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Ericsson targets high-performing programmable networks with new 5G Advanced software

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High-performing programmable networks empower communications service providers (CSPs) to steer network behavior, aligning it with diverse business goals for optimal outcomesSeven new 5G Advanced software products for high-performing programmable networks will substantially increase revenue, elevate user experience, and improve operational efficiency5G Advanced strengthens radio access network (RAN) software portfolio with transformative technologies such as AI-powered RAN, intent-driven networks and Service-aware RAN

STOCKHOLM, Oct. 31, 2024 /PRNewswire/ — After building out 5G networks, communications service providers (CSPs) are ready to further harness the benefits of this technology. Today, Ericsson (NASDAQ: ERIC) unveils seven 5G Advanced software products designed to empower CSPs with high-performing programmable networks. These innovations will elevate performance, enhance user experience, and drive revenue growth and operational efficiency, opening up new possibilities for the industry.

Ericsson 5G Advanced brings new radio access network (RAN) software capabilities that significantly boost performance and develop programmable networks that add value to connectivity. These capabilities are based on open network architectures, AI and automation, and intent-driven networks. They make it easier for CSPs to steer the network to meet business and sustainability goals by measuring and matching different performance levels to service-level agreements (SLAs).

Ericsson’s suite of 5G Advanced software includes transformative technologies such as:

AI-powered RAN – uses artificial intelligence and automation for real-time data processing and intelligent decision-making.Intent-driven networks – allow CSPs to simply state their objectives while the RAN handles complex processes and actions.Service-aware RAN – adapts to various connectivity needs, ensuring real-time adjustments and observability to meet service requirements and proof of delivery.

Mårten Lerner, Head of Product Area Networks at Ericsson, says: “Our customers have invested significantly in building 5G networks across the globe, and now around 50 percent of the world’s mobile 5G traffic outside China is carried over Ericsson-powered networks. With our 5G Advanced software, we are empowering service providers to move more rapidly towards high-performing programmable networks and achieve their business objectives. By leveraging these new software products, we are not only raising the bar on connectivity but also paving the way for innovative applications and services that will transform industries and improve lives around the world.”

The seven new 5G Advanced products or subscriptions are:

Real-time AI-powered automation – enables CSP to scale network automation even in complex scenarios, with maximum network performance and efficiency thanks to AI and real-time coordination with RAN features.Outdoor Positioning – allows CSPs and enterprises to introduce location-based services with or without GPS support on the 5G Standalone architecture. Mission Critical Services – enables CSPs to support new sectors requiring high resilience under heavy load and have specific needs for service continuity in public safety, defense, first responders, and railways. RAN Differentiated Connectivity – enables CSPs to take advantage of the network’s ability to ensure SLA compliance for various and multiple services simultaneously.Energy Efficiency and Management – Ericsson innovation and intent-driven approach that optimizes energy performance and lowers operational expenses. This helps scale energy management via automation.Premium Network Performance – Ericsson innovations and advanced performance features that enable more coverage and capacity in the most traffic-loaded scenarios. Improves customer loyalty by ensuring an exceptional experience for flagship devices.Device Battery Performance – allows CSPs to enhance the battery performance of any 5G device, including smartphones, wearables and AR/VR glasses with intelligent network features that save battery power.  

The new software products will be commercially available between the third quarter of 2024 and first quarter of 2025 as software subscriptions. This software suite is compatible with Open RAN, Cloud RAN and purpose-built RAN. It also builds on earlier launches of 5G Advanced capabilities such as Critical IoT and Ericsson Reduced Capability (RedCap).

Rob Soni, VP, RAN Technology, AT&T, says: “AT&T is at the forefront of exploring new business opportunities and taking another step in laying the foundation for monetizing new services through enhanced capabilities with Ericsson 5G Advanced. By integrating these cutting-edge solutions, we can enhance our network performance and achieve operational efficiencies, all with the goal of better serving our customers.”

Kent Wu, Optus Vice President Access Network Strategy, Planning and Quality, says: “Optus is committed to providing our customers with an excellent network experience at a great value. One of the keys to delivering this is working with partners who are equally as committed to driving innovation and the customer experience as Optus is. As we continue to invest in and elevate our network for our customers, Ericsson’s advanced and innovative 5G technology will play an important role in that going forward. We are excited to work with Ericsson as they continue to advance the capabilities of 5G.”

Sri Amirthalingam, Wireless Engineering Executive, Telstra, says: “Telstra has already started down the path toward autonomous networks and we aim to introduce AI and autonomous mechanics across many of our network functions to better anticipate customer requirements, optimize network resources, and uplift customer experience. The new 5G Advanced software announced here by our key partner Ericsson, with its promised benefits to elevate performance, enhance user experience, and drive revenue growth and operational efficiency, is both timely and welcome for our ambitions and the industry overall.”

John Saw, EVP and Chief Technology Officer, T-Mobile, says: “The next wave of 5G innovation is here, and we are expanding T-Mobile’s nationwide 5G SA network to support 5G Advanced as soon as the end of this year. Together with Ericsson, we’re spearheading the development and adoption of 5G Advanced with capabilities like L4S, 5G RedCap, and up to six-carrier aggregation. These enhancements create new opportunities for businesses and customers by improving uplink speeds, lowering energy use and delivering a faster, more reliable experience.”

Rémy Pascal, Senior Research Manager Mobile Infrastructure, Omdia, says: “Communications service providers are keen to monetize their 5G investments. However, new revenues will stem from new services which, in turn, require more advanced network capabilities. Ericsson’s 5G Advanced software products such as Outdoor Positioning and Mission Critical services provide these revenue-generating capabilities. Additionally, the software offers solutions that enhance user experience and reduce costs through Premium Network Performance and Real-time AI-powered automation. Given their focus on optimizing resources, service providers must prioritize network features that support their business objectives.”

Watch the related video
Find out more about Ericsson 5G Advanced
Ericsson Reduced Capability (RedCap)

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ABOUT ERICSSON:

Ericsson’s high-performing networks provide connectivity for billions of people every day. For nearly 150 years, we’ve been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality. www.ericsson.com

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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SOURCE Laifen

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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From Remote Racing to Embodied AI: Fibocom and Intedigo Bring 5G Bidirectional Data Transmission into Real-World Applications

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SHANGHAI, July 18, 2026 /PRNewswire/ — From July 17 to 20, Fibocom and Intedigo will jointly present a cross-regional, beyond-visual-line-of-sight (BVLOS) teleoperation demonstration at Booth H3-C408 during the World Artificial Intelligence Conference (WAIC) 2026. Visitors will be able to enter a remote driving cockpit and control a real race car located at HURA PARK in Jiading, Shanghai, steering, accelerating, and braking in real time while experiencing how 5G connectivity enables remote operation.

More than an immersive driving experience, the demonstration provides a live validation of 5G bidirectional data transmission for embodied AI teleoperation. The vehicle continuously sends live track video, vehicle status, and operating data to the remote cockpit, while control commands are transmitted back to the vehicle, creating a closed-loop teleoperation system. Stable, low-latency, and highly reliable connectivity is essential for high-dynamic maneuvers such as high-speed cornering, precision braking, and continuous lane changes.

Developed by Intedigo, the remote driving system connects a real race car with an immersive remote driving cockpit. It supports 1080p@60Hz video transmission, glass-to-glass (G2G) video latency of less than 80 ms, and control latency of less than 10 ms. The demanding racing environment magnifies differences in video continuity and control responsiveness, making communications performance directly perceptible, measurable, and verifiable.

At the joint demonstration, Fibocom’s FM160 5G module provides cellular connectivity for the system. Powered by the Qualcomm Snapdragon™ X62 5G Modem-RF System, the FM160 supports SA and NSA network architectures as well as 3GPP Release 16. On the downlink, it supports NR Carrier Aggregation (NR CA) with bandwidth of up to 120 MHz, delivering peak speeds of up to 3.5 Gbps in NSA mode and 2.5 Gbps in SA mode. On the uplink, it supports UL MIMO and delivers peak speeds of up to 900 Mbps in SA mode. These capabilities support the continuous transmission of HD video and vehicle status data, along with reliable delivery of control commands.

As embodied AI moves into factories, data centers, logistics operations, and industrial parks, robots are becoming increasingly capable of performing tasks autonomously. Yet complex environments, unexpected events, and edge cases still require Human-in-the-Loop (HITL) remote intervention to help ensure safe and reliable operation.

Daniel Liu, CEO of Intedigo, said:

“5G represents the pinnacle of human communications and the starting point of machine communications. In the past, communications connected people to people; in the future, they will connect people to robots and robots to robots. Remote racing is simply the easiest entry point for people to understand this concept. What we are truly validating is a communications system capable of supporting remote collaboration for embodied AI. HURA makes low-latency remote driving a tangible experience, while RoBOX extends this capability to robots and a broader range of intelligent terminals. Together with Fibocom, we hope to enable more machines to receive remote assistance whenever needed while remaining continuously connected and operating reliably.”

Simon Tao, VP of Wireless Solutions Business Group and General Manager of MBB BU at Fibocom, said:

“As embodied AI enters real-world industrial environments, reliable connectivity will become the foundation for telemetry feedback, remote control and operational management. Fibocom’s 5G solutions, represented by FM160, provide the cellular connectivity required for continuous on-site data transmission and reliable control command delivery. Fibocom will continue collaborating with ecosystem partners such as Intedigo to bring cellular connectivity to more robots, autonomous machines and mobile intelligent terminals, enabling embodied AI systems to stay continuously connected and respond reliably in real-world applications.”

From remote race cars to robots, unmanned equipment, and mobile intelligent terminals, 5G is evolving from connecting people to connecting machines. This joint demonstration makes the capabilities of 5G bidirectional data transmission directly perceptible, experiential, and verifiable, helping pave the way for embodied AI to scale across real-world applications.
 

About Fibocom

Fibocom, founded in 1999, is China’s first wireless communication module company listed on both the A-share and H-share markets (300638.SZ, 0638.HK). As a global leading provider of wireless communication modules and AI solutions, Fibocom leverages wireless communication and artificial intelligence as its core technologies to provide integrated hardware and software solutions that empower industry applications. These solutions accelerate the transformation from “Connect Everything” to “Intelligent Connectivity” across diverse industries.

Fibocom’s one-stop solutions encompass cellular communication, AI, automotive, and GNSS modules, as well as AI toolchains, supporting industry-side and mainstream large model integration, and providing AI Agent, global connectivity, and cloud services, driving the digital intelligence upgrades in industries such as robotics, consumer electronics, low-altitude economy, intelligent transportation, smart retail, and smart energy.

View original content to download multimedia:https://www.prnewswire.com/news-releases/from-remote-racing-to-embodied-ai-fibocom-and-intedigo-bring-5g-bidirectional-data-transmission-into-real-world-applications-302828996.html

SOURCE Fibocom Wireless Inc.

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