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transcosmos sets up “aTable,” autonomous creative laboratory

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Generates new forms of creative work in partnership with art director Tetsuya Chihara

TOKYO, Nov. 22, 2024 /PRNewswire-PRWeb/ — transcosmos hereby announces that the company has set up “aTable,” a research laboratory that researches, creates, and executes next-gen marketing solutions from a creative perspective. In opening the laboratory, transcosmos has invited an art director, Tetsuya Chihara (CEO; LEMON LIFE Inc.) to co-explore new potential of creative work.

By delving into the true value of culture, creativity, media and technologies including generative AI, “aTable” aims to develop and deliver new services and solutions that strengthen engagement with consumers and ultimately maximize clients’ business performance.

Background and Purpose 
In today’s business environment, brands must transform conventional marketing approaches on the back of ever diversifying consumer values and lifestyles as well as stricter requirements to protect consumer privacy such as cookie laws and regulations. The importance of AI-powered creative content is also rising while data analysis and personalized marketing strategies enable precise marketing along with the advancement of AI technology. At the same time, consumer analysis and insights derived from vast amounts of data has ushered in a fundamental transformation to ways to produce creative content, optimizing the performance of new forms of advertisement such as vertical videos.

By delving into the true value of culture, creativity, media and technologies including generative AI, “aTable” aims to develop and deliver new services and solutions that strengthen engagement with consumers and ultimately maximize clients’ business performance.

To begin with, “aTable” will send out survey and study reports on various topics including vertical short videos, a format that is increasing popularity among consumers, while focusing on developing future marketers and creators. Going forward, “aTable” will lead the new age of marketing.

Collaboration with Tetsuya Chihara
Tetsuya Chihara, CEO at LEMON LIFE Inc. has become a partner in setting up “aTable.” Tetsuya is showcasing his talent across a range of genres from advertising, branding, to music video, commercial and film production. His creativity will be at the core of “aTable.”

“Will the word creative and creative jobs be killed by AI, and lose its power in this efficiency and compliance-driven world?” Tetsuya Chihara says. “aTable” is a team formed to defy that. Having fun, doing your best, finding something cool and just great, that’s how creativity emerges, and we will prove that together as a team.”

Creative lab initiatives
Creative lab will focus on the following to create new values by going beyond the conventional, and generating a series of bold ideas from a neutral approach.

Fusion of strategy and creativity

Study and execute strategies and tactics that best suit the characteristics of each media type to boost performance of advertisements and media. Create content that closely connects strategy with creativity, and develop a new framework that supports the latest format such as vertical short movies.

Innovation of creative technology

Proactively utilize cutting-edge AI creative technology to identify consumers’ latent needs and behavioral patterns, and pursue the possibility of creativity based on the findings.

Development of future marketers and creators

As a center of market-leading professionals in creative, media and technology, “aTable” also places priority in developing future marketers and creators. In addition, “aTable” will send out research results on specific areas and themes, thereby contributing to the growth of the industry as a whole.

Vision
Through “aTable,” transcosmos aims to maximize the potential of creativity, and create a new marketing & communication standard. Stay tuned.

aTable members
Tetsuya Chihara, Kenichi Sasaki, Changsoo Tanioka, etc.

Tetsuya Chihara
Art director/CEO of LEMONLIFE Inc.
Born in 1975 in Kyoto, Japan.
Tetsuya Chihara established a design studio, LEMON LIFE Inc. in 2011. Tetsuya’s design work goes across a wide range of genres such as advertising (H&M, Nisshin Cup Noodles and Laforet HARAJUKU collaboration project, etc.), fashion branding (une nana cool, etc.), CD jackets (GARAKUTA by Keisuke Kuwata, Kayoko Yoshizawa, etc.), drama production, music video and commercial production, and more. Tetsuya is also an initiator of KISS, TOKYO, a logo mark project to introduce Tokyo to the world. His activities go beyond boundaries to include a regional revitalization project in Fujiyoshida city. In July 2023, Tetsuya made his debut as a film director with Ice Cream Fever, making his longtime dream come true. In 2024, he relocated his office to Tokyu Plaza Harajuku “Harakado”, creating a new form of design studio, a fusion of community, shop, and schools in an open space.

transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 182 bases across 35 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/

Media Contact
transcosmos inc., transcosmos inc., +81-3-6709-2251, pressroom@trans-cosmos.co.jp, https://www.trans-cosmos.co.jp/english/

View original content to download multimedia:https://www.prweb.com/releases/transcosmos-sets-up-atable-autonomous-creative-laboratory-302314077.html

SOURCE transcosmos inc.

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Meridian Singapore Immigration Launches New Website to Simplify the PR Application Journey for Foreigners in Singapore

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New online platform provides clear, structured guidance for Employment Pass and S Pass holders navigating Singapore’s residency and Permanent Residency pathways

SINGAPORE, April 30, 2026 /PRNewswire/ — Meridian Singapore Immigration Pte. Ltd. has officially launched its new website at meridianimmigration.sg, a resource built specifically for foreigners living and working in Singapore who are exploring Permanent Residency or long-term residency options.

The platform arrives at a time when Singapore’s expatriate and foreign professional community is growing rapidly, yet many EP and S Pass holders report struggling to find clear, reliable information on the PR application process. Singapore’s immigration framework is among the most structured in Southeast Asia, with eligibility criteria, documentation requirements, and submission windows that change frequently. For individuals navigating this process without professional guidance, the stakes are high and the margin for error is narrow.

Meridian’s website was built to address that gap directly. The platform offers detailed explanations of available immigration pathways, structured consultation options, and educational resources developed by the firm’s team of immigration specialists. Rather than presenting a services catalogue, the site walks users through the considerations relevant to their specific situation, whether they hold an Employment Pass, S Pass, or are planning for their family’s long-term residency in Singapore.

“We built this platform because we saw how overwhelming and confusing the immigration process can be for people who genuinely want to build their lives here,” said a spokesperson for Meridian Singapore Immigration. “Our goal is to be the trusted partner that walks them through every step with clarity and integrity.”

Singapore’s continued attractiveness as a regional hub for multinational corporations, financial institutions, and technology firms means the pipeline of foreigners seeking long-term residency options remains substantial. At the same time, the ICA’s PR application framework has grown more nuanced, with factors such as economic contributions, family ties, and community integration weighed during assessment. Applicants who proceed without a clear understanding of these criteria often submit applications that are either premature or structurally incomplete.

Meridian’s approach centres on preparation and transparency, helping applicants understand where they stand before they apply and what supporting documentation strengthens their case.

Meridian Singapore Immigration Pte. Ltd. is a professional immigration consultancy dedicated to guiding individuals and families through Singapore’s immigration process. Specialising in Permanent Residency (PR) applications, residency pathways, and compliance support, Meridian offers clear, structured solutions tailored to each client’s unique circumstances. Founded on the values of Guidance, Integrity, and Success, Meridian is committed to making immigration simple, transparent, and accessible for everyone. For more information, visit meridianimmigration.sg or contact info@meridianimmigration.sg / +65 8873 1113.

 

View original content:https://www.prnewswire.com/apac/news-releases/meridian-singapore-immigration-launches-new-website-to-simplify-the-pr-application-journey-for-foreigners-in-singapore-302757392.html

SOURCE Meridian Singapore Immigration Pte. Ltd.

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Socomec, Daitron team up to meet Japan’s growing power demands

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TOKYO, April 30, 2026 /PRNewswire/ — Socomec, a century-old electrical group specialising in mission-critical energy, and Japan’s Daitron, an electronics components distributor, have signed a partnership to deliver power conversion solutions and service backup power and electrical-switching systems across Japan.

The deal combines Socomec’s equipment with Daitron’s on-the-ground engineering team, which has more than 74 years of experience in the Japanese market. The two companies will handle everything from project delivery to ongoing maintenance and spare parts.

The partnership covers three product areas: uninterruptible power supplies (UPS), which keep facilities running during outages; power conversion systems, which ensure the availability and continuity of high-quality energy; and static transfer switches, which automatically reroute power loads between sources without interruption.

Beyond equipment sales, the agreement includes training, spare parts, long-term service contracts and a full range of expert services covering prevention, measurement and analysis, consultancy, deployment and optimisation. Socomec will provide product and technical training to Daitron’s team, while Daitron handles installation, servicing and day-to-day client support in Japan.

The target market spans data centres, semiconductor plants, industrial facilities, hospitals and green buildings, all areas where even brief power interruptions can prove costly. Data center demand in particular is surging, driven by the rapid expansion of artificial intelligence infrastructure, with colocation and enterprise facilities among the primary targets.

“Daitron knows the Japanese market inside and out. They have the people, the relationships, and the hands-on experience, and we bring the technology to match,” said Socomec Asia-Pacific CEO O’Niel Dissanayake. “It’s a natural fit, and together we can offer something neither company could deliver alone.”

“Japan’s data centres, chip factories and industrial plants all require power systems they can count on,” said Masaharu Kato, corporate officer of Daitron. “Socomec’s technology is exactly what these customers need, and our job is to make sure it’s installed, maintained and supported properly. That’s what we do best.”

The partnership comes as Japan faces a step change in power demand. Electricity consumption is expected to grow 5.3% over the next decade, driven by data centres and semiconductor factories, according to the country’s grid operator. Industrial energy demand alone is forecast to rise 18.3% over the same period.

That growth is creating strong demand for reliable power infrastructure. Data centres, for example, run around the clock and cannot afford downtime, making backup power and efficient energy management essential. Socomec’s systems are designed to reduce power consumption without sacrificing reliability, a balance that is becoming increasingly important as operators look to manage both costs and environmental commitments.

Both companies say project planning and bids are already underway, with a long-term goal of expanding the partnership’s reach across Japan as demand grows.

About Daitron

Daitron Co., Ltd. is a Japanese engineering and trading company founded in 1952 and headquartered in Osaka. Listed on the Tokyo Stock Exchange (TYO: 7609), Daitron sells and manufactures electronic components, semiconductor processing equipment and power supply systems. The company has more than seven decades of experience serving Japan’s electronics and manufacturing industries.

SOCOMEC: When energy matters

Founded in 1922, SOCOMEC is an independent industrial group of more than 4,800 experts spread across the world in 30 subsidiaries. Our vocation: design, manufacture and sale of electrical equipment, with a strong expertize in critical power applications. In 2025, SOCOMEC achieved a turnover of 997 million euros (not yet audited).

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/socomec-daitron-team-up-to-meet-japans-growing-power-demands-302755570.html

SOURCE Socomec

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Multi-Destination Travel Surges Across Asia-Pacific This Labour Day, Trip.com Group Data Shows

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Multi-city travel across Asia-Pacific grew 35% year-on-yearMulti-city travel outpaces single-destination growth by more than 2xSoutheast Asia sees strong double-digit growth, with Thailand up to 52% YoY

SINGAPORE, April 29, 2026 /CNW/ — Multi-city travel across Asia-Pacific grew 35% year-on-year this Labour Day period, according to data from Trip.com Group. Several Asia-Pacific markets including Japan, South Korea, parts of Southeast Asia and Mainland China celebrate Labour Day, driving strong cross-border and domestic travel flows across the region.

Over 30% of international trips now span multiple destinations, highlighting a continued shift towards more complex, itinerary-led travel. This shift reflects a growing preference to maximise time and value with multiple destinations within a single trip rather than a single location.

Multi-destination trips become a defining travel pattern

While single-destination travel continues to account for most bookings, growth is increasingly driven by more complex itineraries. Multi-destination bookings are growing at more than twice the pace of single-destination travel, reflecting stronger demand for flexibility and deeper exploration.

Travellers are increasingly structuring trips across multiple cities to maximise both time and value, with popular combinations including:

Tokyo – Osaka – Kyoto (Japan)Seoul – Busan (South Korea)Bangkok – Phuket (Thailand)

These itineraries reflect a growing preference for multi-stop journeys that blend urban experiences with leisure destinations.

Southeast Asia sees fast growth in multi-destination travel 

Across Southeast Asia, demand for multi-destination travel is rising steadily, with strong growth across key markets of Thailand: 52%, Malaysia: 40%, and Singapore: 17%, according to Trip.com Group data.

Top outbound destinations across Southeast Asian markets include Japan (Tokyo, Osaka), South Korea (Seoul), China (Shanghai, Beijing), Thailand (Bangkok), Indonesia (Bali).

In other parts of Asia such as Hong Kong SAR, multi-destination travel also grew by over 50% year-on-year, highlighting growing preference for more complex itineraries over traditional single-destination trips, particularly in well-connected urban markets.

In Mainland China, domestic travel remains a strong base, while overseas journeys are increasingly shaped by multi-destination itineraries, with over 40% of outbound trips spanning multiple destinations and continuing to grow.

This suggests that travellers in this region are increasingly combining multiple cities within a single trip, supported by strong regional connectivity.

Japan’s domestic travel momentum on the rise

Japan is also seeing shifts in domestic travel behaviour, even as outbound demand continues to grow.

In Japan, domestic travel is growing rapidly, indicating rising interest in travelling within the country, accounting for one-quarter of all flight bookings, and to cities such as Tokyo, Sapporo and Okinawa.

Intra-Asia travel dominates Labour Day demand

The Labour Day holiday period continues to be driven by regional travel within Asia-Pacific, with travellers favouring destinations that offer ease of access, diverse experiences, and flexible itineraries.

The Group’s data highlights the continued strength of short-haul travel, supported by strong connectivity and shorter flight durations.

More broadly, the way people travel across Asia-Pacific is evolving. Travellers taking a more deliberate approach to how they plan their trips. While cross-border journeys are increasingly shaped by multi-city itineraries, domestic travel remains a strong and steady part of the landscape. Together, these patterns point to a more flexible and value-conscious mindset, as travellers look to make the most of both time and budget.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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View original content to download multimedia:https://www.prnewswire.com/news-releases/multi-destination-travel-surges-across-asia-pacific-this-labour-day-tripcom-group-data-shows-302756711.html

SOURCE Trip.com Group

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