Connect with us

Technology

Live Music Market size is set to grow by USD 35.56 billion from 2024-2028, growing demand for live music experiences to boost the market growth, Technavio

Published

2 years ago

on

NEW YORK, Nov. 25, 2024 /PRNewswire/ — The global live music market  size is estimated to grow by USD 35.56 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  17.38%  during the forecast period.

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 17.38%

Market growth 2024-2028

USD 35563.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

13.27

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 38%

Key countries

US, UK, Japan, Germany, and France, Canada, Australia, South Korea, Brazil, India

Key companies profiled

Alliance Tickets, Bassett Events Inc., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, Eventbee Inc., Eventbrite Inc., Event.com Inc., Live Nation Entertainment Inc., Lyte Inc., SeatGeek Inc., Sunrise Records Ltd., The Ticketline Network Ltd., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, TodayTix Inc., Viagogo Entertainment Inc., Vivendi SE, and Vivid Seats Inc., SM Entertainment, YG Entertainment, Universal Music Group, Sony Music Entertainment, Warner Music Group

Market Driver

Live music market is a thriving industry that caters to the worldwide demand for authentic and great musical experiences. Trends in this sector include live music concerts, mobile apps, and the rise of DJs. Genres such as Blues, Pop, Rock, Metal, Electronica, and more continue to shape audience preferences. Industrial developments, urbanization, and technology adoption have led to the automation of production lines and the integration of technology in music events. Customer preferences drive emerging trends like local talent, interactive activities, and art installations at music festivals. Macroeconomic factors, disposable incomes, and social media influence ticket sales for B2C enterprises. Event organizers leverage user metrics, online purchase, and modeling approaches to optimize their operations. The live music market is a cornerstone of the entertainment sector, providing livelihoods for musicians, artists, agents, promoters, ticketing companies, contractors, record companies, music composers, corporate brands, and sponsors. The sector includes small clubs, theatre-sized venues, arena shows, and stadiums, featuring international stars and local talent. Festival dates, performance schedules, and promotional campaigns are crucial elements of successful live music events. Risk takers, fee negotiations, and show production are integral parts of the business. The future of the live music market is shaped by virtual online platforms, holograms, and fan bases. The sector continues to evolve, offering unique experiences for fans and like-minded individuals. 

The live music industry has experienced a notable increase in the utilization of virtual and hybrid events due to technological advancements and the impact of the COVID-19 pandemic. Artists and event organizers have responded to evolving circumstances by adopting innovative approaches, enabling them to deliver live music experiences to global audiences despite challenges posed by large-scale gatherings. Virtual and hybrid formats have gained popularity as a solution to the disruptions caused by the pandemic, allowing musicians and artists to continue engaging with their fan bases. 

Market Challenges

Live music market is a dynamic and ever-evolving industry, encompassing various elements such as concerts, mobile apps, DJs, artists, and genres like Blues, Pop, Rock, Metal, and Electronica. Challenges in this sector include urbanization, production lines, automation, and technology adoption. Industrial developments and macroeconomic factors influence music events worldwide. Customer preferences and emerging trends shape the landscape, with local special circumstances and social outlook also playing a role. Live music events offer unique experiences for consumers, bringing together like-minded individuals and passionate audiences. Younger generations value experiences over material possessions, driving growth in music festivals and virtual online platforms. Technology, such as holograms and social media, has transformed the industry, enabling B2C enterprises to reach wider audiences and increase Gross Merchandise Value. Event organizers face various challenges, including ticket sales, artist contracts, and production logistics. Collaboration between agents, promoters, ticketing companies, contractors, record companies, music composers, corporate brands, and sponsors is crucial. The live music market is a cornerstone of the entertainment sector, providing livelihoods for musicians, crew members, and industry professionals. As the industry continues to evolve, understanding consumer behavior, representing the social outlook, and adapting to technological advancements will be key to success. Goldman Sachs predicts continued growth in the sector over the next few decades. Ultimately, the live music market offers a unique blend of art, social interaction, and entertainment for fans and artists alike.In today’s digital marketplace, the music industry has seen a significant shift towards online platforms and applications. This transition brings new opportunities for live music market providers to reach their audience with customized offerings. However, it also poses new challenges, particularly in the area of data privacy. To effectively target customers, service providers collect data through cookies, which track customer preferences. This data is then utilized for customer profiling, behavior analysis, and data mining. While this information aids in delivering personalized services, indiscriminate use can infringe on customer privacy. Moreover, location-based services, which require geo-location information, raise privacy concerns. As the IT industry continues to create an open, competitive electronic marketplace, it is crucial to provide secure and reliable infrastructure for the seamless transfer and integration of critical information. Ensuring data privacy and security is essential to build trust and maintain customer loyalty.

Research report provides comprehensive data on impact of trend, driver and challenges – Request a sample report!

Segment Overview 

This live music market report extensively covers market segmentation by

Revenue 1.1 Tickets1.2 Sponsorship1.3 MerchandisingGenre 2.1 Pop2.2 Rock2.3 Hip-hop2.4 EDM2.5 Metal music and othersFormatEvent TypeGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Tickets-  The ticketing segment is a pivotal part of the global live music market, facilitating fan access to live music events through ticket sales and distribution. Online ticketing platforms, such as Ticketmaster and StubHub, have become popular due to their user-friendly interfaces and secure payment gateways. Mobile ticketing, featuring digital tickets accessible on smartphones, enhances the ticketing experience and reduces the risk of counterfeit tickets. Secondary ticketing platforms, like Viagogo and SeatGeek, offer fans an alternative to secure tickets for sold-out events. Data analytics and personalized marketing strategies are emerging trends, enabling ticketing companies to provide customized recommendations and targeted campaigns. These advancements are anticipated to boost the growth of the ticketing segment in the live music market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

Live music concerts continue to captivate audiences worldwide, bringing people together through the power of music. Mobile apps have revolutionized the industry, allowing fans to access tickets, merchandise, and real-time updates on their favorite artists. From Blues to Pop, Rock, Metal, Electronica, and beyond, music events cater to diverse customer preferences. Emerging trends include the integration of technology, such as holograms and virtual online platforms, into live performances. Local special circumstances and macroeconomic factors can impact the livelihood of musicians, influencing tours and festivals. Social interaction and the connection with like-minded individuals are cornerstones of the live music experience, spanning decades. The younger generation continues to discover new artists and genres, ensuring the industry’s longevity. Live music events offer more than just entertainment – they provide a unique experience for fans to engage with their favorite musicians and create memories that last a lifetime.

Market Research Overview

Live music concerts have seen a significant growth in popularity with the advent of mobile apps, allowing fans to easily discover and purchase tickets for their favorite artists and genres, including Blues, Pop, Rock, Metal, Electronica, and more. The live music scene is not just limited to concerts but also includes parties and music festivals, which offer unique experiences for like-minded individuals. Urbanization and industrial developments have led to the adoption of technology in music production lines and automation, transforming the way music is created and performed. Emerging trends such as virtual online platforms, holograms, and interactive activities have added new dimensions to live music events, catering to the younger generation’s preferences for experiences over material possessions. Music festivals have become a cornerstone of the live music industry, attracting passionate audiences from worldwide, with genres ranging from local talent to international stars. Event organizers leverage social media and ticket sales to reach consumers, while B2C enterprises focus on Gross Merchandise Value and user metrics to optimize their offerings. The live music industry is influenced by various macroeconomic factors, including disposable incomes, consumer behavior, and emerging trends. Representativeness, social outlook, and urban population play a crucial role in shaping the industry’s future, with Goldman Sachs predicting a decade-long livelihood for musicians, tours, and festivals. Live performance remains the heart of the industry, with artists, DJs, agents, promoters, ticketing companies, contractors, record companies, corporate brands, and sponsors all playing essential roles in bringing the music to the fans. From small clubs to arena shows and stadiums, the live music industry continues to evolve, offering unforgettable experiences for fans and artists alike.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

RevenueTicketsSponsorshipMerchandisingGenrePopRockHip-hopEDMMetal Music And OthersFormatEvent TypeGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/live-music-market-size-is-set-to-grow-by-usd-35-56-billion-from-2024-2028–growing-demand-for-live-music-experiences-to-boost-the-market-growth-technavio-302314961.html

SOURCE Technavio

Related Topics:
Continue Reading

Technology

ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

Published

4 hours ago

on

October 25, 2026

By

Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

Continue Reading

Technology

ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

Published

4 hours ago

on

October 25, 2026

By

Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

Continue Reading

Technology

Global Security & Technology Summit Unveils Month-Long Program of Activities Ahead of December Event

Published

11 hours ago

on

October 24, 2026

By

RIYADH, Saudi Arabia, Oct. 24, 2026 /PRNewswire/ — The Organizing Committee of the Global Security & Technology Summit (GSTS) held an introductory session today at the Ministry of Interior’s headquarters in Riyadh, bringing together representatives from the government, private, and nonprofit sectors to introduce the program of activities leading up to the summit. The upcoming summit will be held in Riyadh under the patronage of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, under the supervision of HRH Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and organized by the Ministry of Interior in cooperation with Tuwaiq Academy.

During the session, the Organizing Committee presented the comprehensive GSTS program, comprising three key components: GSTS Month, running from November 1 to 30, 2026; the Global Security & Innovation Fair (SAIF), taking place from November 24 to 26, 2026; and the main Summit, scheduled for December 18 to 20, 2026, in Riyadh. Together, these events form an integrated program designed to advance security and technology innovation, strengthen national capabilities, and foster international cooperation.

GSTS Month will feature working groups, boot camps, training programs, knowledge-sharing sessions, and technical workshops across Saudi Arabia’s 13 administrative regions, delivered both in person and remotely in collaboration with specialized entities. The month-long program aims to develop national capabilities, identify emerging talent, enrich knowledge-sharing opportunities, and equip professionals with the knowledge and skills needed to develop innovative solutions to future security and technology challenges.

The main Summit will bring together global leaders, decision-makers, experts, and innovators to explore the future of security and technology, promote the integration of advanced technologies within the security sector, strengthen national capabilities, support innovation, and foster international cooperation, further positioning the Kingdom as a global hub for security and technology.

Showcasing the latest technological breakthroughs and security solutions, the summit will bring together government entities, private sector organizations, academic institutions, and research centers to facilitate knowledge exchange and collaboration across key fields, including cybersecurity, artificial intelligence (AI), the Internet of Things (IoT), smart security solutions, emerging technologies, and crisis management. The program will also feature main sessions, specialized discussions, and interactive exhibitions. Registration is available at gsts.sa.

Advisor to HRH the Minister of Interior and Chairman of the GSTS Organizing Committee, Ahmed Altowayan, stated that the summit builds on Saudi Arabia’s efforts to establish an advanced security and technology ecosystem focused on knowledge and innovation, keeping pace with rapid developments and future challenges.

Mr. Altowayan noted that the summit is a global platform for strengthening cooperation and exchanging expertise, anticipating future developments in security and technology, and developing strategic partnerships and innovative solutions that enhance the efficiency and readiness of security systems.

Vice Chairman of the GSTS Organizing Committee, Eng. Abdulaziz Alhammadi, said that the summit will offer a range of integrated programs and activities focused on enhancing national skills, encouraging innovation, and supporting international cooperation.

He added that GSTS Month will help build national capabilities, discover talent, and develop skills, with SAIF providing a platform for innovators and researchers from around the world to showcase leading technological solutions, while the main Summit will bring together leaders and experts to discuss the future of security and technology and explore new strategic partnership opportunities.

SAIF will take place at the Riyadh International Convention & Exhibition Center, bringing together innovators, researchers, technology talents, and industry experts from around the world to showcase promising innovations and projects across 14 fields of technology and innovation. The fair will provide opportunities to engage with project owners, including students, graduates, and entrepreneurs, and explore the different stages of innovation development through interactive zones, panel discussions on emerging security and innovation trends, and knowledge-sharing workshops led by specialists. Visitor registration is open to participants from within and outside the Kingdom through saifair.sa.

The introductory session also featured contributions from representatives of government, private, and nonprofit sector entities, alongside members of the media. Discussions focused on developing national capabilities in security and technology, strengthening students’ technical expertise, translating scientific research into practical solutions, and supporting Saudi companies in developing security and technology solutions and advancing digital transformation.

Organized by the Ministry of Interior in cooperation with Tuwaiq Academy, GSTS is produced by Tahaluf, with the Ministry of Education serving as Strategic Scientific Partner, Tahakom as Founding Partner, and Elm as Principal Partner.

Registration for participants from within and outside the Kingdom is available at gsts.sa.

Click here to view the media kit. 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/global-security–technology-summit-unveils-month-long-program-of-activities-ahead-of-december-event-302918695.html

Continue Reading

Trending