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Glimpsing the future of the industry: The 31st China (Guzhen) International Lighting Fair unveils three major trends

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ZHONGSHAN, China, Oct. 26, 2024 /PRNewswire/ — Light gathers from all directions and sets the trend. The 31st China (Guzhen) International Lighting Fair grandly opened on October 22 and features over 1.5 million square meters of exhibition space. More than 3,500 high-quality brands are competing at the same stage and attract professional buyers from around the world. This all-encompassing one-stop procurement event, combined with a comprehensive industry chain exhibition platform, is set to elevate the lighting industry to a new ecological level.

This year’s exhibition adopts a “1+8+N” format and features a grand lighting fair that showcases over 100,000 products that cover all aspects of the lighting industry. It fully embodies the three key industry trends of smart lighting, green and low-carbon solutions, and integrative innovation, and meets the one-stop procurement needs of buyers worldwide.

Smart lighting
Moving beyond single products to comprehensive solutions

Driven by national policies and consumer demand, smart lighting is entering a phase of rapid growth. According to data from ASKCI Consulting Co., Ltd, the domestic smart lighting market is expected to reach 47.9 billion Chinese yuan in 2024, representing a 12.7% increase compared to 2023.

Smart technology has become the main theme connecting numerous highlights at this year’s exhibition. With advancements in the AIoT (Artificial Intelligence of Things) technology and decreasing costs, smart solutions are now widely applied across various specialized fields, including eye-friendly health lighting, home environments, classrooms, agriculture, landscaping, and healthcare. These innovations are breathing new life into the industry and attracting significant attention across several themed exhibition areas.

In the realm of smart technology displays, many exhibitors are showcasing their latest products of the year. These innovations integrate elements such as AI platforms, precise sensors, new energy lighting, energy storage, and new media art, fully reflecting the next level of productivity advancements. This underscores the industry’s dynamic spirit of innovation and its potential for future growth.

Many exhibitors’ representatives have noted that the smart lighting market is gradually evolving. It now includes advanced features such as precise sensing, ambient scene lighting, and remote control. The functionality has expanded beyond simple dimming to include soft-start dimming speed adjustments, multi-color mood lighting, high and low-voltage dimming combinations, and LED full-spectrum lighting for eye health.

From the product information and strategic promotions observed at the exhibition, it is clear that smart technology exhibitors are upgrading traditional lighting into cloud-based smart lighting. This transformation is achieved through chip integration, driver replacements, physical switches, mobile apps, Bluetooth voice control, and more. These companies are gradually evolving from simple product sellers into comprehensive solution providers and emphasizing higher added value to showcase their core competitiveness. This shift helps them avoid the “low-end price war” trap associated with homogeneous products.

This year’s exhibition features a comprehensive display across various fields, including smart cities, whole-house smart systems, emotion-driven lighting experiences, full-spectrum eye-friendly environments, and smart security. These elements have added a strong sense of technological sophistication to the event.

Green and low-carbon solutions
New materials + new energy: Building a sustainable green future

With the implementation of the national dual-carbon policy, the use of new energy, battery storage, and photovoltaic modules is becoming increasingly advanced. The trend toward green and eco-friendly solutions continues to gain momentum.

At the main venue of this year’s exhibition, dozens of exhibitors showcase popular products such as solar streetlights, smart light poles, outdoor energy storage cabinets, smart inverters, energy storage system solutions, and new material components utilizing low-carbon and eco-friendly technologies. These displays highlight the advantages of the “low-carbon + lighting” trend. A variety of unique energy-saving and environmentally friendly products are unveiled, drawing numerous buyers for discussions and negotiations, and creating a constant flow of activity on the exhibition floor.

The integration of green technologies with LED lighting is becoming increasingly close, with key parameters like high-efficiency energy savings, high-power LEDs, and smart energy control seeing continuous improvement. Some exhibitors also introduce integrated solutions for lighting and energy storage, as well as zero-carbon smart lighting systems. These innovations are set to expand the application scenarios for renewable energy and serve as a “new engine” for the high-quality development of the lighting industry.

A number of companies highlight their energy storage products and solutions, including energy storage cabinets, smart inverters, batteries and electrodes, portable power units, all-in-one emergency energy storage systems, and Battery Management Systems (BMS). These offerings attract a substantial number of professional buyers seeking more information.

Larger and more established exhibitors also take the opportunity to showcase images of their factories’ advancements in digital transformation and low-carbon, green manufacturing. This approach aims to differentiate their brand and attract like-minded buyers who value sustainability and innovation.

Cross-industry innovation
Cross-category and cross-industry integration, unleashing infinite possibilities for innovation

As the boundaries between industries continue to blur, this year’s exhibition highlights the trend of merging “creativity + lighting,” establishes new pathways through cross-industry partnerships, and integrates diverse business models. These themes are among the standout features of the event and showcase the exhibition’s strong potential to explore various crossover and niche markets.

Examples include companies extending from light bulbs to complete smart home solutions, expanding from ceiling light products to customized indoor and outdoor projects, and evolving from component suppliers to offering a diverse range of products across all categories. These developments illustrate the limitless possibilities of lighting technology.

The “Internet + Industry” model has gradually matured, with the integration of online and offline platforms becoming a standard strategy for traditional lighting companies to expand their markets and achieve transformation and upgrades.

At this year’s exhibition, several internet companies and third-party organizations participated as industry service providers and showcase a variety of new cross-industry business models. These include a shared platform using the S2B2C model to aggregate professional technicians, which challenges traditional in-house or hired labor practices. There are also platforms operating on a group-buying supply chain model for lighting, which integrate top-tier factory resources to support cross-border e-commerce operations.

Cross-category integration is vividly showcased at the main venue. For example, smart light poles are used as a platform to seamlessly integrate solar panels, display screens, air monitoring, security alarms, and charging devices, which serve as a crucial entry point for building smart cities. Another exhibitor combines eye-friendly lamps, posture sensors, and desks to create an anti-myopia environment and attracts significant interest from many buyers.

At the exhibition, there are numerous new products and displays that blend lighting with home living, business operations, urban landscapes, and the cultural tourism industry, all offering experiences that merit repeated exploration.

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SOURCE China (Guzhen) International Lighting Fair

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ATTACK SHARK Unveils RS6 ULTRA, a Flagship Esports Mouse Featuring Its Proprietary Magnetic Hot-Swappable Battery Technology

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NEW YORK , July 21, 2026 /PRNewswire/ — Gaming peripheral brand ATTACK SHARK has announced the upcoming launch of the RS6 ULTRA, its most advanced wireless gaming mouse to date. Designed for competitive FPS players and the premium esports peripheral market, the new model combines a lightweight carbon fiber structure, flagship sensing technology, low-latency wireless performance, and a magnetic hot-swappable battery system.

The RS6 ULTRA’s magnetic hot-swappable battery system is designed to eliminate the compromises associated with conventional wireless gaming mice. Unlike integrated lithium battery designs that require wired charging and eventually suffer from battery aging, or conventional removable battery systems that depend on battery doors and latch mechanisms, the RS6 ULTRA features a proprietary magnetic alignment design with gold-plated contacts, enabling fast, tool-free battery replacement without disrupting wireless operation. Its dual-battery system further ensures uninterrupted gameplay by allowing one battery to power the mouse while the included 8K receiver simultaneously charges the spare, providing continuous wireless performance and a longer product lifecycle through easily replaceable batteries.

Another key feature is ATTACK SHARK’s patented adjustable sensor positioning system. Five mechanical adjustment positions allow players to customize sensor placement to suit hand size, grip style, and aiming preference. This personalized alignment is designed to support more consistent aiming and reduce tracking deviation during rapid movements.

The RS6 ULTRA is powered by a customized PixArt PAW3955MAX sensor and the latest Nordic nRF54L15 wireless MCU, delivering the performance demanded by today’s competitive FPS players. The sensor natively supports polling rates of up to 8,000Hz (8K), as well as 1-DPI incremental adjustment for precise sensitivity control. With up to 52,000 DPI, 850 IPS tracking speed, 75G acceleration, and five adjustable lift-off distance settings, it ensures exceptional tracking accuracy and responsiveness during rapid flick shots, precise target acquisition, and high-speed movement in fast-paced titles such as VALORANT, Counter-Strike 2, and Apex Legends.

Built on the Nordic nRF54L15 platform, the RS6 ULTRA delivers enhanced scanning performance, wireless stability, and power efficiency. At a 1,000Hz polling rate, it provides up to 800 hours of battery life, reducing charging interruptions during extended training and competition. The combination of stable wireless connectivity and long endurance allows players to stay focused on performance rather than power management.

Complementing the hardware, ATTACK SHARK’s proprietary wireless transmission technology delivers button latency of less than 0.168 milliseconds in 8K mode, helping ensure that every click is transmitted with exceptional speed and consistency. The shark fin-inspired 8K receiver features an extended antenna for improved signal strength, along with LED indicators for connection status, polling rate, and battery level. Together, these technologies make the RS6 ULTRA a wireless flagship solution for fast-paced competitive shooters, providing the responsiveness and reliability demanded by players of VALORANT, Counter-Strike 2, and Apex Legends.

The RS6 ULTRA features a carbon fiber hybrid injection-molded chassis with a ventilated hollow-shell design that balances low weight, structural strength, comfort, and heat dissipation during extended gaming sessions. A glass-like cooling surface treatment helps reduce discomfort caused by perspiration, while a CNC-machined metal scroll wheel and anodized components improve durability and wear resistance.

Built for serious FPS competitors and enthusiasts, the RS6 ULTRA delivers precision, responsiveness, customization, and endurance expected from a flagship esports mouse.

For more information, visit https://attackshark.com/ or connect with the brand on social media and Discord.

To place an order, visit ATTACK SHARK Amazon Store for the US, UK, Europe, AU, MX, SA and Japan.

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SOURCE ATTACK SHARK

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EnKash Introduces India’s First Meal Card with UPI Payments

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EnKash extends its UPI capabilities to meal card allowances, combining the convenience of UPI, the reach of RuPay, and tax-efficient employee benefits.

MUMBAI, India, July 22, 2026 /PRNewswire/ — EnKash, India’s leading business payments and spend management platform, today announced the launch of UPI-based payments on its Meal Card. With this addition, employees can make payments directly from their meal card balance by scanning eligible UPI QR codes at food and grocery merchants.

This makes EnKash the first provider in India to enable UPI payments directly from a meal benefit balance.

The new capability extends the UPI infrastructure that EnKash already offers across its Prepaid Payment Instrument portfolio. It brings the familiarity and convenience of UPI to structured meal benefits, allowing employees to use their meal allowance through a payment method that has become a part of everyday life in India.

The timing is also significant. Under the revised Income-tax reforms, eligible meal benefits of up to ₹200 per meal are available under both the old and new tax regimes, subject to prescribed conditions. Employees can receive up to ₹1,05,600 annually as a tax-free meal benefit. For HR teams, this makes meal benefits more inclusive, valuable and easier to offer across the workforce.

The solution combines:

UPI-based scan-and-pay convenienceLargest acceptance infrastructure of RuPayMerchant category-based spending controlsPhysical and virtual meal cardsReal-time transaction visibilityCentralised card issuance, loading and management for employers

Employers can issue cards, load meal balances, set spending controls and track transactions through a centralised platform. Merchant category controls help ensure that the meal balance is used only for eligible expenses.

“Employee benefits should be as seamless as everyday payments. By bringing UPI to meal benefits, we’re enabling employees to pay the way they already do while helping employers deliver a simpler and more digital-first experience,” said Priya Sharma, Head of Product at EnKash.

“This launch brings together the power of RuPay, the familiarity of UPI and the tax efficiency of meal benefits. It also reflects the strength of the payments stack EnKash has already built across its PPI products.”

The UPI-enabled Meal Card is supported by EnKash’s existing payments and prepaid infrastructure. The company already provides UPI-based payment capabilities across its prepaid products and also offers businesses a wider payments suite covering prepaid cards, employee benefits, expense management, petty cash, corporate payments, payment gateway, and rewards.

About EnKash

EnKash is India’s first full-stack payments and spend management platform, empowering 5,000+ businesses to automate payments, expenses, and employee benefits. Holding PA, PPI, and Bharat Connect (BBPOU) licenses, EnKash offers a unified financial orchestration suite backed by $23M in funding. By partnering with leading banks and networks like NPCI and Visa, EnKash delivers secure, scalable solutions that make enterprise financial operations faster, smarter, and fully compliant.

For media inquiries, email: marketing@enkash.com

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/enkash-introduces-indias-first-meal-card-with-upi-payments-302829537.html

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SunTec India Launches Proprietary eCommerce Price Monitoring Platform Delivering 99%+ Accuracy with Human-Verified Pricing Intelligence

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NEW DELHI, July 21, 2026 /PRNewswire/ — SunTec India today announced the launch of its proprietary, in-house-built eCommerce price monitoring platform, a purpose-built pricing intelligence solution that tracks competitor prices across multiple channels in real time and pairs automated data collection with human QA verification.

The platform supports pricing, sales, and marketplace teams by combining automated data collection, AI-powered product matching, anomaly detection, and analyst-led verification for quality assurance. It enables businesses to monitor competitor prices, promotional movements, Buy Box signals, and Minimum Advertised Price (MAP) violations across key marketplaces & retailer websites.

Unlike generic SaaS tools that hand back raw data for clients to clean and interpret, SunTec India controls its platform end-to-end, from data collection to matching rules, allowing continuous improvement based directly on client needs.

The platform’s core capabilities include:

Real-time, multi-channel monitoring across Amazon, eBay, Walmart, and other marketplaces, and custom URL tracking for any publicly accessible website.AI-powered product matching using EAN/GTIN identifiers for exact matches and ML models for comparable products, achieving 99%+ matching accuracy.MAP violation alerts delivered within agreed SLA windows, with violation logs formatted for legal, sales, and distributor review.Buy Box and dynamic repricing intelligence compatible with Repricer.com, Linnworks, ChannelAdvisor, and other major repricing platforms.Promotional and deal monitoring timed to peak events like Black Friday, Prime Day, and Q4, giving teams lead time to respond.

Built on a proprietary AI crawler, optimized for dynamic page rendering and anti-bot environments, the platform handles JavaScript-rendered pages and pricing overlays that defeat standard scrapers, while continuously learning from detection patterns to maintain collection reliability.

“Self-service tools give you a dashboard and leave the hard part to you,” said Mr. Ravi Kant, Vice President – eCommerce Division, SunTec India.

“What sets our platform apart is the human-in-the-loop layer. AI detects; our analysts verify. Every anomaly is reviewed by a QA analyst before it reaches the client. Our goal is to help clients identify pricing gaps, protect margins, track violations, and respond to competitor moves before they impact revenue,” he added.

About SunTec India

SunTec India is an IT and digital services company delivering technology-led, data-driven business solutions. Founded in 1999, the company has served 8,530+ clients across 50 countries, supported by 1,500+ full-time professionals and a 95%+ client retention rate. SunTec India combines human expertise with AI-enabled technologies to improve operational efficiency, strengthen competitiveness, and create long-term value for businesses worldwide.

Media Contact: 
Rohit
rohit@suntecindia.com  

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SOURCE SunTec India

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