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Qiddiya and leading tech company Globant agree a landmark partnership to make Saudi Arabia’s Qiddiya City one of the world’s most immersive entertainment hubs

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Qiddiya Investment Company (QIC) and Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, announce a new landmark partnership to create a state-of-the-art digital ecosystem for Qiddiya City, the new global destination for entertainment, sports, and culture built on the foundations of playAt the heart of this collaboration will be the Qiddiya “PLAY LIFE Connected Experience”, offering visitors a seamless, personalized interface to book events and manage their itineraries, providing real-time updates and recommendations tailored to individual preferences Qiddiya City is set to attract millions of annual visitors, combining cutting-edge technology with unparalleled experiences to establish a unique, world-class destination unlike any other on the planet

RIYADH, Saudi Arabia, Nov. 3, 2024 /PRNewswire/ — Qiddiya Investment Company (QIC) and leading technology company Globant (NYSE: GLOB) have announced a significant new partnership that will cement Saudi Arabia’s landmark new destination Qiddiya City as one of the world’s most immersive hubs for entertainment, sports and culture.

As part of the collaboration, Globant – a digitally native company focused on reinventing businesses with innovative technology solutions – will work with QIC to develop the Qiddiya “PLAY LIFE Connected Experience”, a cutting-edge digital ecosystem designed to transform how visitors and residents interact with the unique destination’s wide range of offerings.

The system will leverage artificial intelligence, data analytics, and cloud technology to develop a seamless interface that personalizes and enhances every interaction at Qiddiya City. It will allow visitors to book events, manage their itineraries, discover new adventures, and engage with the community, all

through a personalized, real-time interface. Whether attending a sporting event, exploring cultural attractions, or participating in world-class entertainment, the “PLAY LIFE Connected Experience” will enrich every moment.

Abdulrahman Alali, QIC’s Chief Technology Officer, underscored the importance of the new partnership in achieving Qiddiya’s ambitions. “Our partnership with Globant marks a pivotal step in realizing Qiddiya’s vision as the world’s first city dedicated entirely to play,” he said.

“The Qiddiya PLAY LIFE Connected Experience will not only enhance how visitors engage with our attractions but also set a new standard for digital integration in entertainment and tourism. We are creating a destination that is both innovative and unforgettable, and this collaboration will help ensure that every visitor’s journey is personalized, seamless, and truly unique,” Abdulrahman Alali added.

The partnership substantiates Globant’s pivotal role in Saudi Arabia’s smart city initiatives and its broader digital transformation efforts.

Federico Pienovi, CEO & CBO of New Markets at Globant said: “Partnering with Qiddiya on this program is a major milestone for Globant. We are not building a smart city; but creating an immersive, digitally connected experience that brings Qiddiya to life in ways that go beyond traditional entertainment. This is the future of how cities and people will interact, and we are thrilled to lead this transformation.”

Globant’s expertise in creating immersive digital experiences is central to the success of the PLAY LIFE Connected Experience, which will be a cornerstone of Qiddiya’s dynamic offerings. By incorporating cutting-edge technologies, Globant is ensuring that Qiddiya City becomes a world-leading example of how digital ecosystems can enhance the entertainment and cultural sectors. In addition to digital innovation, this collaboration emphasizes the development of local talent, in line with Saudi Vision 2030.

Mamdouh Aldoubayan, Managing Director for MENA at Globant, highlighted the importance of this project for the Saudi workforce: “At Globant, we are deeply committed to fostering the growth of local talent. Projects like Qiddiya provide unparalleled opportunities to transfer our expertise in digital transformation and innovation especially in the entertainment industry to the new generation of Saudis. As a result of creating opportunities for upskilling and reskilling, we are not only helping to build the future workforce but also enabling the Kingdom to become a leader in digital ecosystems.”

Globant’s collaboration with QIC marks a significant step in the company’s expansion into Saudi Arabia and the broader MENA region, one of the world’s fastest-growing markets for digital innovation. This

strategic move allows Globant to leverage its expertise in artificial intelligence, data analytics, and cloud technologies across various sectors, from entertainment to smart city development. By contributing to projects aligned with Saudi Arabia’s Vision 2030 goals, Globant is positioning itself at the forefront of technological advancement in the region. This partnership not only enhances Globant’s global footprint but also reinforces its role as a leader in digital transformation, capable of driving innovative solutions and shaping technological progress in key markets worldwide.

About Qiddiya

As one of Saudi Arabia’s leading giga-projects, Qiddiya is key to Vision 2030’s ambitions for a vibrant society, a thriving economy, and an ambitious nation. Qiddiya seeks to build destinations, programs, and initiatives based on its founding ‘Power of Play’ philosophy. This philosophy aims to redefine how people live, work, and play – laying the groundwork for a future where play is not just an activity but a way of life.

Qiddiya City is Qiddiya’s inaugural project; the world’s first purpose-built city dedicated to play. Located at the heart of the Tuwaiq Mountains just 40 minutes from the capital of Riyadh, Qiddiya City brings entertainment, sports and culture together to create a unique and unforgettable destination like no other on the planet.

The vibrant new city will boast more than 400 tourist attractions and experiences including high-energy entertainment venues, branded theme parks and world-leading arenas. It is set to host some of the world’s biggest sports competitions, festivals, concerts, and cultural events with a motorsports track, a record-breaking stadium, championship golf courses, gaming and esports arenas and an iconic performing arts center among some of its many attractions.

For more information, visit www.qiddiya.com

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.

We have more than 29,100 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.We were featured as a business case study at Harvard, MIT, and Stanford.We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com

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For more information, visit www.globant.com 

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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SOURCE Laifen

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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From Remote Racing to Embodied AI: Fibocom and Intedigo Bring 5G Bidirectional Data Transmission into Real-World Applications

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SHANGHAI, July 18, 2026 /PRNewswire/ — From July 17 to 20, Fibocom and Intedigo will jointly present a cross-regional, beyond-visual-line-of-sight (BVLOS) teleoperation demonstration at Booth H3-C408 during the World Artificial Intelligence Conference (WAIC) 2026. Visitors will be able to enter a remote driving cockpit and control a real race car located at HURA PARK in Jiading, Shanghai, steering, accelerating, and braking in real time while experiencing how 5G connectivity enables remote operation.

More than an immersive driving experience, the demonstration provides a live validation of 5G bidirectional data transmission for embodied AI teleoperation. The vehicle continuously sends live track video, vehicle status, and operating data to the remote cockpit, while control commands are transmitted back to the vehicle, creating a closed-loop teleoperation system. Stable, low-latency, and highly reliable connectivity is essential for high-dynamic maneuvers such as high-speed cornering, precision braking, and continuous lane changes.

Developed by Intedigo, the remote driving system connects a real race car with an immersive remote driving cockpit. It supports 1080p@60Hz video transmission, glass-to-glass (G2G) video latency of less than 80 ms, and control latency of less than 10 ms. The demanding racing environment magnifies differences in video continuity and control responsiveness, making communications performance directly perceptible, measurable, and verifiable.

At the joint demonstration, Fibocom’s FM160 5G module provides cellular connectivity for the system. Powered by the Qualcomm Snapdragon™ X62 5G Modem-RF System, the FM160 supports SA and NSA network architectures as well as 3GPP Release 16. On the downlink, it supports NR Carrier Aggregation (NR CA) with bandwidth of up to 120 MHz, delivering peak speeds of up to 3.5 Gbps in NSA mode and 2.5 Gbps in SA mode. On the uplink, it supports UL MIMO and delivers peak speeds of up to 900 Mbps in SA mode. These capabilities support the continuous transmission of HD video and vehicle status data, along with reliable delivery of control commands.

As embodied AI moves into factories, data centers, logistics operations, and industrial parks, robots are becoming increasingly capable of performing tasks autonomously. Yet complex environments, unexpected events, and edge cases still require Human-in-the-Loop (HITL) remote intervention to help ensure safe and reliable operation.

Daniel Liu, CEO of Intedigo, said:

“5G represents the pinnacle of human communications and the starting point of machine communications. In the past, communications connected people to people; in the future, they will connect people to robots and robots to robots. Remote racing is simply the easiest entry point for people to understand this concept. What we are truly validating is a communications system capable of supporting remote collaboration for embodied AI. HURA makes low-latency remote driving a tangible experience, while RoBOX extends this capability to robots and a broader range of intelligent terminals. Together with Fibocom, we hope to enable more machines to receive remote assistance whenever needed while remaining continuously connected and operating reliably.”

Simon Tao, VP of Wireless Solutions Business Group and General Manager of MBB BU at Fibocom, said:

“As embodied AI enters real-world industrial environments, reliable connectivity will become the foundation for telemetry feedback, remote control and operational management. Fibocom’s 5G solutions, represented by FM160, provide the cellular connectivity required for continuous on-site data transmission and reliable control command delivery. Fibocom will continue collaborating with ecosystem partners such as Intedigo to bring cellular connectivity to more robots, autonomous machines and mobile intelligent terminals, enabling embodied AI systems to stay continuously connected and respond reliably in real-world applications.”

From remote race cars to robots, unmanned equipment, and mobile intelligent terminals, 5G is evolving from connecting people to connecting machines. This joint demonstration makes the capabilities of 5G bidirectional data transmission directly perceptible, experiential, and verifiable, helping pave the way for embodied AI to scale across real-world applications.
 

About Fibocom

Fibocom, founded in 1999, is China’s first wireless communication module company listed on both the A-share and H-share markets (300638.SZ, 0638.HK). As a global leading provider of wireless communication modules and AI solutions, Fibocom leverages wireless communication and artificial intelligence as its core technologies to provide integrated hardware and software solutions that empower industry applications. These solutions accelerate the transformation from “Connect Everything” to “Intelligent Connectivity” across diverse industries.

Fibocom’s one-stop solutions encompass cellular communication, AI, automotive, and GNSS modules, as well as AI toolchains, supporting industry-side and mainstream large model integration, and providing AI Agent, global connectivity, and cloud services, driving the digital intelligence upgrades in industries such as robotics, consumer electronics, low-altitude economy, intelligent transportation, smart retail, and smart energy.

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SOURCE Fibocom Wireless Inc.

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