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Ovative Wins 2024 Google Agency Excellence Award for Measurement Solutions

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MINNEAPOLIS, Nov. 21, 2024 /PRNewswire/ — For the second year in a row, Ovative Group is a Google Agency Excellence Awards winner. The awards recognize excellence in digital advertising, celebrating industry leaders pushing boundaries, breaking through, and driving exceptional results for their clients. Ovative was awarded the first-ever Measurement Solutions award, standing out among more than 2,000 submissions for its forward-thinking measurement approach that helps clients navigate an ever-evolving marketing landscape.

Ovative’s search and measurement experts partner with their clients to build sustainable competitive advantages within Google Ads through first-party data, AI-powered audience strategies, and value-based bidding approaches. As a strategic partner, Ovative positions its clients for long-term success by aligning their marketing strategies and tactics with broader business goals. This enables Ovative to drive results aligned with its proprietary holistic measurement approach, Enterprise Marketing Return (EMR), elevating incremental revenue, customer, and brand performance.

This holistic approach is brought to life by Ovative’s proprietary comprehensive MarTech solution, EMRge™, which has set new standards in the industry. Powered by EMR, EMRge™ empowers marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, brand, and customer outcomes. With EMRge™, brands are driving sustainable business growth.

“Winning this award represents our team’s ability to develop measurement capabilities that drive business transformation. Our comprehensive MarTech solution, EMRge™, is ushering in a new era for how marketers operate. With EMRge™, we’re giving our clients the tools they need to thrive in an ever-evolving media landscape,” says Beth McKigney, SVP of Measurement and Technology Solutions at Ovative.

Ovative won the Google Agency Excellence Award for Measurement Solutions for its innovative partnership with a sporting goods retailer. The brand approached Ovative with a twofold challenge—to increase enterprise traffic and sales while accelerating market penetration in key markets. Leveraging Google’s Performance Max (PMAX), Ovative’s holistic search (SEO and SEM) team developed a strategy that enabled the retailer to drive sustainable growth by optimizing to EMR.

Most notably, Ovative’s search experts enhanced the retailer’s PMAX campaigns with local inventory ads, value-based smart bidding, customer match data, omnichannel bidding with first-party store sales uploads, and enhanced conversions. Additionally, Ovative’s diverse mix of creative assets, including text, images, and videos, enabled the retailer to reach a broader audience while tailoring messaging to unique user interactions. From there, Ovative leveraged Google’s machine learning to automatically serve the best-performing combinations of assets to users and enhance campaign effectiveness. By combining these tools and strategies, Ovative maximized performance in real time, accelerating optimizations to drive stronger results.

With the goal of maximizing EMR, Ovative partnered with the brand to observe a statistically significant lift in enterprise traffic and revenue. As a result, Ovative nearly doubled its SEM investment while driving significant lifts in both enterprise sales and value driven in-store in the key market. Not only did the results of this test reverse negative trends, but they also informed the retailer’s broader strategy, positioning PMAX as a crucial lever for achieving measurable, sustainable business growth.

“This data-driven approach powers continuous, real-time optimizations in platform, with EMR serving as a comprehensive measurement metric allowing us to drive both short and long-term business impact,” says Ericka Strickland, VP of Holistic Search at Ovative.

This success story is just one example of the exceptional dedication and expertise of Ovative’s team, the strategic vision it brings to clients, and the overall excellence that defines its work. Because of its commitment to consistently raising the bar, Ovative has experienced explosive growth over the past few years. The firm continues to serve its clients in impactful ways across media, measurement, creative, and consulting. Ovative has expanded its client base across industries, including retail, CPG, healthcare, and various others. Top brands including At Home, Domino’s, eHealth, and the Minnesota Timberwolves have joined Ovative’s roster to move the needle in media strategy and measurement.

See the complete list of Google Agency Excellence Awards winners here.

ABOUT OVATIVE GROUP

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact marketing@ovative.com.

Media Contact:
Courtney Stoesz
Sr. Manager, Brand Marketing and Events
715-307-2255
Courtney.stoesz@ovative.com

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SOURCE Ovative Group

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BinBase Expands 2026 BIN Dataset with Instant Payout Intelligence for iGaming, Gambling, and Cross-Border Transfers

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BinBase updates its 2026 dataset with specialized Fast Funds, Visa Direct, and Mastercard MoneySend indicators to help iGaming operators and payout platforms execute seamless, instant card disbursements.

MIAMI, July 23, 2026 /PRNewswire-PRWeb/ — BinBase, a global provider of payment routing intelligence and card issuing data, has introduced specialized instant payout indicators as part of its upgraded 2026 BIN Database. Tailored for iGaming operators, online gambling platforms, crypto-to-fiat ramps, and payout aggregators, the updated dataset helps platform engineers streamline real-time card disbursements and Push-to-Card (P2C) transactions.

In high-velocity sectors such as online betting and gaming, instantaneous player payouts are a primary driver of customer retention. However, executing Push-to-Card transactions through protocols like Visa Direct and Mastercard MoneySend requires knowing whether the receiving card issuer supports Fast Funds for specific merchant category codes (MCCs). Attempting instant payouts on non-eligible cards leads to declined transactions, elevated processing fees, and poor user experiences.

The 2026 BinBase release solves this operational bottleneck by delivering dedicated attributes for real-time fund disbursements:

Fast Funds Eligibility: Granular indicators identifying domestic and cross-border Fast Funds support across global Visa and Mastercard ranges.Online Gambling Fast Funds (OG FF): Dedicated flags specifically identifying card ranges authorized to receive real-time gambling and betting payouts.Mastercard MoneySend & Visa Direct Indicators: Precise protocol compatibility markers (MS Ind & MT Ind) ensuring push transactions are routed only to eligible recipient cards.Direct Debit & Pull-Funds Support: Indicators for recurring collections and account-funding transactions.

“Player payouts in iGaming cannot wait for standard 2-to-3-day ACH settlements,” said a spokesperson for Damiko Inc. “By embedding our Fast Funds and Gambling FF flags into their payment engines, operators can instantly validate recipient cards before initiating a transfer, guaranteeing high success rates and instant liquidity for their users.”

Fintech engineers and payout architects can examine the full 29-field database schema and access a free 2026 sample dataset on GitHub.

To explore commercial licensing, bulk database downloads, or custom data feeds, visit BinBase at https://binbase.com.

About Damiko Inc

Damiko Inc is a US-based fintech data provider specializing in card issuer analytics, payment routing data, and global BIN database solutions. Operating through its flagship product, BinBase.com, the company supplies high-precision transaction intelligence to help merchants and payment facilitators worldwide optimize approval rates and mitigate processing fees.

Media Contact
Fedor Lavrikoff, BinBase, 1 7866133334, sales@binbase.com, www.binbase.com 

View original content:https://www.prweb.com/releases/binbase-expands-2026-bin-dataset-with-instant-payout-intelligence-for-igaming-gambling-and-cross-border-transfers-302829344.html

SOURCE BinBase

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Walnut Coding’s Young Coders Serve as ‘Instructors’ at Huawei Cloud Developer Training Camp

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Ages 8 and 15, students showcase AI-era project-building skills from concept to working application

BEIJING, July 23, 2026 /PRNewswire/ — Walnut Coding (the “Company”), a leading online platform for youth coding education, said two of its students – ages 8 and 15 – have joined the “instructor” lineup at Huawei Cloud Developer Training Camp, making them among the youngest “instructors” in the program’s history. The Company cites the pair as a prime example of how young learners can combine coding fundamentals with AI tools to turn ideas into working applications.

The two students, Bolin Du, 8, and Peiqi Gao, 15, built working applications using Huawei Cloud CodeArts, an AI coding assistant, then presented the projects to the training camp themselves – walking the audience through their design choices, technical builds, and debugging process.

The move lands at a moment when AI coding tools are forcing a rethink across the education sector. Tools that can generate functioning code from a plain-language prompt have undercut the traditional argument for teaching children to program – that they need the skill to build things themselves. Walnut Coding’s answer is that the more valuable skill now is judgment – knowing what problem to solve, breaking it into parts, and determining whether an AI’s output actually works.

Gao built a travel-planning application that generates routes, itineraries, and recommendations based on user input, handling the project end to end, from requirements and design through coding and debugging. Du, the younger of the two, built an interactive calendar application, using HTML for page structure, CSS for visual design, and JavaScript for interactive features. Both students then took on an instructor’s role at the camp, presenting their project goals and technical implementation to the audience – a step Walnut Coding says separated the work from a typical classroom assignment.

These were not classroom exercises but working projects, built and presented inside a professional developer-training environment. The experience demanded more from both students than simply producing something functional – they needed to articulate their reasoning, defend technical choices, and refine the final result under scrutiny. Their participation signals a broader shift underway in what youth coding education can deliver.

AI is making code generation easier, but it is also redrawing which skills actually matter. A student who relies only on one-click generation may get a rough prototype quickly, but still struggle to spot logical flaws, judge whether the output is reliable, or turn an abstract idea into a product that actually works. Students with programming foundations, by contrast, are better positioned to define requirements, evaluate what the AI produces, correct its errors, and treat the technology as a tool rather than a shortcut to lean on.

“AI can help children generate code faster, but it cannot decide for them what problem they should solve, nor can it make the final judgment about whether the result is truly effective,” said Pengxuan Zeng, founder and CEO of Walnut Coding. “What these two students demonstrated is not just coding technique, but the ability to define needs, break down tasks, verify outcomes, and turn an idea into a working product. That is why we believe young people still need to learn programming in the AI era.”

Walnut Coding structures its courses around that thesis, pairing student-led project work with teaching-assistant guidance and AI-assisted support. According to the Company, this data is continuously fed back into its systems to refine the personalization of AI-assisted feedback — a closed-loop process linking teaching, practice, feedback, and curriculum development.

The Company frames the payoffs less around producing professional software engineers than around a broader form of literacy. As AI continues to reshape how tasks get done, the ability to understand the technology, structure problems clearly and collaborate effectively with intelligent tools may prove one of the most durable skills a young learner can develop.

Walnut Coding says it plans to keep expanding opportunities for students to build practical projects, partner with industry technology platforms such as Huawei Cloud, and develop the core capabilities needed to build with technology in the AI era.

View original content:https://www.prnewswire.com/news-releases/walnut-codings-young-coders-serve-as-instructors-at-huawei-cloud-developer-training-camp-302833884.html

SOURCE Walnut Coding

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MOREH Showcases High-Performance LLM Inference on AMD GPUs at AMD Advancing AI 2026

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SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Moreh, an AI infrastructure software company, led by CEO Gangwon Jo, participated in AMD Advancing AI 2026, AMD’s flagship annual AI event held in San Francisco on July 22–23 (local time), where it demonstrated its distributed inference solution, the MoAI Inference Framework, running on AMD GPUs.

At the event, Moreh presented a live demonstration of the GLM-5.1 large language model (LLM) powered by the MoAI Inference Framework on a system equipped with 32 AMD Instinct™ MI300X GPUs across four nodes. Visitors experienced the chatbot firsthand, evaluating its response speed and service quality while observing performance across a range of real-world use cases.

Unlike conventional demonstrations that simply run an AI model, Moreh’s showcase displayed key inference service metrics in real time, including GPU utilization, Tokens Per Second (TPS), Time To First Token (TTFT), and Time Per Output Token (TPOT). This enabled attendees to directly verify both inference performance and GPU resource efficiency in a production-like service environment.

Global AI industry leaders and enterprise customers attending the event expressed strong interest in the system’s fast response times and stable performance. In particular, the live deployment of the computationally demanding GLM-5.1 model on AMD GPUs at production-grade service levels received positive feedback from visitors.

Moreh’s MoAI Inference Framework is widely recognized as the world’s first commercially deployed distributed inference solution built for the AMD ecosystem. Its distributed inference and heterogeneous computing technologies are designed to dramatically reduce AI service costs, enabling broader adoption of AI worldwide. The technology addresses one of the industry’s biggest challenges-the rapidly rising infrastructure and service costs caused by increasingly larger AI models-by delivering a more efficient inference infrastructure.

Moreh CEO Gangwon Jo stated, “This event provided an opportunity for global customers to verify firsthand that top-tier inference performance can be achieved on AMD GPU environments,” and added “We will continue advancing our AI infrastructure software so enterprises can operate AI services as efficiently as possible, regardless of the underlying GPU platform.”

Moreh develops its own AI infrastructure engine and has expanded its end-to-end AI capabilities through its foundation LLM subsidiary, Motif Technologies, covering both AI infrastructure and foundation models. The company is also strengthening its presence in the global AI market through strategic partnerships with leading technology companies, including AMD and Tenstorrent.

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SOURCE Moreh

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