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Whatfix Recognized as a Digital Adoption Platform (DAP) Leader for the Fifth Consecutive Year and a Star Performer for the Third Year

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– 2024 PEAK Matrix® Assessment Features Whatfix as a Leader in the Inaugural Regional Reports for North America and Europe

– Strengthens Leadership Position with One of the Highest Scores in Buyer Satisfaction, Value Delivered, Market Presence, and AI Innovation

SAN JOSE, Calif., Nov. 14, 2024 /PRNewswire/ — Whatfix, a global leader among digital adoption platforms (DAPs), today announced that the company has been recognized as a Leader for the fifth consecutive year and a Star Performer for the third year and second consecutive year in the Everest Group Digital Adoption Platform (DAP) PEAK Matrix® Assessment 2024. Whatfix is also recognized as a Leader in the inaugural regional reports for North America and Europe in the DAP category. The Everest Group PEAK Matrix®, a trusted framework for assessing market impact, vision, and capabilities, evaluated 25 DAP software providers in its 2024 report, helping enterprises make well-informed purchasing decisions.

Whatfix has showcased remarkable capability and impact in the digital adoption landscape, achieving top scores in portfolio mix, value delivered, vision and strategy, implementations and support, and engagement and commercial model. Whatfix was selected as one of only three DAP technology providers to receive the “Leader” title based on an evaluation of its vision and capabilities as well as market impact, including value delivered to clients. The company was also one of only four Star Performers, achieving one of the highest scores for value delivered and buyer satisfaction. Its strong market presence, extensive lifecycle expertise, and advanced AI-driven innovations underscore Whatfix’s role in providing exceptional value to clients. This progress in the yearly recognition underscores Whatfix’s consistent industry leadership, impressive year-over-year growth, and unwavering commitment to driving innovation that is shaping the future of the DAP category.

“Whatfix’s deep expertise in driving digital adoption has been crucial to its success, as evidenced by its recognition as a Leader and Star Performer in the global Digital Adoption Platforms (DAP) PEAK Matrix® Assessment 2024,” says Sharath Hari N, Vice President at Everest Group. “This highlights Whatfix’s multi-product strategy, including advanced product analytics, which effectively addresses adoption challenges throughout the application lifecycle. Their extensive global reach allows them to serve a wide range of industries, while advancements in AI significantly enhance user experiences. The Rise 2 Excellence Partner Program further empowers partners to boost sales and customer success. With a continued focus on user experience and robust customer support, Whatfix is well-positioned to maintain its leadership in the rapidly evolving DAP market.”

Key factors contributing to Whatfix’s recognition include:

Multi-Product Strategy & Global Presence: Whatfix employs a multi-product strategy to effectively address adoption challenges throughout the entire application lifecycle. Its extensive global footprint enables the company to serve clients across a wide variety of industries. Whatfix has recorded the highest growth rate in DAP revenue, maintaining its market momentum and positioning itself among the top providers by market share in key industry verticals and regions.Expansion of the Product Suite: Whatfix is broadening its product offerings to target different aspects of an application lifecycle, including Mirror, its application simulation tool that provides a secure, hyper-realistic setting for users to practice and master new tools without affecting live systems. It also provides product analytics that encompasses both product and guidance analytics, as well as Enterprise Insights. The distinctive Ask Whatfix AI feature further sets it apart by translating natural language inquiries into insightful trend visualizations, simplifying the decision-making process. To enhance collaboration among content creators, it has introduced Comments, allowing users to tag colleagues and share links to pages. Whatfix supports a robust content lifecycle management system, offering various environments for creating and testing walkthroughs before publication. It has implemented visibility rules within the editor that allow precise control over when, where, and to whom the content is displayed, enhancing the overall user experience through behavioral targeting informed by product analytics.AI & GenAI-Driven Enhancements: As a leader in AI advancements, Whatfix utilizes AI and GenAI to improve its product functionalities, such as generating summarized responses to user queries, auto-filling text fields, elaborating text, and delivering real-time insights into user satisfaction through survey analysis.Dual Data Center Disaster Recovery for Seamless Operations: Whatfix is distinguished by its strong disaster recovery capabilities, operating two identical data center infrastructures simultaneously. In the event of a disruption in one data center, the other takes over seamlessly, guaranteeing zero downtime and uninterrupted operations. Organizations with data security and privacy concerns will appreciate Whatfix’s flexible deployment options, which include on-premises, private cloud, and hybrid hosting solutions.Commitment to Customer Satisfaction and User Support: Whatfix is consistently recognized for its responsive customer service, comprehensive platform functionalities, and valuable analytics, with clients highlighting these as primary strengths. The company achieved one of the highest scores for buyer satisfaction and value delivered in 2023. Its robust support for mobile and desktop applications, including virtual desktop solutions on Citrix, differentiates it in the market.

“Our continued recognition by Everest Group reaffirms Whatfix’s position as a leader in the DAP space. Our customer-first approach and relentless focus on innovation beyond DAP has enabled us to deliver unparalleled value to global enterprises worldwide,” said Khadim Batti, CEO and co-founder of Whatfix. “We’re proud to offer a solution that empowers organizations to drive user adoption, maximize their technology investments and enhance user productivity.”

This recognition comes on the heels of Whatfix’s recent $125 million Series E funding, which is driving the company’s efforts to enhance its integrated product suite beyond DAP through both organic growth and strategic acquisitions. With this momentum, Whatfix will further solidify its market presence in the US, EMEA, and APAC regions, expand into the Middle East, and strengthen its position within the global public sector.

Click here to read the Everest Group Digital Adoption Platform (DAP) PEAK Matrix® Assessment 2024.

About Whatfix
Whatfix is advancing the “userization” of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Microsoft, Schneider Electric, UPS Supply Chain Solutions, and Genuine Parts Company. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.

Media Contact
whatfix@luminapr.com

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The First Cartridge-Free Smart Waterless Diffuser Is Here. What Would You Fill It With?

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Lephrone set out to solve a frustration for customers who want smart control over their home fragrance and the freedom to choose their own oils. The H300 is the first waterless diffuser to combine cartridge-free refills, Wi-Fi app control, smart home integration, and an in-app fragrance oil library with scanning and personal notes. Customers can use their favorite compatible oils, create their own blends, and use the app to set a scenting schedule and track how much oil is left.

NEW YORK, Nov. 14, 2026 /PRNewswire-PRWeb/ — “There are thousands of fragrance oils out there, so why lock yourself into just one brand?” said a Lephrone developer.

“Lephrone took the best of the diffuser world and left the worst behind.”

We wanted to make a device for people who need a ritual to unwind and want more control over their surroundings. There’s a whole world of sensory experiences out there, and our goal was to bring the way you manage scent at home into the digital world.

With the H300 lephrone diffuser, we kept what we liked about smart cartridge-based diffusers: Wi-Fi connectivity, lephrone app, voice control, and the ability to recognize oils and track how much is left. We made sure it supports both 2.4 GHz and 5 GHz Wi-Fi. We also did away with what frustrated us most: never-ending subscriptions, cartridges that run out too quickly, and limits on which oils you can use. With the H300, you get to choose the oils you want and create blends you love.

We also added support for multiple users and multiple diffusers, so everyone in the household can control the devices and set schedules. The H300 can run even when it’s offline.

We’re releasing our own fragrances, too. In the app, you can scan them into your personal fragrance library and write down how a scent made you feel, whether you liked it, and what others at home thought of it. That matters because after trying a few oils, it’s easy to forget which one you loved most or which one everyone else kept asking for.

We’re rolling this out to more Lephrone models next. Stay tuned.

Media Contact

Elina, Lephrone, 1 6463844148, info@lephrone.com, Lephrone

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HONGQI EHS4 Set for Global Debut in Venice: Eastern Elegance Arrives in Europe

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VENICE, Italy, Nov. 15, 2026 /PRNewswire/ — HONGQI, one of China’s leading automotive marques, will introduce its all-new all-electric SUV, HONGQI EHS4, to the European market. Making its global debut in Venice, Italy, on 16 November 2026, the EHS4 marks another milestone in the brand’s international expansion.

68 Years of Heritage: A Distinctive Expression of Modern Luxury
Founded in 1958, HONGQI has spent 68 years building its automotive heritage through independent innovation, engineering excellence, and craftsmanship. Guided by a longstanding commitment to quality and safety, the brand continues to bring its distinctive heritage to a global audience.

With its Munich Advanced Design Centre, HONGQI combines global design perspectives with its rich Eastern heritage. Guided by a European Neoclassical Design Philosophy, the EHS4 brings together Eastern design influences and global aesthetics. Developed around European consumer needs, it represents HONGQI’s first model tailored specifically for Europe.

HONGQI EHS4: A New Choice for All-Electric Mobility
Bringing together Eastern and Western design aesthetics, HONGQI EHS4 balances distinctive styling, driving comfort and everyday practicality. Its Celadon Paint draws inspiration from the refined beauty of traditional Longquan celadon, while the Eyes of Infinite Allure lighting design creates a distinctive visual identity. Inside, the Crystal Control Knob adds an elegant touch to the cabin.

With a driving range of up to 470 kilometres and fast-charging capability of approximately 20 minutes, the EHS4 is designed for convenient everyday electric mobility. Its 87.4% space utilization makes intelligent use of interior space, enhancing passenger comfort and practicality.

Safety and quality remain central to its development. Equipped with seven airbags and intelligent driver-assistance technologies, the EHS4 draws on FAW’s more than 70 years of automotive manufacturing expertise to deliver advanced technology, refined driving quality, and dependable vehicle performance.

Venice: A New Chapter in Europe
On 16 November 2026, HONGQI EHS4 will make its global debut at the Scuola Grande di Santa Maria della Misericordia in Venice. The event will bring together European dealers, media representatives, and industry guests to witness an important milestone in HONGQI’s European journey.

A distinctive expression of Eastern elegance, now coming to Europe.

SOURCE HONGQI

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EFICYENT to Join Banks and Fintech Companies at Singapore FinTech Festival 2026

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DUBAI, UAE, Nov. 14, 2026 /CNW/ — EFICYENT, a cross-border payment platform, is going to attend the Singapore FinTech Festival (SFF) 2026, which is going to be one of the world’s largest gatherings of the global financial and technology ecosystem.  It will take place between November 18 – 20, 2026, at Singapore. This event will converge policymakers, financial institutions, fintech companies, and investors to discuss the developments that are going to shape the future of fintech.

As financial institutions are desperately discovering new technologies, evolving payment infrastructure, and better ways to move money across borders, SFF 2026 is going to be an ideal platform for industry collaboration and knowledge exchange. The event will explore key forces transforming the financial system, including technology, geoeconomics, capital, talent, and policy, developing opportunities for businesses to engage with global industry leaders and explore emerging possibilities.

By participating in this event, EFICYENT is looking forward to connecting with other fintech companies, banks, financial institutions, and peer industry stakeholders to share their ideas, discover potential collaborations, and hold a conversation on the growing demand for efficient global payment infrastructure. Also, the company’s presence will provide an opportunity to demonstrate how its capabilities can assist businesses navigating increasingly interconnected financial markets.

Ahead of the participation, Aravinth Ramesh, CTO at EFICYENT, said:

“As financial services entered a chapter where businesses expect something beyond the ability to transfer money. They need payment platforms that offer speed, transparency, flexibility, and access to global markets. So I think events like SFF create a better opportunity to know in which direction the industry is moving, to share our perspectives with industry leaders, and explore partnerships that drive meaningful progress.”

Balasubramanyam K, CEO at EFICYENT, added:

“The future of fintech will be shaped by how effectively technology, financial institutions and payment networks work together. And this SFF event is going to remain an excellent opportunity to connect with industry leaders, better understand emerging requirements, and discover new approaches to making cross-border payments more accessible and efficient.”

About EFICYENT

EFICYENT is a global cross-border payments and financial infrastructure platform that concentrates on enabling seamless international money transfers.

They focus on simplifying international transactions and advancing digital finance. EFICYENT is committed to supporting a seamless and interconnected global payments ecosystem.

Media Contact: 
EFICYENT
Dubai, UAE
Website: https://eficyent.com/ 
Email: support@eficyent.com
LinkedIn: https://www.linkedin.com/company/eficyent/

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