Technology
Plug and Play announces expansion into Seattle along with Partnership with SBI Holdings and SNBL and Future Participation as co-GP in SBI US Gateway Fund
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2 years agoon
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The partnership comprises the establishment of Plug and Play Seattle with SBI Holdings and SNBL as the Founding Anchor partners and Plug and Play’s future participation as co-GP in the $40M SBI US Gateway Fund
Plug and Play expands presence to Seattle, Washington, in strategic collaboration with SBI Holdings and SNBL to foster innovation and early-stage investment
SEATTLE, Nov. 19, 2024 /PRNewswire/ — Plug and Play, the world’s leading innovation platform based in Silicon Valley that connects startups, corporations, venture capital firms, universities, and government agencies, announced today a strategic collaboration with SBI Holdings, Inc., and SNBL to establish Plug and Play’s first presence in the Greater Seattle Region. The expansion includes two new offices in the region, with locations at the SNBL Global Gateway (SGG) business incubation facility in Everett, WA, and at CoMotion Labs technology incubator on the University of Washington’s (UW) Seattle campus, aiming to drive regional innovation and support early-stage startup growth.
This collaboration not only marks Plug and Play’s entry into the Seattle area but also includes Plug and Play’s participation as co-General Partner (co-GP) for the newly launched SBI US Gateway Fund. The $40 million fund established by SBI and SNBL focuses on early-stage startups in North America with promising advancements in sectors such as artificial intelligence, advanced manufacturing, climate technology, supply chain, and healthcare, including biotechnology and drug research and development. Through its co-GP role, Plug and Play will leverage its extensive global network and innovation expertise to guide and support portfolio companies, providing strategic growth opportunities and strengthening investment outcomes.
Strengthening the U.S.-Japan Innovation Pipeline
The launch of the SBI US Gateway Fund is a significant step in connecting North American startups with key investment and partnership opportunities from Japan. With this partnership, Plug and Play, SBI, and SNBL aim to create synergies between the U.S. startup ecosystem and Japanese investors, fostering long-term growth and sustainability in cutting-edge fields. The fund’s operations will benefit from Plug and Play’s expansive reach across five continents and its experience in corporate innovation and startup acceleration.
“We are thrilled to bring Plug and Play’s innovation platform to Seattle in partnership with SBI Holdings, SNBL, and the University of Washington,” said Saeed Amidi, Founder & CEO at Plug and Play. “The Pacific Northwest is home to a dynamic and rapidly growing tech ecosystem, and we are excited to contribute to this community by supporting the next generation of innovative companies.”
Yoshitaka Kitao, Representative Director, Chairman, President & CEO from SBI Holdings, stated, “This collaboration with Plug and Play and SNBL represents a major milestone in our commitment to fostering innovation and supporting transformative startups. By connecting Japanese investment with North American innovation, we are creating a unique bridge that will empower startups with not only capital but also strategic guidance and industry connections. Together, we are shaping the future of technology and healthcare advancements.”
Ryoichi Nagata, Representative Chairman, President & CEO from SNBL stated, “We are excited to join forces with Plug and Play and SBI Holdings in this groundbreaking collaboration. Through the combined strengths of our organizations, we aim to build a robust platform that will enhance our ability to support startups and innovation utilizing the SNBL Global Gateway business incubation facility. This strategic alliance enables us to leverage our respective expertise and extensive networks, creating unparalleled opportunities for growth and advancement on a global scale.”
This new collaboration between Plug and Play, SBI, SNBL, and UW will provide startups with capital and access to a unique blend of corporate innovation resources, strategic advisory services, and a wide network of industry leaders across key sectors. These resources are expected to amplify the value and growth of portfolio companies in the SBI US Gateway Fund, setting a strong foundation for sustainable innovation and development.
Plug and Play x SNBL Global Gateway (SGG) (Everett, WA)
SBI has partnered with SNBL, the largest non-clinical contract research organization in Japan, to operate an accelerator program and SBI US Gateway Fund at SGG business incubation facility in Everett, WA. Plug and Play plans to use the SGG business incubation facility as a hub to operate their accelerator programs.
Plug and Play x CoMotion Labs (Seattle, WA)
Plug and Play, SBI, and SNBL have agreed to partner with the University of Washington’s CoMotion Labs to help foster the startup ecosystem in the Seattle area and on campus. CoMotion Labs provides a multi-industry incubation environment for early-stage startups. While preference is given to UW spinoffs, CoMotion Labs also accepts startups from outside the UW community. From critical infrastructure to learning, mentoring, and networking, CoMotion Labs nurtures and enables success and helps startups grow without taking equity or IP.
To learn more about Plug and Play Seattle, visit https://www.plugandplaytechcenter.com/locations/seattle.
About Plug and Play
Plug and Play is the leading innovation platform connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we’re present in 60+ locations across five continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and manage over $1 billion in AUM across our funds, driving innovation across multiple industries where we’ve invested in hundreds of successful companies, including Dropbox, PayPal, Guardant Health, Honey, N26, Rappi, Turing, and more. For more information, visit https://www.plugandplaytechcenter.com/.
About SBI Holdings
Established in 1999 as a pioneer of Internet-based financial services in Japan, the SBI Group is a comprehensive Internet financial group that operates globally, encompassing five core businesses: “Financial Services Business,” such as securities, banking and insurance businesses; “Investment Business,” which is engaged in private equity investment including venture capital investment; “Asset Management Business,” that provides various asset management related services; “Crypto-asset Business,” which operates crypto asset trading and exchange services; and “Non-financial Business,” which includes business activities related to biotechnology, healthcare and medical informatics, Web3, and new overseas markets. For more information, please visit https://www.sbigroup.co.jp/english/.
About SNBL
Shin Nippon Biomedical Laboratories, Ltd. (SNBL) is the largest and the oldest non-clinical contract research organization in Japan, with a strong focus on supporting the growth and development of the global biotechnology and drug discovery ecosystem. Founded in 1957, SNBL provides comprehensive services ranging from translational research (TR) to contract research and Medipolis, a unique blend of biomedical facilities. Headquartered in Kagoshima, Japan, SNBL is dedicated to advancing innovation in biotechnology and healthcare through its partnerships, research, and support of new and groundbreaking therapies. For more information, visit https://en.snbl.com/.
Media Contacts
Plug and Play Media Relations
Jacky Tsang
press@pnptc.com
SBI Holdings, Inc. Corporate Communications Dept.
Tel: +81 3 6229-0126
SNBL IR & Corporate Communications
ir@snbl.com
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SOURCE Plug and Play
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Technology
Best Reddit Marketing Agency for Enterprise Brands: Nicely Network Named by Better Business Advice
Published
2 hours agoon
November 1, 2026By
NEW YORK, Nov. 1, 2026 /PRNewswire/ — Nicely Network has been named Best Reddit Marketing Agency for Enterprise Brands for November 2026 by Better Business Advice, recognizing its work combining Reddit campaigns, high-authority article placements and search visibility reporting for large brands.
The recognition focuses on enterprise portfolios: matching individual product categories to the questions buyers ask and tracking how published content contributes to discovery across search and AI platforms.
Enterprise Portfolios Require Coverage at the Product Level
For a large brand, search demand spans individual products, use cases, comparison criteria and markets. Nicely Network’s campaign model starts with those distinctions, defining objectives and identifying communities where relevant recommendations are being sought.
Its current materials describe work with 300+ brands, including Fortune 500 companies, across sectors such as technology, retail, finance, travel, beauty and wellness. That range is relevant to enterprise organizations managing several categories, each with its own vocabulary and buying considerations. A furniture query about extension mechanisms, for example, calls for different content from a discussion about outdoor equipment or diagnostic testing.
Category Results Connect Visibility With Buyer Response
The agency’s current media kit and pitch deck present examples across consumer categories, with results reported separately for exposure, website visits and sales:
Furniture: A series of Reddit discussions is credited with $150K in tracked sales, 21,190 clicks to the client’s website and 1M organic discussion views.Outdoor products: The materials report 60K AI mentions per month and 48M monthly AI impressions across seven AI platforms, following growth from near-zero mentions.Health diagnostics: An article placement recorded 16,924 article views and 2,483 clickthroughs.
These examples show different stages of response. Mentions indicate brand presence in AI answers, views record content exposure, and clicks capture visits beyond the published content. Tracked sales provide a separate commercial measure.
Evidence Behind the Best Reddit Marketing Agency for Enterprise Brands Selection
Across its work, Nicely Network reports 15,000+ AI citations and $150M+ in tracked sales revenue. Its pitch deck also reports 8,000+ Reddit discussions and 160M+ discussion views. These are agency-reported portfolio figures, alongside the category examples presented in its materials.
The Best Reddit Marketing Agency for Enterprise Brands recognition centers on the relationship between campaign scale, category relevance and measurable response. Enterprise coverage requires a process that can connect specific buying questions to content and reporting across a broader portfolio.
“Every product category brings its own buying questions,” said a spokesperson for Nicely Network. “The planning task is to connect those questions to useful content and then measure which discussions and articles contribute to discovery.”
From Buyer Questions to Reddit and Article Placements
Campaign planning begins with an objective, such as supporting a product launch, increasing AI visibility or driving conversions. The team then identifies relevant subreddits and develops discussions around high-intent search queries, with brand mentions introduced in the context of the topic.
Nicely Network pairs this Reddit activity with high-authority article placements. Those articles address category keywords and buyer questions while presenting product information and links that readers can follow to the brand’s website.
The combined approach gives a campaign multiple content formats for the same area of demand. A discussion can explore practical buying considerations through questions and replies, while an article can organize category information into a structured explanation.
How Searchable Content Can Enter AI Answers
Nicely Network operates as a Reddit marketing and AI-SEO agency. Its generative engine optimization, or GEO, and LLM optimization work addresses brand discoverability across ChatGPT, Google Gemini, Google AI Overview and Perplexity.
The strategic premise is that relevant, publicly accessible discussions and articles create source material that search-enabled AI systems may retrieve when answering related questions. Their text connects a brand with specific products, attributes and use cases. Google’s guidance states that a page must be indexed and eligible for a search snippet to appear as a supporting link in its AI search features.
This makes the substance of each page relevant to the campaign: its usefulness depends on how clearly it addresses the query and explains the product’s role in that category.
Reporting Separates AI Visibility From Commercial Response
The agency’s reporting framework covers AI mentions, citations, impressions and share of voice, alongside screenshots of discussions and articles ranking for targeted Google searches. Content reporting includes views and engagement, with clickthroughs, conversions and sales tracked through affiliate links or UTM parameters where available.
Ongoing updates identify performing content during the campaign, followed by a detailed report. For enterprise teams, these measures support decisions about which categories and queries need further coverage. They also distinguish a brand’s appearance in an AI answer from a visit or purchase attributed through a tracking link.
Enterprise Engagements Across Products and Markets
The current materials recommend engagements of 3 to 12 months, with a recommended monthly investment of $15,000 to $30,000. Campaign scope is based on keyword targets, product categories and the mix of Reddit discussions and article placements.
Custom enterprise engagements are available for agencies managing multi-brand portfolios and for large brands seeking coverage across multiple categories or markets. This structure allows objectives, content priorities and reporting to be planned around the portfolio’s requirements.
Better Business Advice’s November selection of Nicely Network as Best Reddit Marketing Agency for Enterprise Brands reflects that enterprise focus: category-specific content, coordinated publication across Reddit and high-authority websites, and reporting that connects visibility with trackable customer response.
To read the full report: https://betterbusinessadvice.com/best-reddit-marketing-agency-enterprise-brands
About Nicely Network
Nicely Network is a Reddit marketing and AI visibility agency providing Reddit campaigns, AI-SEO article placements and performance reporting. The agency works with brands, including Fortune 500 companies, across consumer and business categories. Enterprise engagements support multi-brand portfolios and coverage across product categories and markets.
Learn more at nicelynetwork.com or get in touch with Partnerships Director Mary Cooper at mary@nicelypromoted.com.
About Better Business Advice
Better Business Advice publishes business guidance, articles and resources covering topics including company formation, trademark registration and business banking. Its content helps entrepreneurs and business owners assess services and make informed decisions about running and growing their businesses.
View original content:https://www.prnewswire.com/news-releases/best-reddit-marketing-agency-for-enterprise-brands-nicely-network-named-by-better-business-advice-302925751.html
SOURCE BetterBusinessAdvice.com
Technology
Affle to acquire Perion, to scale its CPCU business across Developed markets
Published
2 hours agoon
November 1, 2026By
Perion shareholders to receive US$ 11.70 per share
The deal values Perion at an implied Equity value of ~US$ 420 million
Combined business strengthens AI-powered consumer conversions, expands global scale, delivers measurable ROI for advertisers and sustained long-term value creation
GURUGRAM, India, Nov. 1, 2026 /PRNewswire/ — Affle 3i Limited (BSE: 542752) (NSE: AFFLE), a global technology company that delivers premium consumer conversions for advertisers with its verticalized AI-powered Consumer Platform, today announced that its Israel-based step-down subsidiary, Affle 3iL Ltd. (“Affle”), has signed a definitive agreement to acquire all outstanding shares (including unvested equity awards as per vesting schedule) of Perion Network Limited (“Perion”) (NASDAQ: PERI) (TASE: PERI) at US$ 11.70 per share in an all cash transaction for an implied equity value of ~US$ 420 million.
Affle has an established track record of acquiring and successfully transforming businesses, complementing its organic growth journey with strategic acquisitions. Our approach focuses on identifying businesses that complement our capabilities, expanding our access to customers and markets, and using our tech to seamlessly integrate their strengths into our broader platform ecosystem. By leveraging our AI-powered Consumer Platform Tech Stack, proprietary audience intelligence and differentiated cost per converted user (“CPCU”) business model, we have successfully transformed acquired businesses to unlock high value strategic outcomes and ROI for customers, expanded margins through tech and data synergies, and created long-term value for our shareholders with disciplined execution delivering over 20% annual organic growth and over 20% EBITDA consistently.
Perion is an Israeli technology company headquartered in Tel Aviv, with a strong North American footprint and dual listings on NASDAQ and the Tel Aviv Stock Exchange. It is an AI-powered tech stack providing omnichannel advertising solutions across Retail Media, Connected TV (CTV), DOOH and other digital channels. Over the last three years, the company has undergone a significant transformation, completing three strategic acquisitions and unifying these expanding segments under its Perion One platform.
On completion of the transaction, Affle will be a significant global omnichannel platform delivering premium use cases for driving consumer conversions for thousands of advertisers across diversified industry verticals in 100+ countries. The acquisition underscores Affle’s continued commitment to expanding its global footprint, strengthening its technology capabilities and creating sustainable long-term value for its stakeholders.
The proposed acquisition builds on this robust foundation, bringing together Perion’s established presence, including in all upper funnel digital advertising channels in developed markets with Affle’s leadership in deeper funnel mobile marketing and AI-powered performance-led consumer conversions in emerging markets. This will strategically transform and materially expand the total addressable market opportunity for our CPCU business globally. Affle’s CPCU model powered verticalised solutions will be able to drive premium consumer conversions with CTV to Cart and DOOH to Cart based retail commerce outcomes for Perion’s advertisers campaigns.
Commenting on this development, Anuj Khanna Sohum, the Chairperson, MD and CEO of Affle said, “We are excited to welcome the Perion family on board as we continue to strengthen the foundations of our AI-powered Consumer Platform Tech Stack. Through this acquisition, we are bringing together our highly complementing tech capabilities, innovation culture and unique IP to global scale. The combination of Affle’s strong leadership in mobile marketing with Perion’s established presence across Retail Media, CTV, DOOH and other digital channels will enable us to drive greater synergies across the omnichannel consumer journey on intelligent connected devices. With our integrated capabilities, we see opportunities to unlock greater ROI for advertisers and publishers alike, while driving global scale for premium consumer conversions across industry verticals such as e-commerce, retail and healthcare. This is an important step in strengthening our CPCU business across Developed Markets and advancing our 10X decadal growth vision.”
Adding to this, Tal Jacobson, CEO of Perion said, “Over the past several years, we have transformed Perion into a differentiated advertising technology company, driven by the strength of our team, technological innovation, and our focus on measurable business outcomes for advertisers. Through Perion One and our Outmax AI agent, we continue to advance how advertising performance is executed and optimized across channels to ensure the best ROI on media investments for our customers. Our agreement with Affle marks an important milestone for Perion. Affle has established a strong position in mobile performance, supported by an experienced team, global reach, and a focus on measurable results. We see significant potential in bringing these complementary capabilities together to create new opportunities for brands, agencies, and media owners worldwide. Throughout this process, our focus remains on executing our strategy, supporting our people, and delivering for the customers and partners who rely on us.”
The transaction has been approved by the Boards of Directors of both Affle and Perion and is subject to closing conditions, including receipt of required regulatory approvals and approval by Perion shareholders. This agreement provides for a go-shop period for Perion before seeking shareholders’ approval.
Transaction Summary
Affle will acquire 100% of Perion’s issued and outstanding shares including unvested equity awards as per vesting schedule for an equity value of ~ US$ 420 million.Perion does not have any financial debt. As on September 30th, 2026, it had a cash balance of ~US$ 228 million.As Perion is publicly held, the transaction costs and related expenses would be recorded by Affle in its opening balance sheet.Affle plans to fund the acquisition through a combination of committed financing from banks and available cash resources.The transaction will be effected by way of a reverse triangular merger, pursuant to which a wholly-owned subsidiary of Affle will merge with and into Perion, with Perion surviving the merger as a wholly-owned subsidiary of Affle. Upon closing, Perion’s ordinary shares will be delisted from Nasdaq and the Tel Aviv Stock Exchange. Perion will continue to operate under the Perion brand.The transaction is expected to close in early 2027, subject to closing conditions, including regulatory and Perion’s shareholder approval.Affle would be net debt free immediately post this acquisition and with a FY2028 revenue run rate of over US$ 700 Mn.
Post acquisition, we expect to update Perion’s revenue recognition in view of the planned CPCU strategic transformation including review of business contracts leading to a significantly improved bottom line performance based on the immediate strategic synergies. We expect our complementary technologies, planned business model transformation and disciplined focus on profitability to drive sustainable growth to make this acquisition accretive to earnings per share (“EPS”) by the end of 1st year following closing.
LUMA Partners LLC is serving as the financial advisor to Affle.
Barnea Jaffa Lande & Co. is serving as the legal advisor to Affle for this transaction.
CitiBank is serving as the financing bank to Affle.
Affle 3i Limited is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs).
Affle 3i Consumer Platform enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced agentic AI capabilities. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices with algorithms that go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation. Affle 3i Limited is listed on the NSE (AFFLE) and BSE (542752).
For more information, visit – www.affle.com
Perion is an advanced technology leader redefining advertising through AI-native infrastructure, delivering real-time media execution across CTV, digital out-of-home, commerce and retail media, social and digital environments. Powered by Outmax, the company’s proprietary AI Agent, Perion helps brands, agencies, and retailers optimize spend and performance, driving measurable outcomes at scale.
For more information, visit www.perion.com
This communication contains forward-looking statements within the meaning of the applicable securities laws, including statements regarding the proposed acquisition of Perion Network Limited (“Perion”) by Affle 3i Limited (“Affle”), the expected timing and completion of the transaction, the anticipated benefits of the transaction, the proposed merger of an Affle subsidiary with Perion, with Perion surviving as a subsidiary of Affle’s subsidiary, and the anticipated delisting of Perion’s securities from the Nasdaq Stock Market (“NASDAQ”) and the Tel Aviv Stock Exchange (“TASE”). Forward-looking statements may be identified by words such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “should,” “will” or “would,” or the negative of these terms or other similar expressions. These statements are based on current expectations, estimates and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These risks include, but are not limited to: (i) uncertainties as to the timing of the transaction; (ii) the risk that the transaction may not be closed on the anticipated terms in a timely manner or at all; (iii) the failure to satisfy any of the closing conditions to the consummation of the transaction, including receiving, on a timely basis or otherwise, the required approval of Perion’s shareholders; (iv) the possibility that competing offers or acquisition proposals for Perion will be made and that can affect the consummation/completion of the deal; (v) the possibility that any or all of the various closing conditions to the consummation of the transaction may not be satisfied or waived, including the failure to receive any required regulatory approvals from any applicable governmental entities (or any conditions, limitations or restrictions placed on such approvals); (vi) the occurrence of any event, change or other circumstance that could give rise to the termination of the definitive agreement, including in circumstances which would require a party to pay a termination fee; (vii) the effect of the announcement or pendency of the transaction on Perion’s ability to retain and hire key personnel, its ability to maintain relationships with its customers, suppliers and others with whom it does business, or its operating results and business generally; (viii) risks related to diverting management’s attention from Perion’s ongoing business operations; (ix) the risk that shareholder litigation in connection with the transaction may result in significant costs of defence, indemnification and liability; (x) certain restrictions during the pendency of the transaction that may impact Perion’s ability to pursue certain business opportunities or strategic transactions; (xi) the risk that any announcements relating to the transaction could have adverse effects on the market price of Perion’s securities, including if the transaction is not consummated; (xii) risks that the benefits of the transaction are not realised when and as expected; (xiii) legislative, regulatory and economic developments, including those affecting the proposed delisting of Perion’s securities from NASDAQ and the Tel Aviv Stock Exchange; and (xiv) other factors discussed in the “Risk Factors” section of Perion’s most recent periodic reports filed with the U.S. Securities and Exchange Commission (“SEC”), including its most recent Annual Report on Form 20-F and subsequent reports filed with the SEC, all of which may be obtained free of charge from the SEC’s website at www.sec.gov.
Although Affle and Perion believe that the expectations reflected in their forward-looking statements are reasonable, neither can assure that those expectations will prove to be correct. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by Affle or Perion on their respective websites or otherwise.
Neither Affle nor Perion undertakes any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.
This press release may be deemed to be solicitation material in respect of the proposed acquisition and merger pursuant to the definitive agreement entered into by the relevant entities in connection with the transaction. In connection with the transaction, Perion may be required to file relevant materials with the SEC and other applicable regulatory authorities, depending on the applicable legal and regulatory requirements.
Investors and shareholders of Perion are urged to read all relevant documents filed with the SEC and other applicable regulatory authorities, including any transaction-related documents or shareholder solicitation materials, when they become available, because they will contain or may contain important information about Affle, Perion and the transaction and related matters.
Investors and shareholders of Perion will be able to obtain documents filed with the SEC, when available, free of charge from the SEC’s website at www.sec.gov, and through Perion’s investor relations website, if made available there. Information regarding filings and announcements made by Affle will be available through the relevant Indian stock exchanges and Affle’s website.
Perion and its directors, executive officers and other members of management and employees may, under applicable SEC rules, be deemed to be participants in any solicitation of proxies or other shareholder approvals in connection with the proposed transaction, to the extent applicable.
Information about Perion’s directors and executive officers will be set forth in the relevant transaction-related filings or shareholder solicitation materials, if and when filed. To the extent holdings of Perion’s securities by its directors or executive officers have changed since the amounts set forth in its most recent relevant filings, such changes may be reflected in the applicable beneficial ownership or other filings with the SEC, which are available at www.sec.gov.
Additional information concerning the interests of any participants in the solicitation, which may, in some cases, be different from those of Perion’s shareholders generally, will be set forth in the relevant transaction-related filings or shareholder solicitation materials when available. Affle is not soliciting Perion’s shareholders and is not a participant in Perion’s proxy solicitation.
Investor Relations:
Harshit Talesara
investor.relations@affle.com
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SOURCE Affle
Technology
Huawei and Longgang International Arts Center Unveil a Global Intelligent Venue Showcase
Published
2 hours agoon
November 1, 2026By
SHENZHEN, China, Nov. 2, 2026 /PRNewswire/ — The On-Site Meeting for the Longgang International Arts Center Global Intelligent Venue Showcase & D+ Opening Ceremony was successfully held in Shenzhen. The event brought together government officials, industry leaders, and art experts for in-depth discussions on intelligent campus development. Huawei and Longgang International Arts Center officially launched a global intelligent venue showcase, demonstrating the powerful fusion of technology and artistry to drive ongoing innovation and usher in a new era for intelligent venues.
Where Tech Meets Art: Intelligent Venue Upgrade
Michael Ma, Vice President of Huawei and President of Huawei’s ICT Product Portfolio Mgmt & Solutions Dept, highlighted Huawei’s end-to-end engagement in the Longgang International Arts Center project, from physical construction to digital and intelligent space enablement. Huawei has consistently integrated innovative ICTs with the venue’s business scenarios, collaborating with partners to prioritize intelligent construction, premium experience, smart operations, and green, low-carbon practices. This approach has positioned the Center as a world-class cultural venue with advanced digital and intelligent capabilities. Looking ahead, Huawei will continue investing in foundational technologies and driving the integration of innovative ICTs with artistic environments, empowering cultural venues to elevate their services and operations.
At the event, the Longgang International Arts Center Global Intelligent Venue Showcase was launched, and the Digital Art Gallery (D+) officially opened, with representatives from the government, Huawei, and the Center in attendance to mark the occasion.
Exploring the Intelligent Venue: E2E Digital and Intelligent Transformation Across Construction, Management, and Operations
Wu Zhaohui, CTO of Longgang International Arts Center, shared their frontline venue operations experience in a speech titled “New Art Landmark, New Operations Practices.” He highlighted that Shenzhen’s cultural venues are rapidly evolving toward higher quality and greater diversity. Positioned as a new tech-art landmark in the Greater Bay Area, the D+ pursues a unique approach that combines deep artistic engagement, a strong technology foundation, and smart operations. Built on Longgang International Arts Center’s advanced digital and intelligent infrastructure, the venue uses data to drive operations across consumer-focused (C-end) scenarios, business (B-end) collaboration, and government (G-end) public services. This strategy fosters a sustainable ecosystem and establishes a new model for smart art spaces.
Eric He, CEO of Huawei Campus Team, delivered a keynote on how technology is reshaping art spaces. He described architecture as frozen art and emphasized that digital and intelligent transformation—from design blueprints to venue agents—is key to making buildings smart and spaces dynamic. Huawei supports the entire venue lifecycle spanning construction, management, and operations with its 10 Gbps campus network and digital platform. These “dual hubs” have helped Longgang International Arts Center achieve six advantages: intelligent construction, efficient operations, green and low-carbon practices, immersive spectating experiences, personalized services, and user operations. Looking ahead, Huawei plans to collaborate with industry partners to develop scenario-based applications, integrate regional industries, establish standards through alliances, and drive innovation-led transformation, shaping intelligent spaces and a better future together.
A third-party comprehensive assessment rated Longgang International Arts Center as “excellent” for its digital and intelligent performance in smart energy-saving and carbon reduction, achieving the highest energy efficiency class. Zhang Xiang, Deputy General Manager of Potin-tech (Beijing) Technology under CAICT, presented the results, and Weng Yizhao, CEO of Shenzhen Zhuoyue Culture Development, accepted the certificate on behalf of the venue.
Tian Ding, Senior Vice President of HMN Tech, stated that the company is dedicated to creating richer smart scenario experiences for Longgang International Arts Center and other campuses, supporting venue campuses in achieving robust operations and ongoing innovation.
Attendees toured the venue’s Intelligent Operation Center (IOC), enjoyed the DomeArt Gallery’s light show, and explored the “Great Beauty of China” exhibition in the Flight Hall as well as the “Boundless Realm” exhibit in the CAVE, fully immersing themselves in this intelligent venue.
Moving forward, as OpenHarmony and AI continue to evolve, more cultural landmarks like Longgang International Arts Center will transcend time and space, sharing the fusion of technology and artistry with wider audiences and shaping a brighter future together.
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SOURCE Huawei
Best Reddit Marketing Agency for Enterprise Brands: Nicely Network Named by Better Business Advice
Affle to acquire Perion, to scale its CPCU business across Developed markets
Huawei and Longgang International Arts Center Unveil a Global Intelligent Venue Showcase
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