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Pure Storage Named a Leader for Fourth Consecutive Year in the 2024 Gartner® Magic Quadrant™ for File and Object Storage Platforms

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SANTA CLARA, Calif., Oct. 11, 2024 /PRNewswire/ — Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced it has been positioned by Gartner® as a Leader in the Magic Quadrant™ for File and Object Storage Platforms for both its Completeness of Vision and Ability to Execute, in the rapidly growing storage market for unstructured data.

Industry Significance:

The proliferation of technologies and emerging trends like AI, analytics, and the Internet of Things has driven a surge in file and object data. Traditional storage solutions, particularly legacy file systems, have become increasingly complex, adding rigidity and risk. This complexity is further exacerbated by rising cyberthreats and energy consumption concerns. Focusing on single-purpose, siloed solutions has left organizations struggling to meet the dynamic demands of modern workloads, resulting in inefficiencies and outdated refresh cycles.

To navigate these challenges, organizations require a storage platform that delivers all-flash performance, scalability, and operational simplicity, while also addressing security vulnerabilities and minimizing energy usage.

Platform Momentum:

With unmatched agility and risk reduction, Pure Storage delivers a simple and consistent unified storage platform and flexible as-a-service experience for the broadest range of use cases – from on-premises to the public cloud to hosted environments. Central to the platform, the often imitated but never duplicated Evergreen® architecture ensures continuous, non-disruptive upgrades, enabling enterprises to quickly adapt in today’s dynamic business landscape. With the industry’s most comprehensive set of concurrent SLAs, customers get the reliability, performance, and energy efficiency required to modernize their businesses.

The Pure Storage Platform empowers enterprises to harness the full value of their file and object data, ensuring agility and resilience in adapting to the evolving demands of business modernization:

Efficient, Reliable, Consistent Platform: Built to handle exponential data growth with industry-leading energy efficiency, the Pure Storage Platform consumes up to 5x less energy and rack space, and up to 95% less e-waste than hard disk-based systems. Supported by Pure Storage’s Evergreen subscription services, Pure Storage is a flexible, scalable platform that evolves over time to meet customer needs. At an acquisition cost competitive with disk and much lower operational costs, Pure Storage’s vision of an all-flash data center is a reality.Introduction of Real-Time Enterprise File: The Pure Storage Platform, with Real-time Enterprise File, delivers a file services experience that changes, adapts, and reconfigures – dynamically and in real time – to meet the demands of modern applications. Delivering cloud-like efficiency with a global storage pool that intelligently resizes and tiers on demand, its single-layer architecture simplifies management, reduces costs, and minimizes cyber threats, allowing IT teams to focus on higher-value tasks. With a unified management plane, Pure ensures an effortless storage experience that evolves with business needs and provides non-disruptive upgrades through Evergreen architecture.Support for Cost-Sensitive Workloads: With the new FlashBlade//S100, an AI-ready platform with GPUDirect support which brings progressive pricing across all price points and markets. It features a scale-out architecture designed for entry-level enterprise use cases, including AI, compliance, content sharing, image repositories, IoT, Edge, and ROBO applications.AI-Powered Anomaly Detection: The Pure Storage Platform enables organizations to discover threats, unusual activity, malicious behavior, and Denial of Service attacks via performance anomalies. Built on machine learning models running to identify unusual anomalous behavior, Pure Storage enables customers to analyze their environments with historical data for anomalous patterns based on heuristics of performance as well as user context on how storage is used. Leveraging this capability, customers can identify the last known good snapshot copy to mitigate operational impact by quickly identifying recovery point targets to restore data, reducing risk and guesswork.Cyber Recovery and Resilience SLA: Building on the first-of-its-kind ransomware recovery SLA, Evergreen//One™ now includes disaster recovery scenarios. The expanded SLA delivers a customized recovery plan, ships clean service infrastructure within a defined SLA, provides onsite installation, and supplies additional professional services for data transfer. In addition, Pure Storage will collaborate with organizations to build and maintain a comprehensive cybersecurity strategy.

Customer Experience:

As of October 11, 2024, Pure Storage has an Overall Rating of 4.7 out of 5 in the Primary Storage Platforms market, with 96% of reviewers willing to recommend, based on 241 reviews on Gartner Peer Insights™. Hear from our customers:

“We have loved working with Pure. They have been very reliable and performant. The customer service that they provide is amazing and we see them continuing to do better year after year. We have now been with them for years and they still seem to surprise us by how good they can be.” ($3B$10B USD Healthcare & Biotech Company Review)”Pure Storage is truly built with the customer in mind. The simplicity of their purchasing process to implementation to administration is a joy compared to their competitors.” ($10B$30B USD Software Company Review)”The customer experience is exceptional with Pure Storage. Lights years ahead of the competition.” ($10B$30B USD Banking Company Review)

Executive Insight:

“Pure Storage addresses all of our customers’ diverse data needs, particularly as they navigate the complexities of modern file and object data.  As unstructured data continues to grow exponentially, Pure Storage Purity enables enterprises to effortlessly harness and manage this data with unmatched performance and scalability, operational simplicity, and risk reduction. With our integrated software architecture, Evergreen and Pure Fusion, customers can drive efficient, resilient modernization, ensuring they stay ahead in an increasingly data-driven world.”  – Charles Giancarlo, Chief Executive Officer, Pure Storage 

About Gartner Magic Quadrant
Magic Quadrant™ reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables organizations to get the most from market analysis in alignment with their unique business and technology needs.

To learn more, access the full 2024 Gartner Magic Quadrant for File and Object Storage Platforms report on Pure Storage’s website.

Analyst Recognition:
A Leader in the 2024 Gartner Magic Quadrant for Primary Storage Platforms
A Leader in the 2024 Gartner Magic Quadrant for File & Object Storage Platforms

Gartner Disclaimer
Gartner, Magic Quadrant for File and Object Storage Platforms, Jeff Vogel, Chandra Mukhyala, Julie Palmer 9 October 2024. Magic Quadrant for File and Object Storage Platforms was previously known as Magic Quadrant for Distributed File Systems and Object Storage from 2014 to 2023.

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and Peer Insights are a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry’s most advanced data storage platform to store, manage, and protect the world’s data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.

Pure Storage, the Pure Storage P Logo, Pure Fusion, Evergreen, Evergreen//One and the marks on the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.

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Driving Certainty Through Uncertainty: eclicktech’s Engineering Approach to Agentic AI

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XI’AN, China, May 9, 2026 /PRNewswire/ — As generative AI moves from experimentation to enterprise deployment, the industry focus is shifting from model capability to operational reliability. The challenge is no longer simply building smarter AI, but ensuring AI systems can operate safely and consistently inside complex production environments.

eclicktech recently shared its internal engineering practices around Agentic AI, highlighting how the company is applying context engineering, multi-cloud infrastructure, and layered security frameworks to support enterprise-scale AI deployment.

To support global operations across more than 230 countries and regions, eclicktech built its Cycor platform around a multi-cloud architecture integrating AWS, Google Cloud, Alibaba Cloud, Tencent Cloud, Huawei Cloud, and other providers. According to the company, this approach improves infrastructure flexibility, reduces vendor lock-in risk, and enables more efficient orchestration of large-scale Kubernetes clusters and AI workloads.

eclicktech stated that one of the key lessons from early Agent development was that prompt engineering alone was insufficient for enterprise deployment. The company therefore shifted toward context engineering — an approach focused on delivering the right information, at the right time, while optimizing limited token resources.

Its engineering framework includes six layers of context management covering active sessions, short-term memory, long-term semantic storage, knowledge graphs, operational experience, and reusable organizational skills. The system also supports proactive context injection, allowing relevant operational history and risk information to be surfaced automatically before sensitive actions are executed.

To improve inference efficiency, eclicktech introduced layered token governance and progressive tool-loading mechanisms, dynamically loading tools and information only when required. The company said this approach helped improve tool selection accuracy and reduce unnecessary token consumption during complex operational workflows.

Security remains a core requirement throughout the architecture. eclicktech’s governance framework includes namespace isolation, dry-run verification, human approval workflows, rule-based validation, and rollback mechanisms designed to reduce operational risks associated with AI-driven automation.

According to eclicktech, the next stage of enterprise AI competition will depend not only on model capability, but also on engineering reliability, infrastructure orchestration, context management, and organizational knowledge systems.

Note: Certain technical information referenced in this article is derived from eclicktech’s internal engineering practices and is provided for industry reference purposes only.

View original content:https://www.prnewswire.com/apac/news-releases/driving-certainty-through-uncertainty-eclicktechs-engineering-approach-to-agentic-ai-302767441.html

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How a Unified Monetization Solution Is Driving eCPM and Revenue Growth for Casual Games Worldwide

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SINGAPORE, May 8, 2026 /PRNewswire/ — Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a key driver of monetization success. However, many developers continue to face major challenges, including unstable fill rates, fluctuating eCPMs, difficulties balancing multiple regional markets, and the ongoing tradeoff between user experience and revenue growth.

To address these issues, zMaticoo has compiled a series of monetization case studies from leading game publishers and studios across China, Vietnam, Europe, and North America. These teams span hyper-casual, puzzle, board, card, and light-casual game categories, with DAUs ranging from millions to tens of millions. By adopting the same monetization framework, they achieved simultaneous growth in fill rate, eCPM, and ad revenue while maintaining stable user experience.

A common challenge among these teams was the shrinking monetization margin across global markets, creating an urgent need for sustainable revenue growth. At the same time, developers were cautious about over-monetization negatively impacting retention and player engagement.

To solve these challenges, zMaticoo introduced an AI-driven monetization system with full-funnel optimization capabilities. The platform connects developers directly to premium global advertiser budgets across both performance and brand advertising. AI models identify high-value traffic in real time based on region, audience, and usage scenarios, prioritizing high-eCPM demand sources. Separate bidding strategies are applied for mature and emerging markets to avoid revenue loss caused by one-size-fits-all pricing models.

The platform also provides refined ad format optimization:

Banner Ads: optimized display share and loading timing to improve SOV and stabilize eCPM;Interstitial Ads: precisely triggered during high-value moments such as level completion or pause screens, with especially strong premiums in emerging markets;Rewarded Video: deeply integrated into gameplay loops, delivering high user acceptance and conversion performance.

On the technical side, zMaticoo optimized SDK infrastructure to improve fill stability under weak network conditions. Ad loading time was reduced from five seconds to under two seconds through a rebuilt loading architecture. Progressive asset loading further minimized timeout-related drop-offs. AI-powered ad templates dynamically generated personalized creatives, improving both CTR and conversion performance.

The zMaticoo team also provides one-stop operational and analytics support. Developers can monitor fill rate, impressions, eCPM, and revenue through a unified dashboard, while dedicated optimization specialists provide 7×12 support for A/B testing, strategy iteration, and scaling guidance. The platform is deeply integrated with major mediation solutions, enabling one-time integration and multi-scenario deployment while reducing development and maintenance costs.

According to zMaticoo platform data:

In mature markets including the United States, Germany, Japan, and South Korea, banner eCPMs increased by 5%–10%, while interstitial premiums improved by over 5%;In emerging markets such as Brazil, Mexico, and Southeast Asia, interstitial eCPMs increased by more than 10%.

The monetization framework has demonstrated effectiveness across hyper-casual, puzzle, board/card, and utility app categories, supporting both rapid scale-up and long-term monetization stability.

Partner feedback includes:

“We are highly satisfied with the revenue uplift after integration. Our core products’ banner performance now ranks among the top tier.””Revenue recovered significantly after A/B testing, and we are expanding testing across more products.””One solution now supports multiple global markets without requiring separate monetization strategies for each region.””Interstitial monetization performance has been especially strong, with SOV reaching 10%–20% for several partners.”

zMaticoo believes successful monetization today is not about stacking more ad platforms, but about leveraging AI, technology, and refined operations to unlock long-term traffic value. Whether for hyper-casual publishers, puzzle game studios, or global mobile app companies, this AI-powered monetization framework is designed to deliver sustainable revenue growth while preserving user experience.

View original content:https://www.prnewswire.com/news-releases/how-a-unified-monetization-solution-is-driving-ecpm-and-revenue-growth-for-casual-games-worldwide-302767432.html

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Fox ESS Celebrates Strong Momentum with Integrated Solar Storage & Charging Solutions at Smart Energy 2026

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SYDNEY, May 9, 2026 /PRNewswire/ — Fox ESS, a global leader in renewable energy solutions, attended Smart Energy 2026 during 6-7 May as a platinum sponsor. At the event, Fox ESS showcased its next-generation approach to solar storage and EV charging solution, delivering a seamless, future-ready energy experience for homeowners and installers across Australia.

Integrated Solutions Tailored for Aussie Homes

At Smart Energy 2026, Fox ESS highlighted its storage-to-charging solution, designed to make everyday energy use more convenient for local residents. With performance-led products and proven market traction, Fox ESS is set to play its part in building a more resilient energy future for Australia.

Battery Systems

Fox ESS continues to build momentum in the battery market. Sunwiz, an Australian solar consultancy, recently reported that Fox ESS ranked No.1 in March for installation capacity. And the company also revealed it has installed more than 25,000 systems in April. During the exhibition, Sunwiz presented Fox ESS with an award, recognising the company as Top Solar Company for Fastest Growing Battery.

CQ7 V6+ High Voltage Battery (42kWh and above)
Building on Fox ESS’ proven strengths, compact design and high capacity, CQ7 V6+ is well suited to medium-sized households and ensure the free use of electricity and maximize the self-consumption.EQ4800 High Voltage Battery (28kWh)
A reliable choice for smaller households, designed for efficient day-to-day energy storage.

Alongside its battery range, Fox ESS showcased all-in-one systems, including Stackable AIO and EVO, designed to simplify installation while maintaining a high standard of design and presentation.

Inverters

Fox ESS offers a range of inverters to suit local requirements, supported by up to 200% PV oversizing and a 10-year product warranty.

Single-phase: H1‑G2 (3–6kW); KH series (7–10.5kW)Three-phase: H3 Smart (5–15kW); H3 Pro (15–29.9kW); H3 Plus (50–125kW)

EV Chargers

With EV adoption accelerating, Fox ESS also offers EV charging solutions with solar linkage, designed to work across its inverter portfolio. The chargers provide robust, smart energy management, including dynamic load balancing to help protect home circuits.

A Series (7.3kW / 11kW / 22kW): IP65 and IK08 protection, OCPP-compliant.L Series (7.3kW / 11kW): straightforward installation with multiple colour options.

Big Battery Still Takes Centre Stage

As the Cheaper Home Battery Program moves into a new phase under an updated rebate policy, interest in larger battery systems continues to grow, particularly as more households consider EV upgrades amid rising fuel costs. More EVs typically mean households need greater energy availability, making higher-capacity storage an increasingly attractive option.

Looking ahead, from 1 July 2026, the Australian Government’s Solar Sharer Offer (SSO) will provide eligible households with three hours of free daily electricity to align with peak solar generation. Households with larger batteries will be well placed to make the most of this opportunity.

Fox ESS is also working with local VPP partners, including Amber Electric and Origin Loop VPP, helping homeowners unlock maximum value while supporting greater grid stability.

Maimai Comes Alive at the Exhibition

Visitors to the Fox ESS stand experienced a full programme of brand activations across the event. Following the online announcement, Sydney served as Maimai’s first physical stop, bringing the community together for face-to-face engagement. Attendees queued to take photos with the brand’s friendly and recognisable mascot.

Long-Term Commitment to Australia

Fox ESS has opened two local offices in Melbourne and Sydney, with more than 30 dedicated specialists supporting local customer needs. The company is also looking to play a wider role in Australia’s energy transition.

Notably, Ian Thorpe made his first in-person appearance at Fox Night, where he presented partners with awards. At the event party, Fox ESS also hosted a battery installation challenge, featuring eight rounds of competition, with the final winners receiving a range of prizes.

“We’re delighted to see such a strong result following the rollout of local policy. With nearly 400,000 Australian households now installing batteries, Fox ESS has played a key role, but this is only the beginning. We’re committed to keeping momentum and helping make a smarter, more reliable energy future a reality for more homes.” said Brooks Richard Geng, APAC & Middle East Managing Director, Fox ESS.

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