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Online On-Demand Home Services Market in Southeast Asia to Grow by USD 2.27 Billion from 2024-2028, as Busy Lifestyles Drive Demand with AI Impact on Market Trends – Technavio

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NEW YORK, Nov. 11, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The online on-demand home services market in southeast asia size is estimated to grow by USD 2.27 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 86.02% during the forecast period. Busy lifestyles propelling demand for home services and solutions is driving market growth, with a trend towards digital marketing and consumer engagement on social media platforms. However, high competition among market vendors poses a challenge. Key market players include Amazon.com Inc., APLUS CLEAN SOLUTIONS, Borigarn Co. Ltd., Business Pixel Sdn Bhd, Carousell Pte. Ltd., Everyworks Services Pte. Ltd., Fixi Co. Ltd., GoodWork Solutions Inc., Grab Holdings Ltd., Home Reno Pte. Ltd., JB Hi Fi Ltd., Kaodim, LS Handyman, Maclean Services Sdn Bhd, Manage 4 U Sdn Bhd, PT. OKHOME Indonesia, Smile Clean Co.,Ltd., Taskrabbit Inc., Up Your Home Services Sdn Bhd, Urbanclap Technologies India Pvt. Ltd., and Wizard Home Services Pte. Ltd..

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Online On-Demand Home Services Market In Southeast Asia Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 86.02%

Market growth 2024-2028

USD 2265.7 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

60.75

Regional analysis

Southeast Asia

Performing market contribution

Southeast Asia at 100%

Key countries

Singapore, Malaysia, Thailand, Indonesia, and Rest of Southeast Asia

Key companies profiled

Amazon.com Inc., APLUS CLEAN SOLUTIONS, Borigarn Co. Ltd., Business Pixel Sdn Bhd, Carousell Pte. Ltd., Everyworks Services Pte. Ltd., Fixi Co. Ltd., GoodWork Solutions Inc., Grab Holdings Ltd., Home Reno Pte. Ltd., JB Hi Fi Ltd., Kaodim, LS Handyman, Maclean Services Sdn Bhd, Manage 4 U Sdn Bhd, PT. OKHOME Indonesia, Smile Clean Co.,Ltd., Taskrabbit Inc., Up Your Home Services Sdn Bhd, Urbanclap Technologies India Pvt. Ltd., and Wizard Home Services Pte. Ltd.

Market Driver

The Online On-Demand Home Services market in Southeast Asia is witnessing significant growth, with repair and maintenance, health, wellness and beauty services leading the charge. Consumers’ busy lifestyles and increasing smartphone usage drive this trend. Websites offer convenient access to services, enabling inorganic growth through collaborations and industry influencer partnerships. Repair and maintenance services dominate, but health and wellness are gaining ground. Effective consumer engagement through social media platforms and promotions are key strategies. Latest developments include Amazon Home Services and Amazon Care in health, Ginger and One Medical in health and wellness, Urban Company and Zimmber in home services, and Timesaverz in home cleaning. Comprehensive coverage, competitive positions, and effective user interfaces are prime reasons for success in this market. Pricing and profitability remain important considerations for enterprises in the next few years. Photo printing is a growing niche within this segment. Synthesis of data from multiple sources indicates continued growth in the mobile segment. 

Online on-demand home services in Southeast Asia have adopted various marketing strategies to enhance their service visibility. Digital and social media promotional activities are commonly used by vendors to reach potential customers. Local service provider partnerships are also crucial for expanding market reach. Strategies such as promotional offers and referral models are employed to attract new customers and retain existing ones. Mobile and smartphone-based digital platforms play a significant role in increasing service visibility through push messages and emails, providing details of new service launches and discounts. 

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 Market Challenges

The Online On-Demand Home Services market in Southeast Asia is witnessing significant growth due to the prime reasons of busy lifestyles and the internet. This market includes repair and maintenance, health, wellness and beauty services, and consumer engagement through website and social media platforms. Challenges include inorganic growth strategies, offline home services transition, and competitive positions against industry influencers like Amazon Home Services, Amazon Care, Ginger, One Medical, Urban Company, Zimmber, and Timesaverz. Effective strategies include comprehensive coverage, client base expansion, collaborations, and effective user interface. The mobile segment is a major driver, with smartphone users preferring on-demand services for home cleaning and photo printing. Latest developments include pricing strategies and promotions to attract consumers. Synthesis of data from multiple sources indicates profitability in the next few years.The online on-demand home services market in Southeast Asia is characterized by competition among various regional and country-based players. These companies compete based on strategic initiatives such as acquisitions, partnerships, and expansions, as well as marketing and advertising campaigns. Global players like Amazon also participate in the market, increasing competition. New startups are expected to enter the market during the forecast period, intensifying competition further. Numerous vendors in the market are fueling price wars, which may erode profit margins and potentially cause smaller businesses to exit.

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Segment Overview

This online on-demand home services market in southeast asia report extensively covers market segmentation by

Platform 1.1 Mobile application1.2 WebsiteService 2.1 Home care and design2.2 Repair and maintenance2.3 Health wellness and beauty2.4 OthersGeography 3.1 Southeast Asia

1.1 Mobile application- Mobile applications have become the primary platform for vendors in Southeast Asia’s online on-demand home services market. Customers need to download these apps first and then book or schedule appointments for services from the available slots. The convenience of using mobile phones, especially for working and traveling, has led to a significant shift from web-based to mobile-based services for both B2C and B2B buyers. The growing number of smartphone users and user-friendly interfaces of mobile applications are driving the expansion of companies offering online on-demand home services via smartphones. The increasing penetration of smartphones and the availability of numerous regional and international applications for home services, food and grocery delivery, car rentals, and travel tickets are further fueling the use of mobile for on-demand home services during the forecast period. Vendors are continuously enhancing their mobile applications to offer personalized experiences to customers, leading to increased conversion rates through intelligent persuasion and social proofing.

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Research Analysis

The Online On-Demand Home Services Market in Southeast Asia is poised for significant growth in the next few years, driven by busy lifestyles and the widespread use of the internet. Repair and maintenance, health, wellness, and beauty services are prime areas of focus for this market. Consumer engagement is key, with social media platforms playing a significant role in driving demand. Inorganic growth strategies, such as collaborations and acquisitions, are also common. Synthesis of data from multiple sources is essential for understanding market trends and profitability. Pricing remains a critical factor, with industry influencers advocating for transparency and affordability. Offline home services are also undergoing digital transformation, further expanding the market’s reach. Overall, the Online On-Demand Home Services Market in Southeast Asia presents exciting opportunities for innovation and growth.

Market Research Overview

The Online On-Demand Home Services Market in Southeast Asia is experiencing exponential growth, driven by the region’s large population of smartphone users and their increasingly busy lifestyles. This market encompasses various sectors, including repair and maintenance, health, wellness and beauty, consumer engagement, and offline home services. Social media platforms and industry influencers play a significant role in driving client base and promotions. Inorganic growth strategies, such as collaborations and acquisitions, are also common among enterprises seeking to expand their comprehensive coverage and competitive positions. Latest developments in the industry include Amazon Home Services and Amazon Care’s entry into the market, offering repair, maintenance, and healthcare services, respectively. Ginger, One Medical, Urban Company, Zimmber, and Timesaverz are some effective strategies in the repair and maintenance, home cleaning, and health and welfare sectors. The next few years are expected to see continued growth, with a synthesis of data from multiple sources indicating profitability and a shift towards pricing models that cater to the unique needs of each sector. Photo printing and user interface are emerging trends, as is the integration of artificial intelligence and machine learning to enhance the overall user experience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

PlatformMobile ApplicationWebsiteServiceHome Care And DesignRepair And MaintenanceHealth Wellness And BeautyOthersGeographySoutheast Asia

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Kenda Tire Chosen as OEM Supplier for Slate Auto’s All-New Blank Slate Electric Pickup

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KLEVER S/T EV tires were engineered specifically to support the performance, efficiency and value proposition of Slate’s upcoming electric pickup

AKRON, Ohio, Oct. 28, 2026 /PRNewswire/ — Kenda, a global leader in tire and wheel manufacturing, has been selected by Slate Auto as the official original equipment (OE) tire supplier for the company’s new electric pickup, The Blank Slate. Through the partnership, Kenda will provide its KLEVER S/T EV tire, developed specifically to meet the unique performance, efficiency and durability requirements of Slate’s highly anticipated electric vehicle.

More than a traditional supply agreement, the collaboration brings together engineering teams from both companies to research, develop and manufacture a tire solution tailored to the Slate truck’s weight, torque characteristics, efficiency targets, ride and handling requirements, and anticipated driving conditions. Kenda has also been selected as the supplier for Slate’s accessory tire offerings, helping customers personalize their vehicles while maintaining the performance, safety and quality standards established for the platform.

“As the automotive industry continues to evolve, Kenda remains committed to delivering innovative tire technologies that meet the needs of both manufacturers and its consumers,” said Jimmy Yang, Global President, CEO and Chairman of Kenda Industrial. “Our collaboration with Slate Auto represents an exciting opportunity to support a company that is reimagining electric mobility through accessibility, personalization and practicality. We are proud to contribute our engineering and production expertise with our EV-focused technology to help bring The Blank Slate to market.”

Slate Auto has generated significant attention across the automotive industry for its unique approach to electric vehicle ownership, focusing on affordability, simplicity and personalization. As the company moves toward production, selecting a dedicated OE tire supplier marks an important milestone in establishing a production-ready vehicle and supply chain.

The KLEVER S/T EV tire was engineered specifically for the Slate truck application and incorporated features designed to address the vehicle weight and instant torque associated with EVs. The tire utilizes a low rolling resistance design to help maximize efficiency and driving range, while reinforced construction supports durability, handling performance and tread life. Development of the tire has been supported by Kenda’s American Technical Center in Akron, Ohio, where engineers work closely with automotive manufacturers to create customized solutions for emerging mobility platforms.

“This partnership reflects Kenda’s continued growth in the original equipment automotive market and our ability to develop purpose-built solutions for next-generation vehicles,” said Brandon Stotsenburg, Vice President of Automotive for American Kenda Rubber. “The KLEVER S/T EV was designed to address the specific challenges EVs present, from increased vehicle weight and instant torque to efficiency and ride comfort requirements. Working alongside Slate throughout the development process has allowed us to create a tire solution that complements the vehicle’s performance while supporting its affordability and personalization goals.”

The Kenda KLEVER S/T EV tire will launch as original equipment on The Blank Slate when the vehicle enters production in November 2026, with availability aligned to Slate Auto’s production schedule.

For more information on Kenda, visit www.kendatire.com. To learn more about Slate Auto or to start your customizable preorder, head to www.slate.auto.

About Kenda

Founded in 1962, Kenda is a global leader in tire development and manufacturing. With over 14,000 employees and factories worldwide, Kenda continues to expand product offerings in the automotive, bicycle, powersports, trailer/specialty, and wheelchair markets. Kenda takes pride in operating under the core values of honesty, innovation, quality, and customer service to provide the highest level of products and services to customers across the globe. For more information, please visit www.kendatire.com

About Slate Auto

Slate is a new American company building vehicles that people can afford, personalize, and love. Established in 2022, Slate was founded on a disruptive business model of simplifying the manufacturing process and reindustrializing America. Slates are designed to achieve the highest safety ratings, and will be assembled at a reindustrialized factory in Warsaw, Ind. Slate will invest nearly $400 million into the factory, create 2000+ jobs in Warsaw, and contribute up to $39 billion to Indiana’s economy over 20 years. For more information, visit www.slate.auto.

The Zimmerman Agency
Kenda@Zimmerman.com 

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SOURCE Kenda Tire

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Doppel Named to Fortune Cyber 60 for Second Consecutive Year

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Recognition underscores Doppel’s continued growth and leadership in Social Engineering Defense as AI transforms the threat landscape

SAN FRANCISCO , Oct. 28, 2026 /PRNewswire/ — Doppel, the Frontier AI Social Engineering Defense (SED) platform, today announced it has been named to the 2026 – 2027 Fortune Cyber 60 list for the second year in a row. Produced in partnership with Fortune editors, Lightspeed Venture Partners, and AWS, the annual list recognizes 60 of the most important venture-backed startups shaping the future of cybersecurity. Selection is based on financial performance, business operations, growth, and cybersecurity market research.

The recognition comes as AI makes phishing and other social engineering attacks more sophisticated, personalized, and easier to scale across multiple channels, exposing the limitations of legacy cybersecurity defenses. Doppel was founded as an agentic platform built to address this new environment and protect organizations across the entire social engineering attack chain. Powered by agentic AI, the platform unifies Digital Risk Protection, Human Risk Management, and Email Security to detect and connect attacks across channels, disrupt the infrastructure behind attacks, and strengthen employee resilience against evolving tactics.

“Being named to the Fortune Cyber 60 for the second consecutive year is a significant moment for our team and a reflection of the progress we’ve made as a company,” said Kevin Tian, co-founder and CEO of Doppel. “As we’ve seen in recent weeks, phishing techniques are becoming more sophisticated, and attackers are more capable than ever before. We’re at an inflection point in cybersecurity. As an industry, we have a responsibility to equip defenders with the technology and resources they need to stay ahead of these threats. I’m proud of what we’ve accomplished so far, and we’re only getting started.”

The recognition adds to a year of continued growth and expansion for Doppel. In 2026, the company expanded its global presence in Japan and Toronto, introduced new capabilities across its Social Engineering Defense platform, including Email Security, and officially surpassed 300 employees. Doppel was also named to Fast Company’s 2026 Best Workplaces for Innovators list and won a 2026 SiliconANGLE TechForward Award in the AI-Powered Threat Detection category.

Fortune Cyber 60 Methodology: The Fortune Cyber 60™ list, developed in partnership with Lightspeed Venture Partners and AWS, recognizes 60 of the most important venture-backed cybersecurity startups that have not yet undergone an IPO, acquisition, or other significant exit. Companies are grouped into three categories of 20—Early Stage, Early Growth Stage, and Growth Stage—and listed alphabetically within each category. Selection is based on financial performance, growth, business operations, and cybersecurity market research, with the final list reviewed and validated by Fortune. The full methodology can be found here.

To learn more about Doppel and how its Frontier AI Social Engineering Defense platform helps organizations detect and disrupt social engineering attacks across channels, visit doppel.com.

About the Cyber 60
The Fortune Cyber 60 identifies significant venture-backed cybersecurity startups that have not completed an IPO, acquisition, or other major exit. Companies are grouped by stage rather than ranked, reflecting the distinct opportunities and challenges facing businesses at different points in their development.

About Doppel
Doppel is the Frontier AI platform for Social Engineering Defense (SED), protecting people and brands from AI-powered impersonation, phishing, fraud, and deception through three solutions running on the Doppel Superintelligence Layer. Digital Risk Protection (DRP) sees attacks forming, mapping attacker infrastructure across channels and dismantling it before launch. Email Security defends the inbox, judging every message by the infrastructure behind it and taking that infrastructure down so the campaign can’t retarget. Human Risk Management (HRM) hardens the people attackers target, turning live threats into simulations and training and measuring risk by user and team. Every signal flows through a shared Threat Graph, so a threat seen anywhere strengthens defenses everywhere, and self-healing agents patch every missed detection. Together, they break the social engineering attack chain, advancing Doppel’s mission to protect the world from social engineering attacks every day.

Follow Doppel on X, LinkedIn, YouTube, TikTok, and Instagram.

Media Contacts
Keenan Emery, Doppel
Comms@Doppel.com 

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Deloitte is named a Leader in the ISG Provider Lens™: Workday Ecosystem Services 2026 for the fourth time in the US and Europe and the second time in APAC

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NEW YORK, Oct. 28, 2026 /PRNewswire/ — Deloitte has been recognized as a Leader in the ISG Provider Lens™: Workday Ecosystem Services 2026 study across the United States, Europe, and Asia Pacific (APAC). Deloitte was recognized across all four quadrants: Transformation Services, Deployment and Integration Services, Performance and Optimization Services, and Innovation on Workday. This is the fourth time Deloitte has been recognized as a Leader in the US and Europe and the second time in APAC (which was added as a reported region in 2025).

The ISG Provider Lens™ study evaluates Workday ecosystem service providers and helps enterprises assess provider capabilities, market presence, and delivery strengths. The research covers services supporting Workday-enabled transformation, implementation, optimization, and innovation initiatives. According to the assessment, Deloitte strengthened its positioning across multiple quadrants compared to the previous year’s study, with notable progress in Deployment and Integration Services in the US and Performance and Optimization Services in Europe. Across many regions, Innovation on Workday emerged as one of Deloitte’s strongest positions in the 2026 study.

The report highlighted how:

“Deloitte focuses on redesigning work, roles and operating models for AI-enabled human-machine teams. Its consultants build outcome-focused roadmaps that address workforce experience, operational efficiency, governance, and adoption before implementation. Deloitte emphasizes aligning technology decisions to measurable business outcomes rather than treating Workday as a standalone system deployment.”

“We are honored to be recognized as a Leader across every Workday services category and region assessed by ISG. This recognition reflects the strength of our global collaboration with Workday, the trust our clients place in us, and the dedication of our people around the world. As AI continues to reshape the future of work, we remain focused on helping clients achieve continuous transformation and lasting business outcomes through our close collaboration with Workday and ongoing investments in innovation, agentic capabilities, and industry solutions,” says Jannine Zucker, Workday Alliance Chief Commercial Officer, Deloitte Consulting LLP.

To learn more, access the ISG Provider Lens™: Workday Ecosystem Services 2026 report and explore Deloitte’s Workday capabilities.

For more information about Deloitte Analyst Relations, please visit our Analyst Relations page.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more.

Deloitte provides leading professional services to nearly 90% of the Fortune Global 500® and thousands of private companies. Our people deliver measurable and lasting results that help reinforce public trust in capital markets and enable clients to transform and thrive. Building on its 180+-year history, Deloitte spans more than 150 countries and territories. Learn how Deloitte’s nearly 500,000 people worldwide work together every day to make an impact that matters at www.deloitte.com.

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SOURCE Deloitte Global

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