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SOVRN GIVES PUBLISHERS CONTROL OF THEIR AD STACK WITH NEW SOFTWARE DESIGNED TO MAXIMIZE REVENUE

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2 years ago

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For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees

BOULDER, Colo., Oct. 14, 2024 /PRNewswire/ — Sovrn, a publisher technology platform that helps publishers and content creators earn and keep more of their revenue, today announced that it is transforming ad management for publishers with the launch of the industry’s first-ever Ad Management software. The product enables publishers to increase their revenue and autonomy by providing industry-leading monetization tools, flexible and customizable configurations, streamlined ad operations workflows, and the elimination of the costly fees associated with traditional sales houses.

Traditional sales houses can appear attractive for some publishers, but they come at a cost. High revenue share fees, rigid operations and reporting tools, channel conflicts, and lack of control over the most valuable SSP and demand relationships make publishers hesitant to adopt these models. Recognizing these challenges, Sovrn developed its software solution to deliver the monetization power of a category-leading sales house while addressing very real publisher concerns about flexibility and autonomy.

“We’ve created ‘mission control’ for Ad Ops and exposed all of the levers publishers need to have complete control over their programmatic set up and insight on how to optimize it. said Peter Cunha, Managing Director, Sovrn. “This includes real-time reporting, configuration management and leveraging a publisher’s own SSP seats across prebid, TAM and Open Bidding, all while complementing that demand profile with Sovrn’s 120+ demand seats. We can help every publisher optimize their demand footprint, and offer a direct connection to DSPs through the Sovrn Exchange, free of take rates.”

Sovrn’s Ad Management software empowers publishers to control all their SSP demand and channel relationships, and uses advanced optimization tools such as dynamic price floors, traffic shaping, page-level aggregated auctions, and identity deployment to maximize revenue. Sovrn Ad Management provides publishers with real-time performance analytics across 40+ dimensions and 20+ measures for seamless A/B testing. In an industry known for inefficiencies and revenue fragmentation, this software streamlines ad operations and maximizes yield to make you more money.

“Working with Sovrn has expanded the customer base of our publishing business, enabling us to maximize revenue potential without accepting excessive revenue shares.” Said Dan Kort, Sr Product Manager, IXL Learning. “Sovrn’s SaaS pricing and direct-to-demand feature streamlined our AdOps and enhanced performance by reducing supply-side costs.”

Sovrn’s Ad Management software has already seen success for publishers like Dictionary.com, part of IXL Learning. Publishers, previously on rev share models, can save an average of 49% in fees that otherwise would have been deducted from their earnings. Additionally, Ad Management’s page-level auctions and dynamic price floors increase yield by more than 10% for publishers using the software. Direct-to-demand – Sovrn’s zero take rate feature – is built into the product and has saved Ad Management publishers over $500k by eliminating SSP fees.

“Partnering with Sovrn allowed us to bring our publishing business closer to the buy-side, enabling us to maximize revenue potential while minimizing the impact of endless revenue shares,” said Jack Murphy, CFO of Next Click Partners. “The combination of their SaaS pricing and direct-to-demand feature has streamlined our operations and enhanced our profitability by eliminating unnecessary supply chain fees.”

For more information on Sovrn’s Ad Management software, please visit https://www.sovrn.com/ad-management/.

About Sovrn

Sovrn empowers publishers and content creators with advertising, affiliate marketing, and data products to help them understand, operate, and grow their businesses. Serving thousands of customers across 80,000+ websites, mobile apps and CTV channels, Sovrn reaches over 500 million active consumers daily, Sovrn is committed to transparency and fighting fraud, as recognized by IAB, JICWEBS, and TAG. Based in Boulder, Colorado, with offices in New York and London, Sovrn is a trusted leader in publisher technology. Visit sovrn.com to learn more.

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SOURCE Sovrn Holdings, Inc.

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The First Cartridge-Free Smart Waterless Diffuser Is Here. What Would You Fill It With?

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4 hours ago

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November 14, 2026

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Lephrone set out to solve a frustration for customers who want smart control over their home fragrance and the freedom to choose their own oils. The H300 is the first waterless diffuser to combine cartridge-free refills, Wi-Fi app control, smart home integration, and an in-app fragrance oil library with scanning and personal notes. Customers can use their favorite compatible oils, create their own blends, and use the app to set a scenting schedule and track how much oil is left.

NEW YORK, Nov. 14, 2026 /PRNewswire-PRWeb/ — “There are thousands of fragrance oils out there, so why lock yourself into just one brand?” said a Lephrone developer.

“Lephrone took the best of the diffuser world and left the worst behind.”

We wanted to make a device for people who need a ritual to unwind and want more control over their surroundings. There’s a whole world of sensory experiences out there, and our goal was to bring the way you manage scent at home into the digital world.

With the H300 lephrone diffuser, we kept what we liked about smart cartridge-based diffusers: Wi-Fi connectivity, lephrone app, voice control, and the ability to recognize oils and track how much is left. We made sure it supports both 2.4 GHz and 5 GHz Wi-Fi. We also did away with what frustrated us most: never-ending subscriptions, cartridges that run out too quickly, and limits on which oils you can use. With the H300, you get to choose the oils you want and create blends you love.

We also added support for multiple users and multiple diffusers, so everyone in the household can control the devices and set schedules. The H300 can run even when it’s offline.

We’re releasing our own fragrances, too. In the app, you can scan them into your personal fragrance library and write down how a scent made you feel, whether you liked it, and what others at home thought of it. That matters because after trying a few oils, it’s easy to forget which one you loved most or which one everyone else kept asking for.

We’re rolling this out to more Lephrone models next. Stay tuned.

Media Contact

Elina, Lephrone, 1 6463844148, info@lephrone.com, Lephrone

View original content to download multimedia:https://www.prweb.com/releases/the-first-cartridge-free-smart-waterless-diffuser-is-here-what-would-you-fill-it-with-302939367.html

SOURCE Lephrone

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HONGQI EHS4 Set for Global Debut in Venice: Eastern Elegance Arrives in Europe

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5 hours ago

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November 14, 2026

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VENICE, Italy, Nov. 15, 2026 /PRNewswire/ — HONGQI, one of China’s leading automotive marques, will introduce its all-new all-electric SUV, HONGQI EHS4, to the European market. Making its global debut in Venice, Italy, on 16 November 2026, the EHS4 marks another milestone in the brand’s international expansion.

68 Years of Heritage: A Distinctive Expression of Modern Luxury
Founded in 1958, HONGQI has spent 68 years building its automotive heritage through independent innovation, engineering excellence, and craftsmanship. Guided by a longstanding commitment to quality and safety, the brand continues to bring its distinctive heritage to a global audience.

With its Munich Advanced Design Centre, HONGQI combines global design perspectives with its rich Eastern heritage. Guided by a European Neoclassical Design Philosophy, the EHS4 brings together Eastern design influences and global aesthetics. Developed around European consumer needs, it represents HONGQI’s first model tailored specifically for Europe.

HONGQI EHS4: A New Choice for All-Electric Mobility
Bringing together Eastern and Western design aesthetics, HONGQI EHS4 balances distinctive styling, driving comfort and everyday practicality. Its Celadon Paint draws inspiration from the refined beauty of traditional Longquan celadon, while the Eyes of Infinite Allure lighting design creates a distinctive visual identity. Inside, the Crystal Control Knob adds an elegant touch to the cabin.

With a driving range of up to 470 kilometres and fast-charging capability of approximately 20 minutes, the EHS4 is designed for convenient everyday electric mobility. Its 87.4% space utilization makes intelligent use of interior space, enhancing passenger comfort and practicality.

Safety and quality remain central to its development. Equipped with seven airbags and intelligent driver-assistance technologies, the EHS4 draws on FAW’s more than 70 years of automotive manufacturing expertise to deliver advanced technology, refined driving quality, and dependable vehicle performance.

Venice: A New Chapter in Europe
On 16 November 2026, HONGQI EHS4 will make its global debut at the Scuola Grande di Santa Maria della Misericordia in Venice. The event will bring together European dealers, media representatives, and industry guests to witness an important milestone in HONGQI’s European journey.

A distinctive expression of Eastern elegance, now coming to Europe.

SOURCE HONGQI

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EFICYENT to Join Banks and Fintech Companies at Singapore FinTech Festival 2026

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11 hours ago

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November 14, 2026

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DUBAI, UAE, Nov. 14, 2026 /CNW/ — EFICYENT, a cross-border payment platform, is going to attend the Singapore FinTech Festival (SFF) 2026, which is going to be one of the world’s largest gatherings of the global financial and technology ecosystem.  It will take place between November 18 – 20, 2026, at Singapore. This event will converge policymakers, financial institutions, fintech companies, and investors to discuss the developments that are going to shape the future of fintech.

As financial institutions are desperately discovering new technologies, evolving payment infrastructure, and better ways to move money across borders, SFF 2026 is going to be an ideal platform for industry collaboration and knowledge exchange. The event will explore key forces transforming the financial system, including technology, geoeconomics, capital, talent, and policy, developing opportunities for businesses to engage with global industry leaders and explore emerging possibilities.

By participating in this event, EFICYENT is looking forward to connecting with other fintech companies, banks, financial institutions, and peer industry stakeholders to share their ideas, discover potential collaborations, and hold a conversation on the growing demand for efficient global payment infrastructure. Also, the company’s presence will provide an opportunity to demonstrate how its capabilities can assist businesses navigating increasingly interconnected financial markets.

Ahead of the participation, Aravinth Ramesh, CTO at EFICYENT, said:

“As financial services entered a chapter where businesses expect something beyond the ability to transfer money. They need payment platforms that offer speed, transparency, flexibility, and access to global markets. So I think events like SFF create a better opportunity to know in which direction the industry is moving, to share our perspectives with industry leaders, and explore partnerships that drive meaningful progress.”

Balasubramanyam K, CEO at EFICYENT, added:

“The future of fintech will be shaped by how effectively technology, financial institutions and payment networks work together. And this SFF event is going to remain an excellent opportunity to connect with industry leaders, better understand emerging requirements, and discover new approaches to making cross-border payments more accessible and efficient.”

About EFICYENT

EFICYENT is a global cross-border payments and financial infrastructure platform that concentrates on enabling seamless international money transfers.

They focus on simplifying international transactions and advancing digital finance. EFICYENT is committed to supporting a seamless and interconnected global payments ecosystem.

Media Contact: 
EFICYENT
Dubai, UAE
Website: https://eficyent.com/ 
Email: support@eficyent.com
LinkedIn: https://www.linkedin.com/company/eficyent/

View original content to download multimedia:https://www.prnewswire.com/news-releases/eficyent-to-join-banks-and-fintech-companies-at-singapore-fintech-festival-2026-302939546.html

SOURCE EFICYENT

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