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Pure Storage Named a Leader for Fourth Consecutive Year in the 2024 Gartner® Magic Quadrant™ for File and Object Storage Platforms

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SANTA CLARA, Calif., Oct. 11, 2024 /PRNewswire/ — Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced it has been positioned by Gartner® as a Leader in the Magic Quadrant™ for File and Object Storage Platforms for both its Completeness of Vision and Ability to Execute, in the rapidly growing storage market for unstructured data.

Industry Significance:

The proliferation of technologies and emerging trends like AI, analytics, and the Internet of Things has driven a surge in file and object data. Traditional storage solutions, particularly legacy file systems, have become increasingly complex, adding rigidity and risk. This complexity is further exacerbated by rising cyberthreats and energy consumption concerns. Focusing on single-purpose, siloed solutions has left organizations struggling to meet the dynamic demands of modern workloads, resulting in inefficiencies and outdated refresh cycles.

To navigate these challenges, organizations require a storage platform that delivers all-flash performance, scalability, and operational simplicity, while also addressing security vulnerabilities and minimizing energy usage.

Platform Momentum:

With unmatched agility and risk reduction, Pure Storage delivers a simple and consistent unified storage platform and flexible as-a-service experience for the broadest range of use cases – from on-premises to the public cloud to hosted environments. Central to the platform, the often imitated but never duplicated Evergreen® architecture ensures continuous, non-disruptive upgrades, enabling enterprises to quickly adapt in today’s dynamic business landscape. With the industry’s most comprehensive set of concurrent SLAs, customers get the reliability, performance, and energy efficiency required to modernize their businesses.

The Pure Storage Platform empowers enterprises to harness the full value of their file and object data, ensuring agility and resilience in adapting to the evolving demands of business modernization:

Efficient, Reliable, Consistent Platform: Built to handle exponential data growth with industry-leading energy efficiency, the Pure Storage Platform consumes up to 5x less energy and rack space, and up to 95% less e-waste than hard disk-based systems. Supported by Pure Storage’s Evergreen subscription services, Pure Storage is a flexible, scalable platform that evolves over time to meet customer needs. At an acquisition cost competitive with disk and much lower operational costs, Pure Storage’s vision of an all-flash data center is a reality.Introduction of Real-Time Enterprise File: The Pure Storage Platform, with Real-time Enterprise File, delivers a file services experience that changes, adapts, and reconfigures – dynamically and in real time – to meet the demands of modern applications. Delivering cloud-like efficiency with a global storage pool that intelligently resizes and tiers on demand, its single-layer architecture simplifies management, reduces costs, and minimizes cyber threats, allowing IT teams to focus on higher-value tasks. With a unified management plane, Pure ensures an effortless storage experience that evolves with business needs and provides non-disruptive upgrades through Evergreen architecture.Support for Cost-Sensitive Workloads: With the new FlashBlade//S100, an AI-ready platform with GPUDirect support which brings progressive pricing across all price points and markets. It features a scale-out architecture designed for entry-level enterprise use cases, including AI, compliance, content sharing, image repositories, IoT, Edge, and ROBO applications.AI-Powered Anomaly Detection: The Pure Storage Platform enables organizations to discover threats, unusual activity, malicious behavior, and Denial of Service attacks via performance anomalies. Built on machine learning models running to identify unusual anomalous behavior, Pure Storage enables customers to analyze their environments with historical data for anomalous patterns based on heuristics of performance as well as user context on how storage is used. Leveraging this capability, customers can identify the last known good snapshot copy to mitigate operational impact by quickly identifying recovery point targets to restore data, reducing risk and guesswork.Cyber Recovery and Resilience SLA: Building on the first-of-its-kind ransomware recovery SLA, Evergreen//One™ now includes disaster recovery scenarios. The expanded SLA delivers a customized recovery plan, ships clean service infrastructure within a defined SLA, provides onsite installation, and supplies additional professional services for data transfer. In addition, Pure Storage will collaborate with organizations to build and maintain a comprehensive cybersecurity strategy.

Customer Experience:

As of October 11, 2024, Pure Storage has an Overall Rating of 4.7 out of 5 in the Primary Storage Platforms market, with 96% of reviewers willing to recommend, based on 241 reviews on Gartner Peer Insights™. Hear from our customers:

“We have loved working with Pure. They have been very reliable and performant. The customer service that they provide is amazing and we see them continuing to do better year after year. We have now been with them for years and they still seem to surprise us by how good they can be.” ($3B–$10B USD Healthcare & Biotech Company Review)”Pure Storage is truly built with the customer in mind. The simplicity of their purchasing process to implementation to administration is a joy compared to their competitors.” ($10B–$30B USD Software Company Review)”The customer experience is exceptional with Pure Storage. Lights years ahead of the competition.” ($10B–$30B USD Banking Company Review)

Executive Insight:

“Pure Storage addresses all of our customers’ diverse data needs, particularly as they navigate the complexities of modern file and object data.  As unstructured data continues to grow exponentially, Pure Storage Purity enables enterprises to effortlessly harness and manage this data with unmatched performance and scalability, operational simplicity, and risk reduction. With our integrated software architecture, Evergreen and Pure Fusion, customers can drive efficient, resilient modernization, ensuring they stay ahead in an increasingly data-driven world.”  – Charles Giancarlo, Chief Executive Officer, Pure Storage 

About Gartner Magic Quadrant
Magic Quadrant™ reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables organizations to get the most from market analysis in alignment with their unique business and technology needs.

To learn more, access the full 2024 Gartner Magic Quadrant for File and Object Storage Platforms report on Pure Storage’s website.

Analyst Recognition:
A Leader in the 2024 Gartner Magic Quadrant for Primary Storage Platforms
A Leader in the 2024 Gartner Magic Quadrant for File & Object Storage Platforms

Gartner Disclaimer
Gartner, Magic Quadrant for File and Object Storage Platforms, Jeff Vogel, Chandra Mukhyala, Julie Palmer 9 October 2024. Magic Quadrant for File and Object Storage Platforms was previously known as Magic Quadrant for Distributed File Systems and Object Storage from 2014 to 2023.

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and Peer Insights are a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry’s most advanced data storage platform to store, manage, and protect the world’s data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.

Pure Storage, the Pure Storage P Logo, Pure Fusion, Evergreen, Evergreen//One and the marks on the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.

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Pavlov Media Employees Give Back Through Nationwide Day of Service, Contributing More Than 500 Volunteer Hours

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November 6, 2026

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More than 100 team members supported local nonprofits, community organizations, and environmental initiatives across the United States.

CHAMPAIGN, Ill., Nov. 6, 2026 /PRNewswire/ — Pavlov Media, a leading provider of fiber-optic Internet and managed Wi-Fi solutions, recently brought employees together for a company-wide Day of Service, contributing more than 500 hours of volunteer work to communities across the United States. The event builds on the company’s ongoing commitment to giving back through Pavlov Cares, its community outreach and philanthropic program.

More than 100 Pavlov Media employees participated in the initiative, dedicating their time to supporting local nonprofits, environmental conservation efforts, food assistance programs, and other community-focused organizations.

The Day of Service brought employees together around a shared commitment to making a meaningful difference in the communities where they live and work. From supporting food banks and animal rescue organizations to maintaining public spaces and assisting local nonprofits, team members stepped away from their daily responsibilities to give back.

“At Pavlov Media, our commitment to the communities we serve extends beyond providing Internet,” says Cory Douglas, CEO of Pavlov Media. “Through our Pavlov Cares program, we support organizations that strengthen the places where we live and work. Seeing more than 100 employees come together for this initiative is a reflection of the people who make up our organization.”

Making an Impact Across Communities

Employees volunteered with a variety of organizations and community initiatives, including:

Salt & Light (Champaign/Urbana, IL): Supporting community assistance programs in Central Illinois.Eastern Illinois Foodbank (Urbana, IL): Contributing to efforts addressing food insecurity.Champaign Public Library (Champaign, IL): Supporting a valuable community resource.Champaign County Forest Preserve District (Champaign County, IL): Assisting with invasive plant removal and botanical garden maintenance.Moore’s Rescue Ranch/Kitty Crib (Urbana, IL): Supporting local animal rescue and care efforts.Aikman Wildlife Adventure (Arcola, IL): Enhancing visitor spaces through grounds maintenance and revitalizing the indoor play area.Atlanta Food Bank (Atlanta, GA): Supporting efforts to address food insecurity in Georgia.GRACE Marketplace (Gainesville, FL): Supporting programs assisting individuals experiencing homelessness.Corinth Park District (Corinth, TX): Helping maintain community parks and recreational spaces. 

Connecting Through Community Service

Pavlov Media’s Day of Service provided employees with an opportunity to collaborate outside the workplace while supporting organizations that make a difference in their communities.

With more than 500 hours of service contributed nationwide, the initiative reflects the collective impact employees can make when they come together for a shared purpose.

Through our Pavlov Cares program, Pavlov Media continues to support local and national organizations dedicated to strengthening communities and improving lives. The company’s Day of Service reflects this ongoing commitment, bringing employees together to make a meaningful difference beyond their everyday work.

Learn more about Pavlov Cares at www.pavlovmedia.com/pavlov-cares/.

About Pavlov Media

Pavlov Media is a provider of fiber-optic Internet and managed Wi-Fi solutions serving residential communities, multifamily properties, student housing, and businesses across the United States. With a focus on connectivity, innovation, and customer experience, Pavlov Media delivers Internet solutions designed to meet the evolving needs of the communities it serves.

Learn more at https://mdu.pavlovmedia.com/

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Urban Outfitters Invites Everyone to the Party with “All Together Now: More the Merrier” Holiday Campaign

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November 6, 2026

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Rooted in Gen Z insights, UO celebrates the season with the most coveted gifts, festive fashion, and community experiences, kicking off with a holiday celebration in partnership with DoorDash.

PHILADELPHIA, Nov. 6, 2026 /PRNewswire/ — Urban Outfitters is inviting everyone to the party this holiday season with the launch of “All Together Now: More the Merrier,” an omnichannel campaign that taps into the personal style and shared experiences that make the season special. Building on the brand’s All Together Now platform, the campaign celebrates the joy of coming together and captures the excitement of the season, from getting ready and finding the perfect outfit to showing up and celebrating with friends.

At the heart of the campaign is UO’s understanding of how Gen Z lives, shops, and celebrates. Insights from UO Insiders, the brand’s community of more than 10,000 Gen Z shoppers, students, and influencers, reveal that 85% of Gen Z shoppers self-gift during the holidays—purchasing an average of seven to eight items for themselves. Alongside self-gifting, 78% of Gen Z prefer to shop with someone else, underscoring this generation’s focus on community and togetherness.

“At Urban Outfitters, everything starts with understanding our customer,” said Shea Jensen, President of Urban Outfitters. “More the Merrier brings together the products, brands, and experiences they love, with new ways to discover and make the holiday season even more memorable.”

The campaign kicked off with an exclusive launch party in Los Angeles on November 5, reuniting members of UO’s always-on community, including Meet Me@UO Joshua Tree attendees, All Together Now commercial cast members, and Game Day student ambassadors. Designed for connection, creativity, and community, the evening featured seasonal activations, including white elephant, customization stations, and a surprise UO Live performance by Grammy-nominated artist DESTIN CONRAD. The party was brought to life in partnership with DoorDash, building on the UO’s strategy to make last-minute gifting and getting-ready essentials more accessible through on-demand delivery.

Extending the celebration beyond Los Angeles, UO brings the ultimate holiday house party to life across its digital channels and stores through doorbell-inspired creative, festive editorial imagery and specialized gift shops. Content from the campaign’s editorial shoot extends the house party atmosphere across social and digital channels, with select video content featured on connected TV (CTV) platforms, including Hulu, Disney+, ESPN+ and Peacock.

The in-store and online UO Holiday Gift Shop features a curated assortment of exclusive collections and seasonal must-haves across apparel, footwear, beauty, and home. New Analog Gifting, Scent Shop, and Cozy Shop destinations bring the season’s most coveted gifts to life, curated around Gen Z’s evolving shopping habits and interests.

With giving at the heart of the season, UO is continuing to put community first through its three-month Giving Season initiative, running November to January. Alongside ongoing brand donations, customers can make contributions at checkout to support six of UO’s longstanding nonprofit partners: Altadena Girls, Active Minds, Creatives Want Change, Glisten, Rock to the Future, and Asian Arts Initiative.

For more information, visit urbanoutfitters.com.

About Urban Outfitters
Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation’s individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women’s, men’s, accessories, and home products, and best-in-class brand partnerships. For more information, visit Urban Outfitters at www.urbanoutfitters.com.

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ExpertCrowd and HUD Collaborate to Advance AI Training and Evaluation, Release SWE Benchmark

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November 6, 2026

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SAN FRANCISCO, Nov. 6, 2026 /PRNewswire/ — ExpertCrowd, Toptal‘s platform for training and improving AI models and systems, today announced a collaboration with HUD, a Y Combinator-backed startup that provides tools for building AI training data through its DataVendor™ marketplace. Together, the teams released ExpertCrowd-SWE, a software engineering benchmark that evaluates the performance of frontier-grade LLMs and coding agents.

As AI systems take on increasingly complex work, measuring their capabilities requires tasks that reflect professional practice and grading criteria that capture what successful execution actually means. This collaboration brings together ExpertCrowd’s expert-led task development and HUD’s infrastructure for running complex RL environments.

ExpertCrowd and HUD co-developed ExpertCrowd-SWE, bringing together engineers from Toptal’s global network of highly skilled domain experts with HUD’s experience collaborating with frontier research teams. After Toptal’s experts authored tasks and grading rubrics, HUD’s infrastructure hosted task-run environments and verified the benchmarks against internal quality assurance pipelines. HUD and Toptal’s AI research teams, composed of more than a dozen PhDs and researchers with educational or professional experience at Harvard, EPFL, the University of Liège, DeepMind, Qwen, and ByteDance, reviewed and assessed the methodology and results to build one of the most robust software engineering benchmarks in the industry.

“ExpertCrowd puts practitioners at the center of defining the work AI systems should perform and judging how well they perform it. By combining that specialized expertise with HUD’s testing infrastructure, we’re advancing what AI systems can achieve and setting a higher standard for real-world performance,” said Taso Du Val, founder and CEO of Toptal.

ExpertCrowd-SWE is the first release of an ongoing Toptal-HUD collaboration, with additional initiatives in development and further announcements coming soon. Building on this foundation, ExpertCrowd and HUD will bring more specialized human expertise into the tasks, environments, and evaluations that support the next generation of AI.

“We built HUD’s infrastructure to give research teams the tools to create realistic RL training environments, run evaluations across AI models, and inspect model performance. ExpertCrowd put that infrastructure to work, bringing the professional expertise to translate complex, real-world workflows into rigorous tasks, reference outputs, and evaluation frameworks that test the limits of today’s leading AI models,” said Jay Ram, founder and CEO of HUD.

About ExpertCrowd

ExpertCrowd is Toptal’s platform for training and improving AI models and systems through RLHF, RL data generation, data labeling, and model evaluation. It is powered by Toptal’s global talent network, with more than 30,000 specialized domain experts across 140+ countries, including more than 2,000 AI and big data specialists, 12,000 professionals with advanced degrees, and 1,000 PhD-level AI specialists, available on demand. For more information, please visit ExpertCrowd.com.

About HUD

HUD is a platform for building reinforcement learning environments, used by startups, Fortune 500 companies, and frontier labs. It provides infrastructure for training models, evaluating AI agents, and creating the post-training data that aligns AI to organizations’ work. HUD’s mission is to build reliable, fair, and open infrastructure for AI data with the goal of making data valuable for the people who create it and trustworthy for the labs that train on it. DataVendor™ is HUD’s marketplace, which allows AI labs to license training and evaluation data directly from the companies that created it. For more information, please visit HUD.ai.

Contact

Luiz Baia
SVP of Marketing Strategy
luiz.baia@toptal.com

SOURCE Toptal

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