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Podcast Market in Europe to Grow by USD 2.21 Billion from 2024-2028, as Smartphone Penetration and Internet Access Rise with AI Driving Market Transformation – Technavio

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NEW YORK, Nov. 8, 2024 /PRNewswire/ — Report with the AI impact on market trends – The podcast market in Europe size is estimated to grow by USD 2.21 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 36.5%  during the forecast period. Rising penetration of smartphones and easy access to internet is driving market growth, with a trend towards advent of smart speakers. However, intense competition among podcast service providers and inconsistent user preferences  poses a challenge.Key market players include Alphabet Inc., Amazon.com Inc., Apple Inc., Audioboom Group plc, Block Inc., British Broadcasting Corp., CBS Interactive Inc., Deezer SA, Funkwhale, Guardian Media Group plc, hearthis.at, iHeartMedia Inc., Jamendo SA, Jango, Maple Media LLC, Mixcloud Ltd., Sirius XM Holdings Inc., Sorted Ventures Ltd., SoundCloud Ltd. And Co. KG, and Spotify Technology SA.

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Podcast Market In Europe Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 36.5%

Market growth 2024-2028

USD 2210.8 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

26.89

Regional analysis

Europe

Performing market contribution

Europe at 100%

Key countries

Sweden, Spain, UK, Switzerland, and Rest of Europe

Key companies profiled

Alphabet Inc., Amazon.com Inc., Apple Inc., Audioboom Group plc, Block Inc., British Broadcasting Corp., CBS Interactive Inc., Deezer SA, Funkwhale, Guardian Media Group plc, hearthis.at, iHeartMedia Inc., Jamendo SA, Jango, Maple Media LLC, Mixcloud Ltd., Sirius XM Holdings Inc., Sorted Ventures Ltd., SoundCloud Global Ltd. And Co. KG, and Spotify Technology SA

Market Driver

Smart speakers from Samsung and SONOS provide advanced streaming capabilities, enabling users to access and play podcasts throughout their homes via multi-room listening. Controlled via iOS and Android apps, these devices offer voice access for effortless content selection. Apple’s HomePod focuses on music subscriptions but also supports podcast playback through Siri. Sony’s new premium smart speaker, SRS-RA3000, expands the market in Europe. These innovations enhance user experience and convenience, contributing to the growth of the podcast market. 

The podcast market is experiencing significant growth, with trends including “News and politics,” “Format” variations like interviews, and “Online learning” gaining popularity. “AI-connected things” and “Blockchain” are being integrated for advanced technologies. “High-speed web connectivity” and “5G networks” enable seamless streaming on “5G smartphones” and “OTT tools.” “Personalized content” and “Podcast awareness” drive subscribed users, while “skilled podcast developers” create high-quality content. “Comedy,” “Sports,” and “Society and culture” are popular genres. “Playback devices” like computers, iPods, and mobile phones allow flexibility. “Artificial Intelligence (AI)” and “Blockchain technologies” enhance production and monetization. “Speaking individuals” can publish on the “Internet,” reaching “marketing strategy” targets. “Audio-learning resources” and “podcasting market share” continue to grow, with “modern transcription techniques” and “AB Spotify” and “Ad Studio” tools available. “Internal communication,” “learning and development,” and “organizational culture” also benefit from podcasting. “Podcast software” and “networks” facilitate easy listening and distribution. 

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Market Challenges

The European podcast market is characterized by intense competition among service providers. This market is highly fragmented, with numerous global and local players. As a result, there are frequent price wars among mobile podcast app vendors, which negatively impacts market growth. Consumer preferences for new and entertaining content are continually evolving, necessitating continuous updates to podcast collections. To provide updated content, vendors must invest in innovative content strategies, design, and technology. Failure to keep up with changing user preferences may lead to lost time, money, and market value for vendors, potentially hindering the growth of the European podcast market.The podcast market is a rapidly growing digital business landscape, valued at over USD1 billion in 2020. With original content as the backbone, diversity and inclusion are key elements driving its success. Artificial intelligence (AI) plays a significant role in content production and delivery through automatic editing, transcription, and content recommendation services. Music streaming and internet streaming services are popular platforms, while content-based technologies like ASMR, blogs, and social networks expand reach. Interactive content, website traffic, and search engine optimization boost engagement. Windows and Mac users access podcasts via on-premises and cloud-based digital tools. Subscription models, file downloads, and video/audio files cater to various learning styles. Podcasting offers teaching, educational learning, news, storytelling tools, and entertainment channels, making it a global market worth exploring. Radio on demand, a digital innovation, continues to disrupt traditional broadcasting.

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Segment Overview 

This podcast market in Europe report extensively covers market segmentation by

Type 1.1 Interviews1.2 Conversational1.3 Solo1.4 Panels1.5 Repurposed contentGenre 2.1 News and politics2.2 Society and culture2.3 Comedy2.4 Sports2.5 OthersGeography 3.1 Europe

1.1 Interviews-  The podcast market is a growing business sector with numerous opportunities for content creators and advertisers. Podcasts offer a unique way to engage audiences through spoken word and storytelling. Brands can reach their target demographics through sponsorships and targeted advertising. Podcasts provide a personal connection with listeners, leading to increased brand loyalty. With affordable production costs and a global audience, the podcast market is an attractive investment for businesses looking to expand their reach.

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Research Analysis

Podcasting, also known as radio on demand, is a digital tool that allows users to download and playback audio files or video files at their convenience. This subscription-based model has revolutionized the way we consume content, from news and education to teaching and entertainment. With the rise of the internet, podcasting has become accessible to anyone with a computer, iPod, or mobile phone. Advanced technologies like Artificial Intelligence (AI) and video publishing have expanded the podcasting market, offering subscribed users a more personalized and interactive experience. The podcasting market share continues to grow, with online audio becoming an essential part of marketing strategies and audio-learning resources increasingly popular for educational learning.

Market Research Overview

Podcasting, also known as radio on demand, is a digital tool that allows listeners to download and stream audio files or watch video files at their convenience. The global podcasting market has seen significant growth, with formats ranging from teaching and educational learning to news and politics, comedy, sports, society and culture, and more. Podcasting offers personalized content, enabling subscribed users to access high-quality content on various devices, including computers, iPods, mobile phones, and smartphones. Advanced technologies like AI-connected things, blockchain, and high-speed web connectivity, including 5G networks and 5G smartphones, have revolutionized podcasting. OTT tools and podcast software facilitate content production, delivery, and recommendation services. AI technology offers automatic editing, transcription, and content recommendation. The podcasting market caters to various industries, including marketing, organizational culture, and internal communication. Skilled podcast developers create original content, ensuring diversity and inclusion. Personalized content and interactive features, such as ASMR, blogs, social networks, and website traffic, enhance the user experience. Search engine optimization and marketing strategies help increase podcast awareness, attracting a wider audience. Content-based technologies, music streaming, and internet streaming services continue to shape the future of podcasting.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeInterviewsConversationalSoloPanelsRepurposed ContentGenreNews And PoliticsSociety And CultureComedySportsOthersGeographyEurope

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Melanie Siewert, Chief Marketing Officer at LHH, Joins the Exceptional Women Alliance (EWA)

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LOS ANGELES, May 8, 2026 /PRNewswire/ — The Exceptional Women Alliance (EWA) proudly welcomes Melanie Siewert, Chief Marketing Officer at LHH, into its distinguished community of influential women leaders. A seasoned global marketing executive, Siewert brings more than 20 years of experience transforming brands, building high-performing teams, and driving measurable growth across both B2B and B2C industries.

As Chief Marketing Officer of LHH, Siewert leads global marketing strategy across brand, demand generation, and customer experience. She plays a critical role in aligning marketing with business objectives and fostering strong collaboration with sales to enhance organizational performance and accelerate growth. Her leadership has been instrumental in shaping a modern, customer-centric brand and building a marketing function designed to deliver consistent, high-impact results across a complex global enterprise.

Throughout her career, Siewert has held senior leadership roles at prominent organizations including Truist Financial, Worldpay, Equifax, Whirlpool Corporation, and JPMorgan Chase. She is widely recognized for guiding enterprise brand strategy, leading complex mergers, scaling marketing operations, and delivering measurable gains in pipeline, revenue, and digital adoption.

Siewert’s expertise spans marketing strategy, customer engagement, brand development, sales enablement, and cross-functional leadership. Known for her empowering leadership style and strategic vision, she consistently builds high-performing teams that drive sustainable business growth while fostering collaboration and innovation.

Her accomplishments include:

Leading global marketing strategy for LHH, integrating brand, demand generation, and customer experience to drive business performance.Guiding enterprise brand transformations and go-to-market strategies across multiple global organizations.Driving measurable growth in pipeline, revenue, and digital engagement through data-driven marketing initiatives.Leading marketing efforts through complex mergers and organizational transformations.Serving as a two-time board chair and lifetime member of Strategic & Competitive Intelligence Professionals.Recognized as a Top Woman in Marketing by PRWeek.

“Melanie’s ability to translate complex market dynamics into clear, impactful strategies, combined with her commitment to building strong, collaborative teams, makes her an exceptional addition to EWA,” said Larraine Segil. “Her leadership and results-driven approach align seamlessly with the values of our sisterhood.”

Melanie shared “I’m honored to be part of the Exceptional Women’s Alliance and look forward to learning from the incredible women leaders who are dedicated to lifting other women and impacting the world at large.”

Siewert now joins a powerful and growing community of C-suite and board-level women leaders across disciplines who share a common goal: to support one another through confidential, life-long mentoring relationships and to enrich both their professional and personal lives.

About Exceptional Women Alliance (EWA)
The Exceptional Women Alliance (EWA) is an invitation-only peer mentorship organization where high-level Exceptional Women from across multiple industries are hand-selected and invested in, to grow, learn, share, and succeed. In addition to the achievement of significant success, the criteria for acceptance include character traits that are defining of the EWA Culture – Kindness, the Spirit of Generosity, Transparency, Gratitude, and Willingness to Share their knowledge. The Foundation is a powerhouse of peer-to-peer mentoring that provides guidance, deep connection, and leadership, propelling each woman to sustainable success—one woman at a time. The life-long program enables each participant to be connected as alumnae in the ever-expanding EWA global community, as their fellow women leaders continue to move into positions of significance.

Learn more at www.exceptionalwomenalliance.com

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Insurance Modernization at Risk as Workforce Strategies Fall Behind, Says Info-Tech Research Group

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Insurers are under pressure to modernize core systems while competing for scarce cloud, data, AI, and cybersecurity talent. Info-Tech Research Group’s new blueprint, Rebuild Your Talent Engine: Attract and Retain IT Talent in Insurance, outlines a practical framework to help insurance IT and HR leaders assess readiness, strengthen their employee value proposition, and retain the critical roles needed to accelerate transformation.

ARLINGTON, Va., May 8, 2026 /PRNewswire/ – Insurance modernization is increasingly being constrained by the people and capabilities required to deliver it, according to Info-Tech Research Group. The global research and advisory firm’s newly published blueprint, Rebuild Your Talent Engine: Attract and Retain IT Talent in Insurance, provides a structured approach to help insurers attract, retain, and mobilize the IT talent required to support digital transformation.

The firm’s research indicates that many insurers are trying to advance core system modernization while facing shortages in cloud, data, AI, and cybersecurity roles. At the same time, experienced legacy system experts are retiring, creating knowledge gaps that can slow delivery, increase operational risk, and deepen dependence on external partners.

“Insurance modernization cannot succeed if the workforce strategy behind it remains outdated,” says Vidhi Trivedi, senior research analyst at Info-Tech Research Group. “Insurers need an employee value proposition that reflects what both digital and legacy talent value today: flexibility, growth, purpose, and belonging. When organizations connect those expectations to the technology roadmap, they are better positioned to retain institutional knowledge, attract new capabilities, and move transformation forward with confidence.”

Key Workforce Risks Slowing Insurance Modernization

Info-Tech’s blueprint identifies several talent challenges that are limiting insurers’ ability to modernize effectively:

Critical digital skills remain difficult to attract and retain. Cloud engineers, data architects, cybersecurity specialists, and AI-capable technologists are essential to future-state systems, integration, and automation.Legacy expertise is leaving faster than it can be replaced. Core system knowledge remains vital to operations, compliance, and transition planning, yet many long-tenured experts are approaching retirement or feel disconnected from future-state roles.Rigid work models reduce access to high-demand talent. Digital professionals increasingly expect hybrid options, autonomy, modern delivery practices, and environments that support productivity and wellbeing.Growth pathways are not clearly connected to transformation needs. Without structured upskilling, internal mobility, and role progression, insurers risk losing employees to industries perceived as more innovative or career-accelerating.Employer branding often undersells insurance’s purpose and impact. The industry plays a critical role in protecting people, businesses, and communities, but that purpose is not always translated into a compelling technology career story.

Info-Tech’s Three-Phase Framework for Rebuilding the Insurance IT Talent Engine

To help insurers address these challenges, the Rebuild Your Talent Engine: Attract and Retain IT Talent in Insurance blueprint outlines a three-phase methodology:

Assess Talent Readiness for Modernization Success
Insurance IT and HR leaders identify modernization-critical roles, evaluate workforce pressure, assess EVP fit across key roles, and prioritize the roles that pose the greatest risk to transformation timelines.Build and Embed a Modern Employee Value Proposition
Organizations define a clear employer-employee value exchange, establish proof points across the four EVP pillars of flexibility, growth, purpose, and belonging, and activate targeted initiatives for priority roles.Develop and Present the EVP Impact Report
Leaders synthesize workforce insights, visualize progress, and present a measurable view of how EVP activation is improving retention, engagement, internal mobility, and readiness.

The resource also includes supporting tools, such as the EVP Diagnostic Tool, EVP Activation & Implementation Tool, and EVP Impact Report Template, that help insurers move from talent planning to measurable action.

“Too often, insurers view IT talent challenges as a capacity issue, when they are really a transformation risk,” explains Trivedi. ” “The insurers that move fastest will be those that know where critical capabilities are under strain, protect the expertise that increases operational resilience, and create clear pathways for employees to help shape the future of insurance from within.”

By applying Info-Tech’s framework outlined in the Rebuild Your Talent Engine: Attract and Retain IT Talent in Insurance blueprint, insurance leaders can better understand where people-related risks are highest, strengthen retention in critical roles, reduce long-term reliance on external partners, and build a more resilient technology organization. The firm’s research emphasizes that a modern EVP is not only an HR initiative but a strategic enabler of modernization success.

For exclusive and timely commentary from Info-Tech’s experts, including Vidhi Trivedi, and access to the complete Rebuild Your Talent Engine: Attract and Retain IT Talent in Insurance blueprint, please contact pr@infotech.com.

About Info-Tech Research Group

Info-Tech Research Group is the “get things done” partner for over 30,000 IT, HR, and marketing leaders worldwide. The fastest growing research and advisory firm, Info-Tech enables leaders to make well-informed decisions and transform their organizations through AI, strategic foresight, step-by-step methodologies, practical tools, industry-leading advisory, and training programs. For nearly 30 years, tens of thousands of private and public organizations have trusted Info-Tech to lead their most important initiatives through periods of change and deliver outcomes that truly matter.

To learn more about Info-Tech’s HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm’s SoftwareReviews platform.

Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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SOURCE Info-Tech Research Group

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Caris Life Sciences Submits Application to New York State Department of Health for Caris Assure Blood‑Based Testing Authorization

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IRVING, Texas, May 8, 2026 /PRNewswire/ — Caris Life Sciences® (NASDAQ: CAI), a leading patient-centric next-generation AI TechBio company and precision medicine pioneer, today announced that it has submitted an application to the New York State Department of Health (NYSDOH) Clinical Laboratory Evaluation Program (CLEP), administered through the Wadsworth Center, seeking authorization to perform Caris Assure®, its blood‑based molecular profiling test, on specimens originating from New York State.

Caris Assure is a blood‑based molecular profiling test designed to support comprehensive biomarker analysis using a minimally invasive blood sample. Caris Assure uses circulating nucleic acids sequencing (cNAS) to analyze the whole exome (DNA) and whole transcriptome (RNA) of 22,000 genes. This comprehensive test identifies tumor alterations, clonal hematopoiesis (CH) and inherited variants, pharmacogenomic alterations, microsatellite instability (MSI) and tumor mutational burden (TMB).

The submission initiates the formal review process required by New York State for clinical laboratories seeking to perform testing on specimens collected from New York patients. Through the Wadsworth Center, CLEP conducts comprehensive reviews of laboratory permits and laboratory-developed tests to evaluate analytical validation, quality systems, personnel qualifications and compliance with applicable state regulations.

“Caris is committed to meeting the highest standards for laboratory quality, validation and regulatory compliance,” said David Spetzler, MS, PhD, MBA, President of Caris Life Sciences. “This submission of Caris Assure for review through the New York State Department of Health’s Wadsworth Center reflects our disciplined approach to expanding access to our technologies in a manner that demonstrates the rigor, responsibility and focus on the patient that define Caris Life Sciences and guide our work in the markets we serve.”

At this time, no determination has been made by NYSDOH, and Caris Assure is not authorized for use on blood-based specimens originating from New York State unless and until CLEP authorization is granted.

Caris operates a CAP-accredited, CLIA‑certified clinical laboratory and performs testing in jurisdictions where it is authorized to do so, in accordance with all applicable federal, state, and local regulations. Any future availability of Caris Assure in New York State will be contingent upon completion of the CLEP review process administered by the Wadsworth Center and receipt of the appropriate authorization.

About Caris Life Sciences
Caris Life Sciences® (Caris) is a leading, patient-centric, next-generation AI TechBio company and precision medicine pioneer actively developing and commercializing innovative solutions to transform healthcare. Through comprehensive molecular profiling (Whole Genome, Whole Exome and Whole Transcriptome Sequencing), advanced AI and machine learning, Caris has created the large-scale, multimodal clinico-genomic database and computing capability needed to analyze and further unravel the molecular complexity of disease. This convergence of next-generation sequencing, AI and machine learning technologies and high-performance computing provides a differentiated platform for developing the latest generation of advanced precision medicine diagnostic solutions for early detection, diagnosis, monitoring, therapy selection and drug development.

Caris was founded with a vision to realize the potential of precision medicine to improve the human condition. Headquartered in Irving, Texas, Caris has offices in Phoenix, New York, Cambridge (MA), Tokyo, Japan and Basel, Switzerland. Caris or its distributor partners provide services in the U.S. and other international markets.

Forward Looking Statements

This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995 and other federal securities laws. All statements other than statements of historical facts contained in this press release are forward-looking statements, including statements regarding our business, solutions, plans, objectives, goals, industry trends, financial outlook and guidance. In some cases forward-looking statements can be identified by words such as “may,” “will,” “should,” “would,” “expect,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “potential,” “contemplate,” “believe,” “estimate,” “predict,” or “continue” or similar expressions.

You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in these forward-looking statements are reasonable based on information currently available to us, we cannot guarantee that the future results, discoveries, levels of activity, performance or events and circumstances reflected in forward-looking statements will be achieved or occur. Forward-looking statements involve known and unknown risks and uncertainties, some of which are beyond our control. Risks and uncertainties that could cause our actual results to differ materially from those indicated or implied by the forward-looking statements in this press release include, among other things: our future financial performance, results of operations or other operational results or metrics; development, analytical and clinical validation, timing and performance of future solutions by us and our competitors; commercial market acceptance for our solutions, including acceptance of preventive as well as diagnostic testing paradigms, and our ability to meet resulting demand; the rapidly evolving competitive environment in which we operate; third-party payer reimbursement and coverage decisions related to our solutions; risks related to data management, storage, and processing capabilities and our ability to integrate and deploy artificial intelligence and advanced data analytics technologies; our ability to protect and enhance our intellectual property; regulatory requirements, decisions or approvals (including the timing and conditions thereof) related to our solutions, including our application for New York State Department of Health approval for Caris Assure; reliance on third-party suppliers; risks related to data security, patient privacy, and compliance with healthcare data protection regulations as well as potential cybersecurity threats to our data platforms; our compliance with laws and regulations; the outcome of government investigations and litigation; risks related to our indebtedness; and our ability to hire and retain key personnel as well as risks, uncertainties; and other factors described in the section titled “Risk Factors” and elsewhere in our Annual Report on Form 10-K filed on March 3, 2026, and in our other filings we make with the SEC from time to time. We undertake no obligation to update any forward-looking statements to reflect changes in events, circumstances or our beliefs after the date of this press release, except as required by law.

Caris Life Sciences Media:
Corporate Communications
CorpComm@CarisLS.com
214.294.5606 

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