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Costa Rica: First country in the world to use artificial intelligence to create its Nation Brand strategy

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SAN JOSÉ, Costa Rica, Oct. 29, 2024 /PRNewswire/ — Ten years after the launch of essential COSTA RICA, this Nation Brand took the initiative to define its strategy for the next decade, by applying one of its values, innovation, becoming the first nation brand in the world to use artificial intelligence to define its 2035 vision.

Together with Bloom Consulting, an international firm specializing in Nation Branding, essential COSTA RICA used four blocks of information to develop the 2035 Strategy: a) previous studies on the perception of Nation Brand as a digital identity and rankings; b) strategic documents about Costa Rica, such as decarbonization plans; c) global reports on future trends, e.g. Sitra Megatrends 2023, OECD Economic Outlook, Global Trends 2030 and more than 10 additional reports; d) as well as interviews with national  stakeholders from various public and private sectors to get to know their perception of the country today and how they perceive Costa Rica in 10 years.

In order to become the first country globally to use AI in the development of a strategy, essential COSTA RICA and Bloom Consulting entered the three first blocks of information into an artificial intelligence platform to be processed and analyzed in depth. This technology not only made it possible to identify and evaluate the current perceptions about Costa Rica, but it also provided key insights about emerging trends and the general sentiment associated with the country in international media.

The system also generated projections about possible future media coverage, helping to anticipate areas of opportunity to enhance the image and presence of Costa Rica in strategic global markets, as well as to make more informed decisions, enabling communication strategies to be adjusted to maximize the positive impact on the international audience.

This was followed by a working session with stakeholders and the institutions that make up the governance of the Nation Brand, which defined the priority projects that would receive the most media coverage according to the elements of the Taxonomy Model of perceptions of the Nation Brand and the AI analysis, and which resulted in this theme as the focus of Costa Rica’s strategy: climate change and environmental preservation.

“One of the five values of essential COSTA RICA is innovation; we are therefore looking to use it for creating the 2035 Strategy by applying AI and we are very satisfied with the results. This roadmap will lead us to establish the positioning of Costa Rica as the world leader in sustainability and the fight against climate change,” affirmed Adriana Acosta, Director of essential COSTA RICA.

The application of AI represented advantages in the development of this Strategy, some of which were:

Efficiency: by allowing large amounts of data to be processed from various sources, which ensured a complete analysis.Depth of perspective: AI enabled the detection of subtle patterns and correlations within the data, providing deeper insights into the dynamics of perceptions.Forward-looking analysis: through AI, future trends were analyzed, making it possible to model scenarios based on multiple variables, with an informed and complete vision.Predictive models: which made it possible to model future behavior based on global trends, obtaining more accurate predictions about future media trends.

“The fact that Costa Rica is the first country to develop the Nation Brand Strategy using artificial intelligence demonstrates how advanced it is and how it is leading the way in nation branding,” added José Felipe Torres, Nation and Place Branding Global Director at Bloom Consulting.

The 2035 Strategy of essential COSTA RICA was launched at the end of 2023 with the objective of creating powerful messages focused on climate change and sustainability through the Natural Intelligence concept. To date, the Costa Rican Nation Brand has been implementing actions to strengthen Costa Rica’s image as an articulator of innovation and knowledge on climate change and environmental preservation in various national and international forums.

It also works together with the Costa Rican private sector in a series of workshops to introduce sustainability and the fight against climate change in companies, while aligning the Nation Brand licensing program to this new narrative. In addition, digital campaigns and various training sessions are being carried out for local talent, especially young people, on the topics of the Strategy.

Costa Rica is already well positioned in climate change and environmental preservation, which is why with Strategy 2035 – and thanks to the future scenarios analyzed with the help of AI – we are working to capitalize on what the country has built over decades with specific actions that help enhance its international image and promote the implementation of tactics that reinforce Costa Rica’s leadership in these topics,” ended Adriana Acosta.

Photo – https://mma.prnewswire.com/media/2542261/Essential_COSTA_RICA.jpg

View original content:https://www.prnewswire.co.uk/news-releases/costa-rica-first-country-in-the-world-to-use-artificial-intelligence-to-create-its-nation-brand-strategy-302290648.html

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Chef Robotics Physical AI Models Can Now Automate Baked Goods Packing

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SAN FRANCISCO, April 29, 2026 /PRNewswire/ — Chef Robotics, a leader in physical AI for the food industry, today announced that Chef robots can now automate tray assembly for baked goods packing. The application places baked products, such as burger buns, chocolate chip cookies, biscotti, butter cookies, biscuits, fortune cookies, granola bars, rusks, and shortbreads into trays and packaging containers before sealing.

Watch Chef robots in action.

Baked goods packing has historically been difficult to automate for high-mix production. Each item behaves differently on the production line—a granola bar compresses under the wrong grip, while a biscotti or rusk can crack if placed at the wrong angle. Surface textures range from glazed and smooth to crumbly and irregular, and strict presentation requirements leave little room for error. This variability has made it challenging for automation systems to reliably handle baked goods at production speeds, leaving food manufacturers dependent on manual labor and traditional bakery equipment.

To address this, Chef built its baked goods packing application on its existing piece-picking capability, which uses Chef’s AI-powered computer vision and physical AI models trained across diverse real-world production environments. This allows Chef robots to assess each item’s position, shape, and orientation in real time and determine how to pick the items from the pan and place them quickly and precisely without damaging them.

The baked goods packing application supports four distinct placement capabilities.

First, Chef’s vision system detects the angle at which each item sits in the pan and reorients it after picking, placing it on the tray at the exact angle required, regardless of its original position, enabling retail-ready presentation for SKUs that require precise angular placement.

Second, Chef robots can place multiple baked goods into the same packaging container in a single automated pass, completing full tray assembly without manual intervention.

Third, for packaging containers with multiple small compartments, Chef robots can precisely place items into each designated section, including multiple items in the same compartment, using Chef’s AI vision model to detect compartment positions and orientations in real time.

Fourth, Chef’s vision system identifies the exact center of each tray and places every item at a predefined offset from that center, ensuring a uniform, consistent arrangement across every pack regardless of how trays arrive on the conveyor.

For food manufacturers evaluating bakery systems and baked goods packaging automation, the application offers higher throughput, reduced labor dependency, and consistent presentation across shifts. The capability runs on Chef’s existing robotic hardware and software, allowing manufacturers to deploy it without requiring any changes to their production lines.

Chef’s baked goods packing application is available in the U.S., Canada, Germany, and the UK and is included as part of Chef’s robotics-as-a-service (RaaS) pricing model.

About Chef Robotics
Chef is the first company to have commercialized a scalable AI-driven food robotics solution. With over 104 million servings made in production, Chef leverages ChefOS, an AI platform for food manipulation, to offer a Robotics-as-a-Service solution that helps industry-leading food companies increase production volume and meet demand. Headquartered in San Francisco, CA, Chef aims to empower humans to do what humans do best by accelerating the advent of intelligent machines. Visit https://chefrobotics.ai to learn more.

View original content:https://www.prnewswire.com/news-releases/chef-robotics-physical-ai-models-can-now-automate-baked-goods-packing-302756923.html

SOURCE Chef Robotics

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Chef Robotics Physical AI Models Can Now Automate Baked Goods Packing

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SAN FRANCISCO, April 29, 2026 /PRNewswire/ — Chef Robotics, a leader in physical AI for the food industry, today announced that Chef robots can now automate tray assembly for baked goods packing. The application places baked products, such as burger buns, chocolate chip cookies, biscotti, butter cookies, biscuits, fortune cookies, granola bars, rusks, and shortbreads into trays and packaging containers before sealing.

Watch Chef robots in action.

Baked goods packing has historically been difficult to automate for high-mix production. Each item behaves differently on the production line—a granola bar compresses under the wrong grip, while a biscotti or rusk can crack if placed at the wrong angle. Surface textures range from glazed and smooth to crumbly and irregular, and strict presentation requirements leave little room for error. This variability has made it challenging for automation systems to reliably handle baked goods at production speeds, leaving food manufacturers dependent on manual labor and traditional bakery equipment.

To address this, Chef built its baked goods packing application on its existing piece-picking capability, which uses Chef’s AI-powered computer vision and physical AI models trained across diverse real-world production environments. This allows Chef robots to assess each item’s position, shape, and orientation in real time and determine how to pick the items from the pan and place them quickly and precisely without damaging them.

The baked goods packing application supports four distinct placement capabilities.

First, Chef’s vision system detects the angle at which each item sits in the pan and reorients it after picking, placing it on the tray at the exact angle required, regardless of its original position, enabling retail-ready presentation for SKUs that require precise angular placement.

Second, Chef robots can place multiple baked goods into the same packaging container in a single automated pass, completing full tray assembly without manual intervention.

Third, for packaging containers with multiple small compartments, Chef robots can precisely place items into each designated section, including multiple items in the same compartment, using Chef’s AI vision model to detect compartment positions and orientations in real time.

Fourth, Chef’s vision system identifies the exact center of each tray and places every item at a predefined offset from that center, ensuring a uniform, consistent arrangement across every pack regardless of how trays arrive on the conveyor.

For food manufacturers evaluating bakery systems and baked goods packaging automation, the application offers higher throughput, reduced labor dependency, and consistent presentation across shifts. The capability runs on Chef’s existing robotic hardware and software, allowing manufacturers to deploy it without requiring any changes to their production lines.

Chef’s baked goods packing application is available in the U.S., Canada, Germany, and the UK and is included as part of Chef’s robotics-as-a-service (RaaS) pricing model.

About Chef Robotics
Chef is the first company to have commercialized a scalable AI-driven food robotics solution. With over 104 million servings made in production, Chef leverages ChefOS, an AI platform for food manipulation, to offer a Robotics-as-a-Service solution that helps industry-leading food companies increase production volume and meet demand. Headquartered in San Francisco, CA, Chef aims to empower humans to do what humans do best by accelerating the advent of intelligent machines. Visit https://chefrobotics.ai to learn more.

View original content:https://www.prnewswire.com/news-releases/chef-robotics-physical-ai-models-can-now-automate-baked-goods-packing-302756923.html

SOURCE Chef Robotics

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Air Products to Expand Industrial Gas Supply for Samsung Electronics’ Next-Generation Semiconductor Fab in South Korea

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New investment underscores the company’s long-term commitment to Korea and its leading role in the global semiconductor industry 

LEHIGH VALLEY, Pa., April 29, 2026 /PRNewswire/ — Air Products (NYSE:APD), a world-leading industrial gases company and serving Samsung globally, today announced it has been selected by Samsung to supply industrial gases for its new advanced semiconductor fab in Pyeongtaek, Gyeonggi Province, South Korea.

Under the agreement, Air Products will build, own and operate multiple state-of-the-art production facilities and a bulk specialty gas supply system to supply nitrogen, oxygen, argon, and hydrogen for Samsung’s new semiconductor fab. The new facilities are expected to come onstream in multiple phases from 2028 through 2030.

Air Products has a long track record of executing multiple phase expansions in Pyeongtaek to support Samsung’s growing manufacturing needs. This latest project represents Air Products’ largest investment to date in the semiconductor industry and will establish Pyeongtaek as the company’s single largest operations site globally supporting the electronics industry. 

“Air Products is honored to be selected once again by Samsung and to have their continued confidence as a trusted partner supporting their strategic growth plans,” said SR Kim, President, Air Products Korea. “This significant investment reinforces Air Products’ role as a leading global supplier to the semiconductor industry and underscores our long-standing commitment to supporting our strategic customers with safety, reliability, efficiency and excellent service.”

Air Products has served the global electronics industry for more than 40 years, supplying industrial gases safely and reliably to many of the world’s leading technology companies. The company has operated in Korea for more than 50 years and has established a strong position in electronics and manufacturing sectors.

About Air Products

Air Products (NYSE: APD) is a world-leading industrial gases company in operation for over 85 years focused on serving energy, environmental, and emerging markets and generating a cleaner future. The Company supplies essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemicals, metals, electronics, manufacturing, medical and food. As the leading global supplier of hydrogen, Air Products also develops, engineers, builds, owns and operates some of the world’s largest clean hydrogen projects, supporting the transition to low- and zero-carbon energy in the industrial and heavy-duty transportation sectors. Through its sale of equipment businesses, the Company also provides turbomachinery, membrane systems and cryogenic containers globally.

Air Products had fiscal 2025 sales of $12 billion from operations in approximately 50 countries. For more information, visit airproducts.com or follow us on LinkedInXFacebook or Instagram.

This release contains “forward-looking statements” within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management’s expectations and assumptions as of the date of this release and are not guarantees of future performance. While forward-looking statements are made in good faith and based on assumptions, expectations and projections that management believes are reasonable based on currently available information, actual performance and financial results may differ materially from projections and estimates expressed in the forward-looking statements because of many factors, including the risk factors described in our Annual Report on Form 10-K for the fiscal year ended September 30, 2025 and other factors disclosed in our filings with the Securities and Exchange Commission. Except as required by law, we disclaim any obligation or undertaking to update or revise any forward-looking statements contained herein to reflect any change in the assumptions, beliefs or expectations or any change in events, conditions or circumstances upon which any such forward-looking statements are based.

View original content to download multimedia:https://www.prnewswire.com/news-releases/air-products-to-expand-industrial-gas-supply-for-samsung-electronics-next-generation-semiconductor-fab-in-south-korea-302757497.html

SOURCE Air Products

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