Connect with us

Technology

e& unveils new global brand positioning inviting the world to “Go for More”

Published

on

Bringing the brand promise to life with world’s biggest icons Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil, Ismail Mattar

ABU DHABI, UAE, Nov. 4, 2024 /PRNewswire/ — e&, a leading global technology group, today unveiled its latest brand positioning, “Go for More,” inviting audiences worldwide to discover its vast ecosystem of innovative services and solutions. This marks a milestone in e&’s journey to becoming a global technology powerhouse, highlighting its bold commitment to empowering people and businesses with a full suite of digital experiences, platforms, and tools designed to enrich everyday life and inspire ambition.

Hatem Dowidar, Group CEO, e&, articulated e&’s brand positioning and said: “We want everyone to know what we stand for. We’re a brand that champions the quest for more. Our new brand positioning is both our promise to and our overture for everyone to ‘Go for More’—our customers, shareholders, and ourselves. At our core, we believe everyone deserves a future full of possibilities— that’s what spurs our passion and commitment to deliver value, quality, and empowerment through every interaction.”

Bringing the brand promise to life through a global brand positioning

Connecting with global audiences across different cultures and interests is a line-up of internationally acclaimed personalities, including Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil and Ismail Mattar. This culturally rich lineup represents the universality of e&’s message and brand reach across borders. Each celebrity resonates with a specific campaign segment and distinct audience demographics, creating natural virality across diverse cultures.

Celebrating the power of the e& ecosystem

e&’s diverse portfolio today spans connectivity, digital services, entertainment, fintech, and enterprise solutions. With its extensive range of services and capabilities, customers discover more ways to connect and be entertained, enabled by its state-of-the-art connectivity solutions to vibrant entertainment options, financial tools, and innovative mobility solutions, all crafted to simplify life and elevate experiences.

‘Go For More’ provides a closer look at the rich ecosystem that defines e&, introducing a dynamic range of brands under the e& umbrella, each uniquely positioned to enrich people’s lives, enable businesses and empower the communities it serves.

Dowidar added, “We also want to share the story of the ‘&’ in our name so everyone knows who we are, what we do, the quality of what we offer, and the breadth and value of our ecosystem— a reminder of how far we’ve come and how far more we will go for our customers, enriching every moment, every day for everyone we reach, empowering them to pursue their more.”

Delivering an extensive portfolio of services to 38 countries in the Middle East, Asia, Africa, and Central and Eastern Europe, e& brings together emerging brands such as swyp, GoChat, and Onic, focusing on digital-first solutions tailored to digitally savvy audiences seeking flexibility and control in their communication experiences. Through platforms like e& life’s STARZPLAY, STARZ ON, and Arena—an innovative AI-powered social gaming service—e& offers more entertainment with various immersive viewing and gaming experiences, meeting diverse preferences across its footprint.

Understanding the growing need for more mobility with eco-friendly and convenient urban transportation, e& caters to the modern needs of mobile customers, redefining how they move around urban spaces. Solutions like Charge&Go and Careem provide accessible, sustainable, and convenient options for commuting.

e& combines innovation with more convenience through services that simplify and improve daily life. Careem Everything App, Smiles, e& money, and WIO provide people with seamless solutions for shopping, financial transactions, loyalty rewards, and personal finance.

Through a robust portfolio that includes e& enterprise, Help AG, Bespin Global, and WIO, e& continues to deliver more business solutions with advanced services in cybersecurity, cloud computing, digital payments, and AI-driven decision-making, empowering businesses to thrive in the digital economy.

Together, these brands form a powerful ecosystem that is the backbone of e&’s commitment to continuous innovation, empowering customers to do and achieve more in every aspect of life. Through the new positioning of ‘Go for More’, e& demonstrates how this ecosystem adds value while also creating a journey of endless possibilities for everyone it reaches.

Capturing a legacy of innovation

Since its beginnings as the Emirates’ first telecommunications provider in 1976, e& has continuously evolved and consistently prioritised innovation and advancement. The “Go for More” brand positioning captures this legacy of growth that fueled e& transformation into a global technology group, reinforcing the group’s dedication to delivering future-forward solutions that empower customers and enterprises worldwide.

“With this brand positioning, we’re inviting people to explore more, to seek more in life, and to always expect more from us as we continue to build our brand story with every touchpoint and every experience,” Dowidar concluded.

The new campaign rolled out on Friday, 1 November and includes outdoor, digital, and social elements. Link

Contact: Nancy Sudheer (Senior Manager at e& nsudheer@eand.com)

 

Video – https://youtube.com/watch?v=DnrBh7PsQLc 
Photo – https://mma.prnewswire.com/media/2547580/e_and_Go_for_More.jpg
Logo – https://mma.prnewswire.com/media/2458295/4998185/e_and_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/e-unveils-new-global-brand-positioning-inviting-the-world-to-go-for-more-302294809.html

Continue Reading

Technology

Kontron Launches Two New KBox F-Series Industrial Computers To Bring Greater Flexibility and Scalability to Industrial Edge Computing

Published

on

By

TAIPEI, Oct. 21, 2026 /PRNewswire/ — Kontron, a leading global provider of IoT/Embedded Computing Technology (ECT), expands its KBox F-Series with the KBox F-203-RPS and KBox F-204-RPS, two compact industrial computers designed to address diverse requirements in intelligent Industry 4.0, edge computing and industrial IoT applications.

Both systems are powered by 12th, 13th or 14th Gen Intel® Core™ i9/i7/i5/i3 S-Series socket-type processors with a TDP of up to 65 W and support up to 96 GB DDR5 memory, providing a scalable computing foundation for demanding industrial applications requiring flexible performance configuration and long-term deployment.

The KBox F-203-RPS offers two LAN configurations with either two or four GbE ports, allowing customers to select the connectivity level that best fits their applications. The dual-LAN configuration provides an efficient solution for general industrial computing, equipment control and edge applications, while the four-LAN configuration offers additional network connectivity for applications involving multiple devices or network segments, such as machine vision, industrial automation and IoT gateways.

For applications requiring greater system expandability, the KBox F-204-RPS provides one PCIe x16 or two PCIe x8 expansion slots, offering the flexibility to integrate graphics, networking, AI acceleration or other add-on cards according to specific application requirements. With support for up to four 2.5-inch SATA HDDs/SSDs, it also provides extensive storage scalability for data-intensive workloads. These capabilities make the KBox F-204-RPS particularly suitable for industrial edge computing, machine vision, video processing and applications requiring additional functionality or large local data storage.

Together, the KBox F-203-RPS and KBox F-204-RPS enable customers to select the configuration that best matches their requirements, from a slimmer, network-focused industrial computer to a highly expandable edge computing platform.

To learn more about KBox F-203-RPS and KBox F-204-RPS, refer to https://www.kontron.com/en/products/kbox-f-203-rps/p301099 and https://www.kontron.com/en/products/kbox-f-204-rps/p311867.

About Kontron

At Kontron, we champion IoT and Industry 4.0, by creating secure, state-of-the-art solutions that span hardware, software and services. Our approach speeds market entry, reduces the cost of ownership, and offers longevity, ensuring our role as your trusted partner in the integration of smart technologies. For more information, please visit www.kontron.com, dial +886-2-2799-2789 or email SalesAsia@kontron.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/kontron-launches-two-new-kbox-f-series-industrial-computers-to-bring-greater-flexibility-and-scalability-to-industrial-edge-computing-302909761.html

SOURCE Kontron

Continue Reading

Technology

Mouser Electronics Brings Smart Sensing Solutions to PSECE 2026

Published

on

By

MANILA, Philippines, Oct. 21, 2026 /PRNewswire/ — Mouser Electronics, Inc., the authorized global distributor with the newest electronic components and industrial automation products, announces its participation in the 21st Philippine Semiconductor and Electronics Convention and Exhibition (PSECE 2026) from October 26 to 28 at the SMX Convention Center Manila, Philippines. This event underscores Mouser’s commitment to supporting the region’s growing electronics design community with immediate access to cutting-edge technologies.

Visitors are invited to meet the Mouser team at Booth #110-111 to explore new products and practical design resources. The booth features a live demonstration of Würth Elektronik’s smart sensing and visual indication solutions, integrating environmental and motion sensing with programmable visual feedback and wireless connectivity. This interactive display illustrates how modern devices can detect physical conditions and translate them into clear, immediate visual data, addressing the critical need for reliable intelligence in connected systems.

“As we advance into an era of interconnected intelligence, Mouser remains committed to bridging the gap between cutting-edge components and real-world application,” said Daphne Tien, Vice President of Marketing and Business Development at Mouser APAC. “Our presence at PSECE 2026 underscores our dedication to empowering engineers with the tools they need to innovate. We look forward to fostering a vibrant ecosystem where technology translates into tangible progress for the Philippines and beyond.”

Mouser’s participation highlights its strategic objective to strengthen ties with local partners and accelerate the adoption of advanced semiconductor technologies. By providing a platform for knowledge exchange, the company aims to help design communities turn promising prototypes into practical applications.

Attendees will have the opportunity to gather invaluable insights, learn industry best practices, and connect with professionals from across the region. The booth also features interactive activities where visitors can win premium gadgets and engineering tools, making innovative technology more approachable for everyone.

To learn more about Mouser’s presence at PSECE 2026, visit https://www.mouser.ph/psece-seipi/. 

For more Mouser news and our latest new product introductions, visit https://www.mouser.com/newsroom/.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/mouser-electronics-brings-smart-sensing-solutions-to-psece-2026-302914806.html

SOURCE Mouser Electronics

Continue Reading

Technology

Workato Launches Self-Serve Platform in Singapore, Opening Enterprise AI to a Broader Community of Builders

Published

on

By

New offering gives developers, students, and customers access to the full power of Workato’s enterprise-grade engine to build AI agents and MCP servers

SINGAPORE, Oct. 21, 2026 /PRNewswire/ — Workato®, the leading Control and Execution Platform for Enterprise AI, today announced the launch of a new self-service offering that gives customers, developers, and students across Asia access to the Workato platform to govern and scale their AI initiatives, including building and productionizing AI agents and MCP servers.

Making AI accessible has been at the heart of Workato’s mission the past several years. Through the AI Institute Alliance, unveiled in September 2025, Workato partnered with leading institutes of higher learning across Singapore, including Nanyang Polytechnic, Republic Polytechnic, Temasek Polytechnic, Singapore Polytechnic, Ngee Ann Polytechnic, the Singapore University of Social Sciences, and the National University of Singapore. The initiative equipped students and educators with automation and AI skills.

The AI Lab, which opened a year later, extended that commitment further into the public sector through its partnership with EDB, and into inclusive hiring through SG Enable.

The newly launched self-serve platform will provide users access to:

A free account to start building immediately, with the option to upgrade to a paid plan, no contract required, as projects growThe ability to build recipes, Agents/Genies, and MCP servers directly on the platformThe same governed, enterprise-grade engine that powers Workato’s largest deploymentsA path built for independent developers, students, and small teams, as well as large enterprises

Since launching in 2026 in North America, Workato has seen rapid growth in the builder community. The platform is enterprise grade, but free to get started. As builders solve problems for their business, they can grow by upgrading to a paid plan. With this launch in Singapore, Workato is making an investment in the local builder community.

“The next era of AI won’t be defined by who has access to intelligence, but by who can turn it into action. We’re putting the same enterprise-grade power trusted by the world’s largest companies into the hands of every builder. We want everyone to be able to transform how their business operates,” said Rishi Mallik, Chief Growth Officer, Workato. 

Workato showcased its self-serve platform and broader community initiatives at World of Workato (WOW) 2026 in Singapore.

Builders can sign up now at https://app.trial.workato.com/users/sign_up_trial?utm_content=sg_wow2026.

About Workato

Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 17,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/workato-launches-self-serve-platform-in-singapore-opening-enterprise-ai-to-a-broader-community-of-builders-302914795.html

SOURCE Workato

Continue Reading

Trending