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Whitney Hoversten’s Impactful Design Features Elation Lighting For Bruno Mars

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LOS ANGELES, Oct. 25, 2024 /PRNewswire/ — Bruno Mars is undeniably captivating, and behind the scenes lighting designer Whitney Hoversten is shaping the visual spectacle of his shows using cutting-edge lighting. From his eight-year residency at Park MGM in Las Vegas to selling out stadiums worldwide, Hoversten has employed weatherproof Elation PROTEUS lighting to enhance and complement the global superstar’s dynamic performances.

For over a decade, Mars has reigned as one of the music industry’s most successful artists, with a string of hits spanning multiple genres and 15 Grammy Awards. Unsurprisingly, demand for his performances is at an all-time high. This year began with seven sold-out shows at the Tokyo Dome in Japan, followed by performances in Mexico, and Asia, the grand opening of LA’s new Intuit Dome, and regular dates at his Las Vegas residency. He played in Brazil this fall with a record-setting number of shows and will wrap up the year back in Vegas.

Always evolving
Hoversten has been along for the ride for nearly eight years and his position has evolved. Today, he wears many hats including production designer and describes this year’s journey as less of a tour and more of a series of always-evolving one-off shows. He notes that the current setup has grown from the 24K Magic World Tour, one of the most successful tours of all time.

Though Mars’ popularity has soared since his album debut in 2010, it’s only in recent years that he has filled stadiums. Following one-off stadium shows at Allianz Stadium in Sydney in late 2022 and a series of sold-out performances in Japan, Hoversten says the momentum truly skyrocketed, and stadiums quickly became the new ‘norm.’ However, with a packed schedule, the designer had to adapt the design on the fly, utilizing existing infrastructure and programming.

Stadium scale
As more stadium shows were added to the schedule, it became clear that he needed to elevate the show’s lighting design to a true stadium scale. In late 2023, Production Manager Joel Forman and Hoversten decided it was time to put an intentional stadium show design together.

“It was very clear that we needed to modernize the design, from the overall shape of things up to the fixtures we were using,” Hoversten stated. “As we played more outdoor stadiums, IP rating became critical, especially for our upcoming shows in Brazil. I found the PROTEUS RAYZOR 760 to be the perfect fit for this next phase of the show’s evolution.”

A tight schedule
Given their busy schedule, the designers knew they were never going to have a lengthy rehearsal period or extensive programming time. Indeed, they only had a couple of days of previz to clone and reprogram the show to accommodate the new fixtures. The limited time frame also meant that Hoversten was tasked with designing a show that would use existing assets and infrastructure rather than custom-fabricated pieces.

“Given the nature of the shows, and it not being a formal tour, we knew we were not going to have the luxury of 100+ shows to offset the cost of any specialty custom elements,” Hoversten remarked. “The gear and design had to fit on a plane to accommodate flying almost everywhere, so logistics played a critical role in the design.” Fuse Technical Group is the lighting vendor for Mars’ shows and the designer says they were extremely helpful and accommodating throughout the design process.

Background with impact
The design evolution involved a massive wall of 344 PROTEUS RAYZOR 760 fixtures that debuted at a series of performances at the Tokyo Dome earlier this year. The wall surrounds Mars and his band, with additional lights installed across six overhead trusses. Hoversten says the design stems from direct input from Mars who is highly particular about the aesthetics and wants to ensure that every show has its big moments. Social media’s influence also played a role, as the performer wanted a backdrop that would look good across all digital platforms from any vantage point in the stadium.

PROTEUS RAYZOR 760
The PROTEUS RAYZOR 760 is an IP65-rated wash effects light with zoom equipped with seven independently controlled 60W RGBW LEDs. Hoversten uses them for their eye-candy visuals, mid-air beams, and big wash capability. One feature of the fixture that the designer has found especially useful is the SparkLED background twinkle effect.

“SparkLED fits in naturally in our show,” he says, “and is especially effective when you have the fixture in large quantities as we do. It adds a fresh look and gives the design added expression. I find myself using it in many songs, especially ballads, where we create a star curtain or star ceiling. It’s been a great tool to have in the toolbox, and certainly another layer to help keep things feeling fresh in each song.”

PROTEUS HYBRID MAX
In phase two of the redesign, Hoversten introduced 112 PROTEUS HYBRID MAX fixtures across the wall and overhead trusses. The PROTEUS HYBRID MAX is an IP66-rated upgrade of Elation’s pioneering PROTEUS HYBRID that can be used as a beam, spot, or wash light. It houses all-new technology like Fast Advanced Features, Tri-Tier Animation, and SpinSync tracking, along with a massive toolbox of visual FX.

“We really show the range of what it can do,” Hoversten says. “Tight beams, gobo looks, animation, prism—it’s a Swiss-army-knife of a light.” In a few songs, the fixture’s continuous pan feature adds a new dynamic and feel to the show. “It’s a big look that really gets people’s attention.”

Hoversten adds that he also modified Mars’s Las Vegas residency late last year, featuring a similar design using 387 PROTEUS RAYZOR 760s and 32 PROTEUS HYBRID MAX.  

With his unique showmanship and infectious energy, Bruno Mars has a unique ability to get entire stadiums on their feet and dancing, no matter where he plays in the world. The stage production enhances the experience, creating a visually spectacular experience that complements the energy and excitement Bruno Mars brings to every performance.

Crew
Whitney Hoversten – Lighting Designer
Jorge “Soline” Velasquez – Crew Chief
Thomas Poje – Spot/Network Tech
Ryan Lecomte – Dimmer Tech
Dominic Hickman – FOH Tech
Jeremy Dehn – Lighting Tech
Juan Velasquez – Lighting Tech
Brian “Bubba” Bukovinski – Lighting Tech
Victor Cruz – Lighting Tech

Photos:  Daniel Ramos

About Elation
At Elation, we represent the elite in the lighting industry. We design and manufacture a comprehensive range of best-in-class entertainment lighting products valued by production/rental houses and lighting designers the world over. Our dedication to extraordinary quality and creative solutions has established us as the go-to choice for professionals. With a storied legacy of brilliance, our influence extends from iconic stages to cutting-edge studios across the globe. We also offer an advanced line of lighting control products through Obsidian Control Systems, as well as a full range of dependable specialty effects called Magmatic. We invite you to take a closer look at www.elationlighting.com

 

 

SOURCE Elation Lighting

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Context Labs AI Distillery™ Lets Enterprises Run Sovereign AI on Data They Own

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Company launches the Context Engine for trusted sovereign AI, which packages an enterprise’s own data with verified lineage for use with the frontier or open-weight model the enterprise chooses.

ABU DHABI, United Arab Emirates, Nov. 1, 2026 /PRNewswire/ — Context Labs B.V. (“Context Labs”), the AI Data Infrastructure company, today launched the Context Labs AI Distillery™, the Context Engine for trusted sovereign AI. The AI Distillery converts an enterprise’s operational and business data into a governed Context Package that the enterprise owns, creating their own protected competitive moat. Every answer an AI model draws from the package is traced to its source records, and the package works with the frontier or open weight model the customer chooses, inside the customer’s own environment.

Analysts have quantified the obstacle to scaling enterprise AI. Gartner predicts that through 2026 organizations will abandon 60% of AI projects unsupported by AI-ready data, and that over 40% of agentic AI projects will be canceled by the end of 2027. McKinsey reports that eight in ten companies name data limitations as the barrier to scaling AI agents. Gartner has also described what enterprises now need: software that lets teams construct, govern and deliver semantically organized knowledge to AI agents, built on ontologies and knowledge graphs.

 The Context Labs AI Distillery™ is designed around six outcomes:

Own your IP. An enterprise’s knowledge, know-how and operating context stay inside a Context Package that only it controls and are not used to train third-party AI models.

Own your AI. The intelligence employees create in everyday use accrues to the enterprise, not to a model provider, and grows with every interaction.

Trusted, provable answers. Every output carries its data lineage and decision provenance, so answers can be verified, audited, and defended.

Build, protect and scale a proprietary competitive asset. The Context Package captures how the enterprise describes and runs its operations, starting with one facility and extending to others without rebuilding.

Sovereign by design. The AI Distillery runs inside the customer’s own data center or chosen cloud, so data stays where the customer decides.

Freedom of model choice, at lower cost. Customers can use any frontier or open-weight model and switch models without rebuilding the Context Package. Precise, verified context reduces the tokens each query uses.

The AI Distillery works in three steps: distill, package, and prove. It maps an enterprise’s structured and unstructured data to industry-specific ontologies, stores the result in a Context Package with cryptographic provenance, and checks answers against the company’s own records before any model goes into production. Work that has typically required teams of specialist engineers becomes a guided, governed workflow.

Context Agents and the Semantic Context Tunnel. Context Agents answer operational, commercial and compliance questions from the enterprise’s Context Package, with every figure traced to its source. The Semantic Context Tunnel brings the same context into the AI assistant employees already use. Both work within the access controls the enterprise sets.

“Models come and go. An enterprise’s context should not,” said Dan Harple, Founder, Chairman and CEO of Context Labs. “Frontier models will keep improving, but they do not supply governance, provenance or trust, and they should not absorb the knowledge that makes a company competitive. The AI Distillery gives enterprises a moat they own: their own context, proven and protected, working with whichever model they choose. That is how our customers own their IP and own their AI.”

At ADIPEC 2026, Context Labs is demonstrating the AI Distillery on energy-sector use cases, in which a Context Agent answers operational questions with every figure traced to the underlying plant records. Context Labs is located Arab Development Group stand, Stand #5240, Hall 5 and in the Dell AI Factory with NVIDIA, AI Zone, Hall 13.

Availability. The Context Labs AI Distillery™ is available now through the Microsoft Marketplace. Each enterprise license includes an industry starter kit to accelerate time to value. Companies can request a briefing or technical working session at contextlabs.com/distillery.

About Context Labs B.V.

Context Labs is an AI Data Infrastructure company delivering the Context Engine for Trusted and Secure Sovereign AI. Its platform turns complex, fragmented operational, engineering and enterprise data into continuously verified, auditable information that AI systems, people and markets can trust. Built on an extensible library of industry-specific ontologies that map to established standards published by ISO and other standards bodies, the platform is deployable across sectors, with use-case applications delivering decision-ready intelligence on a common foundation. The Context Labs AI Distillery™ lets enterprises run sovereign AI inside their own data centers, so they own their IP and own their AI. Formed out of MIT research and led by a team that helped drive the at-scale growth of the Internet, Context Labs has offices in Amsterdam, Cambridge (Mass.), Houston and Abu Dhabi. Learn more at www.contextlabs.com.

Media contact
press@contextlabs.com | 1-617-902-0932 | contextlabs.com/resources

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From IFA Berlin to CES 2027: OlloBot Continues Its Journey in Emotional Companionship

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HONG KONG, Oct. 31, 2026 /PRNewswire/ — AI companion robot brand OlloBot made its European debut at IFA Berlin 2026, where its AI companion robot OlloNi SS1 was named an Honoree in the Best in Home & Entertainment category of the IFA Innovation Awards. The recognition, alongside feedback from visitors at the show, offered further encouragement for OlloBot’s belief that the future of home robotics lies not only in what robots can do, but also in the connections they can build with people.

In the Top 10 Trends in China’s Robotics and Embodied Intelligence Market for 2026, IDC identifies the evolution of educational and companion robots into all-age home intelligent terminals as a key trend. The report highlights a growing emphasis on long-term companionship, contextual understanding and ongoing content services, with value extending beyond specific functions to lasting relationships and services.

OlloBot is building its identity around this shift. Rather than developing humanoid robots or devices primarily centered on task execution, the brand is exploring a different path through what it calls “Cyber Pet,” an emerging category of home companions designed around emotional relationships. Its approach starts with a simple question: how can a robot become a familiar and meaningful presence in someone’s life?

For OlloBot, the answer lies in restraint. A companion robot should not replace human relationships or compete for a user’s constant attention. It should learn when to engage and when to step back. The goal is not about delivering a moment of novelty or amusement. It is about creating a unique relationship that can expand with each interaction and gradually become personally meaningful.

“We believe home robots need to enter the household through emotional connection,” said Lyn Fang, founder of OlloBot. “Technology can create the conditions for interaction, but meaningful companionship comes from how those interactions make people feel over time.”

At IFA, the enthusiasm from visitors offered a tangible reflection of this approach. Under the theme “Touch. Feel. Bond.,” OlloBot created an open, home-inspired setting where visitors could interact with OlloNi SS1 directly. Powered by OlloBot’s proprietary EmpathCore emotional engine and Affinilog interaction system, OlloNi SS1 engages dynamically through touch, sound and facial expressions. OlloNi SS1 also appeared in IFA’s “Robots on the Runway” showcase, where its emotional engine enabled it to react to its surroundings in real time. Visitors were not simply examining a device or comparing functions. They were exploring how it responded to them. The experience reinforced the brand’s conviction that, in the home, emotional connection can matter as much as technical capability.

Next stop: Las Vegas

The recognition and feedback at IFA mark an encouraging step as OlloBot continues to advance its product development and commercialization. Looking ahead to CES 2027, OlloBot is set to take the next step in its journey by introducing two all-new robot family members: a desktop lamp-form robot and OlloBot Gen 2. Visitors will also get a first look at a rich lineup of IP merchandise and ecosystem peripherals built around the flagship OlloVerse universe. Please stay tuned—OlloBot looks forward to welcoming everyone in Las Vegas and sharing how its expanding ecosystem continues to redefine emotional companionship in the home.

About OlloBot

OlloBot is an AI companion robot brand developed by Ollobot Robotics Limited, a Hong Kong-based company and part of BizConf Technology Co., Ltd. (SZSE: 300578).

The company focuses on embodied intelligence and family-oriented AI companion robots designed to support more natural interaction, emotional presence and connection in modern homes. Through its Cyber Pet concept, OlloBot aims to explore how AI and robotics can become a more meaningful and approachable part of everyday family life.

For more information, please visit ollobot.com.

YouTube:https://www.youtube.com/@ollo_botFacebook:https://www.facebook.com/ollobotofficialInstagram:https://www.instagram.com/ollo_botThreads:https://www.threads.com/@ollo_botTikTok:https://www.tiktok.com/@ollo_botX:https://x.com/OLLOBOT_Real

 

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SOURCE OlloBot

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A new way to explore Japan with AI: Naviu AR Travel Companion for Japan Launches November 1 2026

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Patent pending geospatial technology brings 29 language guidance and city scale AR navigation to travelers

TOKYO, Oct. 31, 2026 /PRNewswire/ — Naviu, a business under TANGLE Inc., offering an AI-powered augmented-reality travel companion for Japan, launches on iOS and Android on November 1. Built on patent-pending geospatial technology, Naviu places AR content and navigation accurately in the real world across entire cities, without requiring a visual positioning system.

Travelers can ask Naviu about anything around them and receive answers in any of 29 languages, grounded in their exact location. A semi-transparent AR path provides turn-by-turn guidance, an AI companion walks with the traveler, and the app reveals side-street cafes, local landmarks, and other places that conventional maps and guidebooks may overlook.

About Naviu

Naviu combines an ask-anything AI guide, city-scale AR navigation, photo recognition, bespoke trip planning, and an optional cultural storytelling companion. Its spatial content network also allows brands, cities, and creators to place interactive 3D and AR content in the real world. AR experiences are already live at landmarks including Senso-ji, Tokyo Skytree, Tokyo Tower, Meiji Jingu, and Tokyo Station.

Naviu is available on the App Store and Google Play.

Official site: naviu.app

Key Features

Ask-anything AI guide: Conversational answers about any place in 29 languages, grounded in precise location dataCultural storytelling and guidance: An optional companion mode that guides travelers street by street and narrates local history and storiesAR navigation: A semi-transparent augmented-reality path overlaid on real streets across entire citiesPhoto recognition: Travelers can point the camera at a temple, sign, or storefront and ask what it isBespoke trip planning: Itineraries built around dietary needs, interests, accessibility, and available timeSpatial content network: Brands, cities, and creators can place interactive 3D and AR content in the real world

Statement from the Head of Naviu

“The hard part of traveling in Japan isn’t getting lost. It’s standing in front of something remarkable with no idea what it is. Naviu answers that question in your own language, right where you’re standing, so the city opens up instead of staying a backdrop.”
Jack Mead
CEO of Ashita Co. and Head of Naviu

About TANGLE Inc

TANGLE Inc. is the Tokyo-based company behind the tour operators TOMOGO! and Untold Japan. Its mission, Make the City Yours, reflects a decade of helping travelers discover Japan beyond the guidebook and now extends that experience into software through Naviu.

Company

TANGLE Inc.

Headquarters

Tokyo, Japan

Representative Director

Kengo Goto

Business

TOMOGO!, Untold Japan, and development and operation of Naviu

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SOURCE TANGLE Inc.

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