Niki Sotiropoulou joins as Chief Marketing Officer and Sean Mooney as Vice President of Engineering, reinforcing XTM’s commitment to AI-driven product innovation and global enterprise growth.

LONDON, April 28, 2026 /PRNewswire/ — XTM International, a global leader in AI-driven localisation technology, today announced two strategic additions to its executive leadership team. Niki Sotiropoulou has been appointed Chief Marketing Officer (CMO), and Sean Mooney joins as Vice President of Engineering, leading engineering execution across XTM’s expanded product portfolio.

“Adding leaders of Niki’s and Sean’s calibre is a clear signal of XTM’s ambitions for the next phase of growth,” said Lorcan Malone, Chief Executive Officer of XTM International. “Niki brings the strategic marketing leadership to amplify the value our platform delivers to enterprise customers, while Sean brings the engineering depth to accelerate how quickly we ship that innovation. Together, they will help us extend our lead in AI-driven localisation.”

Niki Sotiropoulou — Chief Marketing Officer

Niki Sotiropoulou is a marketing leader focused on the intersection of AI, data and enterprise growth. Across more than two decades in both B2B and B2C, including pivotal roles at market-leading companies such as viva.com and eSHARE, she has built a reputation for aligning marketing strategy with overarching business objectives, and for using data and modern marketing technology to deliver measurable commercial impact. Her contribution to the field has been recognised through her inclusion among the industry’s top marketing influencers.

As CMO, Niki will lead XTM’s global marketing organisation, embedding AI and data across brand strategy, demand generation and customer-facing communications as the company delivers on its composable, AI platform mission.

“Marketing is most effective when it is grounded in data and amplified by AI,” said Sotiropoulou. “XTM is doing genuinely category-defining work in AI-driven globalisation platform, and my focus is on bringing the same rigour to how we tell that story, by building a marketing organisation that is data-driven, AI-augmented, and clearly tied to the outcomes our customers care about.”

Sean Mooney — Vice President of Engineering

Sean Mooney is a highly experienced technology leader specialising in cloud, connected services, technical architecture, systems integration and product modernisation. He brings 25 years of industry experience and a proven track record of delivering complex, concurrent strategic programmes on time, on budget and to specification. Sean will lead engineering execution across XTM’s R&D function, including development, QA, support and architecture teams in Ireland and across XTM’s global hubs.

“Great products are built by great teams,” said Mooney. “XTM has a clear AI-driven product vision, an exceptional engineering culture, and a customer base that depends on us to deliver. My role is to make sure our R&D organisation operates at the standard our customers expect : combining engineering excellence, modern architecture and a culture of continuous improvement so we can ship innovation at the pace this market demands.”

About XTM International

XTM International is your AI globalisation platform that transforms language from a barrier into an opportunity. We bring translation management, business management, software localisation, and video creation together into a composable system, giving enterprises the flexibility to adopt the solutions they need, when they need them. Trusted by over 1,300 global companies, supporting more than 880 languages and over 80 ready-to-go integrations, XTM enables teams to scale global content with accuracy, speed, and absolute trust.

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LONDON, April 28, 2026 /PRNewswire/ — Loftie, maker of the award-winning alarm clock that replaces the smartphone on the nightstand, today launches Loftie+ — a behaviour-change system built to change habits, not track data.

Over half of UK and Irish adults stay up later than planned because of their phones — rising to 73% of 18- to 24-year-olds in the UK (Deloitte, 2024). The sleep industry’s answer: sell people a tracker and a score.

“The sleep industry is obsessed with measurement,” said Matt Hassett, founder and CEO of Loftie. “People are staring at a dozen numbers every morning trying to figure out why they feel terrible — while the phone that’s wrecking their sleep is the same device giving them the score. We’re not interested in adding more data. We’re interested in helping you put the phone down.”

Loftie+ is a mobile app (£9.99/€9.99 monthly or £59.99/€59.99 yearly) that works on its own — no Loftie hardware required. It combines nightly app blocking, daytime focus tools, and screen-time challenges, plus a credit card-sized Loftie Card for your wallet and a free browser extension.

At night: the app schedules blocking around sleep in three phases — Relax, Sleep, and Rise — guiding users from wind-down to wake-up with minimal phone interference.

During the day: the Loftie Card triggers Focus mode with a single tap — at your desk, before a meeting, when the kids get home. Unlike screen-time apps that stay on a shelf at home, the Card lives in your wallet, with you wherever you need to focus.

A free home screen widget, Flip, replaces your phone’s app grid with just the apps you choose — no icons, no distractions.

Loftie+ builds on a platform serving over 15,000 members across curated audio, personalised bedtime stories, and wind-down routines. For Loftie hardware owners, an optional feature called Loftie Drift blocks selected apps automatically when you enter the bedroom, using Bluetooth from your Clock or Lamp.

Loftie+ is available now on iOS and Android across the UK and EU. The browser extension and Flip are free.

About Loftie

Loftie is a sleep wellness brand designing products that help people put their phones down — for deeper sleep at night and better focus by day. The line includes the Loftie Clock, Loftie Lamp, and Loftie+. The Loftie Clock has been named a TIME Best Invention, recommended by Wirecutter five years running, and is carried at MoMA Design Store, Goop, and URBN.

Website: loftie.com

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New Multi-Agent Systems Enable Enterprise L&D Teams to Continuously Scale and Adapt Global Learning Content as Markets Shift

LONDON, April 28, 2026 /PRNewswire/ — Smartcat, the leading enterprise AI platform for global content, today unveiled new Multi-Agent Systems for course creation and translation at Learning Technologies London 2026. The new capabilities enable enterprise L&D teams to create, translate, and continuously update global learning content up to 10x faster than traditional workflows — closing the adaptation gap that delays training rollouts and increases compliance risk.

The launch comes as recent Smartcat research indicates that 75% of L&D teams report at least a 25% year-over-year increase in content demand, and 50% cite regulatory compliance velocity as the most common complexity driver in scaling content.

This complexity is fueled by unprecedented pressure from local volatility. Shifting policies, regulations, data privacy laws, and market access rules by geography now demand continuous content updates across all languages faster than traditional or agency-led workflows can deliver.

“Traditional L&D workflows force teams to choose between relevance and reliability: continuously update content to reflect market changes and risk errors across languages, or maintain quality and let the content fall behind,” said Sherali Karimov, Chief Technology Officer at Smartcat. “Our AI Agents eliminate that tradeoff. L&D teams can now make changes in real time, in every language the business demands—all without introducing risk.”

Solutions on Display at Stand L05

Smartcat is demonstrating a comprehensive suite of AI-powered capabilities designed to keep enterprise global L&D content continuously up-to-date:

End-to-End Course Creation and Translation

Video, images, interactions, PDFs, and attachments are all translated within a single unified workflow—eliminating the need for multiple tools or manual cleanup. Powered by Smartcat’s Customer Intelligence Fabric, Smartcat’s agents learn from experts’ corrections and apply that knowledge to every future project, so quality continuously improves instead of resetting.

SCORM Translation — An Industry First

Smartcat is the only AI platform that translates entire SCORM packages. This is the industry’s first AI workflow that translates an entire learning experience, including interactions, multimedia, and attachments.

Continuous Updates with Delta Detection

Automatically detects source edits and updates all global versions. Only the modified segments are retranslated, ensuring consistency while dramatically reducing time and cost.

Engage with Smartcat at Learning Tech London

Experience live demonstrations of AI-powered course creation and translation workflows. See how AI Agents collaborate with human experts to deliver compliant, localized training at the speed of change. Smartcat experts will also lead two high-impact sessions:

“Keeping Up Is Over: How L&D Teams Win in an Age of Constant Change”

Theatre 11 | April 29, 12:30-13:00 + April 30 10:15-10:45

“Working Alongside Smartcat AI to Scale Global Training Without Risk”

Bitesize Learning Zone 2 | April 30 | 12:45-13:00

Register to meet the team: smartcat.com/events/learning-tech-london

About Smartcat

Smartcat is the leading enterprise AI platform for multilingual content and real-time market adaptation. Global enterprises use Smartcat to orchestrate AI agents and human experts across communications, content, and compliance workflows, continuously adapting to policy, access, and product change. The platform transforms content in any format into any language, from documents and videos to complex websites and software, enabling enterprises to operate globally at scale. Twenty-five percent of the Fortune 1000 trust Smartcat to communicate their ideas and innovations worldwide.

Media Contact:
Smartcat Communications
press@smartcat.com

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SOURCE Smartcat