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Data Wrangling Market to Expand by USD 1.49 Billion from 2024-2028, Benefits of Data Wrangling Solutions Drive Revenue, Report on AI-Redefined Market Landscape – Technavio

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NEW YORK, Nov. 7, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global data wrangling market  size is estimated to grow by USD 1.49 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  14.8%  during the forecast period. Numerous benefits provided by data wrangling solutions is driving market growth, with a trend towards rising need of technology in healthcare sector. However, lack of awareness of data wrangling tools among smes  poses a challenge.Key market players include Altair Engineering Inc., Alteryx Inc., Dataiku Inc., DataRobot Inc., Dell Technologies Inc., eXalt Solutions Inc., Hitachi Ltd., Ideata Analytics, Impetus Technologies Inc., Innovative Routines International (IRI) Inc., International Business Machines Corp., Medallia Inc., Microsoft Corp., Oracle Corp., Rapid Insight Inc., SAS Institute Inc., Teradata Corp., TIBCO Software Inc., Wipro Ltd., and Zoho Corp. Pvt. Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Sector (BFSI, Government and public sector, Healthcare, and Others) and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

Region Covered

North America, Europe, APAC, Middle East and Africa, and South America

Key companies profiled

Altair Engineering Inc., Alteryx Inc., Dataiku Inc., DataRobot Inc., Dell Technologies Inc., eXalt Solutions Inc., Hitachi Ltd., Ideata Analytics, Impetus Technologies Inc., Innovative Routines International (IRI) Inc., International Business Machines Corp., Medallia Inc., Microsoft Corp., Oracle Corp., Rapid Insight Inc., SAS Institute Inc., Teradata Corp., TIBCO Software Inc., Wipro Ltd., and Zoho Corp. Pvt. Ltd.

Key Market Trends Fueling Growth

The healthcare sector encounters numerous challenges, such as managing disease outbreaks and enhancing operational efficiency. With an influx of daily data, including patient details, medical history, treatment records, and payment information, healthcare organizations require solutions to prepare, clean, and format this data for insightful analysis. Data wrangling plays a vital role in this process by transforming raw data into structured formats. During the COVID-19 pandemic, data wrangling tools became essential for cleaning and organizing patient data, enabling quick decision-making. As healthcare adopts advanced technologies like AI and machine learning, the demand for data wrangling solutions increases, as these technologies rely on clean, structured data for accurate predictions and insights. The growing focus on personalized medicine and patient-centric care necessitates integrating diverse data sources, further emphasizing the importance of data wrangling for managing complexity and improving decision-making, patient outcomes, and healthcare system efficiency. As healthcare data volume expands, data wrangling’s role in driving innovation and quality care will continue to grow, positively impacting the market’s growth during the forecast period. 

In today’s digital world, businesses are generating and collecting massive amounts of data. This data needs to be processed and transformed into valuable insights to drive business growth. Trends like digital transformation, big data analytics, and e-commerce are leading the charge in data usage. Data integration, structuring, and transformation are key areas of focus for professional services and consulting firms. Data security is paramount, with encryption, access controls, and data protection laws ensuring data privacy. Technology hubs are emerging as centers for innovation in data munging, information mapping, and enterprise mobility. Industries like healthcare, telecommunications, financial services, and insurance are leveraging cloud solutions for data analysis. Data quality, edge computing, and financial services are also seeing significant investment. Anomalies in data require attention, with cloud-based analytics and data lineage tools helping to identify and address them. Metadata management, data cataloging, and data cleaning are essential for data unification and self-service data preparation. Big data, digitalization, finance, IoT devices, smart cities, and life sciences are all driving the need for data analysis tools. Data loss prevention is a critical concern, with firms investing in solutions to mitigate risk. Overall, the data wrangling market is thriving, with innovation and growth expected to continue. 

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Market Challenges

•         Data wrangling refers to the process of extracting valuable insights from raw data using advanced technologies like machine learning and big data analytics. Small and medium-sized enterprises (SMEs) primarily use conventional Extract, Transform, Load (ETL) tools due to their user-friendly interface and affordability. However, these tools lack the necessary functionality for SMEs to fully adopt data wrangling technology, limiting its growth potential. Moreover, in developing countries such as China and India, where there is a high concentration of businesses, the lack of awareness about data wrangling techniques among SMEs will hinder market expansion during the forecast period.

•         In today’s business world, managing data effectively is crucial for success. However, data wrangling presents several challenges for organizations. These include information mapping to connect data from various sources, enterprise mobility to access data on-the-go, ensuring data quality, and implementing edge computing for real-time analysis. Industries like financial services, insurance, and life sciences face unique data challenges. Cloud solutions offer scalability and flexibility, but data loss and security are major concerns. Data analytics tools help make sense of big data, but data lineage, metadata management, and data cataloging are essential for maintaining data accuracy. Self-service data preparation is important for enabling business users, while AI and machine learning require data cleaning and unification. Data management, data preparation, and real-time analysis are key for IT and telecom, while data governance is crucial for large enterprises and SMEs alike. IoT devices and smart cities generate vast amounts of data, requiring multi-cloud strategies and hybrid cloud solutions. Data analytics is the end goal, but data loss, data security, and data privacy are ongoing challenges that must be addressed.

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Segment Overview 

This data wrangling market report extensively covers market segmentation by

Sector 1.1 BFSI1.2 Government and public sector1.3 Healthcare1.4 OthersGeography 2.1 North America2.2 Europe2.3 APAC2.4 Middle East and Africa2.5 South America

1.1 BFSI-  The BFSI sector’s reliance on data wrangling has grown significantly due to the digitization of services and the resulting generation of large volumes of data. Data wranglers optimize operational processes and provide insights to agents for effective online customer interaction. They reduce data preparation time by more than 15 times, enabling a 360-degree client view. With massive data generation, proper management is crucial to prevent unwanted events like data breaches. The Royal Bank of Scotland, serving over 30 million customers globally, uses data wranglers to extract insights from unstructured data, particularly web chats. These factors are driving the demand for data wrangling solutions in the BFSI sector, ensuring secure and efficient data management.

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Research Analysis

The Data Wrangling Market is experiencing significant growth due to the increasing volume, variety, and velocity of data being generated across industries. Data loss and theft continue to be major concerns, driving the need for data management and security solutions. Artificial intelligence and machine learning are revolutionizing data analysis by automating data preparation and enabling real-time analysis. Cloud-based solutions and multi-cloud strategies are becoming increasingly popular for data management, offering flexibility and scalability. Data munging, information mapping, and data cleaning are essential data preparation tasks for ensuring data quality. Finance, insurance, and IoT devices are generating massive amounts of data, making data unification and self-service data preparation crucial. Big data and real-time analysis are transforming industries like finance and smart cities, requiring edge computing to process data at the source. Data analytics is at the heart of these trends, enabling businesses to gain valuable insights and make informed decisions.

Market Research Overview

The Data Wrangling Market is experiencing significant growth due to the increasing demand for Artificial Intelligence (AI) and Machine Learning (ML) applications in Data Analytics. Businesses are focusing on Data Management and Preparation to derive valuable insights from their data. Real-time analysis is becoming essential for Large Enterprises and SMEs in IT and Telecom, Finance, Healthcare, Telecommunications, E-commerce, and other sectors. On-premises and Cloud-based solutions are popular for Data Management, with Multi-cloud strategies and Hybrid cloud gaining traction. Data Security and Governance are top priorities, with Digital Transformation driving the adoption of Big Data Analytics, Data Integration, and Data Transformation. Data Structuring, Professional Services, and Consulting are crucial for Data Encryption, Access Controls, and Data Protection Laws. Technology hubs are investing in Data Analytics Tools and Edge Computing to support Digitalization and IoT devices. Data Quality, Anomalies, and Cloud-based Analytics are key areas of focus, along with Data Lineage, Metadata Management, Data Cataloging, Data Cleaning, and Data Unification. Self-service Data Preparation and Big Data are transforming industries such as Life Sciences, Finance, and Insurance. Data Loss prevention is a growing concern, with a need for advanced Data Analytics and AI-driven solutions. The market is expected to continue growing, driven by the increasing importance of Data in the Digital Age.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

SectorBFSIGovernment And Public SectorHealthcareOthersGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Oracle Introduces New AI-Powered Ways to Execute Work Across Oracle Fusion Applications

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18 minutes ago

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October 26, 2026

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Fusion Companion and Fusion Agentic Home help organizations achieve business outcomes by enabling employees to execute work across different AI clients while maintaining enterprise security and control

LAS VEGAS, Oct. 26, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced Oracle Fusion Companion with Oracle Fusion Agentic Home, two new capabilities for Oracle Fusion Cloud Applications that transform how employees get work done. Fusion Companion provides an intelligent layer that understands business objectives and automatically selects and coordinates the appropriate transactions, workflows, approvals, AI agents, and agentic applications needed to execute work and achieve business outcomes. Users no longer need to know which application to navigate, which transaction to execute, which workflow or approval to initiate, or which AI agent to use. Fusion Companion determines how to get the work done while maintaining enterprise security, permissions, and controls. Users can access these capabilities through supported AI tools such as ChatGPT or through Oracle Fusion Agentic Home, the native AI experience within Oracle Fusion Applications.

“AI is changing where enterprise work begins, but organizations need to maintain control over how that work gets done,” said Chris Leone, executive vice president, Applications Development, Oracle. “Fusion Companion enables employees to define business objectives and execute work through the AI tools they already use, while Oracle Fusion provides the business context, execution capabilities, and enterprise controls needed to get that work done. With Fusion Agentic Home, we’re bringing this same intelligence to the millions of people who work in Oracle Fusion Applications every day, giving them a simpler way to execute work, from everyday tasks to complex business processes, without having to navigate multiple applications or understand the underlying workflows and AI agents.”

Fusion Companion enables users to work with Oracle Fusion Applications through supported AI tools such as ChatGPT. As the intelligent layer for Oracle Fusion Applications, Fusion Companion uses enterprise business context, data, and user permissions to understand what users want to accomplish and determine how to get the work done. It automatically selects and coordinates the appropriate transactions, workflows, approvals, AI agents, and agentic applications, whether completing a simple task or executing a complex business process. Fusion Companion can also leverage data and context from other enterprise systems and coordinate authorized actions across those systems, enabling work to be completed across applications while respecting established security, permissions, and controls. With Fusion Companion, organizations will be able to:

Simplify enterprise work: Helps employees achieve business outcomes by identifying the agents, applications, and business processes needed to complete their request.Accelerate business execution: Executes complex business work by coordinating specialized AI agents, business processes, and Fusion Agentic Applications, including Fusion Claw-powered applications that perform deep analysis, planning, simulation, optimization, and long-running execution across large volumes of enterprise data.Increase flexibility in how employees work: Enables users to work with Oracle Fusion Applications through supported AI tools such as ChatGPT and customer- or partner-built AI interfaces, while maintaining access to relevant business context and capabilities.Connect work across enterprise systems: Helps organizations coordinate activities across Oracle Fusion Applications, other cloud applications, enterprise content, data platforms, APIs, services, and third-party agents.Maintain enterprise security and accountability: Helps organizations execute AI-driven work within established identity, permissions, policies, and approval controls while keeping enterprise execution and accountability within Oracle Fusion Applications.

Oracle Fusion Agentic Home, supported by Fusion Companion, is a personalized, AI-native experience that enables users to define business objectives, delegate work to AI agents and agentic applications, and track progress through completion. With Fusion Agentic Home, organizations will be able to:

Simplify the employee experience: Enables users to express business objectives through a personalized, AI-native experience that automatically identifies and executes the appropriate work, without requiring users to navigate applications, initiate workflows, or select individual AI agents.Increase employee productivity: Helps users complete work faster by bringing together the information, AI agents, agentic applications, and business processes needed to achieve their objectives.Resolve business exceptions: Identifies the root causes of business exceptions, determines appropriate corrective actions, and executes authorized resolutions while escalating decisions that require human judgment.Enable governed delegation: Enables employees to delegate work to Oracle Fusion AI agents and agentic applications that execute within established enterprise permissions, policies, and approval controls, allowing employees to focus on business objectives, exceptions, and decisions requiring human judgment.

To learn more about Oracle Fusion Applications, visit www.oracle.com/applications

About Oracle Fusion Cloud Applications
Oracle Fusion Cloud Applications are a complete suite of cloud applications that form the enterprise system of record, spanning finance, HR, supply chain, manufacturing, sales, service, and marketing. The suite includes Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Human Capital Management (HCM), Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), and Oracle Fusion Cloud Customer Experience (CX).

Fusion Agentic Applications extend that foundation into a system of outcomes. They can coordinate and execute end-to-end work toward business objectives, and are designed to operate within the policies, controls, and authority each organization defines. With Oracle AI Agent Studio for Fusion Applications, customers and partners can create, extend, and manage these agents and agentic applications combining trusted enterprise data with the security, data governance, and performance needed to operate at scale.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Trademarks
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

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Oracle Introduces Claw-Powered Fusion Agentic Applications for Customer Experience

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18 minutes ago

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October 26, 2026

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New Fusion Claw Applications help sales and service teams pursue profitable growth and deliver on customer commitments by continuously adapting and executing complex work with enterprise governance

LAS VEGAS, Oct. 26, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced new Oracle Fusion Claw-powered agentic applications for customer experience. Oracle Fusion Claw is a governed agentic execution runtime that enables Fusion Agentic Applications to reason, compute, adapt, and execute specialist-grade work, including deep research, computation, simulation, modeling, and continuous replanning. Built into Oracle Fusion Cloud Applications, the new Claw-powered agentic applications help organizations take on complex, high-value work more autonomously at scale, within established governance controls, from aligning sales territories with growth opportunities and improving customer service journeys to addressing field service demand while controlling overtime costs and protecting quote accuracy as CPQ configurations change.

“Business leaders need to turn growth strategies into opportunities and deliver on customer commitments, but connecting customer demand with enterprise capacity in time to act remains a challenge,” said Kartik Raghavan, senior vice president, Applications Development, Oracle. “With Claw-powered Fusion Agentic Applications for CX, organizations can connect customer needs with the enterprise resources and governed actions required to address them. The applications can reason across trusted Oracle Fusion Applications data, coordinate the work required to meet business objectives, and carry approved actions into execution. This enables organizations to translate business objectives into growth opportunities, reliable service, and stronger customer trust.”

Agentic Applications represent a new class of outcome-based applications that provide Fusion Applications customers with a system of outcomes, where people define the objectives, authority, and accountability and the Agentic Applications coordinate the process to get to an outcome within those parameters. Fusion Claw enables Agentic Applications to take on more complex, specialist-grade work by providing a new execution runtime that supports larger scale and longer-running work, continuous replanning, deterministic execution, and governed automation within organizational policies and controls.

Running on Oracle Cloud Infrastructure, powered by industry-leading LLMs, and extending the world’s most complete suite of cloud applications, the new Fusion Agentic Applications move beyond assistance to governed execution, helping organizations to improve business outcomes while maintaining established oversight and approvals. New Fusion Agentic Applications available within Oracle Fusion Cloud Customer Experience (CX) include:

Account Territory Growth Plan: Models and compares scenarios across different territory configurations, evaluates tradeoffs, and optimizes coverage and opportunity allocation within capacity and business constraints before taking authorized action.Service Health Check: Identifies emerging service-performance issues, determines likely root causes, and prepares high-impact actions across knowledge, automation, routing, policy, and process for review and then executes approved actions before these issues become sustained customer or operational problems.Strategic Field Demand Planning: Aligns field capacity with customer demand while managing overtime costs by predicting resource needs, identifying coverage gaps, and preparing resource actions for review before executing approved changes.CPQ Test-to-Production Setup & Configuration Migration: Prepares and migrates configuration changes to production by assembling a migration package’s declared changes and dependencies in a reviewable report, identifying potential issues before deployment, and executing approved migration steps within provided authority.Executive Briefing Document: Facilitates more effective executive meetings by researching account engagement, company news, product footprint, revenue potential, and organizational hierarchy, then assembling an editable, meeting-ready briefing that it can update as account data changes.

The new Claw-powered Fusion Agentic Applications are part of a broader Fusion AI ecosystem anchored by Oracle AI Agent Studio for Fusion Applications. With the Fusion Agentic Applications Builder and AI Studio Skill no-code and pro-code capabilities in Oracle AI Agent Studio, organizations can create and manage agentic applications using reusable Oracle, partner, and external agents. In addition, built-in observability, ROI measurement, and safety controls enable agents to deliver measurable value and operate at scale within approved authority.

To learn more about Oracle Fusion Applications, visit www.oracle.com/applications

About Oracle Fusion Cloud Applications
Oracle Fusion Cloud Applications are a complete suite of cloud applications that form the enterprise system of record, spanning finance, HR, supply chain, manufacturing, sales, service, and marketing. The suite includes Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Human Capital Management (HCM), Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), and Oracle Fusion Cloud Customer Experience (CX).

Fusion Agentic Applications extend that foundation into a system of outcomes. They can coordinate and execute end-to-end work toward business objectives, and are designed to operate within the policies, controls, and authority each organization defines. With Oracle AI Agent Studio for Fusion Applications, customers and partners can create, extend, and manage these agents and agentic applications combining trusted enterprise data with the security, data governance, and performance needed to operate at scale.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Trademarks
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

 

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Oracle Introduces Claw-Powered Fusion Agentic Applications for Supply Chain

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19 minutes ago

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October 26, 2026

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New Fusion Claw applications help supply chain teams achieve critical business outcomes with greater speed and confidence by continuously adapting and executing complex work

LAS VEGAS, Oct. 26, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced new Fusion Claw-powered agentic applications for supply chain operations. Oracle Fusion Claw is a governed agentic execution runtime that enables Fusion Agentic Applications to reason, compute, adapt, and execute specialist-grade work including deep research, computation, simulation, modeling, and continuous replanning. Built into Oracle Fusion Cloud Applications, the new Claw-powered agentic applications help organizations take on complex, high-value work more autonomously at scale, within established permissions, from optimizing supply and transportation plans to analyzing procurement spend.

“As supply chain conditions shift, leaders need a connected view across product, planning, procurement, logistics, and cost to make faster, better-informed decisions,” said S.Y. Shenoy, senior vice president, Applications Development, Oracle. “With Claw-powered Fusion Agentic Applications for supply chain operations, supply chain teams can reimagine the way they work by moving to governed action across critical supply chain processes. The applications reason across Oracle Fusion Applications data, evaluate options and trade-offs, coordinate the work required to meet business objectives, and carry approved actions into execution. This will help supply chain leaders drive stronger business outcomes with greater speed, consistency, and confidence.”

Agentic Applications represent a new class of outcome-based applications that provide Fusion Applications customers with a system of outcomes, where people define the objectives, authority, and accountability and the Agentic Applications coordinate the process to get to an outcome within those parameters. Fusion Claw enables Agentic Applications to take on more complex, specialist-grade work by providing a new execution runtime that supports larger scale and longer-running work, continuous replanning, deterministic execution, and governed automation within organizational policies and controls.

Running on Oracle Cloud Infrastructure, powered by industry-leading LLMs, and extending the world’s most complete suite of cloud applications, the new Fusion Agentic Applications move beyond assistance to governed execution, helping supply chain teams and planners to improve business outcomes. New Fusion Agentic Applications available within Oracle Fusion Cloud Supply Chain & Manufacturing (SCM) include:

Supply Planning Allocation: Determines how to allocate scarce materials and capacity across competing demand by evaluating production lines, work centers, finished goods, components, and business trade-offs; comparing allocation scenarios; and preparing high-value allocation plans for teams to review, refine, and approve.Shipment Load Planning: Works to reduce transportation costs and meet service level requirements by evaluating consolidation opportunities across timing, capacity, service commitments, cost, and other constraints; comparing alternatives; and taking approved action towards execution plans that have been authorized.Procurement Spend: Works to improve spend control by analyzing spend, supplier agreement, and purchasing data; detecting maverick spend and contract leakage; explaining root causes; quantifying savings opportunities; and recommending corrective actions for team review and approval.

The new Claw-powered Fusion Agentic Applications are part of a broader Fusion AI ecosystem anchored by Oracle AI Agent Studio for Fusion Applications. With the Fusion Agentic Applications Builder and AI Studio Skill no-code and pro-code capabilities in Oracle AI Agent Studio, organizations can create and manage agentic applications using reusable Oracle, partner, and external agents. In addition, built-in observability, ROI measurement, and safety controls are designed to help organizations monitor agent activity, apply appropriate safeguards, and enable agents to deliver measurable value and operate responsibly at scale.

To learn more about Oracle Fusion Applications, visit www.oracle.com/applications

About Oracle Fusion Cloud Applications
Oracle Fusion Cloud Applications are a complete suite of cloud applications that form the enterprise system of record, spanning finance, HR, supply chain, manufacturing, sales, service, and marketing. The suite includes Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Human Capital Management (HCM), Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), and Oracle Fusion Cloud Customer Experience (CX).

Fusion Agentic Applications extend that foundation into a system of outcomes. They can coordinate and execute end-to-end work toward business objectives, and are designed to operate within the policies, controls, and authority each organization defines. With Oracle AI Agent Studio for Fusion Applications, customers and partners can create, extend, and manage these agents and agentic applications combining trusted enterprise data with the security, data governance, and performance needed to operate at scale.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

About Oracle AI World
Oracle AI World is where customers and partners discover the latest product and technology innovations, see how AI is being applied across industries, and connect with experts and peers. Attendees will gain practical tips and insights to drive immediate impact within their organizations and explore how Oracle is helping unlock the full potential of AI. Join the event to see new capabilities in action and hear from thought leaders and industry movers. Register now at oracle.com/ai-world or follow the news and conversation at oracle.com/news and linkedin.com/company/oracle. 

Trademarks
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

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