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Vietnam’s Marketing Future: MMA Global’s Vision for a Thriving Marketing Ecosystem

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HO CHI MINH CITY, Vietnam, Oct. 29, 2024 /PRNewswire/ — The MMA Vietnam Impact 2024, held on October 25 at JW Marriott Saigon, marked a milestone for MMA Global’s 13th year in Vietnam, drawing over 1,500 top leaders and managers alongside 50 dynamic speakers from globally renowned and Vietnamese brands. In parallel, the MMA SMARTIES Vietnam 2024 Awards honored 39 outstanding brands and agencies for their groundbreaking strategies, shaping the future of marketing.

Join us as we engage with Mr. Rohit Dadwal, CEO of MMA Global APAC and Global Head of the SMARTIES WW, to explore MMA’s pivotal impact in Vietnam and gain insights into emerging trends in this fast-paced creative industry.

1. What are the positive impacts of the MMA SMARTIES Awards in Vietnam over the past 11 years?

The MMA SMARTIES Awards have profoundly impacted Vietnam’s marketing landscape, creating a prestigious platform that celebrates creativity, innovation, and effectiveness. These awards set industry standards, inspiring brands, agencies, and marketers to push boundaries and adopt the latest trends and technologies. By fostering a spirit of competition and excellence, the SMARTIES Awards contribute to the professional growth of Vietnam’s marketing talent and fuel the development of the country’s digital economy. Brands recognized by SMARTIES gain increased visibility and credibility, leading to higher engagement and business growth.

For example, VINFAST made history in the Integrated E-commerce Innovation & Live Streaming category with its 1ST Car Pre-Order on Livestream campaign, along with dozens of KOLs, attracted 27,649 VF3 car purchase registrations in just 3 days, transforming online shopping for the automotive market. Additionally, Abbott Vietnam’s Ensure Gold campaign used CRM to boost customer lifetime value by 47%, showcasing a personalized, data-driven approach to consumer loyalty and sustainable growth.

2. How has technology influenced marketing effectiveness in Vietnam? Are Vietnamese marketers keeping pace with APAC and the world?

Vietnamese marketers have readily embraced advancements in technology, particularly in data analytics, AI, and programmatic advertising, significantly improving campaign effectiveness. With brands becoming more data-driven and consumer-focused, the integration of mobile, social media, and e-commerce platforms has revolutionized engagement strategies. Vietnamese marketers are not only keeping pace with APAC standards but often leading through locally inspired innovations that resonate with global trends.

3. How do SMARTIES award-winning campaigns impact the marketing landscape and the broader APAC economy?

SMARTIES award-winning campaigns set excellence benchmarks across APAC, demonstrating the power of combining creativity with data and technology. These campaigns serve as best practices, inspiring brands and marketers to pursue innovation, which strengthens the APAC economy’s competitive edge. As the marketing landscape evolves, award-winning campaigns help shape the future of advertising and inspire new standards of excellence. Additionally, the SMARTIES Awards foster a community where marketers exchange insights, fueling industry growth and expertise.

For example, Nestlé’s Gold-winning La Vie Uses AI in E2E Journey to GET Users Fast campaign leveraged AI to streamline creative processes, cutting advertising costs by 20% and raising market share by 3.7% within three months – highlighting technology’s role in delivering consumer value.

4. What marketing trends will MMA focus on in the next 5 years?

MMA’s vision for the next five years focuses on several emerging trends:

AI and machine learning to drive automation and personalization in marketing.The rise of retail media and building seamless, multichannel shopping experiences.A shift toward privacy-first data strategies as consumer data usage becomes more conscious.Increased emphasis on sustainability and purpose-driven marketing to align with modern consumer values.

In Vietnam, retail media is set to transform how local brands interact with consumers, offering more personalized, meaningful shopping experiences.

5. How do AI frameworks and retail media play a role in the future of marketing in Vietnam?

AI frameworks and retail media are becoming foundational to the future of marketing. AI empowers businesses to create highly personalized customer experiences at scale, optimize campaign performance in real-time, and make more informed, data-driven decisions. Meanwhile, retail media is emerging as a powerful channel for brands to connect with consumers right at the point of purchase, unlocking new opportunities for targeted advertising.

In Vietnam, MMA is dedicated to helping businesses adopt these transformative technologies and establish the infrastructure needed to succeed in a digital-first economy. Through thought leadership and best practices, we aim to accelerate brand growth and innovation in this dynamic market. For instance, MMA is working directly with companies like Abbott Vietnam, providing hands-on frameworks and case studies to ensure effective AI integration for their employees in 2024.

6. How does MMA envision contributions from brands and leaders in Vietnam to strengthen the marketing ecosystem?

A vibrant marketing ecosystem in Vietnam relies on collaboration between brands and industry leaders. MMA encourages brands to be bold and experiment with new technologies, approaches, and creative ideas, helping to build a collective knowledge base that benefits the entire industry. We also rely on leaders to mentor and nurture the next generation of marketers, promoting a culture of continuous learning and innovation. Together, we aim to create an environment where creativity and effectiveness drive growth, elevating Vietnam’s marketing landscape.

View original content:https://www.prnewswire.com/apac/news-releases/vietnams-marketing-future-mma-globals-vision-for-a-thriving-marketing-ecosystem-302291196.html

SOURCE MMA Vietnam

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Vantrue Announces Early Black Friday Sale with Up to 44% Off Select Dash Cams

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2 hours ago

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October 25, 2026

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November 1–21, 2026 | Official Website: Vantrue.com

SHENZHEN, China, Oct. 25, 2026 /PRNewswire/ — Vantrue, a dash cam brand dedicated to helping drivers capture the road with confidence, is launching its three-week Black Friday campaign from November 1 to November 21, 2026. The event brings together discounts of up to 44% on selected dash cams, a 100% win-rate prize wheel for subscribers, and exclusive bidding events, giving drivers multiple ways to discover and save on Vantrue products.

Every Eligible Spin Wins a Prize

The Black Friday excitement starts with Vantrue’s 100% win-rate spin wheel. Visitors can subscribe through the official website and spin for a chance to receive exciting rewards, including the latest Vantrue dash cams, special prize bundles, and other surprises. Each subscriber is eligible for one spin during the campaign.

Black Friday Deals in Two Waves

Vantrue’s Black Friday offers will roll out in two waves, featuring discounts on selected dash cams for everyday drivers, rideshare professionals, and those looking to upgrade their in-car recording setup.

Wave 1: November 1–10, 2026

Vantrue E1 Lite: 36% off — $69.99 (regular price: $109.99)
 Vantrue N2X: 36% off — $159.99 (regular price: $249.99)
 Vantrue N4S: 44% off — $199.99 (regular price: $359.99)
 

Wave 2: November 11–21, 2026

Vantrue E1 Pro S: 35% off — $129.99 (regular price: $199.99)
 Vantrue N5S: 36% off — $293.99 (regular price: $459.99)
 Vantrue N4 Pro S: 40% off — $279.99 (regular price: $469.99)
 

Exclusive Bidding Events Add More Excitement

In addition to the promotional pricing, Vantrue will host two special bidding events, offering participants another way to pursue selected dash cams at competitive prices.

BID #1: November 5–7, 2026 — Bid on featured products for a chance to secure them at a lower price.BID #2: November 12–14, 2026 — Return for another opportunity to bid on premium models.

With multiple ways to participate throughout the three-week event, Vantrue’s Black Friday campaign combines savings, interactive rewards, and special shopping opportunities in one destination.

Join Vantrue’s Black Friday Event

From November 1 through November 21, 2026, drivers can explore the latest offers, take part in the prize wheel, and join the bidding events through Vantrue’s official website.

Visit https://www.vantrue.com/ for campaign details and product offers.

About Vantrue

Founded in 2015, Vantrue is a leading global dash cam brand dedicated to providing intelligent, reliable, and user-centric driving solutions. With a focus on innovative technology, dependable performance, and user-friendly design, Vantrue develops dash cams for everyday drivers, families, and professionals on the road. Committed to helping drivers capture every journey with greater confidence and peace of mind, Vantrue continues to innovate to make every drive safer and every moment worth capturing.

Media Contact
Vantrue Media Relations
Email: support@vantrue.net
Website: https://www.vantrue.com

View original content:https://www.prnewswire.com/news-releases/vantrue-announces-early-black-friday-sale-with-up-to-44-off-select-dash-cams-302918196.html

SOURCE Vantrue

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LexisNexis Coplogic Solutions Introduces Field Clarity for LexisNexis® Desk Officer Reporting System (DORS) at IACP 2026

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5 hours ago

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October 25, 2026

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A new, modern DORS and Field Clarity, the First AI-Guided Smartphone Video Assistant, Enhances Community Experience and Helps Improve Evidence, Case Building

ORLANDO, Fla., Oct. 25, 2026 /PRNewswire/ — LexisNexis® Coplogic™ Solutions today announced its modernized LexisNexis® Desk Officer Reporting System (DORS) community online reporting solution and the addition of DORS with Field Clarity, an AI-guided video assistant designed to improve field documentation accuracy and enable faster resolution by law enforcement agencies (LEAs). Field Clarity is designed to help community members submit reports to their local LEAs using DORS via intuitive step-by-step instructions. A hands-on experience for DORS with Field Clarity will be available for demonstration during the 2026 International Association of Chiefs of Police (IACP) annual conference.

“Agencies generally look to strategic partners like us not just for technology, but also for relief, reinforcement, and credibility across three tightly connected challenges: public expectation, workforce strain and digital evidence overload,” said Jason LaRue, associate vice president, LexisNexis Coplogic Solutions. “Our modernized LexisNexis Desk Officer Reporting System (DORS) helps agencies improve officer safety along with community member experiences. Field Clarity strengthens video evidence quality and digital evidence management to reduce friction and alleviate strain on a challenged workforce.”

Key Highlights
Integrated into LexisNexis® Desk Officer Reporting System (DORS), Field Clarity is the first AI-Guided video assistant for community member online reporting that:

Transforms data capture from passive intake into intelligent, guided capture to help create more positive officer and civilian mobile-first experiencesDrives more accurate field documentation, evidence and case building to help with faster resolution and enhanced public safetyBenefits civilians submitting reports with intuitive, step-by-step instructions, almost like having a digital assistant with them in real timeBenefits officers by bringing video, photos and scanned data together for a clearer picture of an event without the need to track down additional details

How the DORS with Field Clarity Solution Works
DORS allows each law enforcement agency to collect information directly from civilians on more than 200 incident types based on the needs of their community. DORS and Field Clarity make the filing of an online report experience easier by guiding users intuitively through each step of the process on their smartphone device, similar to having a personal digital assistant. Instead of asking a driver, for example, to fill out forms and guess what’s needed, the Field Clarity conversational interface prompts them to scan their driver’s license, capture a VIN or record a short walkaround video explaining what happened during the incident, all while capturing the data necessary to complete the report.

For civilians, being able to easily film on-scene evidence means less confusion and need for reentries or follow-up by the sworn officer responsible for approving reports. For officers, the benefits include cleaner, more complete accident reports and less time spent requesting and gathering additional details. With reports fed directly into the agency’s Record Management System (RMS), law enforcement also benefits from more efficient workflows and stronger documented cases for their investigators. DORS is used by nearly 600 agencies in North America, saving agencies approximately 900,000 personnel hours and $90 million annually*

“Trust in law enforcement is built one interaction at a time. Every opportunity for a community member to engage with their police department matters, including something as routine as filing a report,” said Sarah E. Connolly, co-founder of Guardian Communications, FBI-LEEDA instructor and retired Baltimore Police lieutenant and PIO. “When technology makes that process easier, improves the quality of information collected and supports a more responsive agency, it has the potential to do more than improve efficiency. It can help strengthen the relationship between law enforcement and the communities they serve.”

LexisNexis Coplogic Solutions delivers solutions and capabilities that can create a clearer line of sight from the field to law enforcement leadership, strengthening the connection between daily operations, workforce support, data management and community trust. DORS with Field Clarity is available through LexisNexis® Command Center, a single access point to the LexisNexis Coplogic Solutions data and analytics solutions suite, including LexisNexis®  BuyCrash®, LexisNexis® eCrash and LexisNexis® eCitation solutions. Coplogic Solutions also offers Unified Performance Dashboards for crash and citation mapping and illustrated visualizations, which connect field data with contextual insight in a single, coherent view – so law enforcement leaders can better understand and more confidently explain to their communities not just what is happening in near-real time, but also why. 

To speak with Coplogic law enforcement experts about LexisNexis Desk Officer Reporting System (DORS) with Field Clarity and experience the solution firsthand, visit LexisNexis Coplogic Solutions at IACP Booth #941, October 24 – 27, 2026 in Orlando, Florida. To learn more, check out this video: LexisNexis® Desk Officer Reporting System (DORS).

About LexisNexis Risk Solutions
LexisNexis® Risk Solutions provides customers with information-based analytics and decision tools that combine public and industry-specific content with advanced technology and algorithms to assist them in evaluating and predicting risk and enhancing operational efficiency. Headquartered in metro Atlanta, Georgia, the company has offices throughout the world, serves customers in more than 190 countries and territories and is part of RELX. For more information, please visit LexisNexis Risk Solutions.

About LexisNexis Coplogic Solutions
LexisNexis® Coplogic™ Solutions is committed to meeting law enforcement agencies where they are on the road to saving more lives and helping take them where they want to be by delivering an innovative full suite of data sophistication solutions to create workflow efficiencies while delivering world-class crash and citation data and analytics visualizations through advanced technology. Our proven solutions, developed by and specifically for law enforcement, can help agencies operate more effectively, increase services to their communities and improve traffic and overall public safety through electronic, mobile-first authoring capabilities, web-based eCommerce solutions, analytics and more. For more information, please visit risk.lexisnexis.com/Coplogic.

Media Contacts: 
Chaz Abbott
LexisNexis Risk Solutions
chaz.abbott@lexisnexisrisk.com
+1 949.922.1167

*Based on a 2025 LexisNexis Coplogic Solutions internal study

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SOURCE LexisNexis Risk Solutions

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World Young Scientist Summit 2026 Opens in Wenzhou, Zhejiang

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5 hours ago

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October 25, 2026

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WENZHOU, China, Oct. 25, 2026 /PRNewswire/ — A news report from China Daily:

On October 24, the World Young Scientist Summit 2026 opened in Wenzhou, Zhejiang. The event is hosted by the China Association for Science and Technology (CAST), the Zhejiang Provincial People’s Government, and the World Association of Young Scientists. Nearly 800 representatives, including scientists, educators, and entrepreneurs from more than 60 countries and regions, are attending the summit.

With the theme “Gathering Talents Worldwide to Create a Better Future,” the summit’s annual agenda is “Global Youth Action in the AI Era: Building a Sustainable Future.” It aims to draw on the insights of young people around the world, deepen international sci-tech cooperation, and jointly address questions about young people, science, the world and the future.

Delivered keynote speeches respectively on education reform in the AI era, AI and processor chips, young women scientists’ participation in science, and quantum computing. They explored new opportunities for scientific research, talent cultivation, and international cooperation in the AI era.

This year’s summit placed greater emphasis on the growth needs of young scientists, with young talents under the age of 45 accounting for 88 percent of participants. It aimed to build a cluster of international journals, bring together young scientific talent, facilitate a batch of international collaborative projects and advance the application and commercialization of scientific and technological achievements. The summit released the Report on the Distribution and Mobility of Young Scientists in the Field of Embodied Intelligence, launched the World Young Scientist Summit Partner Journal Program and the 2026 World Young Scientist Innovation and Entrepreneurship Growth Support Program. It also published the “Young Scientist Pioneers 2035” list and announced the 2026 Sustainable Development Young Scientist Award. The awards were presented to four Chinese and foreign scientists.

In addition, the conference focused on fields such as future manufacturing, quantum information, embodied intelligence, brain-computer intelligence, environmental science, deep-sea resources, and life and health, and held 12 parallel forums. It also included the “Gravitation π” Future Technology and Concept Products Exhibition and Exchange, local thematic side events, and sci-tech and humanities study visits, further building an interdisciplinary, cross-regional and cross-sector platform for youth sci-tech exchange and cooperation.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/world-young-scientist-summit-2026-opens-in-wenzhou-zhejiang-302918767.html

SOURCE China Daily

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