Connect with us

Technology

Resonate, the Leader in AI-Powered Predictive Consumer Intelligence, Predicts 2024 Presidential Election Will be Won by Razor-Thin Margin

Published

2 years ago

on

Three Key States—PA, IA, and GA—Will Determine the Final Outcome, with TX Emerging Closer Than Expected 

Resonate’s proprietary AI-models have accurately predicted past two Presidential elections

RESTON, Va., Nov. 5, 2024 /PRNewswire/ — Resonate, the leader in predictive consumer and voter intelligence, has predicted Trump as the winner of the 2024 Presidential Election in the final day of a volatile and dynamic election cycle.

According to Resonate’s data, which is refreshed daily to capture real-time shifts in voter sentiment, Trump currently holds a razor-thin projected Electoral College advantage of 270-268, though several key states like Iowa, Pennsylvania, and Georgia, are only leaning Republican. While Trump has narrow leads in those states, the number of likely voters who remain undecided and will make their decision at the ballot box today is larger than his margin in PA, IA, and GA. A decisive victory for Harris among late deciders could flip the projected narrow lead for Trump into a significant win for Harris.

The final outcome will hinge on these undecided voters where even small shifts could determine the winner based on key issues.

While Trump is likely to hold Texas, the state is surprisingly close. Resonate data has identified key issues like abortion rights are emerging as a decisive factor for voters in states that have implemented full bans or had full bans that were subsequently overturned. However, this shift alone may not be enough to flip strongly Republican-leaning states, though it is making several races surprisingly more competitive than initially expected. Related to abortion rights and other key issues, Resonate’s data anticipates Arizona to go to Harris.

Resonate’s methodology uses a proprietary, privacy-safe AI infrastructure, rAI, that analyzes trillions of anonymized online data points daily across 250 million U.S. adults. This predictive approach enabled Resonate to accurately project the outcomes of the past two presidential elections down to specific states, counties and zip codes including accurately predicting the popular vote within 13,000 votes in Georgia in 2020. In 2020, Resonate also correctly forecasted Biden’s win and uniquely predicted his victory in Nebraska —the second such win for a Democrat in the state. The company also anticipated his 55% share of the vote in Miami-Dade County.

In 2016, two weeks prior to the election, Resonate rAI technology detected shifts in voter intention following the Comey email announcement, causing Resonate to adjust its prediction from a win for Clinton to a win for Trump.

“Polls are a static snapshot of a moment in time of small sample of individuals. They are often less accurate because of the difficulty in capturing evolving public sentiment,” says Resonate CEO Bryan Gernert. “They can be compromised by a number of factors, including the willingness of people to say what they truly think about certain issues or candidates. Conversely, AI-powered data is real-time, dynamic, and incredibly precise.”

For more information about Resonate’s 2024 Presidential Election prediction, see our analysis HERE.

About Resonate

Headquartered in Reston, VA, Resonate is the leader in predictive consumer intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250 million U.S. consumer profiles. Resonate data is delivered directly through top demand-side platform (DSP) providers, data append and licensing, the Resonate Ignite platform or through Resonate Managed Media Services. Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a comprehensive and continuously updated understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes. 

View original content:https://www.prnewswire.com/news-releases/resonate-the-leader-in-ai-powered-predictive-consumer-intelligence-predicts-2024-presidential-election-will-be-won-by-razor-thin-margin-302297042.html

SOURCE Resonate

Related Topics:
Continue Reading

Technology

LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

Published

5 hours ago

on

October 24, 2026

By

Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

Continue Reading

Technology

STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

Published

6 hours ago

on

October 24, 2026

By

NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

Continue Reading

Technology

Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

Published

6 hours ago

on

October 24, 2026

By

TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

Continue Reading

Trending