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transcosmos sets up “aTable,” autonomous creative laboratory

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2 years ago

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Generates new forms of creative work in partnership with art director Tetsuya Chihara

TOKYO, Nov. 22, 2024 /PRNewswire-PRWeb/ — transcosmos hereby announces that the company has set up “aTable,” a research laboratory that researches, creates, and executes next-gen marketing solutions from a creative perspective. In opening the laboratory, transcosmos has invited an art director, Tetsuya Chihara (CEO; LEMON LIFE Inc.) to co-explore new potential of creative work.

By delving into the true value of culture, creativity, media and technologies including generative AI, “aTable” aims to develop and deliver new services and solutions that strengthen engagement with consumers and ultimately maximize clients’ business performance.

Background and Purpose 
In today’s business environment, brands must transform conventional marketing approaches on the back of ever diversifying consumer values and lifestyles as well as stricter requirements to protect consumer privacy such as cookie laws and regulations. The importance of AI-powered creative content is also rising while data analysis and personalized marketing strategies enable precise marketing along with the advancement of AI technology. At the same time, consumer analysis and insights derived from vast amounts of data has ushered in a fundamental transformation to ways to produce creative content, optimizing the performance of new forms of advertisement such as vertical videos.

By delving into the true value of culture, creativity, media and technologies including generative AI, “aTable” aims to develop and deliver new services and solutions that strengthen engagement with consumers and ultimately maximize clients’ business performance.

To begin with, “aTable” will send out survey and study reports on various topics including vertical short videos, a format that is increasing popularity among consumers, while focusing on developing future marketers and creators. Going forward, “aTable” will lead the new age of marketing.

Collaboration with Tetsuya Chihara
Tetsuya Chihara, CEO at LEMON LIFE Inc. has become a partner in setting up “aTable.” Tetsuya is showcasing his talent across a range of genres from advertising, branding, to music video, commercial and film production. His creativity will be at the core of “aTable.”

“Will the word creative and creative jobs be killed by AI, and lose its power in this efficiency and compliance-driven world?” Tetsuya Chihara says. “aTable” is a team formed to defy that. Having fun, doing your best, finding something cool and just great, that’s how creativity emerges, and we will prove that together as a team.”

Creative lab initiatives
Creative lab will focus on the following to create new values by going beyond the conventional, and generating a series of bold ideas from a neutral approach.

Fusion of strategy and creativity

Study and execute strategies and tactics that best suit the characteristics of each media type to boost performance of advertisements and media. Create content that closely connects strategy with creativity, and develop a new framework that supports the latest format such as vertical short movies.

Innovation of creative technology

Proactively utilize cutting-edge AI creative technology to identify consumers’ latent needs and behavioral patterns, and pursue the possibility of creativity based on the findings.

Development of future marketers and creators

As a center of market-leading professionals in creative, media and technology, “aTable” also places priority in developing future marketers and creators. In addition, “aTable” will send out research results on specific areas and themes, thereby contributing to the growth of the industry as a whole.

Vision
Through “aTable,” transcosmos aims to maximize the potential of creativity, and create a new marketing & communication standard. Stay tuned.

aTable members
Tetsuya Chihara, Kenichi Sasaki, Changsoo Tanioka, etc.

Tetsuya Chihara
Art director/CEO of LEMONLIFE Inc.
Born in 1975 in Kyoto, Japan.
Tetsuya Chihara established a design studio, LEMON LIFE Inc. in 2011. Tetsuya’s design work goes across a wide range of genres such as advertising (H&M, Nisshin Cup Noodles and Laforet HARAJUKU collaboration project, etc.), fashion branding (une nana cool, etc.), CD jackets (GARAKUTA by Keisuke Kuwata, Kayoko Yoshizawa, etc.), drama production, music video and commercial production, and more. Tetsuya is also an initiator of KISS, TOKYO, a logo mark project to introduce Tokyo to the world. His activities go beyond boundaries to include a regional revitalization project in Fujiyoshida city. In July 2023, Tetsuya made his debut as a film director with Ice Cream Fever, making his longtime dream come true. In 2024, he relocated his office to Tokyu Plaza Harajuku “Harakado”, creating a new form of design studio, a fusion of community, shop, and schools in an open space.

transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 182 bases across 35 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/

Media Contact
transcosmos inc., transcosmos inc., +81-3-6709-2251, pressroom@trans-cosmos.co.jp, https://www.trans-cosmos.co.jp/english/

View original content to download multimedia:https://www.prweb.com/releases/transcosmos-sets-up-atable-autonomous-creative-laboratory-302314077.html

SOURCE transcosmos inc.

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Gundam Enters a New Era Under Kenji Kamiyama with “Mobile Suit Gundam RG XARX-ZERO” Anime and “RG Project” Vision

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1 second ago

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July 23, 2026

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SAN DIEGO, July 23, 2026 /PRNewswire/ — Today at San Diego Comic-Con, Bandai Namco Filmworks Inc. unveiled the RG Project, a next-generation Gundam initiative that expands the franchise into a new universe across anime, a video game, and various other media built around a new world envisioned by acclaimed science-fiction filmmaker Kenji Kamiyama (Ghost in the Shell: Stand Alone Complex, Star Wars: Visions Volume 3), with worldbuilding developed together with Toh EnJoe. Anchoring the initiative is the upcoming anime Mobile Suit Gundam RG XARX-ZERO, directed by Kamiyama and animated by SOLA ANIMATION, launching in 2027.

The RG Project is a bold new vision for Gundam: A multi-media universe crafted by Kamiyama, in which entries share a narrative spanning generations within one continuous world. The initiative brings together the anime Mobile Suit Gundam RG XARX-ZERO and the upcoming, high-mobility action game, GUNDAM ROGUE ORBIT, each depicting the shared universe from a different perspective.

Mobile Suit Gundam RG XARX-ZERO opens this new saga, set roughly 100 years before the events of GUNDAM ROGUE ORBIT, telling the beginning of the story and how this world came to be. GUNDAM ROGUE ORBIT, picks up generations later in a future shaped by accumulated events depicted in the anime. The anime and game come together for an experience that invites Gundam fans to immerse themselves into this new world and make new choices of their own.

Stay tuned for the RG Project as it challenges the Gundam franchise with a bold new vision for the future.

Watch the teaser trailer on the official GUNDAM CHANNEL INTL YouTube channel: https://youtu.be/-OE2vLKjJZc

Assets can be found here.

The Story of Mobile Suit Gundam RG XARX-ZERO Begins
The three revelations delivered by the Autonomous Interstellar Object from another galaxy ushered in an age of unprecedented prosperity, allowing humanity to expand across the entire solar system.

Gravity Control. FTL Communication. Cognitive Materialization. Yet less than ten years after its discovery, the Object that had delivered these three revelations suddenly ran rampant, spawning an aggressive, self-proliferating ecosystem.

Humanity came to see this unknown ecosystem as the Apocalypse.

For three months, humanity fought the Apocalypse to a standstill in orbit above Earth. Forced to abandon the planet, humanity marked that year as A.A. 1—the first year After Apocalypse.

By A.A. 45, children born on the Moon and in space colonies have never known life without the Apocalypse.

And on the lunar surface, a boy named Ray Azumi awakens—

Protagonist: Ray Azumi
A war orphan who lost his parents in an Apocalypse attack, he serves as the designated pilot of Gundam ZERO. He is voiced by Takeo Otsuka.

Otsuka:

“It is a tremendous honor to be part of a new entry in the Gundam series. Director Kamiyama’s story gave me plenty to think about, and I thoroughly enjoyed the challenge as I approached each recording session. I’m also incredibly excited to see how this project unfolds as a media-mix project spanning both anime and video games. I hope you’ll look forward to Mobile Suit Gundam RG XARX-ZERO!”

Director/Series Composition: Kenji Kamiyama
Kamiyama is a film director, screenwriter, and creative director known for his work on the acclaimed anime series Ghost in the Shell: Stand Alone Complex (2002-2005). He later went on to co-direct the fully CG animated series ULTRAMAN (2019) and Ghost in the Shell: SAC_2045 (2020) with Shinji Aramaki. Following The Lord of the Rings: The War of the Rohirrim (2024), which received a worldwide theatrical release, Kamiyama served as Supervising Director for Star Wars: Visions Volume 3 (2026), a serialized continuation of The Ninth Jedi (2021).

Kamiyama:

“When I was approached with the idea of creating “a Gundam set in an entirely new timeline, one that is neither the Universal Century nor the Common Era,” I found myself wrestling with all sorts of questions. What would replace the Earth Federation and the Principality of Zeon? What would become of the Newtype concept? What about Minovsky particles? And where did war fit into all of this? The more I turned over the question of what fundamentally makes Gundam “Gundam,” the further I drifted from the creative excitement that should have been driving the project. So I stepped back and reminded myself: I had been given the chance to create my own Gundam from the ground up for a series I’ve loved for years. What could be more exciting than that? Once I found my way back to that excitement, a fresh and unexpected Gundam began to take shape. That Gundam is Mobile Suit Gundam RG XARX-ZERO.”

About Mobile Suit Gundam RG XARX-ZERO
Title: Mobile Suit Gundam RG XARX-ZERO (pronunciation: “Alex Zero”)
Abbreviated forms: RG XARX-ZERO or XARX-ZERO
Planning: SUNRISE
Original Concept: Yoshiyuki Tomino / Hajime Yatate
Director / Series Composition: Kenji Kamiyama
SF Setting Supervisor: Toh Enjoe
Gundam Design: Eiichi Shimizu
Original Character Design: STATO
Character Design / Supervising Animation Director: Miyako Takasu
Music: Go Shiina
Production: SOLA ANIMATION
Produced by: Bandai Namco Filmworks
Official site: https://en.gundam-official.com/
Gundam NA official X: https://x.com/GundamInfoNA/
Recommended hashtags: #XARXZERO
Copyright notation: ©SUNRISE
*When posting or using image materials, please always include the copyright notation above.

GUNDAM ROGUE ORBIT Information

GUNDAM ROGUE ORBIT, part of the RG Project and unveiled at Summer Game Fest on June 5, 2026, is a brand-new action game set in the same universe as the anime. While the anime and game can each be enjoyed as standalone works, experiencing both allows fans to fully appreciate the depth of their shared universe.

We’re pleased to share concept art for the Gundam Helix, the main mobile suit from GUNDAM ROGUE ORBIT, along with the Apocalypse, here.

Watch the announcement trailer on the official GUNDAM CHANNEL INTL YouTube channel: https://www.youtube.com/watch?v=-J0_2eMtFQM

Inquiries regarding the anime Mobile Suit Gundam RG XARX-ZERO
BANDAI NAMCO Filmworks Inc.
Gundam Business Division, Promotion Department, Promotion Section
Ito Yayoi (ito.yayoi@bnfw.co.jp)

Inquiries regarding the console game GUNDAM ROGUE ORBIT
Bandai Namco Entertainment America Inc.
Cat Tompkins (ctompkins@bnea.com)

View original content to download multimedia:https://www.prnewswire.com/news-releases/gundam-enters-a-new-era-under-kenji-kamiyama-with-mobile-suit-gundam-rg-xarx-zero-anime-and-rg-project-vision-302833499.html

SOURCE Bandai Namco Filmworks Inc.

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Gundam Enters a New Era Under Kenji Kamiyama with “Mobile Suit Gundam RG XARX-ZERO” Anime and “RG Project” Vision

Published

2 seconds ago

on

July 23, 2026

By

SAN DIEGO, July 23, 2026 /PRNewswire/ — Today at San Diego Comic-Con, Bandai Namco Filmworks Inc. unveiled the RG Project, a next-generation Gundam initiative that expands the franchise into a new universe across anime, a video game, and various other media built around a new world envisioned by acclaimed science-fiction filmmaker Kenji Kamiyama (Ghost in the Shell: Stand Alone Complex, Star Wars: Visions Volume 3), with worldbuilding developed together with Toh EnJoe. Anchoring the initiative is the upcoming anime Mobile Suit Gundam RG XARX-ZERO, directed by Kamiyama and animated by SOLA ANIMATION, launching in 2027.

The RG Project is a bold new vision for Gundam: A multi-media universe crafted by Kamiyama, in which entries share a narrative spanning generations within one continuous world. The initiative brings together the anime Mobile Suit Gundam RG XARX-ZERO and the upcoming, high-mobility action game, GUNDAM ROGUE ORBIT, each depicting the shared universe from a different perspective.

Mobile Suit Gundam RG XARX-ZERO opens this new saga, set roughly 100 years before the events of GUNDAM ROGUE ORBIT, telling the beginning of the story and how this world came to be. GUNDAM ROGUE ORBIT, picks up generations later in a future shaped by accumulated events depicted in the anime. The anime and game come together for an experience that invites Gundam fans to immerse themselves into this new world and make new choices of their own.

Stay tuned for the RG Project as it challenges the Gundam franchise with a bold new vision for the future.

Watch the teaser trailer on the official GUNDAM CHANNEL INTL YouTube channel: https://youtu.be/-OE2vLKjJZc

Assets can be found here.

The Story of Mobile Suit Gundam RG XARX-ZERO Begins
The three revelations delivered by the Autonomous Interstellar Object from another galaxy ushered in an age of unprecedented prosperity, allowing humanity to expand across the entire solar system.

Gravity Control. FTL Communication. Cognitive Materialization. Yet less than ten years after its discovery, the Object that had delivered these three revelations suddenly ran rampant, spawning an aggressive, self-proliferating ecosystem.

Humanity came to see this unknown ecosystem as the Apocalypse.

For three months, humanity fought the Apocalypse to a standstill in orbit above Earth. Forced to abandon the planet, humanity marked that year as A.A. 1—the first year After Apocalypse.

By A.A. 45, children born on the Moon and in space colonies have never known life without the Apocalypse.

And on the lunar surface, a boy named Ray Azumi awakens—

Protagonist: Ray Azumi
A war orphan who lost his parents in an Apocalypse attack, he serves as the designated pilot of Gundam ZERO. He is voiced by Takeo Otsuka.

Otsuka:

“It is a tremendous honor to be part of a new entry in the Gundam series. Director Kamiyama’s story gave me plenty to think about, and I thoroughly enjoyed the challenge as I approached each recording session. I’m also incredibly excited to see how this project unfolds as a media-mix project spanning both anime and video games. I hope you’ll look forward to Mobile Suit Gundam RG XARX-ZERO!”

Director/Series Composition: Kenji Kamiyama
Kamiyama is a film director, screenwriter, and creative director known for his work on the acclaimed anime series Ghost in the Shell: Stand Alone Complex (2002-2005). He later went on to co-direct the fully CG animated series ULTRAMAN (2019) and Ghost in the Shell: SAC_2045 (2020) with Shinji Aramaki. Following The Lord of the Rings: The War of the Rohirrim (2024), which received a worldwide theatrical release, Kamiyama served as Supervising Director for Star Wars: Visions Volume 3 (2026), a serialized continuation of The Ninth Jedi (2021).

Kamiyama:

“When I was approached with the idea of creating “a Gundam set in an entirely new timeline, one that is neither the Universal Century nor the Common Era,” I found myself wrestling with all sorts of questions. What would replace the Earth Federation and the Principality of Zeon? What would become of the Newtype concept? What about Minovsky particles? And where did war fit into all of this? The more I turned over the question of what fundamentally makes Gundam “Gundam,” the further I drifted from the creative excitement that should have been driving the project. So I stepped back and reminded myself: I had been given the chance to create my own Gundam from the ground up for a series I’ve loved for years. What could be more exciting than that? Once I found my way back to that excitement, a fresh and unexpected Gundam began to take shape. That Gundam is Mobile Suit Gundam RG XARX-ZERO.”

About Mobile Suit Gundam RG XARX-ZERO
Title: Mobile Suit Gundam RG XARX-ZERO (pronunciation: “Alex Zero”)
Abbreviated forms: RG XARX-ZERO or XARX-ZERO
Planning: SUNRISE
Original Concept: Yoshiyuki Tomino / Hajime Yatate
Director / Series Composition: Kenji Kamiyama
SF Setting Supervisor: Toh Enjoe
Gundam Design: Eiichi Shimizu
Original Character Design: STATO
Character Design / Supervising Animation Director: Miyako Takasu
Music: Go Shiina
Production: SOLA ANIMATION
Produced by: Bandai Namco Filmworks
Official site: https://en.gundam-official.com/
Gundam NA official X: https://x.com/GundamInfoNA/
Recommended hashtags: #XARXZERO
Copyright notation: ©SUNRISE
*When posting or using image materials, please always include the copyright notation above.

GUNDAM ROGUE ORBIT Information

GUNDAM ROGUE ORBIT, part of the RG Project and unveiled at Summer Game Fest on June 5, 2026, is a brand-new action game set in the same universe as the anime. While the anime and game can each be enjoyed as standalone works, experiencing both allows fans to fully appreciate the depth of their shared universe.

We’re pleased to share concept art for the Gundam Helix, the main mobile suit from GUNDAM ROGUE ORBIT, along with the Apocalypse, here.

Watch the announcement trailer on the official GUNDAM CHANNEL INTL YouTube channel: https://www.youtube.com/watch?v=-J0_2eMtFQM

Inquiries regarding the anime Mobile Suit Gundam RG XARX-ZERO
BANDAI NAMCO Filmworks Inc.
Gundam Business Division, Promotion Department, Promotion Section
Ito Yayoi (ito.yayoi@bnfw.co.jp)

Inquiries regarding the console game GUNDAM ROGUE ORBIT
Bandai Namco Entertainment America Inc.
Cat Tompkins (ctompkins@bnea.com)

View original content to download multimedia:https://www.prnewswire.com/news-releases/gundam-enters-a-new-era-under-kenji-kamiyama-with-mobile-suit-gundam-rg-xarx-zero-anime-and-rg-project-vision-302833499.html

SOURCE Bandai Namco Filmworks Inc.

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ChatGPT is expanding its capabilities for the apartment search; the property website is at the center of it all

Published

5 seconds ago

on

July 23, 2026

By

WESTLAKE, Texas, July 23, 2026 /PRNewswire/ — In response to ChatGPT’s newest apartment search advancements, Jonah, the leading provider of premium, fully integrated websites for the multifamily industry, informs on the authority of the property website.

New features within ChatGPT present users with a comprehensive assembly of apartment listings, including an interactive map, generated sentiment-based summaries, and individualized listing cards for each property.

The organization of this information directs the user through a curated list of apartments that match the sentiment of their search. As a user scrolls through the summaries, they can expand each option to view a fully tailored property listing card with a key call to action to the property website.

ChatGPT forms these summaries from a wide breadth of sources, maintaining a priority of a select few, including apartment ILS’s, localized blog content, and property websites. This use of source information is unchanging within the new advancements.

What Jonah urges the multifamily industry to observe, however, is the shift in the importance ChatGPT places on the property website as the next action in the user’s journey.

“Apartment searching within ChatGPT has become sophisticated enough that prospective renters now begin their search there. Beyond serving as a foundational source of information, ChatGPT is also positioning the property website as the logical next step in the renter’s journey. We continue testing our platform across all major AI models to ensure our clients stay ahead of evolving technologies like ChatGPT,” said Yuri Star, CEO of Jonah.

This property website handoff should not be understated. ChatGPT is essentially serving as its own apartment-searching platform, pulling details and creating a curated set of personalized listings. As prospective renters turn to this highly tailored search environment to begin their search, the destination ChatGPT has chosen to direct them next is crucial, and that is the property website.

About Jonah
Jonah builds beautiful, powerful, fully integrated websites exclusively for multifamily. Our industry-leading technology is designed to make your job easier and your properties more profitable. With the best shopping experience in multifamily, Jonah helps your portfolio generate more leads and drive more leases. Learn more about our property websites.

View original content to download multimedia:https://www.prnewswire.com/news-releases/chatgpt-is-expanding-its-capabilities-for-the-apartment-search-the-property-website-is-at-the-center-of-it-all-302833592.html

SOURCE Jonah®

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