enterprise reputation management.

“The responsibility of a leader isn’t to protect the business model that worked yesterday but to recognize where the market is going and build for it,” Cummings said. “For Terakeet, that has meant looking past short-term fixes and building the infrastructure enterprises need to understand risk and protect trust in the AI era.”

About Mac Cummings

Mac Cummings is the CEO and Co-Founder of Terakeet. He co-founded the company in Syracuse, New York, in 2001 and has led its evolution across search marketing, digital strategy and enterprise reputation management. Today, Cummings oversees Terakeet’s business strategy and the continued development of its reputation management capabilities and technology.

About Terakeet

Terakeet is an enterprise reputation management company that helps brands and executives understand and manage how they are represented across search engines, generative AI platforms and the broader digital ecosystem. Founded in 2001, the company combines proprietary technology, intelligence and strategic expertise to support enterprise reputation programs.

View original content to download multimedia:https://www.prnewswire.com/news-releases/terakeets-mac-cummings-named-to-adweek-innovator-50-list-302928186.html

SOURCE Terakeet, LLC

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