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Online Event Ticketing Market Projected to Reach USD 59.53 Billion by 2031, Driven by a 6% CAGR and Evolving Trends in Digital Consumer Behavior – Market Research Intellect

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The Online Event Ticketing Market is undergoing unprecedented growth as consumer preferences shift towards digital platforms for ticketing needs, fueled by increasing smartphone penetration, enhanced internet accessibility, and demand for user-friendly ticketing interfaces. With a keen focus on market trends, competitive landscape, and technological innovations, this report empowers decision-makers with a thorough understanding of opportunities and challenges in the current market scenario.

LEWES, Del., Nov. 12, 2024 /PRNewswire/ — The Online Event Ticketing Market Size was valued at USD 55.4 Billion in 2023 and is expected to reach USD 59.53 Billion by 2031, growing at a 6% CAGR from 2024 to 2031. The report comprises of various segments as well an analysis of the trends and factors that are playing a substantial role in the market.

The growth of the global online event ticketing market is driven by several key factors. One of the primary drivers is the increasing penetration of smartphones and internet connectivity, which has made online ticketing platforms more accessible to consumers worldwide. Additionally, the rising popularity of digital payments and the shift toward cashless transactions have made it easier for users to purchase tickets online. The convenience and flexibility offered by online platforms, including the ability to select seats, receive digital tickets instantly, and access exclusive promotions, further enhance the user experience. Moreover, the growing trend of virtual and hybrid events, accelerated by the COVID-19 pandemic, has expanded the scope of online ticketing beyond traditional live events, contributing to the market’s continued growth. Advances in technology, such as the integration of artificial intelligence and blockchain for fraud prevention and better user targeting, are also anticipated to fuel market expansion over the forecast period.

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202 – Pages
126 – Tables
37 – Figures

Scope Of The Report

REPORT ATTRIBUTES

DETAILS

STUDY PERIOD

2020-2031

BASE YEAR

2023

FORECAST PERIOD

2024-2031

HISTORICAL PERIOD

2020-2023

UNIT

Value (USD Billion)

KEY COMPANIES PROFILED

Ticketmaster, Eventbrite, StubHub, See Tickets, Dice, TickPick, Aventri, Cvent, Bizzabo, and BookMyShow.

SEGMENTS COVERED

By Type, By Application And By Geography

CUSTOMIZATION SCOPE

Free report customization (equivalent to up to 4 analyst working days) with purchase. Addition or alteration to country, regional & segment scope

Online Event Ticketing Market Overview

1. Market Size and Growth

The global online event ticketing market was valued at USD 55.4 billion in 2023 and is projected to reach USD 59.53 billion by 2031, growing at a compound annual growth rate (CAGR) of 6% from 2024 to 2031. This growth is driven by increasing digital adoption and the widespread use of smartphones and internet services, which make online ticket booking more accessible. The market has expanded beyond traditional live events such as concerts, sports, and theater performances to include virtual and hybrid events. Additionally, evolving consumer preferences toward convenience, cashless transactions, and mobile-based ticketing are shaping the industry’s rapid expansion.

2. Key Market Drivers

The rise of smartphones and improved internet connectivity are significant drivers of the online event ticketing market. These technological advances allow for greater consumer access to online platforms, facilitating a seamless and convenient ticket-buying experience. Moreover, the increasing preference for digital and cashless payments fuels the market’s expansion. The shift toward virtual and hybrid events post-pandemic has also opened up new opportunities for online ticketing. Technological advancements like AI-driven personalized marketing, enhanced user experiences, and blockchain integration for secure transactions further contribute to market growth.

3. Impact of COVID-19

The COVID-19 pandemic significantly impacted the online event ticketing market. While live events such as concerts and sports were canceled or postponed, the market quickly adapted to the rise of virtual events. Online ticketing platforms experienced a surge in demand as people turned to virtual concerts, webinars, and other digital experiences to stay engaged. Additionally, the shift to hybrid events, which combine in-person and virtual experiences, has continued post-pandemic, creating new growth avenues for the industry. This transformation has been a driving force behind the recovery and growth of the online ticketing market.

4. Segment Analysis: Event Types

The online event ticketing market is segmented by event types, including sports, music concerts, theater, and virtual events. Sports and music concerts hold the largest share of the market due to high demand for live entertainment. However, the virtual events segment has gained significant traction, especially following the pandemic, as more consumers are open to attending events remotely. As the virtual events trend continues, more organizations are offering tickets for webinars, virtual conferences, and other online experiences. This diversification of event types is expected to continue fueling market growth.

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5. Technology Trends and Innovation

Technological advancements play a pivotal role in shaping the future of the online event ticketing market. Key innovations include AI-powered personalization, which allows platforms to tailor event recommendations to individual users based on their preferences and past behaviors. Additionally, blockchain technology is gaining popularity for securing transactions and preventing fraud. Mobile applications are also evolving with enhanced user interfaces, enabling faster and more intuitive ticket purchasing processes. Furthermore, the integration of augmented reality (AR) and virtual reality (VR) into events opens up possibilities for immersive experiences, broadening the scope of ticketing.

6. Geographic Trends and Opportunities

The online event ticketing market demonstrates regional variations in growth and adoption. North America and Europe lead the market due to the high adoption of digital platforms and a large number of live entertainment events. However, the Asia-Pacific region is expected to witness the fastest growth due to increasing internet penetration, smartphone adoption, and the rise of the middle class. Countries like India and China are experiencing rapid growth in online ticketing, particularly for sports and entertainment events. Emerging markets in Latin America and Africa also present opportunities as digital infrastructure improves in these regions.

7. Challenges and Barriers

Despite its growth potential, the online event ticketing market faces challenges. Fraud and counterfeit tickets remain a persistent problem, despite technological advancements. Additionally, high service fees imposed by ticketing platforms have been a point of contention for consumers, leading to dissatisfaction and calls for greater transparency in pricing. Data privacy concerns also arise as ticketing platforms collect and store consumer information. Lastly, the market is highly competitive, with numerous platforms vying for market share, which can make it challenging for new entrants to establish themselves.

8. Competitive Landscape

The online event ticketing market is highly competitive, with several key players such as Ticketmaster, Eventbrite, See Tickets, and StubHub dominating the landscape. These companies are focused on expanding their services to include both live and virtual events, improving user experiences, and enhancing security measures to prevent fraud. Strategic partnerships with event organizers and technological advancements play a critical role in maintaining their market positions. Smaller players and niche platforms are also emerging, catering to specific segments or regions. The competitive landscape will continue to evolve as more companies adopt innovative approaches to meet changing consumer preferences.

Geographic Dominance:

The online event ticketing market displays distinct regional dominance, with North America and Europe leading the charge due to high digital adoption rates, established internet infrastructure, and a thriving live entertainment culture. North America, particularly the United States, holds a significant market share, driven by a large number of sports events, concerts, and theater performances. Europe also demonstrates strong growth, particularly in countries like the UK, Germany, and France, where cultural and sporting events attract high ticket sales. However, the Asia-Pacific region is emerging as the fastest-growing market due to rising internet penetration, smartphone adoption, and an expanding middle-class population. Countries like China, India, and Japan are experiencing a surge in online ticket sales, especially for sports and music events. The rapid economic development and increasing disposable incomes in these countries further contribute to this trend. Meanwhile, Latin America and Africa are seen as potential growth areas as digital infrastructure continues to develop, offering new opportunities for market players to expand globally.

Online Event Ticketing Market Key Players Shaping the Future

The Online Event Ticketing market is significantly influenced by key players such as Ticketmaster, Eventbrite, StubHub, See Tickets, Dice, TickPick, Aventri, Cvent, Bizzabo, and BookMyShow. These companies are shaping the industry through their innovative technologies, extensive product offerings, and strong market presence. Each player contributes to the market’s growth and evolution, driving advancements in robotic lawn care solutions and catering to diverse consumer needs.

Online Event Ticketing Market Segment Analysis

The Online Event Ticketing market is segmented based on By Type, By Application and Geography, offering a comprehensive analysis of the industry.

1. By Type

Primary Ticketing: This segment includes tickets sold directly by event organizers or through authorized platforms before the event. Primary ticketing is essential for securing initial sales and managing seating arrangements. It typically involves fixed prices and early-bird offers.Secondary Ticketing: Also known as resale or aftermarket ticketing, this involves the buying and selling of tickets by individuals or resellers after the initial sale. Secondary ticketing platforms facilitate the resale of tickets, often at higher prices, and are crucial for events that sell out quickly.

2. By Application

Sports Events: This application covers tickets for various sports activities, including football, basketball, baseball, and others. The sports segment is one of the largest in the market due to high demand for major sporting events and ongoing fan engagement.Concerts and Music Events: Tickets for live music performances, concerts, and festivals fall under this category. This segment benefits from continuous artist tours and high-profile music festivals, driving significant sales.Theater and Performing Arts: This application includes tickets for plays, musicals, and other live performances. The theater segment is driven by cultural events and the popularity of stage productions.Conferences and Exhibitions: Tickets for professional events, including industry conferences, trade shows, and exhibitions. This segment caters to business and professional audiences seeking networking and educational opportunities.Virtual and Hybrid Events: This growing segment encompasses tickets for online or combined physical and digital events. Virtual and hybrid events have gained traction due to increased digital engagement and remote participation.

3. By Geography

North America: Dominated by the United States and Canada, this region has a well-established online ticketing infrastructure with a high level of digital adoption and a large number of live entertainment events.Europe: Includes key markets such as the United Kingdom, Germany, and France. Europe exhibits strong demand for sports, music, and cultural events, supported by robust digital ticketing solutions.Asia-Pacific: Comprising countries like China, India, and Japan, this region is experiencing rapid growth due to increasing internet penetration, smartphone use, and an expanding middle class.Latin America: Countries like Brazil and Mexico are showing potential growth in online ticketing as digital infrastructure improves and consumer interest in live events rises.Middle East and Africa: This region is emerging as a growth area, with increasing digital engagement and development of online ticketing platforms driven by major events and improving internet access.

 Retail:

In the retail category of the online event ticketing market, the focus is on providing consumers with a seamless and convenient ticket purchasing experience. This segment includes platforms that sell tickets directly to individuals for various events such as concerts, sports, theater, and festivals. Retail ticketing platforms often feature user-friendly interfaces, mobile applications, and customer service support to enhance the buying experience. Key players in this segment offer a range of options, including standard, premium, and VIP tickets, along with features like seat selection and instant digital delivery. Retail ticketing platforms also leverage data analytics and personalized marketing to target specific customer segments and boost sales. As the demand for online ticketing continues to grow, retailers are adopting advanced technologies like artificial intelligence for personalized recommendations and blockchain for secure transactions. The emphasis is on improving user experience, offering competitive pricing, and providing added value through exclusive offers and promotions.

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About Us: Market Research Intellect

Welcome to Market Research Intellect, where we lead the way in global research and consulting, proudly serving over 5,000 esteemed clients worldwide. Our mission is to empower your business with cutting-edge analytical research solutions, delivering comprehensive, information-rich studies that are pivotal for strategic growth and critical revenue decisions.

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Care Career Announces Acquisition of MAS Medical Staffing, Completing Its First Acquisition Phase and Expanding Annual Revenue Beyond $150 Million, with a Path to Exceed a Quarter Billion by the End of 2026 Through Additional Acquisitions and Organic Growth

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WOODBRIDGE, N.J., July 24, 2026 /PRNewswire/ — Care Career, a rapidly growing healthcare workforce technology organization, today announced the acquisition of MAS Medical Staffing, one of the Northeast’s leading healthcare workforce organizations. Financial terms of the transaction were not disclosed.

The acquisition represents Care Career’s seventh strategic acquisition in the past 24 months, further strengthening the company’s position as one of the largest healthcare workforce organizations in the United States while accelerating its strategy to redefine the future of healthcare workforce management through artificial intelligence, enterprise technology, and workforce innovation.

MAS Medical Staffing has built an outstanding reputation for delivering high-quality workforce solutions through strong client relationships, exceptional clinician engagement, and deep regional expertise throughout the Northeastern United States. The acquisition significantly expands Care Career’s geographic footprint while broadening its access to healthcare professionals, client relationships, workforce data, and regional market intelligence.

Care Career is building a technology-enabled workforce ecosystem powered by its AI-powered workforce platform, where every acquisition contributes not only additional market presence, but also expanded data, enhanced artificial intelligence capabilities, digital innovation, and operational scale that continuously improve the experience for clients and clinicians alike. As the platform grows, every clinician engagement, client interaction, credential, placement, and workforce trend strengthens the intelligence of Career’s technology, creating a continuously improving ecosystem designed to deliver faster, smarter, and more effective workforce solutions.

The acquisition also brings MAS Medical Staffing’s MAESTRA® engagement technology, along with its client relationships and clinician network, directly onto Career’s AI-powered workforce platform. MAESTRA’s scheduling, credentialing, and communication capabilities will be integrated into Care Career’s existing technology stack, further enhancing clinician engagement across onboarding, scheduling, and career management while providing healthcare organizations with greater workforce visibility and operational efficiency.

“Our vision is to build the AI-powered infrastructure that modernizes healthcare workforce management,” said Siva Konatham, Group President and Chief Executive Officer of Care Career. “Under my leadership, Care Career is focused on transforming a fragmented, labor-intensive industry into a data-driven, technology-enabled ecosystem that improves speed, efficiency, and workforce visibility for healthcare providers. Each acquisition strengthens our platform intelligence, expands our scale, and enhances our margin potential. By integrating advanced analytics, AI automation, and digital engagement tools, we are not just growing revenue—we are building a smarter, more scalable model positioned to lead the next era of healthcare workforce solutions.”

The combined organization will leverage expanded recruiting resources, centralized credentialing, advanced workforce analytics, AI-enabled automation, and digital engagement technologies—all powered by Care Career’s AI-powered workforce platform—to deliver broader recruiting capabilities, faster response times, enhanced workforce insights, and expanded national coverage. Clinicians will benefit from a seamless digital experience that simplifies every stage of their careers—from job discovery and credentialing to onboarding, scheduling, communication, and long-term career development.

With seven strategic acquisitions completed in less than two years, representing the first round of acquisitions now totaling more than $150 million in annual revenue, Care Career has rapidly expanded its national presence while executing a disciplined growth strategy focused on technology integration, operational excellence, and workforce innovation. The company has also signed additional Letters of Intent with other entities with expected close dates in the third quarter of 2026. Upon completion of these transactions, coupled with organic growth, Care Career expects consolidated annual revenue to exceed a quarter of a billion dollars by the end of 2026.

The addition of MAS Medical Staffing further strengthens the organization’s ability to serve healthcare systems, hospitals, long-term care providers, outpatient facilities, and other healthcare organizations across an increasingly diverse geographic footprint.

“The healthcare workforce industry is entering a new era where technology, artificial intelligence, and data-driven decision-making will define the market leaders,” Konatham added. “Every acquisition we complete expands the intelligence of our AI-powered workforce platform, enhances the value we deliver to our clients, and creates more opportunities for clinicians. We believe the combination of exceptional people, innovative technology, and strategic scale positions Care Career to lead the next generation of healthcare workforce solutions.”

About Care Career

Care Career is a technology-enabled healthcare workforce solutions company dedicated to transforming how healthcare organizations recruit, engage, credential, deploy, and retain clinical talent. Powered by its proprietary AI-powered workforce platform and supported by advanced artificial intelligence, enterprise technology, and workforce analytics, Care Career is building an intelligent healthcare workforce ecosystem that connects providers and clinicians more efficiently while improving workforce performance, operational effectiveness, and patient care. Following seven strategic acquisitions over the past 24 months the first round of acquisitions totaling more than $150 million in annual revenue and with additional signed LOIs under contract expected to complete shortly, positioning the company to surpass a quarter of a billion dollars in consolidated annual revenue by the end of 2026, Care Career has become one of the nation’s largest and fastest-growing healthcare workforce organizations, serving healthcare providers and clinicians across the United States.

About MAS Medical Staffing

MAS Medical Staffing is a premier healthcare workforce organization recognized for exceptional service, strong client partnerships, and a commitment to connecting healthcare professionals with rewarding career opportunities. With an established presence throughout the Northeastern United States, MAS Medical Staffing has earned a reputation for quality, responsiveness, and delivering workforce solutions that help healthcare providers meet their evolving workforce needs while supporting clinicians throughout every stage of their careers.

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SOURCE Care Career

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PointsKash Demonstrates How Businesses Can Build on Bitcoin Without Burdening the Blockchain

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As industry debate surrounding Bitcoin Improvement Proposal (BIP-110) intensifies, PointsKash unveils an architecture designed to work regardless of the proposal’s outcome.

SCOTTSDALE, Ariz., July 24, 2026 /PRNewswire/ — As the global Bitcoin community debates Bitcoin Improvement Proposal 110 (BIP-110) and the future of data stored on the Bitcoin blockchain, PointsKash, Inc. today announced that its next-generation kiosk infrastructure was intentionally designed to operate efficiently under any outcome of the proposal.

Rather than storing operational data directly on the Bitcoin blockchain, PointsKash utilizes a layered architecture that combines Bitcoin‘s unmatched security with modern decentralized communications technology. Every transaction, machine event, system update, and operational record generated across the PointsKash network is cryptographically verified, securely maintained off-chain, and anchored to the Bitcoin blockchain through a single immutable cryptographic proof.

This approach allows thousands of operational events to be permanently verified while utilizing only a minimal amount of blockchain data.

As discussion surrounding BIP-110 has intensified across the digital asset industry, PointsKash believes the debate does not require choosing between innovation and responsible blockchain stewardship.

“The industry has been debating whether businesses can build meaningful applications on Bitcoin without unnecessarily consuming blockchain space,” said Michael Herron, Chief Executive Officer of PointsKash. “We believe we’ve demonstrated that the answer is yes. Bitcoin provides the world’s most trusted immutable timestamp and security layer, while higher-volume operational data belongs on technologies specifically designed to manage it. By combining both, we’ve built an architecture that is scalable, transparent, and future-ready regardless of how the BIP-110 discussion ultimately evolves.”

The company’s infrastructure assigns every kiosk its own unique cryptographic identity, allowing each machine to securely authenticate every transaction and operational event. Those records are then independently verifiable through cryptographic proofs while remaining resistant to alteration or manipulation—even by PointsKash itself.

According to the company, this architecture delivers several significant advantages:

Mathematically verifiable transaction records for regulators, banking partners, auditors, and enterprise customers.Improved network reliability, allowing kiosks to continue operating during temporary connectivity interruptions without losing transaction history.Enhanced cybersecurity, with every machine maintaining its own authenticated identity and secure communications.A scalable blockchain architecture that minimizes on-chain data while preserving complete auditability.

Bitcoin was created to provide trust, security, and permanence—not to become a storage system for every piece of application data,” Herron added. “Our philosophy has always been simple: use Bitcoin for what it does better than anyone else—creating immutable proof that records have never been altered—and leverage modern decentralized technologies for everything else. We believe that’s the future of enterprise blockchain infrastructure.”

PointsKash believes this architecture positions the company among a new generation of fintech innovators utilizing Bitcoin as a secure trust layer while developing scalable financial applications for enterprise deployment.

The technology also establishes the foundation for future blockchain-based financial products currently under development, including enhanced digital audit capabilities, verifiable financial records, enterprise licensing opportunities, and next-generation digital asset infrastructure.

As the Bitcoin ecosystem continues to mature, PointsKash believes its technology demonstrates that responsible innovation and blockchain scalability can successfully coexist—providing enterprise organizations with the confidence to build on Bitcoin without contributing unnecessary data to the network.

About PointsKash, Inc.

PointsKash, Inc. is a financial technology company developing an integrated ecosystem of AI-enabled self-service financial centers, digital banking, digital payment solutions, cryptocurrency services, loyalty rewards, enterprise merchant technologies, and mobile financial applications. Through proprietary software, Artificial Intelligence, and strategic partnerships, PointsKash is building innovative financial solutions designed to empower consumers, merchants, and enterprise organizations throughout North America.

For more information, visit www.pointskash.com.

Media Contact

PointsKash, Inc.
Investor Relations
info@pointskash.com
www.pointskash.com

Forward-Looking Statements

This press release contains forward-looking statements regarding anticipated technology integrations, Artificial Intelligence initiatives, product development, future commercialization plans, expected operational efficiencies, business strategy, and future growth. These statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Factors that could affect actual results include, but are not limited to, technology development timelines, integration efforts, financing, regulatory developments, market conditions, and other risks facing the Company. PointsKash undertakes no obligation to update any forward-looking statements except as required by applicable law.

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SOURCE PointsKash Inc.

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As ADA Anniversary Approaches, University of Phoenix Survey Highlights AI’s Potential to Advance Accessibility in Work and Learning

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Survey conducted by The Harris Poll on behalf of University of Phoenix finds among those already using AI in the workplace, 60% say AI has improved their knowledge of and ability to use accessibility standards and guidelines.

PHOENIX, July 24, 2026 /PRNewswire/ — As artificial intelligence becomes part of how people work, learn and solve problems, a new University of Phoenix survey conducted by The Harris Poll finds that recent working learners see meaningful opportunities for AI to support accessibility. The survey was designed to understand the impact of AI in the workplace and learning environments on accessibility, defined as ensuring digital content, tools and resources, including AI tools and output, are usable by people with different abilities through inclusive design, use of assistive technology or conformance with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG). The findings are being released ahead of the 36th anniversary of the Americans with Disabilities Act (ADA) on July 26.

The survey, conducted among 1,019 U.S. employed adults who completed a professionally presented training or school course in the past 12 months (“recent working learners”), found that, among workers already using AI in the workplace, 3 in 5 (60%) say AI has improved their knowledge of and ability to use accessibility standards and guidelines, including nearly 1 in 5 (19%) who report significant improvement. 

While the findings point to optimism about AI’s accessibility potential, they also reveal an opportunity for clearer organizational guidance: 45% of respondents say accessibility is absent from, unclear in, or they are uncertain whether it is covered by their workplace AI policies.

“The reality is that accessibility benefits everyone,” shares Kelly Hermann, Vice President of Accessibility and Student Affairs at University of Phoenix. “If accessibility is built in from the beginning, organizations are more likely to create AI-enabled environments that are universally usable. Clearer content, better summaries, accurate captions, and multiple formats can help workers and learners with disabilities, but they also help busy adults, multilingual learners, mobile users, and anyone trying to absorb information quickly.”

Key findings from the survey include:

Workers see AI’s accessibility potential: 89% of recent working learners identify workflows that could benefit from AI and accessibility tools, especially creating accessible documents, presentations, websites or learning materials (38%), presenting information in different formats such as plain language, audio, summaries or translations (33%), and training employees or learners on accessibility practices (30%).AI may help build accessibility awareness: Among those already using AI in the workplace, 60% say AI has improved their knowledge of and ability to use accessibility standards and guidelines.Accessibility is not always clear in workplace AI policies: 45% of recent working learners say accessibility is absent from, unclear in, or they are uncertain whether it is covered by their workplace AI policies.AI tools may not yet fully support different access needs: Among those who use workplace AI tools, only about a quarter of survey respondents (27%) say AI tools available through their workplace or professional learning environment support people with disabilities very well.Human oversight remains important: 36% of recent working learners say human review for important decisions or high-impact work should be part of responsible AI use at work or school.Workers also recognize how AI and accessibility can have an impact on their own career journey: 90% of recent working learners identify AI and accessibility skills that would be valuable in their current or desired career field, including 45% who see value in understanding when AI-generated content needs human review.

Why accessibility is essential to responsible AI adoption

As AI tools are used to draft documents, summarize information, generate captions and transcripts, create image descriptions, support learning and assist with workplace tasks, accessibility becomes central to responsible use. Poorly implemented AI can also create or amplify barriers, including inaccessible content, inaccurate summaries, biased outputs and tools that do not work effectively with assistive technologies.

“Responsible AI is not only about productivity,” Hermann said. “It is about whether the technology works for the people who need to use it. AI can help create more accessible materials and more flexible ways to engage with information, but it still requires clear policies, practical training and human judgment to make sure the outputs are accurate, applicable and usable.”

What the findings mean for employers and educators

The survey suggests that organizations have an opportunity to align AI adoption with supportive design, accessibility practices and workforce training. Employers and educators can take immediate steps by:

Naming accessibility directly in AI policies and guidance.Choosing AI tools with accessibility and assistive technology compatibility in mind.Training workers and learners to create, check and improve accessible AI-generated content.Making support pathways clear for people who experience barriers using AI tools.Keeping human review in place for important decisions, high-impact work and accessibility-sensitive outputs.

The survey also found workers want practical AI training. The most helpful resources identified by recent working learners include real-world examples from their field or industry (36%), hands-on practice using realistic workplace scenarios (34%) and step-by-step demonstrations of common tasks (33%).

Accessibility insights from University of Phoenix

Hermann shared the survey findings ahead of the ADA anniversary in recent media interviews. Hermann oversees the University’s accessibility initiative, including evaluation and remediation of curricular resources, the Center for Access, Resources, Engagement and Support Services (CARES), and the Office of Collaborative Learning and Educational Engagement. Her work focuses on fostering accessible and welcoming educational environments for students, faculty and staff.

Hermann’s office at University of Phoenix also convenes accessibility conversations through initiatives such as Access Amplified™, a free, annual virtual event focused on advancing digital accessibility in web development. The event brings together engineers, developers, designers, content authors and digital strategists for practical strategies and human-centered conversations that address the gap between coding practices and how users with assistive technology experience the web.

About the survey

The survey was conducted online within the United States by The Harris Poll on behalf of University of Phoenix from June 22–29, 2026, among 1,019 employed adults ages 18 and older who have taken a professionally presented training or a school course in the past 12 months, referred to as “recent working learners.” Data were weighted where necessary by age, gender, race/ethnicity, region, education, employment, marital status, household size, household income and smoking status to bring them in line with their actual proportions in the population.

Respondents for this survey were selected from among those who have agreed to participate in surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 3.8 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.

Review the complete survey at phoenix.edu/aiaccessibility.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu. 

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SOURCE University of Phoenix

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