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ShiftMed and Cottage Hospital Announce Partnership to Improve Workforce Flexibility

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Cottage Hospital will be the first and only health system in New Hampshire to offer on-demand work opportunities for local nurses

MCLEAN, Va., Oct. 29, 2024 /PRNewswire/ — ShiftMed, a leader in On-Demand workforce technology, has partnered with Cottage Hospital, a highly-rated health system in New Hampshire, to strengthen its workforce and introduce an unprecedented level of flexibility to its healthcare professionals (HCPs). This partnership marks the first offering of flexible per diem acute care schedules in New Hampshire.

Through ShiftMed’s platform and its extensive network of credentialed HCPs, Cottage Hospital will have the ability to build out its internal float pool with highly skilled, on-demand workers to support current staff. Local nurses will have the opportunity to pick up per diem shifts at Cottage Hospital, giving them complete control over their schedules. Additionally, the increased staffing capacity will provide full-time employees with greater flexibility and the ability to take time off, reducing the burden of overtime and minimizing burnout. This approach promotes work-life balance, helps prevent staff fatigue, and ultimately enhances the quality of patient care.

“We are committed to improving the health of both our community and workforce by delivering accessible, compassionate, and high-quality care,” said Holly A. McCormack, DNP, RN, president & CEO of Cottage Hospital. “This partnership not only allows us to elevate the care we provide to our patients, but also empowers us to prioritize the well-being of our staff while welcoming local nurses on a per diem basis.”

“We’re excited to partner with Cottage Hospital and bring our workforce technology platform to New Hampshire,” said Todd Walrath, CEO and founder of ShiftMed. “This collaboration reflects Cottage Hospital’s dedication to the health and well-being of its community. The flexibility offered by ShiftMed extends beyond supporting full-time and on-demand staff—it ultimately enhances patient outcomes and the overall experience.”

For more information about ShiftMed’s healthcare workforce management solutions, please visit www.shiftmed.com.

About ShiftMed:

The ShiftMed Workforce Management Platform empowers healthcare facilities across all segments—from hospital systems and post-acute care centers to in-home providers—to reduce costs by optimizing shift fulfillment. By intelligently routing order flow to internal teams and on-demand float pools, ShiftMed minimizes contract labor and returns control of workforce spending to healthcare leaders. Seamlessly integrating with existing HR and scheduling systems, ShiftMed provides a comprehensive view of workforce expenses.

ShiftMed offers a suite of solutions tailored to meet specific needs. ShiftMed Flex equips internal staff with a custom-branded mobile app, enabling them to fill scheduling gaps and reduce overtime costs. ShiftMed On-Demand expands internal float teams, reducing reliance on travel and contract nurses. The ShiftMed Unlimited Network delivers unparalleled shift fulfillment through the world’s first Digital MSP, ensuring consistent, high-quality care coverage. For more information, visit www.shiftmed.com.

About Cottage Hospital:
For 120 years, Cottage Hospital has served the residents of the Upper Connecticut Valley. “We’ve created an atmosphere where everyone strives for excellence. This culture of excellence is evident in the hospital’s quality results.”

Today, Cottage Hospital is a 35-bed Critical Access Hospital that continues to be recognized for providing exemplary care.  We are a highly-rated organization that puts the consumer first by offering cutting-edge services at a reasonable cost. A designated Trauma Center for adults and pediatrics, the hospital also boasts a multi-specialty Rural Health Clinic, the Center of Orthopedic Excellence, and the Ray of Hope acute geriatric psychiatric voluntary inpatient mental health unit. The hospital has a Transfer Center to accept medical, surgical, and trauma patients from other rural and critical access hospitals.

Cottage Hospital is honored to be a part of each patient’s healthcare journey. We pledge to stand by our mission ‘To strengthen the health of our community by providing accessible, compassionate, quality care.

View original content to download multimedia:https://www.prnewswire.com/news-releases/shiftmed-and-cottage-hospital-announce-partnership-to-improve-workforce-flexibility-302289636.html

SOURCE ShiftMed

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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