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Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

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LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth

TAIPEI, Nov. 21, 2024 /PRNewswire/ — Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier’s three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier’s deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.

According to a McKinsey report, GenAI’s impact on productivity is expected to contribute US$2.6 trillion to US$4.4 trillion annually to the global economy. Additionally, Gartner projects that by 2026, over 100 million humans will engage robocolleagues to contribute to daily tasks, emphasizing GenAI’s swift transition into mainstream adoption, particularly in automation and content creation. In the future, advertising will evolve into a dynamic medium for meaningful dialogue between brands and potential customers. By leveraging real-time data insights and analysis, brands can generate timely ad creatives and compelling copy to foster stronger, two-way communication with their audiences. This innovative approach mitigates ad fatigue and drives greater marketing effectiveness.

To fully unlock GenAI’s commercial potential, Appier has embedded AI-driven automation across every stage of the advertising and marketing journey. From core processes like audience segmentation to highly-personalized content creation and strategic optimization, Appier’s AI-powered solutions adapt dynamically to the complex needs of today’s marketers. By leveraging its powerful data moat, proprietary algorithms, and deep domain expertise, Appier empowers clients to transform into AI-first organizations, achieving higher ROI and sustaining a competitive edge in their markets.

Key GenAI-powered innovations in Appier’s product suite include ad creative optimization and text variation, background image creation and image expansion, enhanced A/B message testing, knowledge bot, salesbot, customer journey copilot, onsite AI editor, and data analysis copilot for auto-generating reports within the customer data platform.

1. Advertising Cloud

Conversational advertising: Traditionally, creating ad content was time-consuming, often struggling to accurately predict users’ conditions and deliver the right content. Today, GenAI enables dynamic ad creative optimization, allowing ads to interact seamlessly with users in real-time. By leveraging user-ad interaction data, it provides precise insights into users’ psychological states and behavioral patterns, empowering brands to deliver the right message to the right audience at the right moment.

For example, concise and impactful ads can target working professionals during their morning commute, while rich, detailed carousel ads are more suited for evening relaxation hours. Powered by GenAI, conversational ads enhance advertising performance and reduce deployment costs, paving the way for more efficient and impactful marketing strategies.

Image generationBackground image creation: Previously, marketers had to rent photography studios to produce high-quality product images, customizing backgrounds for special occasions to drive e-commerce sales. GenAI can rapidly generate diverse, creative backgrounds based on product features, tailoring them to various advertising scenarios and target audiences. It can seamlessly integrate external data like location, weather, and holidays to enhance conversion rates. For example, it might create a mountain backdrop for UV-resistant hats or water-splashed imagery for waterproof shoes, subtly reinforcing the motivation to purchase.Adaptive smart image editing: Online advertising offers numerous ad placements. Traditionally, design teams had to create multiple ads in various sizes to meet platform requirements. GenAI empowers marketers to efficiently adapt images for numerous online ad spaces. By uploading an image and selecting dimensions or zooming into custom areas, the AI identifies the foreground and background, generating images that seamlessly fit various ad formats or close up an object to meet dynamic placement needs.

2. Personalization Cloud

Customer journey copilot: Marketers used to manually configure campaigns across various channels, including eDMs, instant messaging, and web or app push notifications, requiring substantial time and effort. With natural language prompts and a co-pilot feature, marketers can easily design omnichannel customer journeys. The system auto-generates high-impact marketing plans to optimize customer engagement with minimal resource investment. Fifteen pre-built templates support diverse scenarios, including new user registration, welcome messages, product promotions, and post-sale services, ensuring comprehensive customer interaction and enhanced retention.Enhanced message to show A/B testing: In the past, determining which push message resonated the best often required two weeks of testing. Now, an AI assistant intelligently distributes traffic across multiple push versions while maintaining a control group. Through attribution analysis, it identifies the version with the highest engagement – measured by views, clicks, and conversions – and automatically adjusts traffic distribution to prioritize top-performing pushes. GenAI integration simplifies multi-version testing, enriching the user experience. Future advancements will enable AI to predict optimal message outcomes based on user behavior and historical data, identifying the most effective message to show.Knowledge bot: Skilled customer service representatives depend on accumulated experience and continuous learning. Traditional chatbots, on the other hand, frequently fall short, providing irrelevant answers when not adequately trained. This intelligent knowledge bot, integrating LLMs with Appier’s proprietary technologies, can be trained on company information, product descriptions, FAQs, and campaign URLs to build a comprehensive understanding of the brand. It works seamlessly with human agents to provide accurate responses, while a customizable key system continuously improves its performance based on user feedback, enhancing response accuracy over time.Sales bot: Consumers exhibit diverse profiles and shopping behaviors that vary depending on the context. They can be classified as casual shoppers, impulse buyers, budget-conscious, research or gift-driven customers. Factors such as product awareness, purchase intent, price rage, urgency, brand loyalty, and emotional triggers all play a role in influencing the likelihood of conversion or transaction. Appier’s salesbot is designed to accurately identify and address consumers’ personalized needs. From recommending new products and offering special discounts to delivering time-sensitive deals and presenting gift suggestions, the salesbot acts as a virtual sales assistant for marketers. It not only guides purchasing decisions but also significantly boosts conversion rates and enhances the overall user experience.Onsite AI editor: Traditionally, updating website content required extensive design and IT support, often taking over a week to complete. With GenAI, marketers can now create website templates by simply inputting text or layouts, reducing cross-department collaboration time from weeks to seconds. The system includes ten pre-built templates, enabling the quick implementation of commonly used features such as new product launches, product recommendations, and countdown timers.

3. Data Cloud

Data analytics copilot: Marketers often spend hours analyzing reports to uncover business insights, and developing data analysts with specialized expertise in analytics has proven challenging. With GenAI, they can generate detailed reports in seconds using text prompts, providing precise analysis of campaign outcomes and allowing clients to focus on strategic decision-making. The data analysis copilot evaluates customer behavior from initial brand contact to purchase, assesses the impact of various channels on conversions, and supports real-time adjustments to optimize marketing strategies.

With the seamless integration of GenAI, Appier delivers a powerful, streamlined solution that reinforces its leadership in intelligent business decision-making. These innovations simplify workflows, enhance productivity, inspire creativity, improve user experiences, and, most importantly, strengthen brand competitiveness. Appier remains committed to advancing AI-driven solutions that foster sustainable growth and drive business breakthroughs in the rapidly evolving AI landscape.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.

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Galaxy Digital Inc. Announces Pricing of $3.507 Billion of Senior Secured Notes

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NEW YORK, July 23, 2026 /PRNewswire/ — Galaxy Digital Inc. (NASDAQ: GLXY) (“Galaxy” or the “Company”), a global leader in digital assets and data center infrastructure, today announced that its indirect wholly owned subsidiary, Galaxy Helios Data Centers II LLC (the “Issuer”), has priced a $3.507 billion private offering (the “Offering”) of 9.875% senior secured notes due 2031 (the “Notes”). The Offering is expected to close on July 28, 2026, subject to market and other conditions.

The Issuer intends to use the net proceeds from the Offering to finance a portion of the development and construction of two buildings containing eight data halls with a combined total of 400 megawatts (“MW”) of utility capacity and 260 MW of critical IT capacity (the “Project”) to be built on an approximately 260-acre property in Dickens County, Texas and to fund debt service reserves.

The Notes will bear interest at a rate of 9.875% per annum payable semi-annually in cash in arrears on February 1 and August 1 of each year, beginning on February 1, 2027 and will mature on August 1, 2031. The Notes will amortize at a rate of 4.00% per annum of the original principal amount subject to adjustment, with amortization payments payable semi-annually with the first payment date to occur at least ten months after the completion of the Project.

The Notes will be fully and unconditionally guaranteed by Galaxy Helios II LLC, a wholly owned direct subsidiary of the Issuer (the “Guarantor”), and will constitute the senior secured obligations of the Issuer and the Guarantor. The Notes and related note guarantee will be secured by first-priority liens on (i) substantially all assets of the Issuer and the Guarantor, other than certain excluded property and (ii) all equity interests of the Issuer held by the direct parent company of the Issuer.

The Offering is subject to market and other conditions, and there can be no assurance as to whether, when or on what terms the Offering may be completed.

The Notes have not been registered under the Securities Act or the securities laws of any other jurisdiction, and the Notes may not be offered or sold in the United States absent registration or an applicable exemption from registration under the Securities Act and any applicable state securities laws. The Notes will be offered only to persons reasonably believed to be qualified institutional buyers under Rule 144A under the Securities Act and outside the United States to non-U.S. persons in reliance on Regulation S under the Securities Act.

This press release shall not constitute an offer to sell, or a solicitation of an offer to buy the Notes, nor shall there be any sale of the Notes in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Galaxy

Galaxy Digital Inc. (Nasdaq: GLXY) is a global leader in digital assets and data center infrastructure, delivering solutions that accelerate progress in finance and artificial intelligence. Our digital assets platform offers institutional access to trading, advisory, asset management, staking, self-custody, and tokenization technology. In addition, we develop and operate cutting-edge data center infrastructure to power AI and HPC workloads. Our 1.63 GW Helios campus in Texas positions Galaxy among the largest and fastest-growing data center developers in North America. The Company is headquartered in New York City, with offices across North America, Europe, the Middle East, and Asia.

Forward Looking Statements

This press release includes forward-looking statements, including statements relating to the completion, size and timing of the Offering, the terms of the Notes and the intended use of proceeds. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Forward-looking statements represent the Company’s current expectations regarding future events and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those implied by the forward-looking statements. Among those risks and uncertainties are market conditions, including market interest rates, the satisfaction of the closing conditions related to the Offering and risks relating to the Company’s business, including those described in periodic reports that the Company files from time to time with the SEC. The Issuer may not consummate the proposed Offering described in this press release and, if the proposed Offering is consummated, cannot provide any assurances regarding the final terms of the Offering or the Notes or its ability to effectively apply the net proceeds as described above. The forward-looking statements included in this press release speak only as of the date of this press release, and the Company does not undertake to update the statements included in this press release for subsequent developments, whether as a result of new information, future events, or otherwise, except as may be required by law.

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SOURCE Galaxy Digital Inc.

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The Finish Line that Changed China: Retracing the Long March to Yan’an

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BEIJING, July 23, 2026 /PRNewswire/ — A news report from China.org.cn on the Long March, and what it means for China today:

 

Every journey has a destination.

But some destinations become the beginning of something even greater.

This is Yan’an.

Over 90 years ago, an army of soldiers embarked from Yudu, Jiangxi Province, on a journey that would go down in history.

They crossed snow-capped mountains, vast grasslands and raging rivers, eventually arriving in northern Shaanxi.

Across this grueling 12,500-kilometer journey, they wrote a magnificent epic in human history with willpower and courage.

Here, their Long March came to a victorious end. But a new chapter of history was only beginning.

In Yan’an, the Red Army found time to recover and rebuild, and the Central Committee of the Communist Party of China regrouped, gathering strength for the next chapter.

Here, new ideas were debated, new strategies were shaped, and a vision for China’s future gradually took form.

Today, while preserving its revolutionary legacy, Yan’an has grown into a vibrant, modern city — with a greener environment, thriving industries and happier lives for its people.

Nearly 90 years ago, American journalist Edgar Snow came to northern Shaanxi, seeking to uncover a story that few outside China knew. He later chronicled it in his book “Red Star Over China,” which carried the story of the Long March to the world.

Today, people from around the world are once again retracing those steps.

As part of China International Communications Group (CICG)’s “Together on the Long March” international communication project, participants have spent more than a month retracing the route across six key regions.

From Jiangxi to Shaanxi, they followed the Red Army’s journey and witnessed the remarkable changes that have taken place along the way.

I asked them one simple question: What does this journey mean to you?

Zhavier Harris, marketing and communications manager at the Springfield Urban League, said conversations with local residents and descendants of the Red Army made history feel far more immediate than he had expected.

He said history isn’t as distant as we often think. “We’re only one or two generations from these great sacrifices that led to the development and the greatness that we see from the Communist Party of China and China as a whole.”

David Ferguson, honorary chief English editor at Foreign Languages Press under CICG and a recipient of the 2021 Chinese Government Friendship Award, said the journey deepened his understanding of the Long March.

He said the journey helped him understand not only the historical facts, but also what the Red Army endured. “If you see the Long March merely as a military campaign, it ended in Yan’an. But as a spirit, it has never truly come to an end.”

We came to retrace history. We leave with something more: a deeper understanding of China’s past, a clearer view of its present, and perhaps a greater appreciation for the stories that connect us across cultures.

Edgar Snow called the Long March “an Odyssey unequalled in modern times.” He believed that what sustained it was a flame — consisting of an undimmed ardor, an undying hope and an amazing revolutionary optimism.

Ninety years later, that flame still burns.

Passed down through generations, the spirit of the Long March continues to light China’s path forward.

And as it crosses borders and cultures, it offers the world a glimpse of a nation defined by resilience, perseverance and an enduring drive to move forward.

China Mosaic
http://www.china.org.cn/video/node_7230027.htm 

The Finish Line that Changed China: Retracing the Long March to Yan’an
http://www.china.org.cn/video/2026-07/23/content_118614941.shtml

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SOURCE China.org.cn

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Visa and Lianlian Advance Trusted B2B Agentic Commerce Through LoopXPay’s First Live B2B Agentic Transaction

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First live B2B agentic transaction in Greater China highlights how AI-enabled commerce can help SMBs streamline purchasing and payments, supported by Visa’s Agentic Directory for trusted AI agent interactions

SINGAPORE, July 24, 2026 /PRNewswire/ — Visa (NYSE: V), a global leader in digital payments, and Lianlian DigiTech Co., Ltd. (“Lianlian”), an AI-native global financial infrastructure provider, today announced the first live B2B agentic transaction completed using LoopXPay, Lianlian’s AI agent. 

Small and medium sized businesses (SMBs) often lack dedicated procurement teams and spend valuable time sourcing, purchasing and making payments themselves. In the transaction, the LoopXPay agent was used to source a product sample from a supplier and complete the purchase in a single workflow. The agent identified the purchasing requirement, recommended suitable suppliers, compared options, placed the order and securely executed the payment within a single workflow, while operating within pre-defined spending controls and approval parameters.

The milestone highlights how AI-powered commerce experiences can help SMBs simplify purchasing and payment activities while maintaining appropriate controls and oversight. By enabling AI agents to operate within pre-defined spending parameters and approval controls, businesses can reduce manual effort while retaining visibility into commercial decision-making.

As AI agents become more involved in purchasing and payment activities, businesses will require confidence that transactions are being executed by verified participants, within approved parameters and with appropriate oversight. Capabilities aligned with Visa’s Trusted Agent Protocol can help provide the identity, transparency and controls needed to support these interactions.

As part of the collaboration, LoopXPay has been registered in Visa’s Agentic Directory, enabling participating businesses and merchants to identify verified AI agents within the ecosystem. Supporting the implementation of Visa’s Trusted Agent Protocol, the Agentic Directory helps provide greater transparency into agent-driven interactions and confidence that participating agents have met Visa’s requirements.

“AI-powered commerce experiences can help businesses simplify purchasing and payments while maintaining the controls and oversight they require,” said Darren Parslow, Global Head, Visa Commercial Solutions, Visa. “For SMBs, that means less complexity in managing day-to-day commercial activities and more time focused on growth. As businesses increasingly look to embed intelligence into purchasing and payment experiences, trust will become a critical enabler of adoption. Through our collaboration with Lianlian, we are helping advance the trusted foundations that businesses will need to participate in this next era of commerce with confidence.”

Building on this milestone, Visa and Lianlian are exploring how AI agents can support a broader range of commercial activities, including procurement, digital advertising optimisation and B2B platform payments, helping advance trusted commerce through greater efficiency, transparency and control.

Zhang Zhengyu, Founder, Chairman of the Board and CEO, Lianlian DigiTech, said, “AI is reshaping the entire commercial value chain, where a growing number of business activities will be autonomously executed by AI agents, with payments serving as the critical infrastructure connecting them to global commerce. Leveraging its experience in global cross-border payments, compliance, as well as payment network, LianLian is actively building AI-native financial infrastructure, delivering an integrated suite of capabilities for the Agent Economy, spanning identity verification, transaction authorisation, intelligent payment, and global fund settlement. Through this collaboration with Visa, we aim to combine Lianlian’s AI-native capabilities with Visa’s trusted global network and commercial payment expertise to help businesses transact more securely, intelligently and efficiently in an increasingly agent-driven commerce environment.”

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

About Lianlian

Lianlian DigiTech Co., Ltd. (“Lianlian DigiTech” or “Lianlian”) was founded in 2009 and listed on the Main Board of the Hong Kong Stock Exchange in 2024 (stock code: 2598.HK). As China’s leading global provider of digital and intelligent payment services, Lianlian adheres to its mission of “Connecting the world, empowering global commerce” and pursues an “AI-Native + Globalization” strategy. The Company is committed to building a trusted global intelligent financial infrastructure, enabling seamless connectivity between Chinese enterprises and global businesses.  As of now, Lianlian has established a global licensing portfolio comprising 68 payment licenses and related qualifications, and holds a VATP license issued by the Hong Kong SFC. It supports services in more than 200 countries and regions and enables transaction settlement in over 140 currencies, connecting over 180 global e-commerce platforms and serving a cumulative total of over 13.3 million customers. Learn more at www.lianlian.com.

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SOURCE Visa Worldwide Pte. Limited

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