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Adyen and BCG Research Finds Embedded Payments and Finance Now a $185 Billion Opportunity — a 25% Increase in Two Years

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Embedded finance beyond payments is now a critical growth driver for Software-as-a-Service (SaaS) platforms.Less than 20% of the market is currently addressed, meaning now is the time for platforms to tap into this revenue pool and meet rising SMB demand.SaaS platforms embedding financial products are set to amplify their revenues up to 3-4x.

SAN FRANCISCO, Oct. 28, 2024 /CNW/ — Adyen, the financial technology platform of choice for leading businesses, has today launched a new report with Boston Consulting Group (BCG) which reveals a game-changing $185 billion market opportunity for SaaS platforms, a substantial 25% increase since 2022. BCG’s analysis reveals this market growth is driven by a favorable interest rate environment — due to higher bank revenues from accounts — and an overall expansion of banking revenue pools.

In parallel, the demand for embedded finance from small-and-medium-sized businesses (SMBs) — a sector typically underserved by traditional financial institutions — has broadened well beyond payments.1 This, coupled with the market’s expansion, opens a significant opportunity for SaaS platforms to embed into their offerings more advanced financial products like business accounts, loans, and issued cards. Given typical margins on these products, most platforms have an opportunity to multiply their current revenues by up to three or four times.

“Embedding financial products creates a win-win scenario: SaaS platforms deepen user relationships and unlock new revenue streams by addressing SMBs’ overlooked financial needs,” says Blake Breathitt, SVP Platforms & Financial Services at Adyen. “Our research underscores the window of opportunity for SaaS platforms to embrace embedded finance to stay competitive, or get left behind. There is an immense market opportunity here for SaaS platforms, which are in an ideal position to deliver these within their existing ecosystems.”

The market is primed with strong demand from SMBs with 50% of SMBs expressing a high likelihood of utilizing a full suite of embedded finance products in the near future, reinforcing its growth potential.

“We are observing an appetite from SMBs to consume a broader range of financial services from within their SaaS platforms, notably loans extending beyond simple cash advances or current accounts tightly integrated in receivables and payables workflows,” says Stefan Dab, Founder of BCG’s Payments and Fintech practice.

The report highlights that top platforms are now generating more than 50% of their revenues from embedded payments and finance, and shines a light on embedded finance as the next critical growth lever for SaaS. To differentiate in an increasingly competitive market, platforms must consider integrating financial products in their offering.

Adyen and BCG’s report provides a strategic playbook for SaaS platforms looking to succeed in the embedded finance space. It outlines actionable insights on differentiating products from traditional banks, optimizing go-to-market strategies, and forming effective partnerships to drive growth. To access the full report, click here.

Methodology

In partnership with Boston Consulting Group, to reassess the state of embedded finance for SaaS platforms in 2024, we conducted quantitative and qualitative research with ~30 leading platforms and ~2,000 SMBs across North America, Europe and Australia in eight industries — including F&B, Retail and Hospitality.

About Adyen

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

1 2,000 small-and-medium-sized businesses (SMBs) surveyed across eight industries – including Food and Beverage (F&B), Hospitality and Retail – in Europe, North America and Australia.

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SOURCE Adyen

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One Country, Countless Journeys: Wego and the German National Tourist Office GCC (GNTO GCC) Inspire MENA Travellers to Discover Germany

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DUBAI, UAE, July 22, 2026 /PRNewswire/ — Wego, the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced a strategic partnership with the German National Tourist Office GCC (GNTO GCC) to bring Germany’s distinctive character closer to travelers across the region, presenting a country where historic landmarks, regional traditions, creative cities, and striking natural scenery form part of the same journey.

Germany’s appeal lies in the contrasts travelers encounter from one destination to the next. A visit may begin among Berlin’s museums, contemporary neighborhoods, and architectural landmarks before continuing to Bavaria’s traditional towns and Alpine scenery. Elsewhere, Hamburg’s waterfront atmosphere, Cologne’s historic character, and Heidelberg’s picturesque setting reveal entirely different sides of the country.

The campaign which runs under the slogan ‘Germany – Simply inspiring’ will invite travelers to experience Germany through routes and journeys rather than individual attractions. Visitors can follow the Rhine past vineyards, riverside communities, and hilltop castles, travel through the wooded landscapes of the Black Forest, or explore historic towns where local traditions remain part of everyday life. Museums, design, music, architecture, and regional cuisine add further depth to each itinerary, connecting Germany’s past with its evolving cultural identity.

Speaking about the collaboration, Mamoun Hmidan, Chief Business Officer at Wego, said: “Travellers from the MENA region are increasingly looking for destinations that offer depth, variety, and the opportunity to enjoy different experiences within a single trip. Germany stands out by bringing together vibrant cities, rich cultural heritage, scenic landscapes, and distinctive regional experiences, making it an ideal destination for every type of traveller. Through our partnership with the German National Tourist Office GCC (GNTO GCC), we look forward to inspiring more travellers to discover Germany beyond its iconic landmarks and experience the diversity that makes every journey unique.”

Outdoor experiences will also play an important role in the campaign. From hiking and cycling to lake retreats, mountain escapes, and countryside journeys, Germany gives travelers the opportunity to move easily between urban exploration and nature. Its connected cities and regions allow visitors to create varied itineraries that may combine culture, relaxation, family experiences, shopping, and scenic discovery within one trip.

Yamina Sofo, Director of sales and marketing at the German National Tourist Office GCC (GNTO GCC), said: “Germany’s identity is shaped by the connection between heritage and modern life. Visitors can encounter centuries of history, vibrant cultural scenes, distinctive regional traditions, and varied natural landscapes as they travel across the country. Working with Wego gives us an opportunity to share these stories with more travelers from the GCC region and encourage them to experience Germany from different perspectives.”

The partnership will bring Germany’s regions and travel experiences to GCC audiences through editorial content, destination features, and practical trip-planning inspiration. By highlighting the country through its contrasts, local stories, and connected journeys, Wego and the German National Tourist Office GCC (GNTO GCC) aim to encourage travelers to see Germany not as a single experience, but as a destination that reveals something different at every stop.

About Wego

Wego is the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA). Combining a dynamic travel marketplace with on-platform bookings, Wego enables travelers to easily search, compare, and book flights and hotels across hundreds of airlines, hotels, and online travel agencies. Beyond its B2C marketplace, Wego also operates WegoPro, a next-generation business travel platform, and WegoBeds, a MENA-focused bedbank. The company is dual-headquartered in Singapore and Dubai with offices in Bangalore and Mumbai.

For more information, visit www.wego.com

About the GNTB

The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Energy to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. As the central organisation for promoting inbound tourism to Germany, the GNTB works closely with the German travel industry and private-sector partners and trade associations to develop strategies and marketing campaigns that promote Germany’s positive image abroad as a travel destination and encourage tourists to visit the country. The aim is to unlock future commercial potential and thus add value to the German economy by attracting international visitors to Germany.

The GNTB’s primary strategic areas of action are:

Targeted market research and detailed analysis of global travel trends and market-specific customer demandSupporting the German travel industry, which is dominated by small and medium-sized businesses, by sharing expertise and connecting German providers with the international travel trade.Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on digital transformation.

The ‘Germany. Simply inspiring’ brand profile represents a high-quality and service-oriented, travel destination in the market.

From its head office in Frankfurt, the GNTB manages 22 foreign representative offices in established and in high-potential source markets.

Follow GNTO’s accounts on social media:
https://www.instagram.com/germanytourismar/
https://www.facebook.com/germanytourismar/

 

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Jonah Launches its New Blog Builder Product Designed to Amplify GEO Strategies in Multifamily.

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WESTLAKE, Texas, July 22, 2026 /PRNewswire/ — Jonah, the leading provider of premium, fully integrated websites for the multifamily industry, launches its new Blog Builder product, a comprehensive blogging environment designed to amplify GEO strategies in multifamily.

Jonah, in response to the evolving AI generative results landscape and through their observation of the success of blog content for GEO enhancements, developed its Blog Builder product.

AI-generated results often surface highly specific content that directly answers the user’s search query. Because of their unique ability to present relevant and timely content that users are searching for, blogs are an ideal format for this content and are sourced more often in these generated results.

Jonah’s Blog Builder product was created to turn their client’s custom content into a GEO strategy. It is intended to be best understood by AI search engines, simple for clients to operate, and engaging for the prospective renter.

Blog Builder by Jonah is structured with standard Schema.org blog architecture in its backend to ensure the client’s content has the best opportunities to be read, understood, and surfaced by AI search engines. This gives clients the assurance that AI can understand their specific content automatically.

The blogging environment in itself is a highly tailored solution featuring categories and unlimited tagging with dedicated subpages for each, delivering additional searchable sources from one piece of content. These features, in addition to the schema, were developed to create a deeper environment for hosting this blog content, driving more surfacing power with less effort for the client.

The pagination, publishing details, and search features give the end user an engaging experience and the client full control over their content. The Blog Builder pulls from the property website’s distinct branding, bringing cohesion to the entire environment.

Multifamily clients can create unlimited posts with tailored tags, categories, and details in this comprehensive blogging environment, turning their custom content into GEO strategy, all with the power of Jonah’s Blog Builder.

About Jonah
Jonah builds beautiful, powerful, fully integrated websites exclusively for multifamily. Our industry-leading technology is designed to make your job easier and your properties more profitable. With the best shopping experience in multifamily, Jonah helps your portfolio generate more leads and drive more leases. Learn more about our property websites.

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SOURCE Jonah®

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China Southern Power Grid Showcases AI Innovations at World AI Conference

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SHANGHAI, July 22, 2026 /PRNewswire/ — China Southern Power Grid (CSG) showcased its latest AI-powered power systems and technologies integrating electricity, carbon and computing at the 2026 World AI Conference (WAIC) and the High-Level Meeting on Global AI Governance in Shanghai.

Among the highlights was MegaWatt Yunrui, an AI-native distribution network planning agent developed by CSG. In a live demonstration, the system automatically generated a comprehensive distribution network planning report — including risk assessment and grid topology recommendations — in just 10 minutes. The solution was named one of the conference’s Top 10 Signature Exhibits, becoming the only project from a central state-owned enterprise to receive the distinction.

This year, coordination between computing infrastructure and power systems was included in China’s Government Work Report for the first time. As CSG works toward becoming a global leader in electricity, carbon and computing coordination, the company has focused on building a fully proprietary end-to-end technology stack encompassing power-sector foundation models, intelligent robots and digital infrastructure. Among the exhibits were several technologies that the company described as domestic firsts and internationally advanced.

“We have integrated three systems that traditionally operated independently — electricity, carbon and computing — to establish China’s first industry-level electricity-carbon-computing coordination platform,” the company said. Built on the digital power grid, CSG has created a technology architecture spanning computing infrastructure, power-sector foundation models, AI agents and field devices. This end-to-end ecosystem supports the digital transformation of next-generation power grids through intelligent operations and coordinated capabilities across every layer.

At the core of the platform is MegaWatt Multimodal 2.0, a foundation model purpose-built for the power sector. At the application layer, MegaWatt Yunrui serves as an AI-native distribution network planning agent developed to support national energy security and the buildout of next-generation power systems. The company also introduced a range of digital infrastructure innovations, including PowerAtomOS, a proprietary unified operating system for power-sector IoT devices. Designed to provide centralized connectivity and management for hundreds of millions of connected devices, PowerAtomOS supports critical power equipment across virtually every operational scenario within CSG’s service area.

CSG said its strategy extends beyond deploying AI applications to building the technological foundation for the next generation of intelligent power systems.

View original content to download multimedia:https://www.prnewswire.com/news-releases/china-southern-power-grid-showcases-ai-innovations-at-world-ai-conference-302831636.html

SOURCE China Southern Power Grid

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