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Hyperquake Continues Strategic Growth Nationwide, Merges Elite MarCore Group into Core Growth Marketing Pillar

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SALT LAKE CITY, Oct. 23, 2024 /PRNewswire/ — In the spring of 2021, independent creative strategy, branding and experience design agency Hyperquake announced its strategic partnership with Salt Lake City-based digital marketplace engineering firm MarCore Group. Addressing this pivotal partnership, Hyperquake’s CEO Colin Crotty emphasized the importance of constant evolution, the immense value of digital innovation, and his Cincinnati-based company’s deep commitments to serving its global clientele “where they are.” For his part, MarCore’s Founder Ari Monkarsh spoke to his team’s proven abilities to develop marketing assets and growth systems which were already proving to be phenomenally successful.

Now, building on more than three years’ worth of groundbreaking client-driven collaborations by merging MarCore Group into its operations, Hyperquake’s acquisition is complete. Renewing its commitments to Salt Lake City and the firm’s illustrious West Coast clientele and appointing Monkarsh as Hyperquake’s Executive Director of Growth Marketing, MarCore Group’s extraordinary expertise and human resources now bolster Hyperquake’s Growth Marketing pillar. These strengths extend and complement the firm’s holistic, world-class offerings in Innovation, Brand, Experiences, and Sustainability.

“From the beginning, our investments into MarCore Group were strategically designed to develop growth and performance marketing services for our clientele, with the goal of activating the work of our brand and strategy teams,” Crotty began. “Together with Ari and his ultra-talented team of strategists, subject matter experts, and digital execution specialists, we are now meeting the dynamic needs of our clients seeking comprehensive solutions to build, manage, and grow their brands.”

Hyperquake’s Legacy of Innovative, Client-Driven Strategic Growth

Launched in Cincinnati in 1986, Hyperquake first established its premier reputation in the field of branding. With Crotty and Chief Creative Officer and Partner Dan Barczak purchasing the firm in 2016, Hyperquake soon acquired Cincinnati’s The Brand Experience and forged an alliance with Portland-based Verify Venture Studio. Since partnering with MarCore Group and expanding to Silicon Slopes, the firm has grown its business network to include business management consultancy Several Thousand Alliance.

Next, with this year’s acquisition of award-winning design and technology studio Potion, Hyperquake’s operations were extended to New York City. And with the recent addition of Chief Sustainability Officer Thomas Federl, the firm is now providing far-ranging Sustainability-focused development services.

Moving forward, Hyperquake’s Growth services include: Fractional Growth Consulting; Paid, Earned and Owned Media Consulting; Awareness/Launch Campaign Development; Affiliate Strategy Development; Martech Integration; and Attribution and ROI Modeling.

Addressing the future from the perspective of Hyperquake’s clientele, Monkarsh explained, “Our cutting-edge expertise in digital strategy now seamlessly augments Hyperquake’s industry-leading brand storytelling and business growth services. With our focus on optimizing for cost of acquiring customers (CAC) and lifetime value (LTV), together, we are here to drive sustainable, long-term growth and help brands truly thrive.”

Taking all of this into account, Crotty continued, “As a key component of our integrated services, we are now uniquely qualified to offer performance-driven solutions to help our clients tap new growth opportunities, expand their digital presence and generate direct, tangible outcomes from their marketing investments.

“In light of our expanding, business-changing superpowers, this is a very proud moment for Hyperquake,” Crotty added. “Our expertise in strategic innovation, branded experiences and scaling organizations for prosperity and growth is ready to serve ambitious business leaders across America, and all around the world.”

MarCore Group’s Meteoric Rise

Since starting up in 2020 under Monkarsh’s visionary leadership, MarCore Group has worked with brands spanning virtually all industries. Its client list – now shared with Hyperquake – includes Jacuzzi, Leonard Truck Accessories, Greenworks, Brandless, Harley-Davidson, MasterCraft, Nautique, Obagi Medical, Relief Factor, and Sutera. Across the board, its work elevating brand visibility and sales has proven to be remarkable.

Specifically for Sutera, the group optimized its Google and Bing Ad accounts for better ROAS and now manages all of its affiliate programs and paid social campaigns.

“Before MarCore, we were burning money on ads with another agency and only getting a 0.79 ROAS,” Sutera’s Senior Director of Marketing Chris Hardman confirmed. “It was a financial nightmare. Ari’s team came in and completely turned things around, skyrocketing our Google Ads ROAS from 0.79 to over 2x, a stunning transformation. MarCore’s expertise and impact at such a massive scale are nothing short of miraculous.”

To learn more about Hyperquake, please visit https://www.hyperquake.com.

About Hyperquake
Hyperquake is an independent creative strategy, branding and experience design marketing agency founded in 1986. With locations in Cincinnati, Salt Lake City and Brooklyn, Hyperquake builds ambitious brands and experiences for those eager to activate a vision. Hyperquake specializes in strategic innovation, branded experiences and scaling organizations for growth, working with companies ranging from small startups to global enterprise. For more information, visit https://www.hyperquake.com.

NOTE TO EDITORS: Image to accompany this story here: https://bit.ly/hq_growth

Contact:

Roger Darnell

DWA for Hyperquake

(+)1.828.773.4410

rd@darnellworks.com 

View original content:https://www.prnewswire.com/news-releases/hyperquake-continues-strategic-growth-nationwide-merges-elite-marcore-group-into-core-growth-marketing-pillar-302284899.html

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APEC 2026 Host City Promotional Video Shenzhen: Where the Future Takes Shape Released Worldwide

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SHENZHEN, China, Nov. 14, 2026 /CNW/ — Shenzhen: Where the Future Takes Shape, the official promotional video for the host city of the 2026 Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Meeting, was released worldwide on November 15, as APEC Economic Leaders’ Week got underway in Shenzhen.

Presented by the Publicity Department of the CPC Shenzhen Municipal Committee and produced by Shenzhen Media Group, the video takes “Where the Future Takes Shape” as its central theme.

It brings together Shenzhen’s pioneering reforms, its achievements in building a modern, people-centered city, and the theme of 2026 APEC “China Year,” “Building an Asia-Pacific Community to Prosper Together.” Through the story of Shenzhen, the video offers international audiences a vivid look at Chinese modernization in practice, while extending a warm welcome to guests from across the Asia-Pacific and beyond. It also reflects the host city’s commitment to openness and its vision of working with regional partners to create a better future.

Shenzhen itself takes center stage in the video. Through six dimensions — innovative, livable, beautiful, resilient, culturally advanced, and smart — the production captures the city’s character during this landmark year and showcases its vitality and appeal to audiences worldwide.

The Chinese- and English-language versions premiered simultaneously across Shenzhen Media Group’s platforms, including Shenzhen TV’s 4K Ultra HD channel, its international channel, and the international social media network of “Shenzhen Channel”.

Featuring more than 260 shots, 99% of them newly filmed in 2026, this six-minute film brings Shenzhen to life–from cutting-edge innovation and vibrant urban spaces to stunning natural landscapes and cultural diversity.

Discover a city where the future is already taking shape, and where people from across the Asia-Pacific are invited to come together, share opportunities, and build a brighter, more prosperous future.

At this moment, Shenzhen is at its best.

As the video’s closing narration declares:

In 2026, the world gathers in Shenzhen to write a new chapter in building an Asia-Pacific Community to prosper together.

Gather in Shenzhen.

Witness miracles.

Together, let’s create a brighter future!

View original content to download multimedia:https://www.prnewswire.com/news-releases/apec-2026-host-city-promotional-video-shenzhen-where-the-future-takes-shape-released-worldwide-302939610.html

SOURCE Shenzhen Media Group

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IP GUANGDONG debuts at the Media Center of APEC Economic Leaders’ Week

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GUANGZHOU, China, Nov. 15, 2026 /PRNewswire/ — This is a news report from South.

The media center for the 2026 Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Week opened on November 11 in the host city of Shenzhen, Guangdong Province, southern China.

Located in Hall 2 of the Shenzhen Convention and Exhibition Center in Futian District, the APEC media center spans around 15,000 square meters. It will offer services including meeting updates, radio and television broadcast feeds, press briefings, and smart news gathering and production tools for nearly 5000 Chinese and international journalists.

IP GUANGDONG, a community open to anyone who wants to share Guangdong’s stories with the world, has set up a themed space called “A Home for Asia-Pacific Friends” at the APEC media center. The space offers Chinese and international journalists a friendly, homelike atmosphere and has been a popular photo spot since opening day.

What unique experiences does IP GUANGDONG offer at the APEC media center? Here is a first look.

Bringing Guangdong’s hospitality to the front lines of reporting

Openness, innovation and cooperation are the three priorities for the APEC China 2026, and they also reflect Guangdong’s approach to welcoming guests. Through “A Home for Asia-Pacific Friends,” IP GUANGDONG is using the occasion to build friendships and offer thoughtful, welcoming services to journalists from around the world. Reporters coming to Shenzhen may be unfamiliar with the city, find it hard to source material, have little space to film on camera or lack equipment, so IP GUANGDONG has set up a range of support services in the themed space.

IP GUANGDONG is a shared platform for Guangdong’s international image, and its library holds more than 50,000 high-quality images and videos from and about the province. Its “Visual Content Station,” located within the themed space, allows Chinese and international journalists to quickly purchase and license high-quality images and footage of Guangdong, providing a one-stop solution to difficulties in sourcing content and uncertainty over usage rights.

In the age of new media, news production moves at almost lightning speed. With a Pocket camera in one hand and a microphone in the other, a single reporter can gather and edit news right at the scene.

To support this way of working, IP GUANGDONG has teamed up with its partner DJI to set up a dedicated DJI service station, where Chinese and international journalists can borrow Osmo Pocket 4 cameras. Reporters can register on site with valid media credentials and borrow a camera for their reporting. During breaks, they can also capture the beauty and variety of Shenzhen, sharing their images with the world through IP GUANGDONG.

Discovering and sharing stories behind Guangdong products

Guangdong goods have continued to attract attention online and offline this year. Their global reach is underpinned not only by Guangdong’s strength in smart manufacturing, but also by the cultural appeal embedded in its products. Every Guangdong product has a story worth telling. Drawing on this rich source of news stories, IP GUANGDONG has teamed up with its partners to display a diverse selection of finely crafted Guangdong products at the themed space’s service counter, giving journalists a place to discover local creations and find inspiration.

Reflecting the current boom in designer collectible toys, IP GUANGDONG is showcasing a range of representative designer toy brands and characters from Guangdong. Highlights include dolls featuring Xiyangyang and Lerongrong, the mascots of the 15th National Games, who have just turned two. Also on display are 3D metal puzzles from Piececool and original characters Laura and the panda Mr. PA from ToyCity. Both companies behind these two brands are based in Dongguan, known as China’s designer toy capital. Also featured are Guangdong’s “three teas”: Yingde black tea, Chaozhou Dancong tea and Zijin cicada tea. Rich in positive symbolism, they offer a vivid introduction to Lingnan culture.

By introducing the products on display in this compact showcase, IP GUANGDONG will work with visiting journalists to explore the stories behind them and share with the world the message that “Guangdong products make the world better.”

Exploring Guangdong without leaving the venue

The IP GUANGDONG themed space also invites visitors to enjoy interactive experiences. Between assignments, journalists can relax and take away their own memories of Guangdong from the APEC China 2026.

At the center of the space, IP GUANGDONG has installed a photo booth where journalists can create personalized postcards featuring Guangdong’s landmarks and scenery. Visitors simply step inside, have their photo taken and choose their favorite Guangdong backdrop. Their custom postcard is generated on the spot, taking them on a virtual tour of the province without leaving the venue.

All 16 landmark images were captured by IP GUANGDONG creators. They include Zhao Junhui’s photograph of the Shenzhen International Exchange Center, the main APEC meeting venue; Liu Shihui’s image of Danxiashan in Shaoguan; Luo Jinping’s view of the “Sea of Pineapples” in Zhanjiang; and Qiu Xuqing’s photograph of the Zhongshan Memorial Pavilion in Shantou Small Park. Each image reveals a different facet of Lingnan’s beauty and reflects the platform’s vision: “Everyone creates, everyone showcases, everyone shares.”

IP GUANGDONG has also prepared 2,000 surprise gift bags for Chinese and international journalists. The bags contain Guangdong specialty snacks, everyday essentials, small cultural and creative gifts, and postcards from the “Snacks of Guangdong” series illustrated by guest contributor XiaoLin Comics. These gifts bring an element of surprise and fun to journalists’ day.

A space to connect: Say “Hello, friend!”

The APEC media center is both a place for Chinese and international journalists to work efficiently and a setting for face-to-face conversation and for sharing observations and experiences. The IP GUANGDONG themed space includes a dedicated area for interviews, discussions and cultural exchanges.

As visitors enter, they are greeted by the words “Hello, friend!” in 12 major languages used across APEC member economies.

On the columns flanking the space, IP GUANGDONG and Chinese tech brand HONOR present “Home Through the Lenses of Asia-Pacific Creators,” a collection of photographs created collaboratively by contributors from around the world. Images from across the Asia-Pacific are displayed alongside scenes of Lingnan, bringing different cultures into conversation through photography.

On the way from the work area to the dining area, journalists can enjoy a calming visual interlude at “Asia-Pacific Perspectives: Impressions of Guangdong,” an illustration exhibition jointly produced by IP GUANGDONG and China Daily. It features 40 selected works by illustrators from APEC member economies, including China, the US, Russia, Japan, Singapore and Indonesia. Guangdong’s streets and lanes, natural landscapes and the warmth of the Asia-Pacific family come to life in their illustrations. Journalists are invited to slow down, glimpse one another’s lives in familiar scenes, unwind and feel a little closer.

Don’t miss out! It’s giveaway time!

How to claim your IP GUANGDONG surprise gift bag

Dates and times: November 11–19, 9:30 a.m.–12:30 p.m. and 2:00–6:00 p.m.

How to claim: Scan the QR codes to follow IP GUANGDONG’s WeChat Official Account and WeChat Channels account. Then scan the registration QR code to join the platform and upload your first snapshot to receive a surprise gift bag.

Availability: Limited to 200 bags per day, on a first-come, first-served basis.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ip-guangdong-debuts-at-the-media-center-of-apec-economic-leaders-week-302939601.html

SOURCE South

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The First Cartridge-Free Smart Waterless Diffuser Is Here. What Would You Fill It With?

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Lephrone set out to solve a frustration for customers who want smart control over their home fragrance and the freedom to choose their own oils. The H300 is the first waterless diffuser to combine cartridge-free refills, Wi-Fi app control, smart home integration, and an in-app fragrance oil library with scanning and personal notes. Customers can use their favorite compatible oils, create their own blends, and use the app to set a scenting schedule and track how much oil is left.

NEW YORK, Nov. 14, 2026 /PRNewswire-PRWeb/ — “There are thousands of fragrance oils out there, so why lock yourself into just one brand?” said a Lephrone developer.

“Lephrone took the best of the diffuser world and left the worst behind.”

We wanted to make a device for people who need a ritual to unwind and want more control over their surroundings. There’s a whole world of sensory experiences out there, and our goal was to bring the way you manage scent at home into the digital world.

With the H300 lephrone diffuser, we kept what we liked about smart cartridge-based diffusers: Wi-Fi connectivity, lephrone app, voice control, and the ability to recognize oils and track how much is left. We made sure it supports both 2.4 GHz and 5 GHz Wi-Fi. We also did away with what frustrated us most: never-ending subscriptions, cartridges that run out too quickly, and limits on which oils you can use. With the H300, you get to choose the oils you want and create blends you love.

We also added support for multiple users and multiple diffusers, so everyone in the household can control the devices and set schedules. The H300 can run even when it’s offline.

We’re releasing our own fragrances, too. In the app, you can scan them into your personal fragrance library and write down how a scent made you feel, whether you liked it, and what others at home thought of it. That matters because after trying a few oils, it’s easy to forget which one you loved most or which one everyone else kept asking for.

We’re rolling this out to more Lephrone models next. Stay tuned.

Media Contact

Elina, Lephrone, 1 6463844148, info@lephrone.com, Lephrone

View original content to download multimedia:https://www.prweb.com/releases/the-first-cartridge-free-smart-waterless-diffuser-is-here-what-would-you-fill-it-with-302939367.html

SOURCE Lephrone

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