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Automotive Radar Sensors Market to Grow by USD 6.51 Billion (2024-2028), High-Frequency Radar Sensors Drive Growth, Report on How AI Redefines Market Landscape – Technavio

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NEW YORK, Nov. 26, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global automotive radar sensors market size is estimated to grow by USD 6.51 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 14.01%  during the forecast period. Availability of high-frequency radar sensors is driving market growth, with a trend towards increased accuracy in perceiving environment through sensor fusion technique. However, concerns associated with cybersecurity risks poses a challenge.Key market players include Acconeer AB, AISIN CORP., Arbe Robotics Ltd, AU Inc, Autoliv Inc., Banner Engineering Corp., DENSO Corp., Faurecia SE, Infineon Technologies AG, Tsien UK Ltd, MediaTek Inc., NXP Semiconductors NV, Renesas Electronics Corp., Robert Bosch GmbH, Rohde and Schwarz GmbH and Co. KG, S.m.s Smart Microwave Sensors GmbH, Schaeffler AG, Texas Instruments Inc., Valeo SA, Vayyar Imaging Ltd., and Eravant.

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Automotive Radar Sensors Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 14.01%

Market growth 2024-2028

USD 6.51 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

13.39

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 31%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

Acconeer AB, AISIN CORP., Arbe Robotics Ltd, AU Inc, Autoliv Inc., Banner Engineering Corp., DENSO Corp., Faurecia SE, Infineon Technologies AG, Tsien UK Ltd, MediaTek Inc., NXP Semiconductors NV, Renesas Electronics Corp., Robert Bosch GmbH, Rohde and Schwarz GmbH and Co. KG, S.m.s Smart Microwave Sensors GmbH, Schaeffler AG, Texas Instruments Inc., Valeo SA, Vayyar Imaging Ltd., and Eravant

Market Driver

The Automotive Radar Sensors market is experiencing significant growth due to the increasing demand for advanced safety features in both passenger and commercial vehicles. Radar sensors, including short-range and long-range, are crucial components of Advanced Driver-Assistance Systems (ADAS) and Autonomous Driving (AD) systems. Optical imaging, video, ultrasonic, infrared, LIDAR, and ultrasound are alternative technologies, but radar sensors offer superior detection capabilities and range. ADAS applications include Intelligent Park Assist, Lane Change Assistance, and Collision Prevention. Long-range radar sensors operate at 24 GHz, 77-GHz, and 79GHz frequencies, enabling high-resolution tracking and detection of objects at greater distances. Short-range radar sensors are used for parking assistance and collision mitigation. The autonomous car market is a major driver of the radar sensor industry, with companies like Tesla, Waymo, and NVIDIA investing heavily in this technology. Radar sensors are also used in security and surveillance, industrial applications, traffic monitoring, and infrastructure development. The future of the automotive radar sensor market lies in technology innovation, electrification, and mobility solutions. 

Modern vehicles incorporate numerous electronic systems, including radar, ultrasound, LIDAR, and cameras, to enhance Advanced Driver Assistance Systems (ADAS) features. Strict regulations and OEM differentiation drive the increasing demand for automotive radar sensors. However, these systems operate independently, limiting their effective and realistic functionality. Overcoming the shortcomings of each sensor type requires integration and information exchange among them, which is currently lacking. Thus, the market for automotive radar sensors continues to grow, addressing safety and regulatory requirements. 

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Market Challenges

The Automotive Radar Sensors market is experiencing significant growth due to the increasing demand for advanced safety features in both passenger and commercial vehicles. Traditional sensors like Optical imaging, Video, Ultrasonic, and Infrared are being supplemented by newer technologies such as LIDAR, Short range radar, Mid range radar, and Long range radar. Automakers are integrating these sensors into Advanced Driver Assistance Systems (ADAS) and Autonomous Driving (AD) systems, including Intelligent Park Assist, Lane change assistance, and Collision prevention. Automotive radar sensors operate at various frequencies, including 24 GHz, and offer long-range detection capabilities. SAE-Level 3 automation and autonomous driving are driving the market, with technologies like DRIVE PILOT leading the way. The industry is also being influenced by trends such as Industry 4.0, electrification, and mobility. However, challenges remain, including the need for innovative packaging concepts and cutting-edge production processes for high-frequency components. The market is also impacted by competition from other sensors like cameras and ultrasound, as well as Moisture sensors and other technologies. The autonomous car market, consumer electronic devices, and infrastructure development are also key factors influencing the market. Long-range radar sensors, operating at 77-GHz and 79GHz frequencies, offer high-resolution tracking and detection capabilities, making them essential for collision mitigation (CM) and parking assistance (PA) systems. The market is expected to continue growing, driven by the increasing demand for safety features and the development of autonomous cars.Radar sensors in the automotive industry transmit signals between vehicles and roadside infrastructure, making them susceptible to eavesdropping attacks by malicious actors. These attacks can compromise vehicle privacy and expose sensitive information, such as location data, driving patterns, and vehicle telemetry. Cybercriminals may also launch denial-of-service (DoS) attacks against radar sensors or their communication networks, impairing sensor performance and disrupting safety-critical functions. Additionally, radar sensor systems are vulnerable to malware and ransomware attacks, which can inject malicious software into electronic control units (ECUs) or networked components, potentially causing significant harm to vehicle operations. It is essential for automotive companies to prioritize cybersecurity measures to protect against these threats and ensure the safe and reliable operation of radar sensors in vehicles.

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Segment Overview 

This automotive radar sensors market report extensively covers market segmentation by 

Type 1.1 Medium-range1.2 Long-range1.3 Short-rangeApplication 2.1 FCW2.2 AEBS2.3 ACC2.4 BCD and othersGeography 3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Medium-range-  The Automotive Radar Sensors Market is driven by the increasing adoption of advanced collision avoidance and prevention systems in both passenger and commercial vehicles. These systems utilize radar sensors to detect and alert drivers when their vehicle is approaching another at an unsafe distance. The systems offer various warning mechanisms, including alarm sounds, warning lights, or vibrations. The US National Highway Traffic Safety Administration (NHTSA) and New Car Assessment Programme (NCAP) in the EU, Japan, Korea, and China have mandated or encouraged the use of these systems in heavy vehicles and trucks. Tests have shown significant positive results in reducing crashes caused by driver distraction and other factors. Furthermore, these sensors are part of the bundled Advanced Driver-Assistance Systems (ADAS) offering, making them a standard fitment in the future. The global Automotive Radar Sensors Market is expected to grow significantly during the forecast period due to these factors.

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Research Analysis

The Automotive Radar Sensors market is a rapidly growing segment in the automotive industry, driven by the increasing demand for advanced safety features and autonomous driving technologies. Radar sensors use radio waves to detect objects and measure their distance, velocity, and size. They offer several advantages over other sensing technologies such as optical imaging, video, ultrasonic, and infrared. Radar sensors come in various ranges, including short, mid, and long-range, catering to different applications in Advanced Driver Assistance Systems (ADAS) and Autonomous Driving (AD) systems. These systems enhance automation and mobility, providing features like lane change assistance, collision prevention, and safety enhancements. Industry 4.0 and electrification are also influencing the market, as radar sensors play a crucial role in optimizing vehicle performance and ensuring safety in these advanced technologies. With the increasing number of registered cars and the growing focus on mobility solutions, the Automotive Radar Sensors market is poised for significant growth in the coming years. Technology innovation continues to drive the market, with high-frequency components and advanced signal processing algorithms enabling improved accuracy and reliability. The market is expected to expand across passenger vehicles and commercial vehicles, catering to the diverse needs of the automotive industry.

Market Research Overview

Automotive Radar Sensors are an essential component of Advanced Driver-Assistance Systems (ADAS) and Autonomous Driving (AD) systems in modern vehicles. These sensors use radio waves to detect objects in the vehicle’s surroundings, providing real-time information on range, velocity, and angle. Unlike Optical imaging, Video, Ultrasonic, Infrared, and LIDAR sensors, Automotive Radar Sensors operate using radio waves in various frequency bands, including Short Range Radar (SRR), Mid Range Radar (MRR), and Long Range Radar (LRR). Radar sensors play a crucial role in various ADAS features, such as Lane Change Assistance, Collision Prevention, and Automation. They come in different frequency bands, with 24 GHz being commonly used for short-range applications, and 77-GHz and 79GHz frequencies for long-range detection. The Automotive Radar Sensors market is growing rapidly due to the increasing demand for safety features in passenger cars and commercial vehicles. The market is also driven by the trend towards autonomous driving and Industry 4.0, which requires high-resolution tracking and detection capabilities. The market for Automotive Radar Sensors is expected to grow significantly in the coming years, driven by the increasing number of registered cars, the adoption of SAE-Level 3 and higher automation, and the expanding use cases in areas such as security and surveillance, industrial applications, and traffic monitoring. The development of Automotive Radar Sensors involves cutting-edge production processes and innovative packaging concepts to ensure high-frequency components perform optimally. The market is also witnessing technology innovation in areas such as electrification, mobility, and safety features, making radar sensors an essential component of the future of transportation.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeMedium-rangeLong-rangeShort-rangeApplicationFCWAEBSACCBCD And OthersGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Texas Athletics and McCombs School of Business Launch New Bevo Lab, Bringing Together Sports, AI and Analytics

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Dell Technologies, Google Cloud and SHI International join Texas Athletics to power a first-of-its-kind hub for sports intelligence, data analytics, research, and talent development

AUSTIN, Texas, Oct. 23, 2026 /PRNewswire/ — University of Texas Athletics and the Business of Sports Institute (BOSI) in the McCombs School of Business, in cooperation with Longhorn Sports Properties, today announced the launch of Bevo Lab, a unique collaboration that will serve as higher education’s premier sports intelligence platform and living laboratory—bringing together sports, technology, data analytics, and artificial intelligence (AI) to elevate human performance while expanding hands-on learning opportunities for students.
 

Joined by Dell Technologies, Google Cloud, and SHI International, Texas Athletics is building the premier sports intelligence platform in higher education, creating a standard of excellence that spans 21 intercollegiate teams and over 500 student-athletes. Bevo Lab will leverage AI-driven research and data analytics to deliver real-world solutions to help athletes and coaches become more efficient in their training and preparation while developing a pipeline of students with hands-on experience for sought-after careers in technology and sports analytics.

“With the help of our nationally ranked academic leaders and cutting-edge technology brand sponsors, Bevo Lab will become the global benchmark for innovation in sports AI and data analytics, making Texas Athletics the most data-driven athletic program in the country,” said Chris Del Conte, vice president and Folger Family Athletics Director at The University of Texas. “What starts here changes the world, and this vision will transform collegiate athletics. There is no bigger stage, no more powerful brand and no better time than now to lead in this new evolution of sports technology.”

Del Conte will officially announce Bevo Lab today at Texas’ Business of College Sports Summit.

Named for the university’s esteemed and powerful live mascot, Bevo Lab will be a part of BOSI, an academic and research center in McCombs that combines business education, on-field/on-court performance analytics, applied research, and industry participation. The lab will engage as many as 40 student researchers annually in managing the modeling and data projects under the direction of acclaimed sports data analyst, author, and BOSI executive director Kirk Goldsberry, Ph.D.

“The AI and emerging technologies provided by our industry partners will empower our students and researchers to deliver improved efficiency and increased speed in data analysis to boost performance and improve success,” added Goldsberry. “Bevo Lab will reinforce Texas as a leader in sports analytics and AI and will serve as the blueprint for the future of sports.”

Key innovations driving the Bevo Lab:

Bevo Lakehouse: A unified data warehouse that consolidates previously siloed sports-specific data such as game film and wearable technology into a single platform—starting with football, before expanding across all 21 varsity sports.Predictive AI & analytics models: Custom machine learning frameworks, including “transfer AI” for roster evaluation, designed to give coaches actionable insights for game strategy, scouting, and player development.Tailored front-end applications: Intuitive visual and natural language interfaces built specifically for the distinct daily workflows of athletes, coaches and athletic executives.Next-generation skills training: A hands-on program for UT students to gain AI skills and deploy live applications alongside athletic teams. Through a first-of-its-kind Google Public Sector ambassador program, students will also get to work directly with engineering teams, gaining high-stakes industry experience to launch careers in tech and sports analytics.

Dell Technologies: Powering a New Era in College Athletics

Dell Technologies is deepening its decadeslong relationship with The University of Texas as the premier founding sponsor and the Official Technology Infrastructure Sponsor of Bevo Lab. Building on a broad history of collaboration that spans groundbreaking research at the Texas Advanced Computing Center and technology innovation across Texas Athletics, Dell is providing the secure AI-ready infrastructure that powers Bevo Lab, enabling students, researchers, coaches and student-athletes to transform data into actionable insights, accelerate innovation and elevate human performance.

“Bevo Lab represents the next chapter in Dell Technologies’ longstanding relationship with The University of Texas and our shared commitment to innovation,” said Geraldine Tunnell, chief marketing officer, Dell Technologies. “By providing the secure, AI-ready infrastructure that powers this initiative, we’re enabling students, researchers, coaches and student-athletes to turn data into insight, accelerate innovation and unlock new possibilities for human performance. Together, we’re helping shape the future of sports analytics, research and education.”

Google Cloud: Pioneering AI Breakthroughs from Campus to Game Day

Google Cloud joins Bevo Lab as the Official Cloud Provider and Enterprise AI Provider, establishing a secure, powerful data foundation built for the future of collegiate athletic performance. By leveraging Google Cloud and Gemini, Google’s advanced multimodal, agentic AI, student researchers and athletic staff members can quickly unify vast athletic datasets to generate real-time sports intelligence. Google Public Sector’s Rapid Innovation and Specialty Engineering Teams will collaborate directly with UT coaches and students to prototype new sports technology while mentoring future sports and technology leaders. In fact, early collaboration with Google Public Sector has already introduced AI-driven workflows that save UT coaches more than 15 hours per week in game preparation, giving them critical time back to focus on strategy and player development.

“As a proud UT alum, I am thrilled to see my alma mater leading the charge at the intersection of collegiate sports, academic research, and artificial intelligence,” said Matt Renner, president and chief revenue officer of Google Cloud. “Bevo Lab will establish a new global benchmark for sports innovation, directly enhancing how the Longhorns will train, game plan, and compete on the field while providing a premier launchpad for the next generation of tech and sports analytics leaders. By putting our advanced data analytics platforms and Gemini models into the hands of UT students, coaches, and researchers, we are building a secure foundation for sports intelligence that will define the future of the industry.”

SHI International: Uniting Strategy and Integration for the Win

Founding sponsor SHI will serve as the strategic technology and solutions integrator of Bevo Lab, translating Texas Athletics’ vision into a secure, scalable technology architecture. Drawing on its deep expertise across IT infrastructure, cloud, AI and cybersecurity, SHI will orchestrate the partner ecosystem, ensuring multiple technologies across Bevo Lab operate as one unified platform for sports innovation that will evolve with the university’s athletic performance and provide research and workforce development opportunities for students managing the data analytics projects.

“For nearly four decades, customers have trusted SHI to bring together the right technologies, partners and expertise to build, manage and secure some of the world’s most complex IT environments,” said Jack Hogan, vice president of Advanced Growth Technologies at SHI International. “As the strategic technology and solutions integrator of Bevo Lab, we are thrilled to turn best-of-breed infrastructure, cloud, data, AI and security technologies into one trusted, scalable environment that enables Texas Athletics, coaches, student-athletes and researchers to achieve greatness on the playing field, in the lab, in the classroom and throughout their post-college careers.”

Strategic Collaboration Across Athletics and Industry

Longhorn Sports Properties, the Austin-based division of college media and technology leader Learfield, assisted in the development of Bevo Lab and secured its founding corporate sponsors.

“Bevo Lab is a cutting-edge collaboration that will make a tremendous positive impact on our coaches, our student-athletes and the university,” said Lucas Motta, vice president of Longhorn Sports Properties. “We are excited to lock arms with Dell Technologies, Google Cloud and SHI as leaders within their industry, and together we will help power Texas Athletics to even more championships while preparing our students for the new era in the tech workforce.”

Bevo Lab will be housed in Innovation Tower adjacent to the UT campus and in the heart of Austin’s Innovation District. A dedicated microsite that details Bevo Lab and its research will be available at texaslonghorns.com/bevolab.

About Dell Technologies
Dell Technologies (NYSE: DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the AI era.
 

About Google Cloud
Google Cloud offers a powerful, optimized AI stack—including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications—that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About SHI International
SHI International is a $16 billion transformational technology solutions integrator serving the needs of more than 17,000 corporate, enterprise, public sector and academic customer organizations around the world. It helps companies achieve business goals through the use of technologies ranging from software licensing and end user computing devices to innovative cloud and edge solutions. With over 7,000 employees worldwide, SHI is the largest Minority and Woman Owned Business Enterprise (MWBE) in the U.S.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. 

Media contacts:
University of Texas Athletics: John Bianco, john.bianco@athletics.utexas.edu, 512-471-1346

Longhorn Sports Properties/Learfield: Tammy Purves, tammy.purves@learfield.com, 404-932-3266

McCombs School of Business: Judie Kinonen, Judie.Kinonen@mccombs.utexas.edu, 409-356-3324

Dell Technologies: Lauren Mauro, media.relations@dell.com.

Google Cloud: press@google.com

SHI: Kaitlynn Cooney, SHI-PR@walkersands.com

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SOURCE Learfield

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XbotGo Named World’s No. 1 Consumer Team Sports AI Tracking Camera Brand

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XbotGo recognized as the market leader in consumer team sports AI tracking technology based on 2025 unit sales.  

MOUNTAIN VIEW, Calif., Oct. 23, 2026 /PRNewswire/ — XbotGo is proud to announce that it has officially been recognized as the World’s No. 1 Consumer Team Sports AI Tracking Camera Brand by China Insights Consultancy (CIC), a premier independent market research and consulting firm.  

The certification, issued in October 2026 under research registration number ⁠CIC-2026-985176⁠, is based on a comprehensive evaluation of global unit sales volume throughout the 2025 calendar year. The market research specifically measures consumer-grade camera devices designed for team sports, such as basketball and football, that leverage advanced computer vision and artificial intelligence algorithms to automatically track athletes and capture dynamic gameplay without manual operation.  

“This global market recognition is a powerful testament to the hard work of our engineering teams and the trust our community places in us every day,” said Dr. David Tan, CEO of XbotGo. “From everyday parents and local youth coaches to elite amateur athletes, our mission has always been to make professional-grade sports analysis and hands-free recording accessible to everyone. Being named the global sales leader proves that our vision is resonating worldwide.”

The XbotGo Falcon series combines ultra-sharp 4K resolution, intelligent multi-player tracking, instant highlight creation, and seamless livestreaming capabilities into a compact, subscription-free device. By eliminating the need for a dedicated camera operator, XbotGo empowers teams and families to preserve and analyze every pivotal moment effortlessly.

To learn more about the XbotGo Falcon and explore its award-winning AI tracking technology, visit xbotgo.com.

About XbotGo

XbotGo was founded in 2021 by Dr. David Tan—a computer vision expert, hardware innovator, and devoted soccer dad. Like every parent on the sidelines, he found traditional cameras either too complex or too costly to capture his child’s moments on the field. That frustration sparked a vision: to make sports recording accessible to all through AI. Today, XbotGo is a global AI sports technology company owned by Blink Tech, headquartered in Silicon Valley, California, with R&D centers across Silicon Valley, Beijing, Shenzhen, and Suzhou.

Media Contact:
XbotGo
Gabriel Roxas
PR@xbotgo.com

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DataBeyond Showcases PICKINGMAN in Global Livestream from Operating Waste-Sorting Facility

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DONGGUAN, China, Oct. 23, 2026 /PRNewswire/ — DataBeyond showcased PICKINGMAN, its embodied AI robot for mixed municipal solid waste sorting, during the robot’s first global public livestream at 8 a.m. Beijing time on October 22. The broadcast took place at the Liaobu Municipal Solid Waste Integrated Treatment Center in Dongguan.

Built for Waste-Sorting Conditions

The broadcast demonstrated the robot working on an operating sorting line, highlighting the application of embodied AI to demanding industrial tasks involving mixed materials, dirty conditions and repetitive manual labor. PICKINGMAN began operating at the facility on September 22.

PICKINGMAN features dual arms with a total of 14 degrees of freedom, IP65-rated dust and water protection, and a maximum picking rate of 3,600 picks per hour. Designed to support continuous 24/7 operation, it can sort recyclables including PET bottles and trays, PP containers, PE items, aluminum cans and glass. It coordinates perception, decision-making and motion control to identify and pick target materials on a moving conveyor.

Project Results

Jointly developed by DataBeyond and Guangdong Dongshi Environment Co., Ltd., the Liaobu project combines robotic picking with AI optical sorting and other processing equipment. According to project data, the complete sorting line can process 50 metric tons of mixed municipal solid waste in four hours, achieving approximately 35% waste reduction and 25% resource recovery. Previously, sorting recyclables from the same volume required four skilled workers working for eight hours.

The integrated line separates recyclables for downstream recovery before residual waste is compressed and sent for further treatment, connecting resource recovery with existing waste management operations.

Workforce Benefits and Next Steps

For operators facing recruitment and retention challenges, robotic picking offers an alternative to repetitive manual sorting. The project aims to reduce workers’ direct contact with waste and enable personnel to focus on equipment inspection, production coordination and other technical roles.

“During the livestream, we identified areas where the robot still needs improvement,” said DataBeyond’s Mo Zhuoya. “Bridging the gap between R&D and industrial deployment requires engineering experience. We will accelerate product iteration and conduct longer global livestreams.”

About DataBeyond

DataBeyond develops AI-powered optical sorting equipment and robotic solutions for recycling and solid waste processing. The company integrates AI and multisensor technologies to improve material separation and support resource recovery.

Media Contact

Felix WU
marketing@databeyond.com

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SOURCE DataBeyond

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