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US Real Estate Brokerage Software Market to grow by USD 989.1 Million from 2024-2028, driven by brokers’ focus on efficiency and client services, with AI’s impact on trends – Technavio

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NEW YORK, Oct. 25, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The Real Estate Brokerage Software Market in US size is estimated to grow by USD 989.1 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  9.33%  during the forecast period. Increasing focus of real estate brokers on enhancing operational efficiency and client services is driving market growth, with a trend towards increasing focus of vendors on new product launches. However, availability of open-source real estate brokerage software solutions  poses a challenge.Key market players include Altus Group Ltd., BoomTown ROI, LLC, Brokerage Management Solutions Inc, COMPASS, INC., CoreLogic Inc., CoStar Group Inc., Enchant LLC, eXp World Holdings Inc., Inside Real Estate, Keller Williams Realty Inc., Lone Wolf Technologies Inc., Placester Inc., RE MAX Holdings Inc., Real Geeks LLC, REALTYBACKOFFICE INC., Redfin Corp, Salesforce Inc., The Wise Agent LLC, Woolley Robertson Group Inc., Yardi Systems Inc., Zillow Group Inc., and Zurple Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Real Estate Brokerage Software Market In US Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 9.33%

Market growth 2024-2028

USD 989.1 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.04

Regional analysis

US

Performing market contribution

North America at 100%

Key countries

US and North America

Key companies profiled

Altus Group Ltd., BoomTown ROI, LLC, Brokerage Management Solutions Inc, COMPASS, INC., CoreLogic Inc., CoStar Group Inc., Enchant LLC, eXp World Holdings Inc., Inside Real Estate, Keller Williams Realty Inc., Lone Wolf Technologies Inc., Placester Inc., RE MAX Holdings Inc., Real Geeks LLC, REALTYBACKOFFICE INC., Redfin Corp, Salesforce Inc., The Wise Agent LLC, Woolley Robertson Group Inc., Yardi Systems Inc., Zillow Group Inc., and Zurple Inc.

Market Driver

The real estate brokerage software market in the US is witnessing significant growth due to the increasing focus of vendors on innovation. To stay competitive, software providers are investing in advanced technologies and features that cater to the intricate requirements of real estate professionals. For instance, Inside Real Estate, a prominent tech partner for over 400,000 agents, teams, brokerages, and franchise brands, introduced AI-driven productivity tools, customizable design options, and a back-office technology suite in their 2024 product roadmap. These enhancements aim to enhance productivity and growth by integrating front-to-back-office operations, enabling agents and brokers to leverage AI and automation, and differentiate their businesses. Similarly, Lone Wolf Technologies launched Lone Wolf Foundation, a comprehensive solution that consolidates major real estate functions into a single platform. These trends demonstrate the commitment of vendors to innovate and cater to the evolving demands of the real estate industry, driving the growth of the real estate brokerage software market in the US. 

Real Estate Brokerages in the US are embracing digital solutions to streamline operations and enhance customer experience. Brokerage software, a key digital technology, offers features like CRM for managing customer data, transaction management for smooth dealings, and marketing automation for lead generation. Property listing management ensures accurate and timely listings, while business intelligence and data analytics provide valuable insights. Remote work and cloud-based solutions enable flexibility and accessibility. Integration of AR and VR offers virtual tours, while ML and AI power personalized services. Compliance tracking, document preparation, and electronic signatures ensure efficiency and security. Financial management, rental and leasing, real estate investment, and performance tracking are essential functions seamlessly handled by these smart solutions. Blockchain technology and smart contracts provide secure contract management. The ROI from these software technologies is significant, making them a smart investment for Real Estate Brokerages. 

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Market Challenges

The open-source real estate brokerage software market in the US presents a notable competition to the commercial real estate brokerage software industry. Open-source platforms, like Open Realty and Real Estate Webmasters, provide cost-effective alternatives with customizable and adaptable solutions. These platforms offer features such as CRM, property management, and listing services at a fraction of commercial software’s cost. However, open-source solutions may attract smaller firms and independent brokers, potentially impacting the growth of the commercial market. Vendors of proprietary software must differentiate their offerings by providing advanced features, enhanced support, security measures to justify their higher costs. The continuous advancement of open-source solutions poses a significant challenge to the growth of the US real estate brokerage software market during the forecast period.The Real Estate Brokerage Software market in the US is experiencing significant growth due to the increasing use of digital tools in the industry. Cloud-based solutions and property management systems are becoming essential for brokers to manage their listings, tenants, and properties efficiently. The rise of Internet and smartphone usage has made mobility features a must-have for brokers on-the-go. Digital transformation is a key trend, with centralized data management enabling better decision-making and predictive analytics. Challenges include cybersecurity, with the need for secure data sharing and remote monitoring. Emerging technologies like blockchain, virtual reality, and augmented reality are transforming the industry, offering new opportunities for asset performance tracking, lease management, and tenant billing. Big data analytics and IoT are also crucial for optimizing building performance and real estate development. Omnichannel communications and customized solutions cater to diverse client needs. Multilingual solutions expand reach, while project and facility management streamline operations. Real estate transactions benefit from document sharing and digital tools.

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Segment Overview 

This real estate brokerage software market in US report extensively covers market segmentation by

Type 1.1 Customer relationship management1.2 Transaction management1.3 Lead generation1.4 Property management1.5 OthersDeployment 2.1 Cloud based2.2 On-premisesApplication 3.1 Residential3.2 Commercial3.3 IndustrialGeography 4.1 North America

1.1 Customer relationship management-  The Real Estate Brokerage Software market in the US is experiencing significant growth. This market includes software solutions designed to streamline and automate various brokerage operations, such as lead management, property listing, transaction management, and reporting. These tools help real estate brokers and agents increase efficiency, reduce errors, and improve customer service. Major players in this market include MLSListings, RE/MAX, and Zillow, among others. These companies offer a range of software solutions to cater to different brokerage needs and budgets. The market is expected to continue growing due to the increasing adoption of technology in the real estate industry.

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Research Analysis

The Real Estate Brokerage Software market in the US is experiencing significant growth as digital solutions become essential for streamlining operations and managing the complexity of transactions. Digital technologies such as CRM, transaction management, marketing automation, property listing management, and lead generation are transforming the industry. The use of cloud-based solutions, automation, and ROI-focused software technologies are driving efficiency and productivity. Internet usage and smartphone penetration continue to increase, making digital transformation a priority for real estate brokerages. Security is a critical concern, with blockchain technology and smart contracts offering potential solutions for contract management. Centralized data management is also crucial for effective customer relationship management and property management systems. Overall, the market is moving towards smart, integrated solutions that provide a competitive edge and enhance the customer experience.

Market Research Overview

The Real Estate Brokerage Software Market in the US is experiencing significant growth as digital solutions become essential for streamlining operations and enhancing customer experience. Digital technologies such as CRM, transaction management, marketing automation, property listing management, and lead generation are transforming the way real estate brokerages operate. Virtual tours, business intelligence, data analytics, and remote work are becoming increasingly popular, with cloud-based solutions offering flexibility and integration with other tools. Augmented reality (AR) and virtual reality (VR) are also gaining traction, property viewing experiences. Machine learning (ML) and artificial intelligence (AI) are being used for data security, performance tracking, compliance tracking, document preparation, and electronic signatures. The market is expected to continue growing as the industry embraces digital transformation, with a focus on ROI, data management strategies, and sensitive data protection. Emerging technologies like blockchain technology, smart contracts, and the Internet of Things (IoT) are also expected to play a role in the future of real estate software. Architects and engineers, real estate agents, and construction activities are among the industries benefiting from these smart solutions. With the increasing use of smartphones and the internet, the market is expected to see continued growth in the coming years.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeCustomer Relationship ManagementTransaction ManagementLead GenerationProperty ManagementOthersDeploymentCloud BasedOn-premisesApplicationResidentialCommercialIndustrialGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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HUAWEI WATCH D3 Debuts at ISH-ECS 2026, Bringing Advanced Blood Pressure Monitoring into Everyday Life

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DUBAI, UAE, Oct. 27, 2026 /PRNewswire/ — The 31st International Society of Hypertension Scientific Meeting and 17th Emirates Cardiac Society Annual Conference (ISH-ECS 2026) took place in Dubai from 22 to 25 October 2026. As a major international gathering dedicated to hypertension, the conference brought together leading organisations and experts from around the world to discuss the latest research and developments in hypertension prevention and management.

International experts presented findings from their research using HUAWEI WATCH D Series wearable blood pressure monitors, highlighting the potential of wearable technology to support blood pressure monitoring and management. Huawei, a member of the International Society of Hypertension (ISH), also showcased its newly launched HUAWEI WATCH D3 at the event. At the Huawei exhibition area, attendees had the opportunity to experience the new device’s medical-grade blood pressure monitoring capabilities across different scenarios first-hand, offering a closer look at how advanced wearable technology can make blood pressure monitoring more convenient and accessible in everyday life.

Huawei Establishes Wearable Blood Pressure Technology Innovation Fund to Advance Research

Hypertension is one of the most common chronic conditions worldwide and a leading risk factor for cardiovascular disease. Despite advances in prevention and treatment, blood pressure control rates remain low globally, highlighting the need for more effective monitoring and management.

To support further research in this field, Huawei has established the Wearable Blood Pressure Technology Innovation Fund in collaboration with ISH. The fund focuses on two key areas: wearable blood pressure measurement and wearable blood pressure management. It aims to encourage innovation, explore new applications for wearable technology, and support advances in hypertension prevention and management worldwide.

At the conference, researchers leading the first three projects selected for funding, from more than 80 applications, were invited to present their work. The projects involve researchers from the University of Colombo in Sri Lanka and the University of Edinburgh in the UK, Peking University People’s Hospital in China, and the University of Cambridge in the UK. The funding will support further research into blood pressure management using HUAWEI WATCH D series devices.

Airbag-Based Wearables Gain Recognition in Hypertension Guidelines

As wearable health technology continues to advance, wrist-worn blood pressure monitors using inflatable cuffs and oscillometric measurement technology are gaining recognition within the international medical community.

These devices have been addressed in several international guidelines and expert consensus statements, including the European Society of Hypertension’s Wearable Wrist-Watch Type Cuff Oscillometric Blood Pressure Monitors: Consensus Statement, the 2026 ISH Global Hypertension Practice Guidelines, and the HOPE Asia Network Asian Hypertension Guidelines. These publications recognise the potential role of validated wrist-worn oscillometric devices in blood pressure self-monitoring. Experts at the conference also discussed the significance of these developments and their implications for future clinical applications.

In China, the Chinese Guidelines for the Prevention and Management of Hypertension (2024 Edition) included wrist-worn oscillometric blood pressure monitoring for the first time. Meanwhile, the Expert Recommendations for Ambulatory Blood Pressure Measurement Using Wearable Devices recommended the use of smart wearable devices validated against international standards for ambulatory blood pressure monitoring. Together, these developments reflect growing international recognition of the role wearable technology can play in hypertension management.

During the “HUAWEI Wearable Technology” innovation and HUAWEI WATCH D3 experience sessions, HUAWEI experts introduced the technologies and applications behind the company’s approach to comprehensive health management. International hypertension specialists also shared their perspectives on the HUAWEI WATCH D3 and its potential to make blood pressure monitoring more accessible.

Professor Wang Jiguang, President of the Chinese Hypertension Association, noted: “Innovations like Minimally Disruptive ABPM and environmental monitoring reminder by Huawei Watch D3 may be inspiring for shaping a new direction on how future blood pressure management is automated and seamlessly embedded into daily life, via wearable devices”.

Professor George Stergiou, President of the International Society of Hypertension, described the Huawei Watch D3 as a novel, reliable wearable device that provides insights into blood pressure profiles and patterns. He also noted that the European Society of Hypertension (ESH) and the ISH encourages the clinical use of validated wrist-cuff blood pressure monitors, while calling for further research into their implementation in clinical practice.

Professor Maryam Al Saeed of Mohammed Bin Rashid University of Medicine and Health Sciences commented, “Dubai Health and Huawei are collaborating on a clinical research initiative to evaluate non-invasive wearable technology for earlier diabetes risk, leveraging real-world health data to advance personalized prevention, enable proactive healthcare, and improve long-term health outcomes across diverse populations.”

HUAWEI WATCH D3 Combines Monitoring with Everyday Convenience

Gong Yuansong, Vice President of Huawei’s Smart Wearable and Sports Health Product Line (Solutions and Ecosystem), delivered a keynote speech at the conference. He highlighted a growing shift in attitudes towards personal health, with people moving beyond treatment towards proactive monitoring and early prevention. Blood pressure management is also evolving, extending beyond individual measurements and hospital visits to become part of everyday health routines.

He added, “Smart wearables and comprehensive health insight capabilities, such as health glance, trends, and readiness scores, are promising to help users understand and gradually act to improve their health span.”

The HUAWEI WATCH D3 is the latest addition to Huawei’s health-focused wearable portfolio. As the third generation of Huawei’s wrist-worn blood pressure monitors, it combines professional measurement capabilities with a lightweight design and features that support everyday blood pressure management.

Equipped with ultra-narrow airbag oscillometric measurement technology, the HUAWEI WATCH D3 also introduces a new mode for measuring blood pressure before and after exercise. By tracking changes in blood pressure in response to physical activity, the feature helps users identify potentially abnormal responses and provides relevant insights and recommendations to support safer, more informed exercise. This mode is the first of its kind in the industry to receive EU CE certification under the Medical Device Regulation (MDR) and Class II medical device registration in China.

HUAWEI has also partnered with Ruijin Hospital, affiliated with Shanghai Jiao Tong University School of Medicine, to launch the Minimally Disruptive ABPM Study. The research initiative is also set to expand to countries including Saudi Arabia and Malaysia through partnerships with local research institutions.

The study explores a hybrid measurement approach that combines all-day photoplethysmography (PPG) monitoring with precise airbag-based oscillometric measurements for calibration. This approach aims to reduce the number of required cuff-based measurements from 27 to 7, helping to minimise disruptions during ambulatory blood pressure monitoring.

The monitoring approach also provides users with a detailed overview of their blood pressure patterns, including 24-hour, daytime and night-time averages, as well as charts showing how their blood pressure changes throughout the day. These insights can help users better understand their blood pressure trends and support long-term management.

From academic exchange to technological innovation, ISH-ECS 2026 highlighted the growing potential of wearable technology to transform blood pressure management. With innovations such as the HUAWEI WATCH D3, Huawei is bringing advanced health monitoring capabilities beyond clinical settings and into everyday life, helping people take a more proactive role in managing their own health.

SOURCE Huawei

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3TREES Shines at Big 5 Construct Kenya, Showcasing Healthy Living Solutions for East Africa

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PUTIAN, China, Oct. 27, 2026 /PRNewswire/ — 3TREES recently showcased its green coating solutions at Big 5 Construct Kenya, a major building and construction trade show in East Africa that opened on October 21, 2026, at the Sarit Expo Centre in Nairobi. Guided by its “Create Healthy Life” philosophy, 3TREES presented a broad product portfolio at Hall 1, Booth 1J17, attracting strong interest and active business discussions. The event also strengthened the brand’s visibility among regional customers and industry partners.

The exhibition marked another step in 3TREES’ expansion in East Africa. Continued infrastructure investment and urbanization across the region are driving demand for building materials that are environmentally friendly, healthy, durable and suited to local conditions. Through the exhibition, 3TREES introduced integrated green coating solutions for regional construction needs.

The product showcase covered stone-effect exterior coatings, inorganic interior coatings, artistic finishes, waterproofing membranes and coatings, and floor coatings. Together, these products demonstrated 3TREES’ capabilities across wall and floor applications and helped visitors gain a clearer understanding of the company’s product quality, technologies and service strengths.

The booth welcomed distributors, engineering purchasers, contractors and industry professionals from Kenya, Tanzania, Uganda, Ethiopia and other East African markets. Visitors discussed product performance, application methods, technical standards, local adaptability and distribution cooperation with the 3TREES team. Through one-to-one consultations, the team introduced key technologies and application scenarios while sharing experience from engineering and residential projects in China. The exchanges generated positive feedback and opportunities for further cooperation.

Looking ahead, 3TREES will continue adapting its product formulations and coating solutions to East Africa’s high temperatures, intense ultraviolet exposure, concentrated rainy seasons and local construction standards. The company will also advance regional channel development and strengthen technical support and after-sales services to better serve local customers.

Building on its research and development strengths and broad product portfolio, 3TREES will deepen industry exchange and strategic cooperation, introduce mature green coating technologies and solutions to more overseas markets, and support the green development of East Africa’s building materials industry. Through sustained localization, the company aims to bring healthier and greener products to more households and construction projects across the region.

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Festive Travel Gets More Intentional: Indian Travelers Look Beyond the Traditional Holiday, Agoda Reports

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SINGAPORE, Oct. 27, 2026 /PRNewswire/ — For Indian travelers, the October to November festive period is increasingly becoming an opportunity to combine celebrations with a change of scene. With Dussehra, Durga Puja and Diwali approaching, accommodation search trends on digital travel platform Agoda show travelers looking at a mix of international experiences and domestic leisure breaks. Based on searches made between August 1 and September 30, 2026, for stays between October 15 and November 30, Bangkok, Phuket and Tokyo emerged as the top three international cities searched by Indian travelers, while Goa, Puri and Udaipur were the most popular domestic destinations.

Asia remains central to the festive itinerary for international travel

International travel interest for Indian travelers is led by destinations across Asia, with Thailand, Vietnam and Japan emerging among the most searched countries recording 55%, 86% and 125% growth in searches respectively compared to last year. Sri Lanka on the other hand recorded the almost 262% year-on-year growth in searches among the top international destinations, followed by Hong Kong SAR, China at nearly 138% indicating growing interest across a mix of destinations that offer cultural, culinary and leisure experiences.

At the city level, Bangkok and Phuket in Thailand recorded 65% and 51% growth in searches, respectively, offering travelers a combination of cultural landmarks such as the Grand Palace and Wat Pho along with local food and coastal experiences. In Vietnam, Phu Quoc recorded 124% growth in searches by Indian travelers, with its beaches, island-hopping experiences and night markets offering a mix of leisure and local experiences. Hanoi recorded a 94% increase, with attractions such as the Old Quarter and Hoan Kiem Lake offering a glimpse of the city’s heritage. Tokyo also recorded 109% growth in searches from India, with the October to November travel window coinciding with its autumn foliage season, when spots such as Shinjuku Gyoen become popular for ‘Kōyō’, Japan’s tradition of enjoying the changing colors of the leaves.

Festive escapes return to perennial favorites

Within India, festive travel trends reflect a mix of leisure, cultural and nature-led getaways. Goa saw nearly 43% year-over-year growth in searches, while Udaipur grew by nearly 29%, reflecting continued interest in established leisure and heritage destinations. Puri recorded 318% growth in searches, followed by Ooty at 166% and Munnar at 107%, pointing to interest in coastal, hill and nature-focused breaks. Varanasi also recorded 92% year-over-year growth, adding to interest in destinations associated with India’s cultural and spiritual heritage.

Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, Agoda, shared: “The festive period has traditionally been when travel and celebration come together, but the destinations people are considering reveal that there are now various ways to spend this time. We are seeing interest span beach holidays, city breaks, cultural destinations and hill station escapes, suggesting that travelers are choosing destinations around the experience they want to have, rather than simply following a conventional itinerary. For Agoda, this also means helping people discover the right stay and experiences around increasingly diverse ways of traveling.”

As travelers increasingly shape festive getaways around the experiences they want to discover, Agoda brings stays, flights and activities together in one place, giving travelers access to more than 6 million holiday properties, over 130,000 flight routes and more than 300,000 activities worldwide through its website and mobile app.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/festive-travel-gets-more-intentional-indian-travelers-look-beyond-the-traditional-holiday-agoda-reports-302920234.html

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