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Fitness App Market to Grow by USD 55.86 Billion (2024-2028) as Health Management Needs Rise; AI-Redefined Market Landscape Report – Technavio

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NEW YORK, Nov. 1, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global fitness app market  size is estimated to grow by USD 55.86 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  17.78%  during the forecast period. Empowering health management amid rising incidence of chronic diseases is driving market growth, with a trend towards innovative coaching platform approach with integrated video workout features. However, failing in user engagement and retention  poses a challenge.Key market players include Adidas AG, Alphabet Inc., Apple Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Squats Fitness Pvt. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Gender (Female and Male), Application (Lifestyle monitoring, Health monitoring, and Others), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Adidas AG, Alphabet Inc., Apple Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Squats Fitness Pvt. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH

Key Market Trends Fueling Growth

The fitness app market is witnessing an emerging trend with the integration of innovative coaching platforms. These platforms offer integrated video workouts and video-on-demand (VOD) features, providing users with more interactive and personalized fitness experiences. Major companies are responding to this shift by developing advanced coaching platforms to gain a competitive edge. An online coaching platform facilitates easier communication between clients and coaches during sessions. The growth of these coaching platforms is expected to significantly contribute to the expansion of the global fitness app market during the forecast period.

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Market Challenges

•         The global fitness app market faces substantial challenges in maintaining user engagement and retention. While initial downloads keeping users over the long term proves more challenging due to intense competition. Providing fresh content, such as new workout routines and motivational incentives, is essential to prevent user churn. A seamless user experience and prompt issue resolution are crucial for retaining trust and loyalty. Adapting to emerging trends, like wearable device integration, virtual coaching, and personalized nutrition plans, is also vital for staying relevant and innovative. Neglecting user engagement and retention can hinder the growth of the fitness app market during the forecast period.

•         In the dynamic world of health and wellness, fitness apps have emerged as a game-changer, attracting millions of mobile subscribers. These apps offer in-app fitness solutions, including virtual training and personalized fitness plans, catering to the needs of smartphone users. In-home fitness equipment and wearable technology integration further enhance the user experience. However, maintaining the highest retention rates remains a challenge. Machine learning and artificial intelligence are employed to provide nutrition guidance, monitor diet, and track workouts and activity levels. Regulatory frameworks ensure health and hygiene standards. Future Fitness apps offer advanced features like calorie tracking, workout routines, and mental well-being education. Personal training, once a luxury, is now accessible through online platforms with personalized diet charts and fitness plans, reducing personal training fees. Smart devices, including laptops, tablets, smartphones, and smartwatches, are integral to this market. The fusion of technology and fitness awareness is revolutionizing the industry, transforming conventional fitness studios and gyms into virtual spaces.

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Segment Overview 

This fitness app market report extensively covers market segmentation by

Gender 1.1 Female1.2 MaleApplication 2.1 Lifestyle monitoring2.2 Health monitoring2.3 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

Research Analysis

Fitness apps have revolutionized the way we approach health and wellness, offering convenient and flexible solutions for individuals seeking to improve their fitness levels and prioritize mental well-being. With the rise of virtual fitness, in-app workouts, and online training, conventional studios and gyms have had to adapt to remain competitive. Subscriptions to fitness apps grant users access to a wealth of resources, including activity tracking, personal training, and diet charts. These apps cater to smartphone users, laptops, tablets, and even smart devices, making fitness accessible from anywhere. As awareness of fitness continues to grow, regulatory frameworks ensure the safety and effectiveness of these apps. Health Works Collective is an example of a platform that offers mental well-being, health, and hygiene resources alongside fitness training. Overall, fitness apps provide a comprehensive solution for individuals seeking to prioritize their health and wellness in today’s fast-paced world.

Market Research Overview

Fitness apps have revolutionized the way we approach health and wellness, offering advanced features like activity tracking, calorie counting, and diet chart monitoring to help users stay on top of their fitness goals. These apps go beyond just tracking workouts, with in-app fitness classes, personalized fitness plans, and virtual coaching sessions available to subscribers. Artificial intelligence and machine learning technology provide personalized recommendations based on individual fitness levels and goals. Mental well-being is also prioritized, with features that promote mindfulness and stress reduction. Smart devices like smartphones, tablets, smartwatches, and fitness trackers integrate seamlessly with these apps, allowing users to monitor their progress and stay motivated. Online platforms offer virtual fitness classes, personal training, and nutrition guidance, making fitness more accessible than ever before. With the highest retention rates, fitness apps are the future of health and wellness, providing convenience, affordability, and a comprehensive approach to fitness and nutrition. Regulatory frameworks ensure user safety and privacy, while gyms, fitness studios, and conventional workout routines continue to coexist with these innovative offerings.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

GenderFemaleMaleApplicationLifestyle MonitoringHealth MonitoringOthersGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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KarbunWise Introduces Fast, Cost-Effective LCA Platform for the LEED v5 Era at Greenbuild 2026 in New York

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NEW YORK  , Oct. 23, 2026 /PRNewswire/ — As global property developers, architects, and manufacturers face rigorous new green building standards and cross-border carbon scrutiny, KarbunWise, an enterprise climate technology and advisory firm, announced its formal participation in the Greenbuild International Conference + Expo 2026 in New York City.

Exhibiting under this year’s Greenbuild theme, “Invest for Impact,” KarbunWise has launched a modern, cost-effective software to enable real estate developers, AEC (Architecture, Engineering, and Construction) firms, and industrial manufacturers to automate complex Life Cycle Assessments (LCA) and Environmental Product Declarations (EPDs) with verifiable, audit-grade accuracy.

With the rollout of LEED v5, Whole-Building Life Cycle Assessments (WBLCA) and embodied carbon tracking have evolved from optional bonus credits into non-negotiable prerequisites. This is likely to scale the adoption of LCAs, and KarbunWise offers an alternative to legacy incumbent players that are expensive and not customer-centric. KarbunWise’s product translates Building Information Modeling (BIM) data and factory-floor inputs directly into submission-ready WBLCA models (aligned with MRp2 and MRc2 credits).

Representing KarbunWise at the Jacob K. Javits Convention Center were the founders, Arjun Vijayaragavan and Divya Sukumar. “For years, carbon accounting and life cycle assessments were treated as passive, check-the-box exercises. Today, with LEED v5 mandating embodied carbon baselines and global supply chains enforcing strict transparency, carbon data has become commercial infrastructure. Bringing our platform to North America at Greenbuild marks a pivotal step in our mission to make sustainability data as trusted and audit-ready as financial data for 10,000 enterprises worldwide.” said Arjun Vijayaragavan, Founder & CEO of KarbunWise.

To accelerate adoption across US project teams, KarbunWise also announced a major Greenbuild show initiative: free first-year platform access for qualifying architecture firms, consultants, and developers visiting Booth #1044 during expo, backed by continuous 24/7 technical support from certified LCA practitioners.

Already trusted by more than 100 organisations across the UK, Middle East, and India, including listed conglomerates, leading bedding manufacturers, and global infrastructure contractors, KarbunWise’s platform connects over 200,000 verified LCA datapoints across international databases, including USLCI, Ecoinvent, and ÖKOBAUDAT.

About KarbunWise:

Founded in 2023, KarbunWise is an enterprise climate technology and advisory firm building the trust layer for global sustainability. The company combines an integrated, cloud-based software platform with deep consulting expertise to transform complex carbon and ESG data into audit-ready proof for regulators, enterprise buyers, and investors.

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SOURCE KarbunWise

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Curios Launches Video-on-Demand Tools for Filmmakers as Vimeo On Demand Shuts Down

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The direct-to-fan marketplace gives independent filmmakers a new home to sell films, series, and memberships, with help migrating from Vimeo

AUSTIN, Texas, Oct. 23, 2026 /PRNewswire-PRWeb/ — Curios, the direct-to-fan entertainment marketplace, has launched a full set of video-on-demand tools for independent filmmakers and video creators. The launch gives creators affected by the closure of Vimeo On Demand a new place to sell their work directly to audiences, keep their sales revenue, and hold on to the customer relationships they have spent years building.

Vimeo is phasing out its On Demand service in stages. New uploads were blocked on August 22, 2026, and new purchases and subscriptions stopped on September 21, 2026. Final seller payouts were processed on September 24, and the platform will shut down completely on November 20, 2026. On that date, all Vimeo On Demand storefronts and purchase pages go offline, and viewers lose access to the films and series they previously bought or rented.

For filmmakers, the impact is immediate. Sales have already stopped, so every week without a new storefront means lost revenue. And with Vimeo only allowing sellers to export buyers who opted in to updates, many creators risk losing touch with a large part of their audience.

“Every time a platform shuts down, creators get a painful reminder that they never really owned their audience,” said Grant Powell, founder of Curios. “Filmmakers on Vimeo On Demand did everything right, and they’re still losing their storefront. We launched Curios so that can’t happen. You sell directly, you keep your revenue, and every buyer’s contact details are yours to keep, whatever happens next.”

A complete home for independent film

Curios gives filmmakers flexible ways to sell, including full support for TVOD and SVOD, with possible plans for AVOD in the future. Creators can sell titles to own permanently (Electronic sell-through / EST), for one-time rental (Download-to-rent / DTR), offer pay-per-view (PPV) access for events and premieres, and run subscription memberships covering an entire catalog, a single series, or selected titles.

Pre-orders, timed releases, and limited quantities help build excitement around a launch. Bundles and deluxe editions, automated upsells and cross-sells, coupons, and an affiliate program help filmmakers grow each sale and reach new audiences. Free claims let creators give away trailers, extras, or short films in exchange for viewers’ email addresses.

Filmmakers decide whether each title is streaming-only or downloadable. Buyers watch in the Curios mobile app, where films and series sit alongside ebooks, audiobooks, and music. To help creators get started, Curios has also published pricing guidance for film, suggesting typical ranges of $9.99 to $29.99 for titles sold to own.

Better economics and full access to buyers

Curios takes no commission on sales, so creators keep their full sale price. They pay for platform access through a Curios subscription, with a free plan available and no credit card required to sign up. As merchant of record, Curios collects and files sales tax and VAT worldwide, removing a major administrative burden for independent creators.

Filmmakers on Curios receive the contact details of every buyer, along with sales, traffic, and viewing analytics, so they can see how audiences engage with their work and market future releases directly.

Moving from Vimeo On Demand in three steps

Curios has published an automatic importer, and a step-by-step migration guide for Vimeo On Demand sellers. Filmmakers simply connect with Vimeo account to Curios, then Curios automatically migrates their original files, trailers, extras, and artwork directly from Vimeo. Finally, they replace their old Vimeo On Demand links with a single Curios link and let their fans know where to find them.

Curios will also import a filmmaker’s existing Vimeo buyers who opted in to updates. Imported customers will find the films they already own waiting in their Curios library, ready to watch, so viewers who were about to lose access can keep enjoying the work they paid for. Customer lists from other platforms can be imported as well.

Curios is continuing to expand its video tools, with caption and subtitle uploads, region restrictions, country-specific pricing, and smart TV apps currently in development.

Filmmakers can create a free account and read the full migration guide at studio.curios.com.

About Curios

Curios is a direct-to-fan entertainment and content marketplace helping creators publish, promote, sell, and distribute their work directly to audiences. Built for authors, musicians, filmmakers, comedians, and creators of all kinds, Curios supports digital and physical formats in one place.

Creators keep 100% of every sale, retain full ownership of their work, and get direct access to customer data. As merchant of record, Curios handles sales tax, along with customer support, content delivery, fraud disputes, and fast payouts, giving creators the infrastructure to sell direct without having to build it themselves.

Media Contact

Grant Powell, Curios, Inc, 1 3102952129, support@curios.com, https://www.curios.com

View original content:https://www.prweb.com/releases/curios-launches-video-on-demand-tools-for-filmmakers-as-vimeo-on-demand-shuts-down-302917739.html

SOURCE Curios, Inc

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Violet PR Wins Five PRSA-NJ Awards for Campaigns Driving Economic Growth and Innovation

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Award-winning media relations initiatives generated hundreds of news stories for clients

MONTCLAIR, N.J., Oct. 23, 2026 /PRNewswire/ — Violet PR, a national public relations agency specializing in economic development and place branding, has earned five awards from the Public Relations Society of America’s New Jersey Chapter (PRSA-NJ). Together, the campaigns generated more than 425 earned media placements in national, international, regional and niche outlets.

The winning programs ranged from launching a major fitness facility and promoting the growing film industry in New Jersey to showcasing Pittsburgh International Airport’s new terminal, navigating international trade uncertainty in Topeka, Kan., and positioning the Brooklyn Navy Yard as an innovation hub.

“These awards reflect the range of challenges our team helps clients navigate – including building support for emerging industries and elevating major infrastructure investments,” said April Mason, CEO and founder of Violet PR. “Whether we’re promoting a new airport terminal or helping a community navigate international trade uncertainty, our job is to uncover the stories that matter, connect them with influential audiences and deliver results that support our clients’ broader goals.”

For the New Jersey Economic Development Authority (NJEDA), Violet PR’s “Hollywood East: New Jersey Takes Center Stage” campaign earned PRSA-NJ recognition in the “Community Relations” category. Working with the New Jersey Motion Picture & Television Commission and NJEDA, the agency helped build support for the state’s expanding film and television industry by highlighting its economic impact, career opportunities and benefits for local businesses and communities. Over 10 months, the campaign generated 38 earned media placements and more than 336 million impressions.

Violet PR also earned an “Events” award for “Building More Than Muscle: Launching a New Jersey Success Story,” developed for Iron Culture’s new flagship gym in West Orange, N.J. The campaign promoted the grand opening of the $10 million fitness facility, bringing together elected officials, business leaders and community members while generating 45 earned media placements.

The Montclair, N.J.-headquartered agency also won a “Media Relations” award for its campaign, “Brooklyn Navy Yard: From Shipyard to Innovation Engine,” which spotlighted the historic waterfront campus’s transformation into a hub for advanced manufacturing, entrepreneurship and innovation. The campaign generated 85 earned media placements, reaching an audience of 662 million.

The agency’s national work was recognized as well. The “Ready for Takeoff: Commemorating Pittsburgh’s New Airport Opening (2025)” campaign for Pittsburgh International Airport (PIT) earned an award in the “Public Affairs” category. Violet PR executed a strategic communications campaign surrounding the opening of PIT’s new terminal, securing more than 200 earned media placements across national news, business, travel and aviation outlets, with a combined audience reach exceeding 525 million.

In Topeka, Kan., Violet PR’s “The U.S. City Bridging Borders: How Topeka Tackled Tariffs” campaign was recognized in the “PR on a Shoestring Budget” category. As rising U.S.-Canada tariffs threatened up to 20% of local jobs, the agency transformed a complex international trade issue into a compelling story about the economic ties between Kansas and Canada. With a budget of just $10,000 over two months, the campaign secured 57 media placements, with an estimated reach of 224 million.

“What makes these awards especially meaningful is that they recognize five very different campaigns, each requiring a tailored strategy, creative thinking and close collaboration with our clients,” said Christina Forrest, vice president, Violet PR. “We take pride in developing strategic campaigns that deliver meaningful results for our clients, and we’re grateful to PRSA-NJ for the honor.”

The PRSA-NJ Pyramid Awards recognize excellence in public relations and communications, honoring the strategy, creativity and impact of agencies and in-house teams across New Jersey and beyond.

Violet PR continues to earn national recognition for its growth and economic development industry expertise. The agency ranked No. 96 on O’Dwyer’s 2026 list of independent public relations firms following 22.6% year-over-year growth in 2025 and has appeared on the Inc. 5000 list for three consecutive years. Violet PR opened its second office in New York City this year.

About Violet PR

Violet PR is an award-winning public relations firm, recognized nationally as a top agency specializing in economic development, commercial real estate and place branding. The agency partners with cities, states, regions, developers, destinations and mission-driven organizations to build visibility through earned media, thought leadership, social media and strategic storytelling.

Founded in 2010, Violet PR helps clients attract investment, business growth, visitors and talent through earned media campaigns. For more information, visit www.violetpr.com.

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SOURCE Violet Public Relations

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