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INTRODUCING JOURNEY: A NEW KIND OF LOYALTY PROGRAM DESIGNED FOR THE MODERN TRAVELER

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2 years ago

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Founded by Visionary Entrepreneur, John Sutton and Backed by Brian Kelly (Founder of The Points Guy), Journey is the First Rewards Program Tailored to Private Rental Homes and Boutique Hotels

NEW YORK, Nov. 1, 2024 /PRNewswire/ — Journey, a pioneering travel rewards platform, launches today to redefine travel loyalty. Journey allows travelers to earn points and perks across a curated network of unique, independently operated properties—from boutique hotels in major cities to private rental homes in remote locales—offering the flexibility and personalization guests crave.

Introducing Journey: A New Kind of Loyalty Program Designed for the Modern Traveler

“More than ever, loyalty is important to consumers,” said Brian Kelly, founder of The Points Guy, Senior Advisor and Investor at Journey. “Travelers want to earn and redeem points for life changing experiences. Whether that’s a safari or a private vacation rental, many of the best lodging options don’t exist within the current loyalty landscape. That’s where Journey comes in—a game changing platform that rewards travelers for staying at properties that they traditionally haven’t been able to earn points for. With Journey, travelers will no longer have to sacrifice loyalty when seeking bespoke and boutique travel experiences.”

Unlock More With Every Stay
Journey connects travelers to hidden gems—boutique hotels, luxury resorts, and private rental homes—that they may not have discovered otherwise. Travelers earn points on every eligible stay, building rewards redeemable for future getaways and perks. For guests, Journey showcases a world of accommodation options beyond the large hospitality groups, giving travelers access to unique, independently owned properties, all while earning valuable loyalty rewards.

“Travelers today face an overwhelming amount of choice,” said John Sutton, Founder and CEO of Journey. “Our curated collection of exceptional, independent stays showcases a handpicked selection of the best accommodations across the globe. By designing a platform from the ground up, we introduce travelers to inspiring, off-the-radar properties while rewarding them for supporting independent operators.”

Transforming Stays, One Reward at a Time
Journey is building an exclusive alliance of independently operated hotels and private rentals, representing a handpicked selection of top properties across the globe. Unlike many rewards programs designed to maximize profits for the loyalty scheme, Journey prioritizes operators and encourages guests to book directly for the best experience and value. Journey Rewards members (travelers) earn at least five points per dollar on eligible stays booked directly with the property versus at least one point per dollar when booking via online travel agencies. Journey also provides operators with next-generation AI marketing tools to personalize guest experiences, optimize off-seasons, attract repeat guests, and compete globally with big chains.

“Journey is about creating an ecosystem where independent operators can thrive without compromising their identity or profits,” Sutton continued. “For far too long, loyalty programs have made money for the loyalty program and not for the hotel or vacation rental. We don’t think it should be that way.”

A World-Class Team of Visionaries
Journey’s leadership team and investors bring together travel industry icons and entrepreneurial powerhouses, united by a passion for redefining loyalty:

John Sutton, Founder and CEO: John is a visionary entrepreneur who sold his digital marketing company in 2009 to join Red Ventures. He held various roles within the organization, including Chief Digital Officer for more than six years, until he left in 2021 to pursue his dream of playing professional beach volleyball. Today, as Journey’s CEO, he is responsible for setting and executing the strategic vision while hiring and overseeing the company’s roster of top industry talent.Brian Kelly, Senior Advisor and Investor: Brian founded The Points Guy in 2010 and built it into one of the top travel media empires in the world. His influential work has led him to be recognized on AdWeek’s Young Influentials list, labeled Forbes’ No. 1 travel influencer and included in Travel + Leisure’s Most Notable People in Travel and Out100’s lists. In 2017, The Points Guy was acquired by Red Ventures, where Brian first connected with John.James McBride, Alliance Ambassador & Senior Advisor: Recognized as “One to Watch” by Bloomberg Businessweek’s Bloomberg 50 and awarded Independent Hotelier of the World by Hotels magazine, James has led iconic properties from Ritz-Carlton to The Carlyle to Grosvenor House. At Journey, James draws on decades of leadership to support independent travel, helping operators thrive in a competitive marketplace while maintaining their unique identity.Eric Wu, Senior Advisor and Investor: Eric was the CEO and Co-Founder of Opendoor, the leading e-commerce platform for residential real estate. His experience building innovative, scalable businesses is a key asset to Journey’s future growth.Chris Burch, Senior Advisor and Investor: As the Co-Founder of Tory Burch and the Owner of Nihi Sumba Resorts, Chris brings a wealth of knowledge in luxury, travel and hospitality, providing valuable insight into crafting world-class guest experiences.

Join the Journey
Journey is currently accepting applications from hospitality operators who wish to become Alliance members. Visit JoinJourney.com/Alliance to learn more. For travelers who are interested in joining Journey Rewards, please visit JoinJourney.com/Waitlist. Travelers will be able to earn and redeem Journey rewards points starting Spring 2025. For more information, visit JoinJourney.com or follow along on social @JourneyRewards.

ABOUT JOURNEY
Journey is a revolutionary loyalty program designed for the modern traveler, connecting guests with unique, independently operated properties. As the first rewards program tailored specifically to private rentals and boutique hotels, Journey enhances both guest experience and operator success by boosting direct bookings and guest personalization through AI enabled tools. For more information, visit JoinJourney.com or join the conversation @JourneyRewards on Instagram, LinkedIn and X.

MEDIA CONTACT:
press@joinjourney.com

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Eqvista Launches Company-Sponsored Tender Offers, Expanding Private Market Liquidity Capabilities

Published

26 minutes ago

on

October 19, 2026

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New tender offer capabilities connect equity management with real-time valuation data covering approximately 65,000 private companies with a combined estimated value of $9 trillion, laying the groundwork for future secondary marketplace capabilities.

SAN FRANCISCO, Oct. 19, 2026 /PRNewswire/ — Eqvista, a leading equity management and valuation platform serving more than 25,000 companies, today announced the launch of company-sponsored tender offer capabilities, enabling private companies to organize structured liquidity events directly within their equity management platform. The launch also marks a step toward Eqvista’s planned secondary marketplace capabilities.

As companies stay private longer, employees and early investors face limited opportunities to sell their shares. Meanwhile, organizing liquidity events involves complex decisions around pricing, participant eligibility, approvals, and ownership changes.

Eqvista brings these processes together through a company-controlled tender offer workflow, supported by its equity management infrastructure and Eqvista Real-Time Company Valuation® technology.

“With Eqvista, private companies can help their employees and early investors turn their shares into cash, rewarding them for their contributions to the company,” said Tomas Milar, Founder and CEO of Eqvista. “We already help companies manage ownership and understand their value. Bringing tender offers into the same platform is a natural next step toward connecting equity management, valuation, and liquidity.”

Company-Controlled Tender Offers

Eqvista’s new capabilities allow companies to manage tender offers while maintaining control over participation, transaction terms, and ownership changes.

Key features include:

Cap table integration: Automatically record completed ownership changes.Participant controls: Define eligible buyers and sellers and offer windows.Allocation rules: Set transaction limits, pro rata allocations, and priorities.Integrated approvals: Manage approval requirements and rights of first refusal.Valuation-informed pricing: Reference Eqvista Real-Time Company Valuation® data when evaluating transaction pricing.

By integrating these processes, Eqvista aims to reduce the administrative complexity of organizing liquidity events while helping companies maintain control over their shareholder base.

Building Toward a Secondary Marketplace

Building on its company-sponsored tender offer capabilities, Eqvista plans to expand into secondary marketplace infrastructure designed to support structured, company-approved liquidity programs. By connecting ownership records, real-time valuation data, and private share transactions within one platform, Eqvista aims to make private market liquidity more accessible while allowing companies to maintain control over participation and ownership changes. Further details will be announced as development progresses, subject to applicable regulatory requirements.

Learn more about Eqvista’s Company-Sponsored Tender Offers.

About Eqvista

Eqvista is an equity management and valuation platform building infrastructure for private markets. Trusted by more than 25,000 companies worldwide, Eqvista combines equity management, in-house valuation expertise, and AI-powered technology to help private companies manage ownership and understand their value. Eqvista Real-Time Company Valuation® technology covers approximately 65,000 U.S. private companies representing an estimated $9 trillion in combined value.

Contact Information
Jakub Vele
Head of Marketing
424978@email4pr.com
+1 (415) 375-4963

View original content to download multimedia:https://www.prnewswire.com/news-releases/eqvista-launches-company-sponsored-tender-offers-expanding-private-market-liquidity-capabilities-302911472.html

SOURCE Eqvista

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Eqvista Launches Company-Sponsored Tender Offers, Expanding Private Market Liquidity Capabilities

Published

26 minutes ago

on

October 19, 2026

By

New tender offer capabilities connect equity management with real-time valuation data covering approximately 65,000 private companies with a combined estimated value of $9 trillion, laying the groundwork for future secondary marketplace capabilities.

SAN FRANCISCO, Oct. 19, 2026 /PRNewswire/ — Eqvista, a leading equity management and valuation platform serving more than 25,000 companies, today announced the launch of company-sponsored tender offer capabilities, enabling private companies to organize structured liquidity events directly within their equity management platform. The launch also marks a step toward Eqvista’s planned secondary marketplace capabilities.

As companies stay private longer, employees and early investors face limited opportunities to sell their shares. Meanwhile, organizing liquidity events involves complex decisions around pricing, participant eligibility, approvals, and ownership changes.

Eqvista brings these processes together through a company-controlled tender offer workflow, supported by its equity management infrastructure and Eqvista Real-Time Company Valuation® technology.

“With Eqvista, private companies can help their employees and early investors turn their shares into cash, rewarding them for their contributions to the company,” said Tomas Milar, Founder and CEO of Eqvista. “We already help companies manage ownership and understand their value. Bringing tender offers into the same platform is a natural next step toward connecting equity management, valuation, and liquidity.”

Company-Controlled Tender Offers

Eqvista’s new capabilities allow companies to manage tender offers while maintaining control over participation, transaction terms, and ownership changes.

Key features include:

Cap table integration: Automatically record completed ownership changes.Participant controls: Define eligible buyers and sellers and offer windows.Allocation rules: Set transaction limits, pro rata allocations, and priorities.Integrated approvals: Manage approval requirements and rights of first refusal.Valuation-informed pricing: Reference Eqvista Real-Time Company Valuation® data when evaluating transaction pricing.

By integrating these processes, Eqvista aims to reduce the administrative complexity of organizing liquidity events while helping companies maintain control over their shareholder base.

Building Toward a Secondary Marketplace

Building on its company-sponsored tender offer capabilities, Eqvista plans to expand into secondary marketplace infrastructure designed to support structured, company-approved liquidity programs. By connecting ownership records, real-time valuation data, and private share transactions within one platform, Eqvista aims to make private market liquidity more accessible while allowing companies to maintain control over participation and ownership changes. Further details will be announced as development progresses, subject to applicable regulatory requirements.

Learn more about Eqvista’s Company-Sponsored Tender Offers.

About Eqvista

Eqvista is an equity management and valuation platform building infrastructure for private markets. Trusted by more than 25,000 companies worldwide, Eqvista combines equity management, in-house valuation expertise, and AI-powered technology to help private companies manage ownership and understand their value. Eqvista Real-Time Company Valuation® technology covers approximately 65,000 U.S. private companies representing an estimated $9 trillion in combined value.

Contact Information
Jakub Vele
Head of Marketing
424978@email4pr.com
+1 (415) 375-4963

View original content to download multimedia:https://www.prnewswire.com/news-releases/eqvista-launches-company-sponsored-tender-offers-expanding-private-market-liquidity-capabilities-302911472.html

SOURCE Eqvista

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Technology

Eqvista Launches Company-Sponsored Tender Offers, Expanding Private Market Liquidity Capabilities

Published

26 minutes ago

on

October 19, 2026

By

New tender offer capabilities connect equity management with real-time valuation data covering approximately 65,000 private companies with a combined estimated value of $9 trillion, laying the groundwork for future secondary marketplace capabilities.

SAN FRANCISCO, Oct. 19, 2026 /PRNewswire/ — Eqvista, a leading equity management and valuation platform serving more than 25,000 companies, today announced the launch of company-sponsored tender offer capabilities, enabling private companies to organize structured liquidity events directly within their equity management platform. The launch also marks a step toward Eqvista’s planned secondary marketplace capabilities.

As companies stay private longer, employees and early investors face limited opportunities to sell their shares. Meanwhile, organizing liquidity events involves complex decisions around pricing, participant eligibility, approvals, and ownership changes.

Eqvista brings these processes together through a company-controlled tender offer workflow, supported by its equity management infrastructure and Eqvista Real-Time Company Valuation® technology.

“With Eqvista, private companies can help their employees and early investors turn their shares into cash, rewarding them for their contributions to the company,” said Tomas Milar, Founder and CEO of Eqvista. “We already help companies manage ownership and understand their value. Bringing tender offers into the same platform is a natural next step toward connecting equity management, valuation, and liquidity.”

Company-Controlled Tender Offers

Eqvista’s new capabilities allow companies to manage tender offers while maintaining control over participation, transaction terms, and ownership changes.

Key features include:

Cap table integration: Automatically record completed ownership changes.Participant controls: Define eligible buyers and sellers and offer windows.Allocation rules: Set transaction limits, pro rata allocations, and priorities.Integrated approvals: Manage approval requirements and rights of first refusal.Valuation-informed pricing: Reference Eqvista Real-Time Company Valuation® data when evaluating transaction pricing.

By integrating these processes, Eqvista aims to reduce the administrative complexity of organizing liquidity events while helping companies maintain control over their shareholder base.

Building Toward a Secondary Marketplace

Building on its company-sponsored tender offer capabilities, Eqvista plans to expand into secondary marketplace infrastructure designed to support structured, company-approved liquidity programs. By connecting ownership records, real-time valuation data, and private share transactions within one platform, Eqvista aims to make private market liquidity more accessible while allowing companies to maintain control over participation and ownership changes. Further details will be announced as development progresses, subject to applicable regulatory requirements.

Learn more about Eqvista’s Company-Sponsored Tender Offers.

About Eqvista

Eqvista is an equity management and valuation platform building infrastructure for private markets. Trusted by more than 25,000 companies worldwide, Eqvista combines equity management, in-house valuation expertise, and AI-powered technology to help private companies manage ownership and understand their value. Eqvista Real-Time Company Valuation® technology covers approximately 65,000 U.S. private companies representing an estimated $9 trillion in combined value.

Contact Information
Jakub Vele
Head of Marketing
424978@email4pr.com
+1 (415) 375-4963

View original content to download multimedia:https://www.prnewswire.com/news-releases/eqvista-launches-company-sponsored-tender-offers-expanding-private-market-liquidity-capabilities-302911472.html

SOURCE Eqvista

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