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Agrivoltaics Market to Grow by USD 1.99 Billion (2024-2028) as Agrivoltaic Benefits Drive Growth; AI-Redefined Market Landscape Report – Technavio

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NEW YORK, Oct. 30, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global agrivoltaics market size is estimated to grow by USD 1.99 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 10.7% during the forecast period. Benefits of agrivoltaics is driving market growth, with a trend towards rising opportunities for agrivoltaics energy projects. However, limited commercial reach of agrivoltaics poses a challenge. Key market players include BayWa r.e. AG, Enel SPA, Insolight, Jacks Solar Garden, JinkoSolar Holding Co. Ltd., Mackin Energy Japan Co. Ltd., Mirai Solar, Next2Sun, Ombrea SAS, REM TEC srl, sandbox solar llc, SunAgri, Svea Solar, Tse Energy Ltd, and ZIMMERMANN PV-Agri.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Agrivoltaics Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.7%

Market growth 2024-2028

USD 1994.5 million

Market structure

Concentrated

YoY growth 2022-2023 (%)

8.3

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 36%

Key countries

US, Germany, China, France, and Japan

Key companies profiled

BayWa r.e. AG, Enel SPA, Insolight, Jacks Solar Garden, JinkoSolar Holding Co. Ltd., Mackin Energy Japan Co. Ltd., Mirai Solar, Next2Sun, Ombrea SAS, REM TEC srl, sandbox solar llc, SunAgri, Svea Solar, Tse Energy Ltd, and ZIMMERMANN PV-Agri

Market Driver

The agrivoltaics market is experiencing significant growth due to progressive policies and substantial investments in various countries. France leads the way, implementing the Act APER in March 2023, which supports solar power projects on farmlands while maintaining agricultural production. By 2050, France aims to reach 100 gigawatts of solar energy, with agrivoltaics playing a crucial role. The legal framework has already generated a market turnover of USD121 million and is instrumental in France’s goal of 40% renewable energy by 2030. Turkey is also advancing in agrivoltaics, with a new project under the ODTU-GUNAM Center for Solar Energy Research and Applications. This initiative focuses on developing crop-specific tracker systems, enhancing efficiency and productivity. The first agrivoltaics research project in Turkey was inaugurated in December 2023. These developments underscore the expanding opportunities in the global agrivoltaics market, driven by innovative policies, investments, and the dual benefits of solar energy and agriculture production. As more countries adopt similar frameworks, the agrivoltaics sector is set for substantial growth, contributing to sustainable energy and agricultural practices worldwide. This trend is expected to positively impact the market during the forecast period. 

Agrivoltaics, the fusion of agriculture and photovoltaics, is gaining momentum in the global market. This innovative approach allows for the co-location of solar panels and crop production, maximizing land use efficiency. Dual-use solar, also known as agrophotovoltaics, benefits various crop types, including vegetables, fruits, and even livestock grazing. Data analytics plays a crucial role in optimizing crop production and solar energy output. Soil moisture and water retention are enhanced through rainwater harvesting and the use of organic and chemical fertilizers. Agrivoltaics addresses soil degradation, food crisis, and power crisis concerns. Fixed solar panels and dynamic agrivoltaics, featuring microcrystalline, polycrystalline, and monocrystalline PVs, are utilized in diverse agricultural landscapes. Translucent photovoltaic technology supports grassland farming and horticulture. The energy transition towards sustainable farming practices increases crop efficiency, food demand satisfaction, and biodiversity preservation. Utility-scale solar farms and ground-mounted PV plants employ array configurations like fixed and single-axis tracking, monofacial and bifacial solar panels. Agrivoltaics: a sustainable solution for the future of agriculture and solar energy. 

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 Market Challenges

The global agrivoltaics market is currently facing challenges in achieving widespread commercial adoption due to the limited variety of crops and agricultural settings tested in pilot projects. In India, for instance, agrivoltaics pilots primarily focus on a narrow range of crops and specific farming conditions. A major concern among farmers is the potential reduction in crop yield due to shading from solar panels. While some pilot projects have reported increased yields for certain crops like medicinal crops and leafy vegetables, the overall acceptance of agrivoltaics remains cautious. Crops such as pepper, coffee, cardamom, brinjal, cabbage, tomato, potato, beans, lentils, geranium, spices, medicinal plants like chili, cumin, aloe vera, lemon grass, and coriander have been tested in India. However, the commercial scalability of these projects is constrained by the specific requirements of different crops. To overcome these challenges, it is essential to expand the scope of agrivoltaics research to include a broader range of crops and diverse agricultural settings. This will help in identifying optimal conditions for various crops and enhance the commercial viability of agrivoltaics systems. Addressing these limitations is crucial for the global agrivoltaics market to achieve its full potential and contribute to sustainable agricultural and energy solutions. The limited commercial reach of agrivoltaics will negatively impact the market during the forecast period.Agrivoltaics, the fusion of solar energy and agricultural practices, presents exciting opportunities for renewable energy production and agricultural output. However, implementing this innovative solution comes with challenges. Utility-scale solar farms and ground-mounted PV plants require careful array configuration, with options between fixed and single-axis tracking systems. Monofacial solar panels versus bifacial or translucent photovoltaic technology impact crop yields and land efficiency. For farmers, integrating Agrivoltaics into grassland farming, horticulture, and indoor farming can provide dual-revenue streams. Yet, challenges include pollinator habitat, carbon sequestration, and greenhouse gas emissions. Solar panels can influence microclimate, affecting crop types like root crops. Dynamic panels versus fixed panels impact solar energy generation and agricultural productivity. Irrigation solutions, energy demand, transmission losses, cold storage, and market challenges related to renewable capacity and agricultural output also need consideration. Tracking equipment and soil sensors are essential for optimizing Agrivoltaics, addressing climate change, and ensuring sustainable farming practices. By overcoming these challenges, Agrivoltaics can contribute to a more sustainable future, balancing energy production and agricultural productivity while minimizing environmental impact.

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Segment Overview

This agrivoltaics market report extensively covers market segmentation by

Type 1.1 Fixed panel1.2 Dynamic panelApplication 2.1 Outdoor farming2.2 Indoor farming2.3 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Fixed panel- Fixed panel agrivoltaics is a growing segment in the agrivoltaics market, where solar panels are installed at a fixed angle above agricultural land to optimize solar energy capture. These systems are elevated above the ground, enabling farmers to continue their agricultural activities below. Fixed panel installations are common in large-scale projects exceeding 5 MW due to their simplicity in design and installation, as well as their cost-effectiveness. The integration of solar panels with agriculture provides shade, improving animal welfare and supporting the growth of permanent flora and grassland, which can be used for grazing. Fixed panel systems also offer economic benefits by providing farmers with an additional revenue stream from energy production. Their ability to protect crops from harsh weather conditions and maximize land use efficiency makes them a popular choice for regions with limited arable land. The ongoing development and optimization of fixed panel agrivoltaics systems are expected to drive further adoption, contributing to sustainable energy production and agricultural resilience. In summary, fixed panel agrivoltaics systems offer practical and efficient solutions for integrating solar energy production with agriculture, enhancing land use efficiency, supporting agricultural productivity, and providing economic benefits. These factors will continue to drive the growth of the fixed panel agrivoltaics segment and the agrivoltaics market as a whole.

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Research Analysis

Agrivoltaics, also known as agricultural photovoltaics, is an innovative approach that combines solar energy production with agricultural practices. This system allows the co-location of ground-mounted PV plants and crops, maximizing land efficiency. The array configuration can be fixed or use single-axis tracking to optimize solar energy production. Monofacial solar panels are commonly used in agrivoltaics. Crop yields can benefit from the shade provided by solar panels, particularly for root crops and other temperature-sensitive plants. Agrivoltaics also offers advantages in water management, with potential for rainwater harvesting and soil moisture retention. Organic fertilizers can replace chemical fertilizers, reducing greenhouse gas emissions and mitigating soil degradation. In agro-based economies, agrivoltaics can contribute to climate change mitigation and renewable energy production. The microclimate created by the solar panels can help protect crops from extreme temperatures and droughts. Overall, agrivoltaics is a promising solution for increasing energy production while maintaining crop production and addressing food security concerns.

Market Research Overview

Agrivoltaics, the integration of solar energy production and agricultural practices, is revolutionizing the renewable energy landscape. By installing solar panels on agricultural land, farmers can generate electricity while maintaining crop yields and even enhancing land efficiency. Utility-scale solar farms and ground-mounted PV plants are common configurations for agrivoltaics, with array configurations including fixed and single-axis tracking. Monofacial and bifacial solar panels, translucent photovoltaic technology, and dynamic panels are used. Agrivoltaics benefits various agricultural practices such as grassland farming, horticulture, and indoor farming, while providing pollinator habitats and contributing to carbon sequestration and environmental conservation. Dual-revenue streams from energy production and agricultural output make agrivoltaics an attractive option for agro-based economies facing climate change. Agrivoltaics also addresses challenges like droughts, irrigation solutions, and energy demand, while reducing greenhouse gas emissions and transmission losses. Crop types and agricultural landscapes vary, with photovoltaics (PVs) used for dual-use solar, crop production, and soil moisture management. Organic and chemical fertilizers, soil sensors, data analytics, and crop types are all important considerations in agrivoltaics. The market faces challenges like renewable capacity expansion, agricultural output, tracking equipment, and soil degradation, but the potential benefits for food and power crises make it a promising solution for the energy transition and sustainable farming.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeFixed PanelDynamic PanelApplicationOutdoor FarmingIndoor FarmingOthersGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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The Inner Circle acknowledges Colleen Reilly as a Pinnacle Professional Member Inner Circle of Excellence

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PORT ST. JOE, Fla., April 24, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Colleen Reilly is honored as a Pinnacle Professional Member Inner Circle of Excellence for her contributions to Transforming Catering and Event Services in Northwest Florida.

Since 2015, Colleen Reilly has served as founder and CEO of Catering Connections, a company that has redefined catering in Northwest Florida’s beach communities through innovation, collaboration, and community focus. Guided by her motto “Just one call feeds them all,” Ms. Reilly established a unique model by partnering with local restaurants to showcase their specialties, fostering unity among businesses while providing clients with one-of-a-kind event experiences.

With over 15 years of industry expertise, Ms. Reilly specializes in coordinating weddings, family reunions, and corporate events, managing every detail from client consultation to menu planning and flawless execution. Her dedication to service has earned Catering Connections multiple recognitions, including the Couples Choice Award from WeddingWire from 2021 to 2025, the Best of Florida Award from 2022 to 2024, and the Lux Life Hospitality and Catering Award in 2023 and 2024.

Ms. Reilly’s career foundation includes an associate degree in paralegal studies, magna cum laude, from Volunteer State College, a reflection of her meticulous approach to detail and commitment to excellence. Beyond her business, she serves her community as a board member of the Historic St. Andrews Waterfront Partnership and as president of Friends of the Governor Stone Inc., a nonprofit dedicated to preserving maritime heritage in Panama City. Her previous civic contributions include serving five years as a guardian ad litem, advocating for children within the legal system, and volunteering as a school chaperone for international student trips.

A leader who blends innovation with service, Ms. Reilly continues to grow Catering Connections while deepening her commitment to the local community. Looking ahead, she remains dedicated to expanding her company’s impact, bringing people together, and creating meaningful experiences through food and fellowship.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

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Media Contributor Kianga Moore to Host Executive Media Roundtable On AI’s Transformational Impact in Retail

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Leaders from AdFury.ai, Vendormint, and New Nexus Group to Explore Real-Time Decision-Making, Resilience, and Growth in a Volatile Market

NEW YORK, April 24, 2026 /PRNewswire/ — As retailers navigate ongoing economic uncertainty, supply chain volatility, and rapidly shifting consumer expectations, the upcoming convening of a high-level roundtable discussion will examine how artificial intelligence is reshaping the retail landscape in real time.

Moderated by Media Contributor Kianga Moore, to be held on Wednesday, April 29 at 11h00am (EST), the roundtable will bring together senior leaders from AdFury.ai, Vendormint and New Nexus Group to discuss how modern enterprise platforms are leveraging AI to drive agility, efficiency, and long-term resilience across the retail ecosystem.

The discussion will additionally focus on how AI is enabling retailers to respond dynamically to changing demand signals, optimize marketing investments, and strengthen interoperability across increasingly complex vendor and marketplace networks.

“Retailers today are operating in a constant state of disruption”, stated Kianga Moore. “This roundtable will explore how AI is not just a tool for efficiency, but a strategic asset for anticipating change and building more resilient, adaptive American enterprise.”

Key discussion topics will include remarks on how, for example, enterprise AI platforms are helping retailers respond instantly to fluctuations in consumer demand, pricing pressures, and external supply chain disruptions and the role of AI in enhancing interoperability across vendors, partners, and marketplaces to create more agile and resilient retail infrastructures in 2026.

Rob Gonda, Chief Technical Officer at Vendormint, stated that, “Interoperability is the backbone of modern retail. AI enables seamless communication between platforms, vendors, and marketplaces—turning fragmented systems into cohesive, responsive ecosystems that can adapt under pressure.”

Discussion topics will also include machine learning’s ability to optimize ad spend, improving personalization, and delivering measurable ROI while maintaining brand trust and regulatory compliance.

Eric Howerton, Co-Founder and Chief Growth Officer of AdFury.ai, added that,”AI is fundamentally changing how brands approach customer acquisition. By leveraging machine learning through fine-tuned, retail-specific agentic flows, we can not only optimize ad spend in real time, but we can also ensure messaging is personalized, compliant, and aligned with evolving consumer expectations.”

And indeed the roundtable will include discussions on how AI-powered predictive analytics can help businesses anticipate economic, technological, and geopolitical disruptions ahead—and plan accordingly.

Cheryl Yarbrough, Vice President of Partnerships at New Nexus Group added that, “Resilience in retail is no longer built in quarterly planning cycles-it’s built in real time. AI gives organizations the ability to identify disruptions before they cascade, pivot strategies before momentum is lost, and maintain continuity when the market moves faster than any human team can react alone.”

The roundtable will be held via Zoom TeleConference, with questions from the press and key stakeholders to follow opening remarks and a 30-minute Q&A between the moderator and the panelists.

For all media inquiries and to register to attend, please contact: Sam Amsterdam, Amsterdam Group Public Relations Inc. – Sam@AmsterdamGroup.net / +1 (202) 910-8349

Vendormint (https://vendormint.com)New Nexus Group (https://www.newnexusgroup.com)AdFury.ai (https://www.adfury.ai)

Samuel Amsterdam
Communications Counsel
Vendormint
samuelamsterdam@gmail.com

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SOURCE Vendormint

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Fairway Home Mortgage Earns Prestigious USA TODAY Top Workplaces Award For 6th Consecutive Year

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Fairway CEO Steve Jacobson Named #1 Leadership Award Winner of Companies With 2500+ Employees

MADISON, Wis., April 24, 2026 /PRNewswire/ — Fairway Home Mortgage announced that it has earned the prestigious 2026 USA TODAY Top Workplaces award. This is the sixth year in a row Fairway achieved this honor.

The award honors organizations with 150 or more employees that have created exceptional, people-first cultures. This year, more than 40,500 organizations were invited to participate. The winners are recognized for their commitment to fostering a workplace environment that values employee listening and engagement. USA TODAY showcased the winners at the National Awards Summit in Nashville. Watch the video of the event here.

“Being recognized with this award reflects Fairway’s commitment to bringing our people together face-to-face,” said Fairway’s CEO and Founder Steve Jacobson. “Companies are better when their people are around each other. People need each other and they learn from each other, and we’re very intentional about creating opportunities for in-person collaboration at Fairway.”

Jacobson demonstrated that in-person collaboration when he traveled to Knoxville this week with Fairway Senior Vice President Dan Richards to spend time with one of Fairway’s branches and their local real estate partners. “We engaged in real conversations about the market, discussed what people are seeing on the ground, and talked about how Fairway keeps showing up for clients,” said Richards. “It’s a reflection of the same hands-on approach that has defined Fairway’s culture for more than two decades.”

“To be named a Top Workplace for six consecutive years speaks to Fairway’s leadership, our mindset, and the empowerment of our staff,” said Fairway’s Chief People and Engagement Officer Julie Fry. “Our strength isn’t just what we offer employees. What sets a top workplace apart is the daily commitment to people—prioritizing connection, valuing contributions, and creating an environment where employees feel energized to serve because they feel valued first.”

The winners are determined by authentic employee feedback captured through a confidential survey conducted by Energage, the HR research and technology company behind the Top Workplaces program since 2006. The results are calculated based on employee responses to statements about Workplace Experience Themes, which are proven indicators of high performance.

“Earning a USA TODAY Top Workplaces award is a testament to an organization’s credibility and commitment to a people-first culture,” said Eric Rubino, CEO of Energage. “This award, driven by real employee feedback, is more than just a recognition — it’s proof that your employees believe in the organization and its leadership. Job seekers and customers look for this trusted badge of credibility and excellence. It signals a company that values its people, and that kind of culture resonates in today’s competitive market”

About Fairway Home Mortgage
Madison, WI- and Carrollton, TX-based Fairway Independent Mortgage Corporation (NMLS #2289) is a full-service mortgage lender licensed in all 50 states. Fairway is the #2 overall retail lender in the U.S.

About Energage
Making the world a better place to work together.™
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 20 years of culture research and the results from 30 million employees surveyed across more than 80,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

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SOURCE Fairway Home Mortgage

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