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Regenified Unveils 2024 Consumer Trends: High Interest in Regenerative Agriculture Reveals Growth Opportunities for Brands and Retailers

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Survey shows rising consumer awareness, demand for certification, and role of education in driving adoption of regenerative products.

DALLAS, Oct. 30, 2024 /PRNewswire/ — Exploring Consumer Appetite for Regenerative Agriculture: A 2024 Consumer Trends Report highlights a growing interest in regenerative agriculture. The in-depth study, commissioned by Regenified™, a leader in regenerative agriculture verification, involved 850 U.S. consumers, segmented into General Consumers and Values Based Shoppers. The data revealed a key finding during analysis: the emergence of a subset of consumers spanning both groups—dubbed the Emerging Regenerative Market—who demonstrate significant interest in regenerative values and a desire to purchase regenerative products. The findings present a major opportunity for brands and retailers to meet this growing demand.

The Emerging Regenerative Market creates an exciting opportunity for brands and retailers to meet the rising demand

The report, undertaken from July 9th to 26th, 2024, provides benchmarks on consumer awareness, interest, and purchasing intent in regenerative agriculture. While the data reveals an increasing recognition of regenerative practices, it also highlights the need to increase understanding and access. Consumers preferences for certification, nutrient density, and product availability underpin the opportunity for market expansion.

Key Findings

Rising awareness and interest: 68% of Values Based Shoppers are aware of regenerative agriculture, and 65% expressed strong interest in purchasing regenerative products after learning more.Emerging Regenerative Market: 32% of Values Based Shoppers and 20% of General Consumers qualify as the Emerging Regenerative Market — highly engaged consumers who are eager to share their knowledge and support brands that align with their values.Certification is critical: 72% of Values Based Shoppers and 92% of the Emerging Regenerative Market place high importance on certification when choosing products, demanding clear labeling to ensure trust in the products they choose.Consumers prioritize health and nutrient density: 80% of Values Based Shoppers and 96% of the Emerging Regenerative Market expressed desire for nutrient-dense foods, correlating regenerative practices and healthier choices.Willingness to pay a premium: 89% of the Emerging Regenerative Market are willing to pay more for regenerative products, reflecting strong consumer commitment to align purchasing decisions with ethical and environmental values.Supply is a current barrier: Limited availability is a challenge for 40% of Values Based Shoppers and 44% of the Emerging Regenerative Market, signaling a clear need to expand access to regenerative products.

A knowledge gap in the survey highlights the need to educate consumers about the benefits of regenerative agriculture. Before being shown visual aids, just 37% of Values Based Shoppers reported a strong understanding of it. However, when presented with information illustrating how regenerative practices can improve soil health, increase biodiversity, and enhance nutrient density in food, 65% of Values Based Shoppers reported being “extremely interested” in regenerative agriculture. This presents a clear opportunity for brands to invest in awareness efforts that explain key environmental and human benefits.

Even as interest in regenerative products rises, availability remains limited. Expanding the presence of regenerative products in categories like fruits, vegetables, dairy, and grains can help meet demand and build consumer loyalty.  By increasing visibility and offering clear certification, brands can capture the interest of the Emerging Regenerative Market and Values Based Shopper alike.

Salar Shemirani, CEO of Regenified, says, “The Emerging Regenerative Market is a significant finding. These consumers are loyal advocates for the movement, creating an exciting opportunity for brands and retailers to meet the rising demand for certified regenerative products.” He adds, “Consumers in the Emerging Regenerative Market are ready to make positive changes through their purchasing decisions, but farmers can’t meet this demand alone. We invite brands, retailers and peers across the industry to unite and serve these consumers by fostering a truly regenerative supply chain, from field to shelf.”

To access the white paper detailing the data set, graphics and additional findings, visit https://regenified.com/2024-consumer-report.

About Regenified

Regenified is a practice and outcome-based land verification and product certification program that champions regenerative agriculture. Founded by a team of regenerative farming pioneers, experts, and innovators, Regenified promotes practices that enhance biodiversity, soil health, water quality, and nutrient density while aligning with nature. Farmers, brands and retailers interested in learning more should visit www.regenified.com

Sarah Eykyn
The Fresh Ideas Group
sarah@freshideasgroup.com
Tel: 205.239.6445

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SOURCE Regenified

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Club Offers for Travel Enthusiasts in Canada

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TORONTO, Oct 23, 2026 /PRNewswire/ — Travelzoo® (NASDAQ: TZOO), the club for travel enthusiasts, announces three of many new Club Offers for Club Members in Canada.

Rigorously vetted and negotiated for us travel enthusiasts:

$799—COSTA RICA WEEK WITH FLIGHTS & CAR
We think fall is an ideal time to visit Costa Rica; the scenery is lush and the crowds are gone. Drive between volcanic Arenal and the idyllic beaches of Tamarindo on this seven-night trip. Since it’s not as busy, we were able to negotiate a price that saves members up to $648 on departures through mid-December.

$899—BARCELONA: 5 NIGHTS WITH FLIGHTS
Explore Barcelona’s world-class museums and architectural masterpieces in the quieter winter months to pack more into your trip. You won’t waste hours in lines and can access top restaurants that are fully booked in summer. We save $300 on travel this January and February, when temperatures are still spring-like. Roundtrip flights from Toronto, hotel and daily breakfast are included.

$999—ST. KITTS GETAWAY FOR 2, REG. $2083
Most visitors to St. Kitts book months in advance, but when we pointed out that travel enthusiasts are more spontaneous, this resort gave us a terrific rate for stays this November and December. Spend four nights in Frigate Bay and get an upgraded Oceanview room, too.

Are you a travel enthusiast? Join the club today: https://travelzoo.com

Who are we?
We, Travelzoo®, are the club for travel enthusiasts. We reach 30 million travellers. Club Members receive Club Offers negotiated and rigorously vetted by our deal experts around the globe. Our relationships with thousands of top travel companies give us access to irresistible deals. Our club and its benefits are built around the lifestyle of a modern travel enthusiast.

Media Contact: 
Amanda Ieraci – Toronto
+1 437 866 8540
aieraci@travelzoo.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/club-offers-for-travel-enthusiasts-in-canada-302918543.html

SOURCE Travelzoo

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Howard Hughes Holdings Set to Join S&P SmallCap 600

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Howard Hughes Holdings Inc. (NYSE: HHH) will replace Arcosa Inc. (NYSE: ACA) in the S&P SmallCap 600 effective prior to the opening of trading on Wednesday, October 28. S&P 500 constituent CRH plc (NYSE: CRH) has acquired Arcosa in a deal that closed today, October 23.

Following is a summary of the changes that will take place prior to the open of trading on the effective date:

Effective Date

Index Name  

Action

Company Name

Ticker

GICS Sector

October 28, 2026

S&P SmallCap 600

Addition

Howard Hughes Holdings

HHH

Real Estate

October 28, 2026

S&P SmallCap 600

Deletion

Arcosa

ACA

Industrials

ABOUT S&P DOW JONES INDICES

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit www.spglobal.com/spdji/en/. 

FOR MORE INFORMATION:

S&P Dow Jones Indices
index_services@spglobal.com

Media Inquiries
spdji.comms@spglobal.com

View original content:https://www.prnewswire.com/news-releases/howard-hughes-holdings-set-to-join-sp-smallcap-600-302918511.html

SOURCE S&P Dow Jones Indices

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Chelsea FC announces multi-year sleeve partnership with Sokin, the business payments and FX platform

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Chelsea FC name fast-growing fintech platform as Principal Partner

LONDON, Oct. 23, 2026 /PRNewswire/ — Chelsea Football Club has today announced a multi-year partnership with Sokin, the embedded finance and payments company used by businesses worldwide. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of Chelsea FC and Chelsea FC Women.

As a Principal Partner, Sokin will be represented on the sleeves of the Chelsea FC men’s, women’s and academy home, away, and third kits from the 2026/27 season.

The partnership brings together two ambitious London-headquartered organisations with worldwide reach – a club with millions of fans across the world and a fintech platform through which businesses move more than $11 billion a year. A club of Chelsea’s scale works in many currencies every day, with partners, competitions and supporters around the world, and needs a financial partner built to handle that.

Sokin gives finance teams business payments, multi-currency accounts, foreign exchange, checkout and treasury in one place, so they spend less time juggling banks and providers and keep more of what they move.

As Official Business Payments and FX Partner, Sokin will simplify how Chelsea FC sends, receives and manages money in the currencies the club operates in.

The Sokin logo will feature on the sleeve of the Chelsea shirt for the first time [when the men’s team host Tottenham Hotspur at Stamford Bridge on Saturday 24th October.]

Jason Gannon, President at Chelsea FC said:

“At Chelsea, we seek to partner with organisations that share our ambition and innovative mindset. Sokin’s expertise in business payments, and their focus on making both simpler for the businesses they serve, makes them a natural fit for the Club. We are pleased to welcome Sokin to the Chelsea family and look forward to working together in the years ahead.”

Vroon Modgill, CEO and founder at Sokin said:

“Chelsea plays on the biggest stage in world football, and its business runs in dozens of currencies. Sokin was built for that with regulated, multi-currency payments and foreign exchange for organisations that operate internationally. We’re proud to be the platform behind the business payments and FX of one of the most iconic teams in football. Sokin’s platform serves businesses in more than 170 countries. We’re thrilled to be partners for the season ahead. An organisation as sophisticated as Chelsea doesn’t leave its finances to chance.”

About Sokin

Sokin is the financial layer global business runs on. Businesses can transact, convert and hold money in 70+ currencies across 170+ countries. Some businesses use Sokin to manage global finance in-house. Others build it into their products to power financial experiences for their customers. Businesses move more than $9 billion a year on licenses Sokin holds in 36+ countries and infrastructure Sokin owns. Founded in 2019, Sokin has raised over $100 million from investors including Morgan Stanley Expansion Capital and Prysm Capital.

About Chelsea Football Club

Chelsea Football Club is one of the biggest, most successful football clubs globally and our men’s team are reigning world champions, having won the four-yearly FIFA Club World Cup in 2025. Our women’s team, Chelsea Women, are also multiple trophy winners.

Founded in 1905, Chelsea is London’s most central football club, based at the iconic 40,000-capacity Stamford Bridge stadium. Nicknamed the Blues, the club lifted the Champions League for the first time in 2012 and domestically has won the Premier League five times, the FA Cup eight times, the Football League Cup five times and the Football League Championship once, in 1955.

The Chelsea Women’s team have enjoyed a huge amount of success and in 2025 won the FA Women’s Super League for a sixth consecutive year and the eighth time overall. The Women’s FA Cup has been won on six occasions. We have also captured the FA Women’s League Cup four times as well as reaching the UEFA Women’s Champions League final in 2021. In two seasons, 2020/21 and 2024/25, a domestic treble of trophies was secured.

The Chelsea Foundation boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.

Media Contacts:

Taina Biggs
taina.biggs@sokin.com 

Nerissa Chesterfield
nerissa.chesterfield@chelseafc.com 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/chelsea-fc-announces-multi-year-sleeve-partnership-with-sokin-the-business-payments-and-fx-platform-302918466.html

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