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Regenified Unveils 2024 Consumer Trends: High Interest in Regenerative Agriculture Reveals Growth Opportunities for Brands and Retailers

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2 years ago

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Survey shows rising consumer awareness, demand for certification, and role of education in driving adoption of regenerative products.

DALLAS, Oct. 30, 2024 /PRNewswire/ — Exploring Consumer Appetite for Regenerative Agriculture: A 2024 Consumer Trends Report highlights a growing interest in regenerative agriculture. The in-depth study, commissioned by Regenified™, a leader in regenerative agriculture verification, involved 850 U.S. consumers, segmented into General Consumers and Values Based Shoppers. The data revealed a key finding during analysis: the emergence of a subset of consumers spanning both groups—dubbed the Emerging Regenerative Market—who demonstrate significant interest in regenerative values and a desire to purchase regenerative products. The findings present a major opportunity for brands and retailers to meet this growing demand.

The Emerging Regenerative Market creates an exciting opportunity for brands and retailers to meet the rising demand

The report, undertaken from July 9th to 26th, 2024, provides benchmarks on consumer awareness, interest, and purchasing intent in regenerative agriculture. While the data reveals an increasing recognition of regenerative practices, it also highlights the need to increase understanding and access. Consumers preferences for certification, nutrient density, and product availability underpin the opportunity for market expansion.

Key Findings

Rising awareness and interest: 68% of Values Based Shoppers are aware of regenerative agriculture, and 65% expressed strong interest in purchasing regenerative products after learning more.Emerging Regenerative Market: 32% of Values Based Shoppers and 20% of General Consumers qualify as the Emerging Regenerative Market — highly engaged consumers who are eager to share their knowledge and support brands that align with their values.Certification is critical: 72% of Values Based Shoppers and 92% of the Emerging Regenerative Market place high importance on certification when choosing products, demanding clear labeling to ensure trust in the products they choose.Consumers prioritize health and nutrient density: 80% of Values Based Shoppers and 96% of the Emerging Regenerative Market expressed desire for nutrient-dense foods, correlating regenerative practices and healthier choices.Willingness to pay a premium: 89% of the Emerging Regenerative Market are willing to pay more for regenerative products, reflecting strong consumer commitment to align purchasing decisions with ethical and environmental values.Supply is a current barrier: Limited availability is a challenge for 40% of Values Based Shoppers and 44% of the Emerging Regenerative Market, signaling a clear need to expand access to regenerative products.

A knowledge gap in the survey highlights the need to educate consumers about the benefits of regenerative agriculture. Before being shown visual aids, just 37% of Values Based Shoppers reported a strong understanding of it. However, when presented with information illustrating how regenerative practices can improve soil health, increase biodiversity, and enhance nutrient density in food, 65% of Values Based Shoppers reported being “extremely interested” in regenerative agriculture. This presents a clear opportunity for brands to invest in awareness efforts that explain key environmental and human benefits.

Even as interest in regenerative products rises, availability remains limited. Expanding the presence of regenerative products in categories like fruits, vegetables, dairy, and grains can help meet demand and build consumer loyalty.  By increasing visibility and offering clear certification, brands can capture the interest of the Emerging Regenerative Market and Values Based Shopper alike.

Salar Shemirani, CEO of Regenified, says, “The Emerging Regenerative Market is a significant finding. These consumers are loyal advocates for the movement, creating an exciting opportunity for brands and retailers to meet the rising demand for certified regenerative products.” He adds, “Consumers in the Emerging Regenerative Market are ready to make positive changes through their purchasing decisions, but farmers can’t meet this demand alone. We invite brands, retailers and peers across the industry to unite and serve these consumers by fostering a truly regenerative supply chain, from field to shelf.”

To access the white paper detailing the data set, graphics and additional findings, visit https://regenified.com/2024-consumer-report.

About Regenified

Regenified is a practice and outcome-based land verification and product certification program that champions regenerative agriculture. Founded by a team of regenerative farming pioneers, experts, and innovators, Regenified promotes practices that enhance biodiversity, soil health, water quality, and nutrient density while aligning with nature. Farmers, brands and retailers interested in learning more should visit www.regenified.com

Sarah Eykyn
The Fresh Ideas Group
sarah@freshideasgroup.com
Tel: 205.239.6445

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SOURCE Regenified

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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7 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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8 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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8 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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