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The Kingdom of the Netherlands to Showcase 50 Tech Companies at CES 2025

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The NL Tech Pavilion CES 2025 delegation features 50 startups and scale-ups, including six CES 2025 Innovation Award winners that span consumer tech, audio and wearables, digital health and medtech, sustainability, AI/ML, security, AR/VR, digital content, energy, vehicle and battery tech, photonics, optics and sensors, and future of work

AMSTERDAM and SAN FRANCISCO, Nov. 21, 2024 /PRNewswire-PRWeb/ — The Kingdom of the Netherlands today announced the 50 Dutch tech companies that will participate from January 7-10 as part of the NL Tech Pavilion at CES 2025, the global stage for technology innovation. For the ninth consecutive year, the Netherlands will showcase its best and brightest tech solutions at Eureka Park at the Venetian Expo (Hall G, Booth 62100), and several NL Tech Pavilion companies will showcase their technology at CES Unveiled Las Vegas on Sunday evening, January 5 at the Mandalay Bay. The CES 2025 NL Tech Pavilion delegation features six CES 2025 Innovation Award winners, including 1NA, Budz, FlowBeams, Liion Power, Senergetics and WearM.AI. The NL Tech Pavilion theme for CES 2025 is “Innovating for a Smart Future.” Preview the CES 2025 NL Tech Pavilion companies here.

“It is great to be back at CES Las Vegas, where we’ll be featuring 50 promising tech companies pushing the boundaries in their respective disciplines and aiming to make a tangible impact on some of the most pressing global problems,” said HRH Prince Constantijn van Oranje, Special Envoy, Techleap.

“It is great to be back at CES Las Vegas, where we’ll be featuring 50 promising tech ventures, pushing the boundaries in their respective disciplines,” said HRH Prince Constantijn van Oranje, Special Envoy, Techleap. “These companies present some of the many technological innovations coming out of The Netherlands aiming to make a tangible impact on some of the most pressing global problems.”

The Netherlands is the second leading tech startup ecosystem in Europe and ranks 13th globally, according to the 2024 Global Startup Ecosystem Report, with science and technology hubs in Amsterdam, Delft, Eindhoven, Groningen, Leiden, Rotterdam, Twente, Utrecht and Wageningen. The CES 2025 NL Tech Pavilion delegation companies span a wide berth of tech sectors that will define future economies, including:

DIGITAL HEALTH

1NA Technologies: Technology that enhances drug screening by providing a detailed, single-molecule view of how drug candidates interact with their molecular targets. (2025 CES Innovation Award honoree)Alphabeats: A music-powered, science-backed neurofeedback platform for sharper focus, quicker recovery, and deeper sleepClementine: The most user-friendly and effective solutions to address and overcome hearing loss awareness.DeepSleep: A sleep-enhancement patented technology that adapts to brainwaves in real-time and delivers sensory stimuli with unmatched precision, instantly restoring deep sleep-boosting physical and mental health.Draftly: An AI-powered solution that automates minute-taking across industries, saving you time and ensuring professional results.FlowBeams: A patented, needle-free injection technology to transform multiple industries, including pharmaceutics and cosmetics. The handheld device uses laser-based technology to solve needle-phobia, environmental pollution and safety concerns. (2025 CES Innovation Award honoree)Medical X: Provides innovative training and education in medicine with lifelike simulators that empower professionals to master critical skills for surgery, trauma and emergency care.OrthoFoodie: A nutrition app that empowers individuals to take control of their well-being by offering personalized, science-based insights for optimal nutrition—focusing on understanding and embracing both macro and micronutrients to support essential body functions such as energy, immunity and recovery.Praxa Sense: A proprietary laser speckle-sensor that solves the most common problems with remote monitoring techniques to revolutionize remote monitoring by delivering unmatched, accurate and reliable data.RetinaScope: A handheld, low-cost retinal imaging device to empower AI-based screening for diabetic retinopathy, glaucoma and age-related macular degeneration.Sencure: Breakthrough chip technology optimized for wearable devices in consumer and medical applications.WearM.AI: Wearable technology that creates digital twins of muscles, helping runners improve performance, prevent injuries, and enhance training. (2025 CES Innovation Award honoree)

SUSTAINABILITY/CIRCULARITY

Cold Chain Control: Ensures seamless temperature monitoring for high-value single-item shipments like biopharmaceuticals using IoT sensors and cloud software.SG Papertronics: “Lab-in-a-box” solutions that integrate seamlessly with existing practices throughout “farm-to-fork” chains, allowing real-time, simplified quality testing. Reduces waste and boosts efficiency by up to 15% through data-driven quality control for optimized growth and production environments.Urban Ponics: An urban farming solution that produces fresh food and manages organic waste. Using biolysis, it converts waste into biochar and biostimulants with zero emissions, locking carbon in the soil for 1,000+ years, reducing CO2, enhancing soil health, and generating carbon credits.Veridis Technologies: The first industrial-scale thermal analysis technology, giving >99% accurate insight into the composition of complex plastic streams, enabling more profitable and efficient plastic recycling.

AUDIO/WEARABLES

BeephoniX: A patented bee-inspired microphone technology that enhances speech clarity in noisy places while reducing background noise.Breggz Hearables: The world’s first truly wireless, custom-made “in-ear” computer — a made-to-measure luxury hearable with an A+ audio experience.Budz: The world’s first earbud with a groundbreaking computer-in-the-ear solution based on an integrated UWB technology built on the advanced COR1 platform to support AI-driven software. (2025 CES Innovation Award honoree)Whispp: An AI-powered, real-time assistive voice technology and calling app that converts whispered and affected speech into a person’s clear, natural voice.

CONSUMER TECH

Naya: Creators of Naya Create, a modular keyboard that increases efficiency, flexibility and health.PhoneCam: The world’s first affordable miniaturized AI-powered body camera that provides personal safety by deterring and de-escalating unwanted behavior.Pixowall: Transforms your photos into a personalized wall collage using an eco-friendly modular framing system that allows you to rearrange or expand your display.

BATTERY TECH/ENERGY STORAGE/VEHICLE TECH

E-magy: A nanoporous silicon anode material for Li-ion batteries, boosting energy density up to 40% and enabling 3x faster charging – with lower silicon expansion and using cheap metallurgical silicone.Ink Invent: A pigment manufacturer and developer of a tunable detection and determination technology.Liion Power: Creator of “Leo,” a patent-pending USB battery life extender that charges smarter to extend battery lifespan by an average of 50%, saves money and reduces the impact of e-waste. (2025 CES Innovation Award honoree)LV Energy: A patented technology for harvesting energy from sound waves.Tulip Tech: High-performance, modular battery systems for electric aviation, offering custom solutions with extreme energy densities, long cycle lives and reliable power.

DIGITAL CONTENT

270 Degrees: Technology that enables brands and agencies to seamlessly create fully customized 3D experiences across any platform.Hihaho: A DIY platform that turns content into interactive learning videos. Trainers can easily create engaging educational materials using AI tools and get real-time learning results.Holoconnects: Creator of Holobox, real-time, lifelike 3D holographic technology that strengthens human connection and transcends traditional video calls and static displays.YourStoryz: An AI-powered, easy-to-use video content creation platform that allows communication professionals to create, edit, and publish high-quality video content directly from their smartphones.

AI/ML/SECURITY

Bubl (Bubl Cloud): Enables innovators to create privacy-safe services in the cloud via personalized customer experiences with secure, isolated data vaults that reduce breach risks and build trust by protecting each customer’s sensitive information.DuckDuckGoose: An AI-powered deepfake detection software helping organizations defeat digital deception with precision across images, videos and speech.Ecomoni: A scalable AI-powered biodiversity monitoring platform that uses IoT sensors to support data collection, storage, processing, recognition and analysis of species.EVI Safety Technology: An AI-powered solution for preventing potential hazards and workplace safety incidents in maritime, construction and heavy industries.GetFocus: The world’s first predictive AI analysis platform that accurately and reliably predicts the technological future based on global patent data.Hoursec: Creator of a semiconductor industry-first, a Single Chip Inference and Training (SCIT) capable of simultaneous continuous inference and training without dependencies on the cloud.Perciv AI: World’s first dedicated AI for radar perception with Lidar-like performance, enabling automated vehicles – from cars to robots – to understand their environment in any condition.Senergetics: Sensors and AI technology to prevent critical issues in process industries, providing real-time insights for predictive maintenance, improving efficiency, and reducing failures and pollution. (2025 CES Innovation Award honoree)Vox AI: A voice AI that is efficient, conversational and speaks 85 languages, Vox AI is the perfect tool for drive-thru and QSR (Quick Service Restaurant) businesses to relieve overworked employees, boost revenues by up to 17% and increase ROI by 14 times.

OPTICS/PHOTONICS/SENSORS

AddOptics: A patented manufacturing technology to create lightweight, prescription AR glasses with embedded displays. AR glasses that feel like regular eyewear.MantiSpectra: A NIR (Near Infrared) multi-channel spectral sensing IC that enables real-time, low-cost, contactless and non-destructive material properties analysis for consumer and industrial products.MOOS: Provides real-time visibility on inventory levels and movements. Using paper-based, AI-powered paper-based sensors to enable 100x cheaper shelf-inventory visibility at scaleOmmatidia: LiDAR builds on proprietary technology for faster, more accurate and longer-range 3D imaging. The LiDAR technology is designed to revolutionize how autonomous systems perceive and navigate their environment.Qualinx: Makers of QLX300+, the world’s smallest and most power-efficient GNSS sensor, with as much as 10 times less energy consumption than other currently available devices.Scantinel: Leads in sensing tech, offering Single-Chip FMCW LiDAR for autonomous mobility. Uniquely scales LiDAR with silicon photonics and delivers velocity data, weather immunity, and longer range.SunLED: Near-infrared technology that brings sunlight indoors with a clip-on USB device that easily attaches to a computer screen or car’s sun visor, boosting mood, energy, physical health, and immunity while working, studying or driving.SuperLight Photonics: A leading innovator in laser technology, specializing in the development of supercontinuum generation lasers, also known as wideband lasers or white lasers.

FUTURE OF WORK:

DialogueTrainer: An AI-enhanced simulation platform for conversation training that unlocks workforce potential with real-world work situations, improving core skills and driving measurable growth, productivity, and business success.

Interested media and analysts who want to schedule an interview before or during CES 2025, please contact NLatCES2025@wearemgp.com.

About The Kingdom of the Netherlands

The Netherlands strives to solve societal and economic challenges with local and international partners. The country ranks seventh on the Global Innovation Index, and Amsterdam is one of the fastest-growing ecosystems in Europe. As a trading nation, the Netherlands has continuously ranked as one of the top five foreign investors in the U.S. for multiple years, making the Netherlands the number one country with which the U.S. maintains a trade surplus. More than 955K jobs in the United States result from the strong economic relations with the Netherlands.

The Consulate General of the Netherlands in San Francisco, in partnership with the Holland in the Valley network and the ScaleNL accelerator, empowers Dutch entrepreneurs and talent to innovate and scale in the U.S. Learn more at United States | Netherlandsandyou.nl.

All trademarks used herein are the property of their respective owners.

Media Contact

Mindy M. Hull, Mercury Global Partners for The Kingdom of the Netherlands, 1 415 889 9977, NLatCES2025@wearemgp.com, https://netherlandsandyou.nl 

Kimberly Beijersbergen, The Kingdom of the Netherlands, 1 650 575 7736, kimberly.beijersbergen@minbuza.nl, https://netherlandsandyou.nl 

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Florida Southern College Celebrates Ben and Missy Albritton Citrus and Horticulture Complex Greenhouse Raising and Miller Planetarium Rededication

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LAKELAND, Fla., Oct. 26, 2026 /PRNewswire/ — Florida Southern College celebrated two significant investments in science education and historic preservation on Thursday, Oct. 22, with the Ben and Missy Albritton Citrus and Horticulture Complex Greenhouse Raising, as well as the Miller Planetarium Rededication. The celebration highlighted the College’s commitment to agricultural education, scientific discovery, and preserving its distinctive Frank Lloyd Wright-designed campus.

The event welcomed Florida Senate President and Florida Southern alumnus Ben Albritton and his wife, Missy Albritton, along with state and local officials, College leadership, alumni, and community partners. The program included the unveiling of a dedication inscription honoring the Albritton’s, a greenhouse raising ceremony for the new greenhouse complex, and a ribbon-cutting ceremony for the newly modernized Miller Planetarium.

The Albritton Citrus and Horticulture Complex will strengthen Florida Southern’s longstanding connection to Florida’s citrus industry and agricultural education. As a student, Ben Albritton studied horticulture at the College, where faculty members helped him recognize his potential as both a student and a leader. The complex honors the Albrittons’ connection to Florida Southern and their commitment to education, agriculture, and public service.

During the greenhouse raising, invited guests signed a steel beam that will become a permanent part of the new complex. The ceremony recognized the collaborative efforts of the College, state leaders, and community supporters in advancing agricultural education. Once completed, the four new greenhouses will provide opportunities for hands-on learning, experimentation, and scientific inquiry.

State funding is also supporting improvements to Polk Science, including structural upgrades, historic preservation, and restoration of its greenhouse. Complementing these investments, a private donor gift will support renovations to existing laboratories, strengthening facilities for scientific instruction and research.

“We are particularly grateful to the State of Florida and specifically the Polk County legislators who made these opportunities possible for students, schools, and the entire community,” said Dr. Jeremy Martin, President of Florida Southern College. “We are also honored to recognize Ben and Missy Albritton, whose longstanding relationship with Florida Southern and commitment to Florida agriculture and public service make today’s celebration especially meaningful.”

The celebration continued at the Miller Planetarium, where President Jeremy Martin led the rededication and ribbon-cutting ceremony. The planetarium’s modernization includes significant upgrades to projection and audiovisual technology, transforming the historic facility into an immersive learning environment for students, K-12 school groups, families, and visitors.

The program recognized Senator Colleen Burton and Representative Jennifer Canady for their advocacy in securing state appropriations for Florida Southern over the past several years. The restoration also received support from the State of Florida, the National Park Service’s Save America’s Treasures grant program, and a private donor. These investments helped preserve the planetarium while equipping it with modern technology to inspire new generations of learners.

“The reopening of the Planetarium fulfills a dream decades in the making,” said Dr. Keith Berend, chairman of the College’s Board of Trustees. “As a student here in the late 1980s and early 1990s, I remember hoping to see this day.”

Dr. Berend also emphasized the significance of the greenhouse complex in carrying forward Florida Southern’s agricultural legacy.

“Florida Southern has a proud history in citrus education, including what was once the nation’s only bachelor’s degree dedicated to citrus. Seeing that legacy carried forward for a new generation is especially exciting,” he said.

Together, the Albritton Citrus and Horticulture Complex and the Miller Planetarium connect Florida Southern’s legacy with new opportunities for scientific exploration, student learning, and community engagement.

Founded in 1883, Florida Southern College is the oldest private college in the state. The College maintains its commitment to academic excellence through 70+ undergraduate programs and distinctive graduate programs in business administration, education, nursing, and physical therapy. Florida Southern has a 14:1 student-to-faculty ratio, is an award-winning national leader in engaged learning, and boasts 30 NCAA Division II National Championships. In the U.S. News & World Report’s 2025 “Best Colleges” guide, Florida Southern ranks #11 among “Best Regional Universities in the South,” #12 in “Most Innovative Schools,” and #24 in “Best Value Schools.” The College is also highlighted in The Princeton Review’s 2026 Best 391 Colleges guide and the “Fiske Guide to Colleges 2025.” The 2025-2026 Colleges of Distinction guidebook praises Florida Southern’s AACSB-accredited Barney Barnett School of Business and Free Enterprise alongside the College’s School of Education and its Ann Blanton Edwards School of Nursing and Health Sciences. Home to the world’s largest single-site collection of Frank Lloyd Wright architecture, Florida Southern houses 13 Wright-designed structures.

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SOURCE Florida Southern College

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The Island of The Stars, La Palma, Hosts Artemis II Commander Reid Wiseman

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CANARY ISLANDS, Spain, Oct. 26, 2026 /PRNewswire/ — From the iconic sound of Sir Brian May’s legendary Red Special guitar and the extraordinary voices of Andrea Bocelli and Sarah Brightman to the groundbreaking discoveries of Nobel Prize-winning scientists, from NASA’s Artemis II astronauts preparing for humanity’s return to the Moon to historic tributes to Stephen Hawking and Jane Goodall, STARMUS VIII — The Search for Truth brought together an extraordinary constellation of scientific minds, legendary musicians, explorers and visionary thinkers for six unforgettable days in the Canary Islands.

Held across Tenerife and La Palma from 17 to 22 October 2026, the eighth edition of STARMUS transformed the islands into a global stage for scientific discovery, artistic excellence and some of the most important conversations shaping humanity’s future.

Founded by astrophysicist Dr. Garik Israelian and legendary Queen guitarist and astrophysicist Sir Brian May, STARMUS once again demonstrated its unique ability to bridge science, music and society, bringing complex scientific ideas to audiences through extraordinary encounters, performances and shared experiences.

In an extraordinary exchange in La Palma with Reid Wiseman, Commander of the Artemis II mission to the moon, astrophysicist and Starmus co-founder Garik Israelian asked him how it felt to be at the Starmus VIII Festival in La Palma when “15 years ago we were here with Neil Armstrong Alexei Leonov, Jim Lovell, Charlie Hewitt, Buzz Aldrin, lots of scientists, Brian May….” Commander Wiseman responded, “I am here in La Palma and Alexei Leonov was one of the first people to talk to me before I launched to the International Space Station in 2014, and then Jim Lovell sent us a greeting when we went around the far side of the moon in 2014 on Artemis II…amazing to be connected through all those years.”

Media Contacts:

US: Dan DuPont, dupont0708@gmail.com, +1 202 380 7558

UK/EU: Nicole Ettinger, nicole@ettingerpr.com, +44 7515 394107

Spain: Carlos Esteban, cesteban@llys.global, +34 699 55 2854

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SOURCE Starmus Foundation

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COLUMBIA DISTRIBUTING COMPLETES ALASKA TRANSACTION WITH RNDC, ESTABLISHING A FOUR-STATE PACIFIC NORTHWEST TOTAL BEVERAGE PLATFORM

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WILSONVILLE, Ore., Oct. 26, 2026 /PRNewswire/ — Columbia Distributing today announced it has completed its transaction with Republic National Distributing Company (RNDC) to acquire certain beverage distribution assets in Alaska, marking Columbia’s official entry into the state and completing the final component of the letter of intent announced by the companies in April.

The closing represents a major milestone in a long-term strategy Columbia set out to build: a multi-category, multi-state total beverage platform across the Pacific Northwest. With direct operations now spanning Alaska, Oregon, and Washington, along with its recently completed strategic partnership with Hayden Beverage in Idaho, Columbia has brought that vision to life, creating a connected four-state route to market and a more complete one-stop solution for supplier and retail partners across the region.

“This is a huge moment for Columbia because it represents exactly what we set out to build,” said Chris Steffanci, President and CEO of Columbia Distributing. “Our long-term vision has been to create the strongest total beverage platform in the Pacific Northwest—a multi-category, multi-state strategy that gives our partners a more complete solution across the region. With Alaska, that vision is now coming to life. We can offer suppliers and retailers a connected, capable, and increasingly seamless route to market across Alaska, Idaho, Oregon, and Washington.”

The Alaska transaction expands Columbia’s direct service territory to more than 835,000 square miles and adds nearly 1,500 customer accounts. It also brings Columbia into a market with an experienced local team, strong customer relationships, and an established beverage distribution network.

Columbia sees significant untapped potential in the Alaska business and plans to bring renewed investment, leadership, resources, and market focus to the state. The company will pair the Alaska team’s local knowledge and relationships with the culture and ways of working that drive Columbia’s performance in its existing markets, empowering people, moving with urgency, holding one another accountable, and maintaining a relentless focus on customers, brands, and execution.

“What has impressed me most is the energy and ambition of the Alaska team,” Steffanci said. “They know the market, they believe in the brands, and they are hungry to grow, compete, and win. They do not need us to teach them Alaska. Our responsibility is to give them the leadership, investment, tools, and support to show what they can do.”

“At Columbia, we trust our people, empower the teams closest to the market, and expect everyone to take ownership of results,” Steffanci continued. “That culture and the way we work across our company will bring new energy and momentum to Alaska. We are not entering the market to maintain the status quo—we are here to build, grow, compete, and raise the standard. This team is ready to be unleashed, and I believe the market is going to feel the difference very quickly.”

The expansion is the latest step in the deliberate strategy Columbia has pursued to build a broader total beverage business across multiple categories and markets. On June 30, the company completed its acquisition of certain RNDC wine and spirits distribution rights in Oregon and Washington. In September, Columbia completed a strategic partnership with Hayden Beverage, creating long-term alignment with Idaho’s leading locally based beverage distributor. The Alaska transaction completes the geographic footprint Columbia envisioned across the four-state Pacific Northwest market.

Together, these transactions create a platform designed around what suppliers and retailers increasingly need: one partner capable of representing multiple beverage categories across multiple states while still maintaining the local knowledge, relationships, and market-level execution required to succeed in each community.

Columbia’s expanded platform spans beer, wine, spirits, cider, non-alcoholic beverages, and emerging beverage categories. For supplier partners, it provides greater regional scale, category expertise, operational capabilities, and a more cohesive route to market. For retailers, it provides access to a broader portfolio backed by strong sales, delivery, merchandising, revenue management, and account execution capabilities.

“This is what total beverage means to us,” Steffanci added. “It is not simply adding categories or adding geography. It is about building a one-stop solution that connects categories, capabilities, people, and markets in a way that creates more value for our partners. We now have the platform we envisioned across the Pacific Northwest, and our focus turns to executing against that opportunity.”

Columbia is working closely with the Alaska team, suppliers, customers, and business partners to support a smooth transition. Columbia will communicate additional information about the operational transition, portfolio, and go-live timing directly to affected stakeholders.

Columbia appreciates RNDC’s partnership and the work of teams across both organizations to complete the transaction. Financial terms were not disclosed.

About Columbia Distributing

Since 1935, Columbia Distributing has helped build some of the best-known brands in the beverage business. Today, Columbia is one of the nation’s leading total beverage distributors, with a portfolio spanning beer, wine, spirits, cider, non-alcoholic beverages, and emerging beverage categories.

Columbia’s more than 3,200 teammates serve approximately 24,000 retail customers and deliver more than 80 million cases annually. With direct operations across Alaska, Oregon, and Washington and a strategic partnership with Hayden Beverage in Idaho, Columbia offers supplier and retail partners a connected four-state, multi-category route to market across the Pacific Northwest.

Columbia’s success is built on its people, its brands, and a deep-rooted commitment to execution, service, and creating sustainable growth for its teammates, customers, suppliers, shareholders, and communities. For more information, visit www.coldist.com.

Contact: Steve Gibbs
Steve.Gibbs@coldist.com | 206-920-6799

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SOURCE Columbia Distributing

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