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Tracer Strengthens Market Position Through New Enterprise Partnerships and Appointment of Chief Commercial Officer

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Company Appoints Sarah Martinez to lead GTM Strategy

Keen Decision Systems to leverage Tracer’s platform for business analytics

NEW YORK, Oct. 24, 2024 /PRNewswire/ — Tracer, the leading enterprise data platform for marketing analytics, announced today the appointment of Sarah Martinez as the company’s inaugural Chief Commercial Officer. The appointment of Sarah follows recent additions to Tracer’s client base, which include Code3 and a new partnership with Keen Decision Systems.

Martinez joins Tracer from Integral Ad Science, a media measurement and optimization platform, where she served as Global Chief Revenue Officer. In this role, she collaborated with top marketers and agencies to enhance trust and transparency in digital media, supporting brands like Kimberly-Clark, Ford, and Hershey’s. In her new role Martinez will leverage her 20+ years of deep commercial expertise to drive Tracer’s GTM strategy and build out partnerships.

“Sarah has a proven ability to operate at the highest levels of business, we are honored to have her join our executive team, ” said Jeffrey Nicholson, CEO and Co-Founder of Tracer. “Her experience partnering with enterprise customers will further drive Tracer’s current momentum, solving the most complex data equations.”

Commenting on her decision to join, Martinez stated, “After two decades working with some of the largest global marketers, they all have one thing in common: their consistent desire to drive effective and efficient outcomes. With Tracer, brands seamlessly gain a holistic view of their data, allowing them to achieve outcomes they couldn’t before. I am thrilled for the opportunity to accelerate growth in partnership with the co-founders, leadership team and Tracer’s current enterprise customers.”

The appointment of Martinez follows Tracer’s recent additions to their client base. The companies will leverage Tracer’s AI-powered platform to help aggregate and visualize complex data sets for actionable business intelligence.Tracer also services global brands including Headspace, Opella Global, and January Digital.

At Keen, we are always leveraging data driven insights to improve our client’s business,” said Greg Dolan, CEO of Keen Decision Systems. “Our partnership with Tracer will allow us to leverage their advanced AI-powered platform to increase our agility and optimize our clients’ marketing mix.”

Tracer was initially incubated within VaynerX, the holding company led by Vaynerchuk, until its launch in 2021. In addition to Gary Vaynerchuk, the company is backed by NewRoad Capital Partners, Progress Ventures, BDMI, part of Bertelsmann’s corporate venture arm Bertelsmann Investments, S4S Ventures, Arbour Way, Alex Rodriguez and Marc Lore’s VCP Ventures, Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Stephen Ross and Matt Higgins’ RSE Ventures.

Tracer’s innovation has been celebrated by reputable industry organizations and publications, winning awards such as The Lead’s The Leading 100 list in both 2023 and 2024, and more recently was selected as a finalist for Digiday Technology Awards Best Data Management Platform category.

“Tracer is at the forefront of data connectivity for enterprise clients and Sarah’s addition is a perfect accelerant to their success given her background,” said Gary Vaynerchuk, Tracer Board Director and Chairman of VaynerX. “Tracer is positioned to enable AI usage, harness the power of your data and give customers control of their marketing analytics ecosystem.”

About Tracer:
Tracer is a data intelligence platform that revolutionizes modern data stack management by eliminating technical complexity. Tracer empowers global brands, data partners and agencies to make strategic decisions by seamlessly consolidating data sources and enriching it with business insights. By leveraging its comprehensive and flexible suite of technologies, Tracer provides unparalleled transparency into business performance and delivers a centralized source of truth.

Media Contact:
Erica Conover
nfo@tracer.tech

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SOURCE Tracer

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Hyundai Motor Group Showcases Integrated Hydrogen Solutions at World Hydrogen Expo 2026

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Hyundai Motor Group presents hydrogen technologies spanning production, mobility, and urban and industrial applications at World Hydrogen Expo 2026Showcases modular PEM electrolysis systems scalable to the megawatt level and W2H technologies, highlighting capabilities for large-scale hydrogen productionDisplays passenger, commercial and rail mobility solutions, alongside advanced fuel cell systems, fleet management and automated refuelingPresents hydrogen ecosystem scenarios for Saemangeum AI Valley and key industrial hubs, while advancing investment and global collaboration

SEOUL, South Korea, Nov. 4, 2026 /CNW/ — Hyundai Motor Group (the Group) opened its exhibition at World Hydrogen Expo 2026 (WHE 2026), showcasing hydrogen technologies and solutions across production, mobility and applications for cities and industries.

Held November 4–6 at KINTEX in Goyang, Korea, WHE 2026 brings together about 190 companies and organizations from 12 countries through an exhibition, global conference and business partnership programs. Under the theme ‘Hydrogen Moves to Market: Making Bankable Projects Work,’ the event provides a platform for companies, governments and academia to share hydrogen technologies and business opportunities and explore areas of collaboration.

Through its dedicated hydrogen brand and business platform, HTWO, the Group has organized its exhibition around three key themes: hydrogen production infrastructure, hydrogen mobility and integrated hydrogen ecosystems for cities and industries. Together, the exhibits demonstrate how hydrogen can connect production and mobility with a broader range of end-use applications.

On the opening day of WHE 2026, Hyundai Motor Group Vice Chair Jaehoon Chang visited the Group’s exhibition booth and those of other participating companies to review the latest hydrogen technologies and business developments on display.

What Hydrogen Production Technologies Is the Group Showcasing?

The Group is presenting two approaches to hydrogen production: modular polymer electrolyte membrane (PEM) electrolysis and locally integrated waste-to-hydrogen (W2H) solutions.

What Does the Group’s Hydrogen Mobility Display Include?

The mobility display spans passenger vehicles, commercial vehicles (CV) and rail, and highlights solutions for CV operation, fleet management and refueling. 

Where Can Integrated Hydrogen Ecosystems Be Applied?

The Group is presenting scenarios that connect hydrogen production and use based on local energy resources, infrastructure and demand. The scenarios span cities, ports, logistics operations, manufacturing sites and future cities.

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom

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SOURCE Hyundai Motor Group

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GomSpace Strengthens Global Commercial Organization with Appointment of New Vice Presidents of Sales for APAC and EMEA

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Appointments reinforce GomSpace’s global growth strategy and strengthen regional customer engagement across Europe, the Middle East, Africa, and Asia-Pacific.

STOCKHOLM, Nov. 4, 2026 /PRNewswire/ — GomSpace, announces the appointment of Anand Iqbal Gulati as Vice President Sales, APAC and Benjamin Hamel as Vice President Sales, EMEA. The appointments mark a significant step in GomSpace’s continued commitment to strengthening its global commercial presence and supporting customers across key international markets.

As part of its evolving commercial strategy, GomSpace has established dedicated sales leadership for three regions: North America, EMEA (Europe, Middle East and Africa), and APAC (Asia-Pacific). The new regional structure is designed to bring the company closer to customers, enhance market responsiveness, and support the growing demand for advanced space solutions worldwide.

Anand Iqbal Gulati joins GomSpace as Vice President Sales, APAC, bringing extensive experience in sales, business development, and strategic market expansion across Asia. Based in Singapore, Anand has built a strong track record working with government, defense, national security, and commercial organizations throughout the region. Prior to joining GomSpace, he served as Head of Sales, Cyber Solutions APAC at Rheinmetall, where he consistently exceeded sales targets and developed a robust regional business pipeline. He has also held senior sales leadership roles with Xolaris and SES Satellites, giving him deep insight into the space and satellite sectors.

“Asia-Pacific represents one of the most dynamic and rapidly growing space markets in the world,” says Carsten Drachmann, CEO of GomSpace. “Anand’s extensive regional experience, strong customer relationships, and proven ability to grow businesses make him exceptionally well positioned to lead our expansion across APAC. We are delighted to welcome him to the GomSpace team.”

Benjamin Hamel has been appointed Vice President Sales, EMEA. With more than 20 years of experience spanning aerospace, space technology, aviation, and international business development, Benjamin brings extensive commercial leadership expertise to GomSpace. Throughout his career, he has successfully led growth initiatives, strategic partnerships, and customer engagement programs across global markets. His background includes leadership roles within the aerospace and technology sectors, where he developed a reputation for building high-performing commercial organizations and driving sustainable business growth.

“Benjamin’s impressive international experience and customer-centric approach will be invaluable as we continue to strengthen our position across EMEA,” says Carsten Drachmann. “His understanding of complex technology markets and ability to develop long-term strategic relationships align perfectly with GomSpace’s ambitions for future growth.”

The appointments underscore GomSpace’s commitment to investing in commercial excellence as the company continues to support customers in the defense, security, scientific, and commercial space sectors. With dedicated regional leadership teams now in place, GomSpace is well positioned to accelerate growth, deepen customer engagement, and expand access to its flight-proven space technologies across global markets.

For more information from GomSpace, please contact:

Anne Breüner (Head of Corporate Affairs)
Tel: +45 40 200 192
E-mail: anbr@gomspace.com 

Caroline Schwob (Marketing & Communication Director)
Tel: +33 680 042 226
E-mail: casc@gomspace.com 

About GomSpace Group AB
Founded in 2007, GomSpace is a global provider of small satellite solutions with customers in more than 60 countries. The company’s business operations are mainly conducted through the wholly owned Danish subsidiary, GomSpace A/S, with headquarters and operational facilities in Aalborg, Denmark. GomSpace also has key operations in Luxembourg, France, and the United States. GomSpace develops and delivers advanced systems and services that enable governments, commercial enterprises, and research institutions to achieve their objectives in space. The company’s expertise covers satellite subsystems, complete small satellite missions, and satellite operations, providing solutions that support smarter, faster, and more affordable access to space. The company is listed on Nasdaq First North Premier Growth Market in Stockholm under the ticker GOMX. FNCA Sweden AB is the Company’s Certified Adviser. For more information, please visit www.gomspace.com.

This information was brought to you by Cision http://news.cision.com

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SOURCE GomSpace A/S

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Taiwan’s Unmanned Vehicle Alliance Unveils Smart UAV and Vehicle Management System to Empower Japan’s Smart Cities

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TOKYO, Nov. 4, 2026 /PRNewswire/ — As Japan accelerates its national transition toward resilient urban infrastructure and automated logistics, Taiwan’s Unmanned Vehicle Alliance (UVA)—led by Global Shield Robotics (GSR)—has been advancing its comprehensive expansion into the Japanese market since April 2026. To mark this milestone, the GSR_UVA Alliance will host the “Taiwan Unmanned Vehicle Supply Chain Japan Industry Seminar” on November 10, 2026, from 13:30 to 17:00 at Meeting Room 2 on the 28th floor of Conrad Tokyo. Bringing together 17 elite Taiwanese hardware and software innovators, the alliance introduces a unified, non-China supply chain ecosystem spanning smart UAV command platforms, automated parking, and intelligent fleet logistics.

Driven by Japan’s stringent supply chain security standards and ongoing demographic shifts, municipal agencies and infrastructure operators are urgently adopting trustworthy automated solutions. The consortium bridges key technological gaps by integrating Taiwan’s world-class ICT, AI edge computing, and precision manufacturing with robust cyber-secure architectures. Among its core offerings, the alliance provides an integrated C2 platform featuring real-time AI computer vision and 3D spatial monitoring for disaster response, alongside 3drens’ InstaTMS platform to optimize last-mile dispatch routes with real-time IoT tracking.

“Our objective is not merely exporting hardware, but delivering a trusted, end-to-end operational framework,” said a spokesperson for Global Shield Robotics. “By integrating custom AIoT software with specialized hardware components, we offer Japanese partners a reliable, secure alternative aligned with Japan’s MIC technical standards and Level 4 BVLOS flight mandates.”

The alliance targets strategic partnerships with major Japanese System Integrators, government authorities, and top-tier logistics entities. Supported by Taiwan’s Small and Medium Enterprise and Startup Administration (SMESA) and Taiwan Innovative Software and Services Association (TISSA), the coalition plans to showcase its integrated solutions at an upcoming B2B2C technology summit in Tokyo this September, aiming to forge deeper cross-border cooperation and drive next-generation smart city transformations.

About Unmanned Vehicle Alliance (UVA)

Led by Global Shield Robotics under the guidance of Taiwan’s SMESA, the Unmanned Vehicle Alliance brings together 17 leading technology providers across UAV platforms, AI servers, SaaS logistics, RF systems, and precision components. The alliance is committed to providing secure, reliable, and integrated autonomous solutions for international markets.

View original content:https://www.prnewswire.com/apac/news-releases/taiwans-unmanned-vehicle-alliance-unveils-smart-uav-and-vehicle-management-system-to-empower-japans-smart-cities-302929050.html

SOURCE Global Shield Robotics Co. Ltd.

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