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HAVAS’ MEANINGFUL BRANDS™ LAUNCHES SPECIAL REPORT ON THE B2B BRAND BOOM

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The network’s final report of the year discusses how the sector is embracing the power of brand, community, storytelling, and more to accelerate growth.

NEW YORK, Nov. 20, 2024 /PRNewswire/ – Havas has unveiled its latest Meaningful Brands™ Special Report, “Decoding B2B’s Brand Boom,” exploring how brand reputation has become a critical growth driver in B2B sectors, the shift toward an integrated “always-on” marketing approach, and the impact of brand on financial performance and customer engagement in today’s evolving digital landscape.

Since 2009, Havas’ Meaningful Brands™ study has provided insights into people’s evolving expectations of brands, highlighting what drives attachment, loyalty, trust, and cultural relevance in the B2C space. In this inaugural Meaningful Brands™ B2B Special Report, Havas explores the inter-relationships between B2B brands and B2B professionals across 12 sectors and 95+ brands. The quantitative survey conducted in the US, UK and France with 1.7K B2B professionals is complemented by a series of interviews with B2B marketers across industries.

In 2024, the US spend on B2B advertising is estimated to hit $37.68 billion, with some estimates reaching as high as $70 billion by 2026. According to the 2023 Global B2B Marketing Benchmark report from LinkedIn and the Ipsos Global Trends 2023 report, six out of ten B2B leaders say their budgets have increased in the past year, and two out of three expect their budgets to rise in the next 12 months.

The B2B sector presents a wellspring of opportunities for brands and marketers—especially as B2B products, services, and the customer purchase journey supercharged by new technologies and innovation continues to evolve.  Havas’ report shows that with 86% B2B professional feeling equipped for the changes and transformations their industry is facing over the next 5-10 years, new implications and fresh opportunities are at stake for B2B marketers.

“The biggest takeaway of our study is that brand is actually more meaningful in B2B than in the consumer space,” says Mark Sinnock, Global Chief Strategy, Data and Innovation Officer at Havas Creative Network. “Our B2C research has consistently told us an inconvenient truth: that people wouldn’t care if 75% of B2C brands disappeared. Attachment to brands is low, making it challenging to cut through. However, our B2B research shows that the inverse is true in this space: B2B professionals would care if 81% B2B brands disappeared. Put simply, building a strong brand is critical to building a strong business.”

We are entering a new era for B2B Marketing. The survey reveals that 52% of B2B professionals ranked brand stewardship as one of the top three most important parts of their role, second only to talent, and data and technology. 

“Brand has become as important as technology, data, talent, and sustainability to building future-proof businesses,” says Andrea Glenn, CEO of Ledger Bennett part of the Havas network. “The B2B sector is thinking about this at every level—engaging different functions, thinking about user experiences, and building communities. It’s shifted from a sales-led approach to a true recognition in the power of brand—not just for the sake of brand equity itself, but to unlock big opportunities.”

So, what do B2B marketers need to consider? Documented by detailed data snapshots across sectors and markets, the report decodes how B2B brands can become more meaningful to both customers and employees and ultimately unlock the differentiating power of their brand to shape their B2B marketing strategy in this era of exponential growth.

Access the full report here and follow Havas on Instagram and LinkedIn for the latest research findings from the groups.

About Havas 

Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network, and Havas Health Network, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients who support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com. 

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SOURCE Havas

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In HelloNation, Personal Injury Attorney Brad Altman of Wichita Falls Explains Why Timing Matters and What Attorneys Can Do

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April 27, 2026

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WICHITA FALLS, Texas, April 27, 2026 /PRNewswire/ — Why is timing critical after an injury? An article in HelloNation highlights how quickly evidence can fade, weaken a claim, and impact the outcome of a case. Brad Altman, owner of Altman Legal Group, underscores that immediate action is essential because skid marks fade, property gets repaired, and security footage may be erased, while witnesses’ memories become less reliable over time.

The article explains that insurance companies often move quickly to gather evidence and protect their interests. Without early steps on the injured party’s side, important details may be lost. Attorneys step in to preserve evidence by securing accident reports, medical records, photographs, video footage, and witness statements while they remain accessible. This early action builds a stronger case from the beginning.

Altman also points out that an attorney’s role extends far beyond filing paperwork. They analyze facts, identify gaps, and create a clear timeline that supports the client’s account. They also manage communication with insurance adjusters, ensuring that no statements are misinterpreted or used to reduce compensation. Acting early allows attorneys to control the narrative and prevent evidence from slipping away.

The difference between a strong and weak claim often comes down to timing. By involving an attorney early, injured individuals gain the benefit of preserved evidence and strategic preparation that supports their rights.

Why Timing Matters & What Attorneys Can Do features insights from Brad Altman, Personal Injury Attorney of Wichita Falls, Texas, in HelloNation.

About HelloNation
HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative “edvertising” approach that blends educational content and storytelling, HelloNation delivers expert-driven articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities.

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SOURCE HelloNation

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Nakheel awards contracts worth over AED 3.5 billion to build 544 villas on Palm Jebel Ali

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April 27, 2026

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DUBAI, United Arab Emirates, April 27, 2026 /CNW/ — Nakheel, a member of Dubai Holding Real Estate, has awarded contracts worth over AED 3.5 billion to Ginco General Contracting L.L.C and United Engineering Construction (UNEC) for the construction of 544 villas on Palm Jebel Ali, marking a major milestone in the delivery of one of Dubai‘s most significant waterfront developments.

Under the awarded contracts, Ginco will construct 354 villas across Fronds A to D, while UNEC will deliver 190 villas across Fronds E and F. Construction is scheduled to commence this quarter, with completion targeted for Q4 2028.

Khalid Al Malik, Chief Executive Officer of Dubai Holding Real Estate, said: “The awarding of these contracts signals tangible progress in the delivery of Palm Jebel Ali, with construction now progressing across multiple fronds. As momentum continues to build, Palm Jebel Ali represents one of the most significant expansions of Dubai‘s urban coastline in a generation and will play a key role in supporting the emirate’s long-term growth, further strengthening its global appeal as a great place to live, invest and visit.”

Spanning seven islands across 13.4 kilometres, with 16 fronds and more than 90 kilometres of beachfront, Palm Jebel Ali is being developed as a world-class waterfront destination and a major contributor to Dubai‘s future urban expansion.

The latest contract awards represent continued progress against the Palm Jebel Ali masterplan and support the objectives of the Dubai 2040 Urban Master Plan and Dubai Economic Agenda D33, reinforcing the emirate’s long-term vision for sustainable, high-quality communities.

The awards follow the unveiling of Palm Jebel Ali’s Beach and Coral Collection villas, developed in collaboration with leading international architects. The destination will also include Palm Central Private Residences, offering a connected expression of island living that brings together architecture, community and resort-style comfort.

Further enhancing the island’s community infrastructure, Palm Jebel Ali will feature a 9,000 sqm retail centre and a Friday Mosque designed by Skidmore, Owings & Merrill. Designed to accommodate up to 1,000 worshippers, the mosque will serve residents and visitors across the destination.

Click here to watch the video.

Photo – https://mma.prnewswire.com/media/2966588/Palm_Jebel_Ali_Aerial_Render.jpg
Photo – https://mma.prnewswire.com/media/2966589/Palm_Jebel_Ali_Bluejay_Villa.jpg

 

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SOURCE Dubai Holding Real Estate

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STULZ USA and President, Brian Hatmaker, Nominated for Maryland Tech Council ICON Awards

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April 27, 2026

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FREDERICK, Md., April 27, 2026 /PRNewswire/ — STULZ USA, a leading provider of precision cooling and air handling solutions for mission-critical applications, is proud to announce that both the company and its President have been nominated for the Maryland Tech Council (MTC) ICON Awards.

STULZ USA has been nominated for Tech Company of the Year, while President Brian Hatmaker has been recognized as a nominee for CEO of the Year. The Maryland Tech Council seeks to celebrate outstanding leadership, innovation, and impact across Maryland’s technology and life sciences communities.

STULZ USA plays a critical role in supporting the infrastructure that powers today’s digital economy. The company designs and domestically manufactures advanced climate control solutions that enable the reliable operation of data centers and other tech environments.

With its U.S. headquarters and manufacturing operations based in Frederick, Maryland, STULZ USA employs nearly 500 people and has been a longstanding contributor to the region’s manufacturing sector and economic development. The company’s solutions support IT closets, data centers, healthcare, telecommunications, and industrial applications.

“These nominations reflect the strength of our team, the trust of our customers, and our commitment to supporting the critical digital infrastructure that keeps businesses and communities connected,” said Brian Hatmaker, President of STULZ USA. “We are honored to be recognized by the Maryland Tech Council alongside so many innovative organizations and leaders.”

The Maryland Tech Council recently launched the Data Center Alliance of Maryland, an initiative focused on advancing public understanding of the data center industry’s economic contributions, workforce opportunities, and role in supporting digital infrastructure. As demand for data continues to grow, STULZ USA remains committed to delivering reliable, efficient, and scalable cooling solutions that help enable this evolving landscape.

The ICON Awards ceremony will take place on May 21, bringing together leaders and organizations from across the region to celebrate excellence and innovation.

About STULZ USA

STULZ USA is a globally recognized leader in precision cooling solutions, specializing in innovative and energy-efficient systems for mission-critical environments, including data centers, telecom facilities, and industrial applications. With a legacy spanning more than 75 years, STULZ combines deep engineering expertise with advanced manufacturing processes to deliver unmatched quality, reliability, and performance.

View original content to download multimedia:https://www.prnewswire.com/news-releases/stulz-usa-and-president-brian-hatmaker-nominated-for-maryland-tech-council-icon-awards-302754468.html

SOURCE STULZ Air Technology Systems, Inc.

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