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Hyundai Mobis Partners with ZEISS: The Entire Windshield Becomes a Full-Display Screen

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Business cooperation agreement signed with German optical company ZEISS for the development of ‘Holographic Windshield Display’ technology for vehicles

Utilizes the windshield as a large monitor to display driving information, navigation, and convenience features

Emphasize differentiated product value and user experience with innovative new technologies that replace existing instrument clusters and AVNs

Secures future technology to lead market trends, providing mobility solutions optimized for customer demands

SEOUL, South Korea, Oct. 14, 2024 /PRNewswire/ — Imagine navigation and driving information unfolding like a panorama across the wide, transparent windshield where the driver’s gaze rests. Passengers next to the driver watch movies or other videos on the vehicle’s glass. While viewing the latest video, a video call comes in, and a friend’s welcome face appears in the corner of the glass screen. This dream technology, previously existing only in movies or advertisements, is about to become reality. It’s a scene made possible by the convergence of automotive electronic systems and ultra-precise optical technology.

Hyundai Mobis (KRX 012330) is partnering with the world-renowned German optical company ZEISS to develop the ‘Holographic Windshield Display (Holographic HUD)’ technology. Holographic HUD utilizes the vehicle’s windshield as a transparent display to check various driving information or simultaneously enjoy infotainment features such as music, videos, and games.

Hyundai Mobis announced on the 13th, that it recently signed a business cooperation agreement with ZEISS for the joint development of Holographic HUD at its technical research center in Yongin, Gyeonggi-do. As this technology is a next-generation display technology with no current mass production examples, the two companies plan to start mass production as early as 2027 through close technical cooperation.

The core of Holographic HUD technology is to clearly display various driving, convenience, and infotainment content in a wide space extending from the driver’s seat to the passenger seat. This technology dramatically evolved from existing head-up displays, which only showed relatively simple information such as driving speed, navigation routes, and speed limit warnings.

This transparent display technology enhances driving safety as the driver can view all information at once without significantly moving their line of sight from the road ahead. Another advantage is that it can completely transform the interior front design of vehicles by eliminating various display devices mounted on the dashboard while providing an unobstructed, open feeling without interfering the driver’s and passengers’ field of vision.

‘Joining Hands’ with World-Class Optical Company ZEISS ‘Maximizing’ Technological Synergy

ZEISS, Hyundai Mobis’ partner in this joint technology development, is a leading technology enterprise operating worldwide in the fields of optics and optoelectronics. And ZEISS Microoptics, as part of strategic organization of ZEISS, is the leading provider of sophisticated microoptical and holographic-optical solutions for a variety of applications in the automotive, hometech and consumer sectors. Multifunctional Smart Glass technology enables, among other things, large-scale holographic projection systems, highly integrated cameras in transparent media and holographic lighting applications. ZEISS Microoptics offers the complete value chain from optical design and mastering to holographic replication systems for series production,

Hyundai Mobis is a world-renowned automotive supplier, which provides products and services optimized for customers in future mobility areas, including electrification, autonomous driving, infotainment, and connectivity. It has ranked sixth for the third consecutive year in the “Global Top 100 Suppliers” list by U.S. Automotive News, a global automotive publication.

Hyundai Mobis and ZEISS plan to maximize synergy by mobilizing their specialized technical capabilities for this technology development. Hyundai Mobis will oversee system development and develop and supply the projector, a key component technology. In the Holographic HUD system, the projector is a device that projects content such as videos and images onto a transparent screen using lenses and reflectors. This technology requires miniaturization, noise reduction, heat reduction, and thermal management solutions that are optimized for passenger vehicles.

A transparent and thin film applying holographic technology is needed to render content on the transparent windshield from the light emitted by the projector. This film creates various patterns using photochemical properties when light enters, realizing videos and images. The thickness of the film is less than 100 micrometers (about 0.1 mm), barely thicker than human hair. ZEISS plans to develop and supply Transparent Display applied by unique Zeiss Holographic Technology based on its precision optical technology.

The two companies have already begun preliminary product development by combining these specialized technical capabilities and plan to launch mass-produced products as early as 2027. It is known that Hyundai Mobis and ZEISS created a prototype last month and conducted a demonstration for domestic global automaker customers. According to forecasts by the international market research firm OMDIA Research, the worldwide Holographic HUD market is expected to grow to about 7 million units by 2030, establishing itself as a new trend in the next-generation display field.

Jung Soo-kyung, Executive Vice President and Head of Automotive Electronics Business Unit at Hyundai Mobis, stated, “Starting with this new technology cooperation utilizing the vehicle’s windshield with ZEISS, we plan to expand our concerted efforts in combining optics and automobiles to various fields such as holographic displays for vehicle interiors and exteriors, and 3D rear lamps.”

Hyundai Mobis’ technological development achievements in automotive displays continue to emerge. Previously, Hyundai Mobis was the first in the world to develop a rollable display (2023) that moves up and down and rolls according to the vehicle’s driving situation and purpose of use and a swivel display (2022). Earlier this year, at CES 2024, held in North America, the company also showcased a transparent display applying hologram optical element technology.

 

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EFICYENT to Join Banks and Fintech Companies at Singapore FinTech Festival 2026

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DUBAI, UAE, Nov. 14, 2026 /CNW/ — EFICYENT, a cross-border payment platform, is going to attend the Singapore FinTech Festival (SFF) 2026, which is going to be one of the world’s largest gatherings of the global financial and technology ecosystem.  It will take place between November 18 – 20, 2026, at Singapore. This event will converge policymakers, financial institutions, fintech companies, and investors to discuss the developments that are going to shape the future of fintech.

As financial institutions are desperately discovering new technologies, evolving payment infrastructure, and better ways to move money across borders, SFF 2026 is going to be an ideal platform for industry collaboration and knowledge exchange. The event will explore key forces transforming the financial system, including technology, geoeconomics, capital, talent, and policy, developing opportunities for businesses to engage with global industry leaders and explore emerging possibilities.

By participating in this event, EFICYENT is looking forward to connecting with other fintech companies, banks, financial institutions, and peer industry stakeholders to share their ideas, discover potential collaborations, and hold a conversation on the growing demand for efficient global payment infrastructure. Also, the company’s presence will provide an opportunity to demonstrate how its capabilities can assist businesses navigating increasingly interconnected financial markets.

Ahead of the participation, Aravinth Ramesh, CTO at EFICYENT, said:

“As financial services entered a chapter where businesses expect something beyond the ability to transfer money. They need payment platforms that offer speed, transparency, flexibility, and access to global markets. So I think events like SFF create a better opportunity to know in which direction the industry is moving, to share our perspectives with industry leaders, and explore partnerships that drive meaningful progress.”

Balasubramanyam K, CEO at EFICYENT, added:

“The future of fintech will be shaped by how effectively technology, financial institutions and payment networks work together. And this SFF event is going to remain an excellent opportunity to connect with industry leaders, better understand emerging requirements, and discover new approaches to making cross-border payments more accessible and efficient.”

About EFICYENT

EFICYENT is a global cross-border payments and financial infrastructure platform that concentrates on enabling seamless international money transfers.

They focus on simplifying international transactions and advancing digital finance. EFICYENT is committed to supporting a seamless and interconnected global payments ecosystem.

Media Contact: 
EFICYENT
Dubai, UAE
Website: https://eficyent.com/ 
Email: support@eficyent.com
LinkedIn: https://www.linkedin.com/company/eficyent/

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SOURCE EFICYENT

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SmallRig Joins Art World Figures to Discuss Creativity and Authenticity in the AI Era–and How Art and Technology Can Drive Innovation

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SHENZHEN, China, Nov. 14, 2026 /PRNewswire/ — As generative AI changes how images are made, one question grows more urgent: what still belongs to the human behind the lens? On November 11, Shenzhen International Art Museum and SmallRig, the imaging-gear brand built for creators, took up that question together by hosting an international exchange on how art and technology ecosystems are being reshaped in the AI era.

The conversation brought together leaders of Chinese art museums, Anett Holzheid, senior curator at Germany’s ZKM Center for Art and Media Karlsruhe, artists and SmallRig co-founder Gao Haiyan.

Zhang Zikang, director of Shenzhen International Art Museum and professor at the Central Academy of Fine Arts, said art and technology are a key direction for the museum, rooted in Shenzhen’s tech environment. Wang Shaoqiang, director of the Guangdong Museum of Art, described using AI to produce short films about classic works, which cut cost and production time, yet stressed that art must return to personal growth, understanding of the world and the expression of Eastern aesthetics. Holzheid views exhibitions as shared ground for artists, audiences and curators, and sees AI widening perception and enabling collaboration across disciplines.

Zadok Ben-David used AI to explore bird forms for an installation, repeatedly refined the images and selected some for the work, determined that it retain an artist’s character, emotion and humanity. A photographer set an AI-generated lightning strike against a desert he had photographed himself, gaining new ideas but noting that generated imagery tends toward sameness, while real presence at a scene cannot be substituted. Spatial artist Feng Yu championed honesty of material, where imperfection and unplanned outcomes can carry sincerity.

Speaking for SmallRig, Gao noted that technology has opened imaging to everyone, but “AI cannot replace real-life experiences or the act of capturing them.” AI can be an efficient, enabling creative tool, he said, but it cannot meet the human need for real images.

In SmallRig’s view, technology helps more people express what is real, while art and creator’s real needs give innovation its direction. The company will therefore move closer to creative scenes and the creators themselves, developing solutions faster for people who make real images.

After the forum, guests visited SmallRig’s headquarters to unveil Ode to the Orchid, an installation co-created with Feng Yu and the first of his works placed in a corporate workplace. Instead of sponsoring an exhibition or releasing a co-branded product, SmallRig placed art in everyday spaces, so people meet it in passing rather than behind museum walls.

Gao said companies often move from manufacturing to technology, while SmallRig also wants to merge with art and creativity. The space is only the surface. The real aim is an open, diverse, inclusive and creative culture, and a lasting bond with creators built on shared taste. SmallRig will keep working with artists, exploring art IP and cultural products, and linking products, content and services into one ecosystem. More activities to support creators are also on the way, bringing the meeting of technology and art into everyday creative practice. Real images remain where SmallRig starts, and where it hopes to innovate alongside creators.

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uSMART Securities Singapore Marks Third Branch Opening in Bugis with Lion Dance and K-pop

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SINGAPORE, Nov. 14, 2026 /PRNewswire/ — uSMART Securities Singapore officially opened its third branch at 516 North Bridge Road, #01-00, Singapore 188740 expanding its physical presence in Singapore with a new uSMART Investor Hub. The opening was marked by a private ceremony featuring a speech, a traditional lion dance and a K-pop dance performance, bringing together the uSMART team, esteemed guests and partners.

The Bugis opening marks another milestone in uSMART’s expansion in Singapore, following the launch of its first local branch at Robinson Road in July 2025 and its Somerset branch in October that year. The new branch reflects the company’s approach of combining digital trading with face-to-face support, offering clients an additional location to make enquiries, receive assistance with account opening and engage directly with the team.

Speaking at the ceremony, Mr Eng Thiam Choon (TC Eng), Chief Operating Officer of uSMART, highlighted the importance of maintaining physical branches alongside digital brokerage services. Clients may appreciate the opportunity to discuss opening their first investment account, gain a better understanding of products available on the app or receive assistance with any issues.

“Customers should have a choice in how they deal with us. If they’re comfortable doing everything on the app, that’s fine. If they’d prefer to come in and talk, we want to make that possible too,” said Mr Eng.

Drawing on its experience operating branches in Hong Kong, uSMART has tailored this approach to the Singapore market through ongoing engagement and conversations with local clients.

Mr Eng also highlighted the importance of understanding different trading rules, currency exposure and diversification as investors explore more markets. Seminars and conversations with the branch team will support these learning opportunities, equipping clients with the knowledge and information they need to make informed investment decisions.

“You don’t need to come with a decision already made. You can come with a question,” said Mr Eng.

Beyond the opening celebrations, Mr Eng highlighted the importance of consistent client service through attentive listening, clear communication and following through on commitments.

About uSMART Securities (Singapore) Pte. Ltd.

Established in March 2021, uSMART Securities (Singapore) Pte. Ltd. is the Singapore entity of uSMART Group, which holds a Capital Markets Services licence issued by the Monetary Authority of Singapore (MAS) (Licence No. CMS101161).

Through the uSMART platform, the company provides access to stocks across global markets, as well as ETFs, options, futures, funds, Contracts for Difference (CFDs) and forex products. Its services include digital trading tools and client account support.

In addition to its digital trading platform, uSMART offers structured investment solutions, including Fixed Coupon Notes (FCNs), catering to investors with different investment objectives and risk preferences. Through its growing network of physical branches, the company also provides face-to-face assistance, investor education and account support, complementing its digital services.

Branch Address

uSMART Securities – Bugis Branch
516 North Bridge Road, #01-00
Singapore 188740

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SOURCE uSMART Securities (Singapore) Pte. Ltd.

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