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ESET Canada Extends Partnership with the Calgary Flames for Another Three Years, Celebrating Regional Success and Community Engagement

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TORONTO, Oct. 11, 2024 /CNW/ – Tech and Sport will collide for the next three years at the Scotiabank Saddledome, the proud home of the Calgary Flames.

The ink has dried and it’s official — ESET Canada, a global leader in cybersecurity solutions, has extended its partnership with the Flames. This renewed commitment reflects ESET’s ongoing success and brand momentum in Western Canada, where the partnership has played a significant role in driving regional business growth and brand recognition in the B2B segment.

“Our partnership with the Calgary Flames has brought us closer to our customers by meeting them where they are,” said Bob Bonneau, Country Manager for ESET Canada. “This collaboration allows us to engage meaningfully with the vibrant hockey community in Alberta and beyond, creating opportunities for deeper connections through our shared passions. By being present both on the ground and in the arena, we’re able to build stronger relationships with customers while growing our presence in Western Canada.”

Thanks to brand exposure with the Flames, ESET Canada has experienced substantial growth in Western Canada, making it the fastest-growing region for the company. This success is driven by increased market penetration in Alberta’s mid-market enterprise segment, contributing to an impressive 75% overall business growth in the region. Business customers, particularly mid-market companies struggling with cybersecurity talent gaps, are rapidly discovering and gravitating toward ESET MDR services.

As a part of the renewed agreement, ESET Canada will receive five minutes of Digitally Enhanced Dasherboard (DED) time during each of the 41 regular season Flames home games, enhancing brand visibility during key moments of the game. The updated agreement also features prominent rinkboard placements and LED exposure, complementing the TV spots and “Protect the Net” in-game broadcast feature. These efforts collectively ensure that ESET remains a visible and trusted name within the arena and among its target audience.

“We are delighted to continue our partnership with ESET Canada,” said Lorenzo DeCicco, Chief Operating Officer of Calgary Sports and Entertainment Corporation (CSEC). “ESET’s commitment to cybersecurity aligns perfectly with our own emphasis on strong defence, both on and off the ice. We are also pleased with ESET’s support of grassroots hockey initiatives, another alliance with CSEC’s mission to be the heartbeat of our community.”

The sports buck does not stop with the NHL either. ESET Canada is also committed to supporting women’s sports at the local level. This season, the company is a proud supporter of the Leaside U13AA girls’ hockey team in the Greater Toronto Area. ESET believes that the intersection between the representation of women in tech and women in sport is deeply connected, and the team is dedicated to supporting both of these opportunities. A great example is how ESET Canada runs an annual Women in Cybersecurity Scholarship, aimed at empowering the next generation of women leaders in tech.

Stay tuned for more opportunities in the future as ESET continues to support youth sports across the country.

About ESET

ESET® provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of known and emerging cyberthreats — securing businesses, critical infrastructure, and individuals. Whether it’s endpoint, cloud or mobile protection, our AI-native, cloud-first solutions and services remain highly effective and easy to use. ESET technology includes robust detection and response, ultra-secure encryption, and multifactor authentication. With 24/7 real-time defense and strong local support, we keep users safe and businesses running without interruption. An ever-evolving digital landscape demands a progressive approach to security: ESET is committed to world-class research and powerful threat intelligence, backed by R&D centers and a strong global partner network. For more information, visit www.eset.com or follow us on LinkedIn, Facebook, and X.

SOURCE ESET Canada Inc.

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KuCoin Marks Ninth Anniversary at Tomorrowland Belgium, Honoring Nine Years of Industry Progress Beyond the Signal

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PROVIDENCIALES, Turks and Caicos Islands, July 26, 2026 /PRNewswire/ — On the day of its ninth anniversary, KuCoin welcomed global partners, institutional clients, ecosystem builders and media representatives to the “On Cloud 9 Skybox Experience,” an exclusive celebration at the Tomorrowland Belgium Skybox. Overlooking Tomorrowland’s iconic Mainstage, guests gathered throughout an unforgettable evening as world-renowned artists including Nicky Romero, Alok, Steve Angello and Hardwell delivered performances that brought together people from around the world. Against this backdrop of music, culture and global connection, KuCoin celebrated not only its own nine-year journey, but also the remarkable progress the digital asset industry has achieved together.

The experience formed part of KuCoin’s broader ninth-anniversary campaign, “Beyond the Signal,” reflecting the company’s belief that the industry’s future will be shaped not by short-term market movements alone, but by the trust, innovation and infrastructure that enable lasting progress. Bringing this vision to life in an elevated festival setting, the evening offered guests an opportunity to reflect on nine years of shared growth, collaboration and resilience, while looking ahead together to the next chapter of digital assets.

Against the backdrop of Tomorrowland’s iconic Mainstage, the exclusive Skybox experience with signature champagne rituals brought KuCoin and its guests together to reflect on and celebrate the milestones that have shaped its nine-year journey. From expanding access to digital assets and navigating multiple market cycles to strengthening security and compliance, supporting institutional participation, and advancing innovation across payments, AI and Web3, these milestones also reflected the broader evolution of the digital asset industry toward greater maturity.

The moment celebrated not only how far KuCoin has come, but also the progress the industry has made together. Over the past nine years, markets have risen and fallen, and technologies have continued to evolve. Yet lasting progress has always been driven by the builders, developers, partners and communities working together to create enduring value. That is the idea behind Beyond the Signal.

“Ninth anniversaries are often measured in years. We prefer to measure ours in trust,” said BC Wong, CEO of KuCoin. “The greatest achievement of the past nine years has not been our growth alone, but the confidence our users, partners and community have continued to place in us. Trust is the infrastructure that enables innovation, adoption and long-term progress. As we enter our next decade, we remain committed to building secure, compliant and trusted digital asset infrastructure together with our partners worldwide.”

The celebration also highlighted KuCoin’s expanding partnership with Tomorrowland as the festival’s Exclusive Crypto Exchange and Payments Partner for Tomorrowland Winter and Tomorrowland Belgium 2026–2028. Bringing together one of the world’s most influential cultural events with trusted digital infrastructure, the partnership reflects a shared vision of connecting people across borders and creating meaningful real-world experiences through technology, payments and community. For KuCoin, Tomorrowland is more than a global music festival—it represents the openness, diversity and global community that have always been at the heart of crypto.

Nine years ago, KuCoin set out to make digital assets accessible to more people around the world. Today, its mission has evolved beyond access to helping build the trusted infrastructure that will support the future of digital finance. Beyond music, beyond the celebration and beyond the signal, KuCoin’s ninth anniversary was not only a milestone for the company, but a celebration of how far the industry has come together—and a commitment to building what comes next.

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 45 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.

Learn more at www.kucoin.com.

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SOURCE KuCoin

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2026 World Internet Conference Digital Silk Road Development Forum Opens in Xi’an, Shaanxi Province

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XI’AN, China, July 26, 2026 /PRNewswire/ — A news report from CRI Online:

On July 22, the 2026 World Internet Conference (WIC) Digital Silk Road Development Forum officially opened in Xi’an, Shaanxi Province. Hosted by the WIC and organized by the Shaanxi Provincial Government, the forum was held under the theme “Pooling Intelligence on the Silk Road, Embarking on a Digital Future — Jointly Building a Community with a Shared Future in Cyberspace”. Approximately 800 participants from more than 50 countries and regions, as well as seven international organizations, attended the event.

Mayra Arevich Marín, Minister of Communications of Cuba; Faqir Mahbub Anam, Minister of Posts, Telecommunication & Information Technology and Minister of Science and Technology of Bangladesh; Samba Diouf, Minister of Telecommunications and Digital Affairs of Senegal; Wang Binying, Deputy Director General of the World Intellectual Property Organization (WIPO); John Higgins, President of the International AI Governance Association (IAGA); and Wang Xingxing, Founder and CEO of Unitree Robotics, attended the opening ceremony and delivered speeches.

Following the opening ceremony, a ministerial meeting was held. Thematic forums were convened focusing on Silk Road e-commerce cooperation and development, collaborative innovation and development of AI agents, digital and intelligent health, and the preservation and transmission of cultural heritage in the digital intelligence era. These discussions aimed to help Belt and Road partner countries strengthen consensus, deepen cooperation, and seize new opportunities brought by digital and intelligent development. During the forum, the World Internet Conference Cultural Heritage Digitalization Case Collection (2026) was released. A series of capacity-building activities under the WIC Digital & AI Academy were also held, including a capacity building program on AI-driven digital trade, a salon on “Copyright Empowerment in Cultural Heritage Digitalization”, and a field study at a digital port.

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SOURCE CRI Online

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Tesla Owns Nearly 1 in 5 AI Answers About EVs. New 5W Index Ranks the Top 25 EV Brands by AI Citation Share.

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EV charging networks — Electrify America, EVgo, ChargePoint — are nearly invisible inside AI answers despite operating the infrastructure the entire category depends on.

MIAMI, July 25, 2026 /PRNewswire/ — 5W AI Communications, the AI Communications Firm, today released the 5W AI Visibility Index — EV, ranking the top 25 EV brands by modeled AI citation share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Tesla anchors the category at 18.4% — more than the next three brands combined. Rivian is second at 8.2%. Ford is third at 6.4%.

The Index is Volume 07 in 5W’s 2026 Consumer AI Visibility Index series. The full report is available at https://www.5wpr.com/research/ev-ai-visibility-index/.

More than a third of U.S. consumers now begin product research with an AI engine — not Google. For the EV category — where purchase consideration windows stretch six to twelve months and buyers cross-reference range, charging, ownership cost, and long-term reliability across dozens of sources — the answers the engines return are shaping the shortlist before a buyer walks into a dealership.

The Findings

Tesla dominates at 18.4% citation share — cited on virtually every consumer EV query across all five engines. Brand, product, and CEO overlap produce a citation profile no peer can match.Rivian (8.2%) is the dominant adventure-EV authority. The R1T and R1S anchor truck and SUV electric citation.Ford (6.4%) leads legacy automakers. The F-150 Lightning owns EV-truck queries; the Mach-E anchors EV-SUV comparisons.Lucid (4.8%) and Hyundai Ioniq (4.4%) complete the Tier 1 leaders. The Ioniq 5 and Ioniq 6 over-index against U.S. brand recognition.GM sits at #6 with 3.8% — despite scale — because Bolt, Lyriq, and Hummer EV are cited separately rather than as one GM-EV narrative. Ford consolidated its story. GM did not.Toyota (#17) and Honda (#18) are the two largest legacy automakers furthest behind in EV citation. The bZ4X, Solterra, and Prologue cite at rates far below what brand recognition would predict.EV charging networks are absent from the top 25. Electrify America, EVgo, and ChargePoint operate the infrastructure the entire category depends on — and have not built consumer-facing brand citation to match. The category is open.

“Every EV buyer starts inside a chatbox now. Tesla owns nearly one in five answers. The next three brands combined don’t match it. That’s a citation moat measured in AI — not TV budgets, not showroom count,” said Ronn Torossian, Founder and Chairman, 5W AI Communications. “GM is bigger than Rivian by every commercial metric and half its size in the answer. That gap costs sales. The charging networks are the biggest miss in the category — whoever builds the dominant ‘where should I charge’ answer anchors a multi-decade growth curve. Right now, none of them own it.”

The Five Engines Do Not Return Identical Answers

ChatGPT: Tesla, Rivian, Lucid, Ford, Hyundai dominate. Conservative and brand-anchored.Claude: Recurrent and CleanTechnica over-index. Data-source preference. Lighter on enthusiast brands.Perplexity: Reddit EV subreddits dominant. Out of Spec YouTube data heavily cited. Freshness-favored.Google AI Overviews: Tesla, InsideEVs, Edmunds, Kelley Blue Book dominate. Closest to a SERP-mirror.Gemini: YouTube EV creators dominate — Out of Spec, Munro Live, MKBHD at the highest rates.

Engine-aware strategy matters. A brand absent from one engine but present in another needs a different program than a brand absent across the board.

Methodology
Modeled directional estimates derived from publicly available data, observed retrieval patterns, structural signals, and the corresponding Everything-PR Citation Share Study — EV (Issue No. 07). Twenty-five brands, five engines, sixty-plus consumer-prompt query patterns. Not the output of logged query runs across millions of prompts. Intended as a strategic framework — not a definitive search-engine measurement.

The dominant outlets shaping EV citation are InsideEVs, Electrek, Recurrent, Edmunds EV, Car and Driver EV, CleanTechnica, and the Reddit-and-YouTube creator layer. Brand citation share is built primarily through presence inside that specific outlet set — and through Recurrent battery-data partnership for used-EV citation.

About 5W AI Communications
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.

Media Contact
press@5wpr.com

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SOURCE 5W Public Relations

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