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Ericsson Mobility Report: early movers pursue performance-based business models

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Global mobile network data traffic projected to grow almost 200 percent between 2024 and the end of 20306.3 billion global 5G subscriptions forecast by the end of 2030 – of which 60 percent are expected to be 5G SAReport includes case studies from T-Mobile (U.S.A.), Elisa (Finland), and stc (KSA)

STOCKHOLM, Nov. 26, 2024 /PRNewswire/ — 5G Standalone (5G SA) and 5G Advanced are expected to be key focuses for communications service providers (CSPs) for the remainder of the decade as they deploy new capabilities to create offerings centered on value delivery rather than data volume. The analysis is included among a wealth of statistical network insights in the November 2024 edition of the Ericsson (NASDAQ: ERIC) Mobility Report, which extends the forecast period until the end of 2030.

While the rate of mobile network traffic data growth is declining – estimated at 21 percent year-on year for 2024 – it is still expected to grow almost three-fold by the end of 2030 from present day numbers.

The report highlights how early-mover service providers are already offering value delivery models based on differentiated connectivity – guaranteed uninterrupted high-end connectivity when you need it most – to create new monetization and growth opportunities. Related case studies from T-Mobile in the U.S. and Elisa in Finland are included.

Fredrik Jejdling, Executive Vice President, Head of Business Area Networks, Ericsson, says: “Service differentiation and performance-based opportunities are crucial as our industry evolves. This is highlighted in the November 2024 Ericsson Mobility Report, which includes detailed analysis, statistical insights, and customer use cases. The shift towards high-performing programmable networks, enabled by openness and cloud, will empower service providers to offer and charge for services based on the value delivered, not merely data volume. This report offers valuable insights into what our industry can achieve and the steps necessary to get there.”

The report underlines the global potential for differentiated connectivity development by highlighting that, beyond China, 5G mid-band is currently only deployed at about 30 percent of sites globally.

Of about 320 CSPs currently offering commercial 5G services, less than 20 percent are 5G SA. The densification of mid-band and 5G SA sites is seen as a key catalyst to capitalize on the full potential of 5G, including programmable and intelligent network capabilities.

Almost 60 percent of the 6.3 billion global 5G subscriptions forecast by the end of 2030 are expected to be 5G Standalone (SA) subscriptions.

On global mobile data traffic, 5G networks are expected to carry about 80 percent of total mobile data traffic by the end of 2030 – compared to 34 percent by the end of 2024.

Fixed Wireless Access (FWA) continues to grow in popularity globally as the second largest 5G use case after enhanced Mobile Broadband (eMBB).

In four out of six regions, more than 80 percent of CSPs now offer FWA. The number of FWA service providers offering speed-based tariff plans – with downlink and uplink data parameters similar to cable or fiber offerings – has increased from 30 percent to 43 percent in the last year alone.

Western Europe has witnessed rapid growth in FWA speed-based offerings with 52 percent of CSPs in the region now doing so compared to 32 percent a year ago. Europe alone accounts for 73 percent of all 5G FWA launches globally in the past 12 months.

Of the 350 million projected global FWA connections by the end of 2030, almost 80 percent are forecast to be over 5G.

The report also addresses how AI, including Generative AI Applications – already integrated across smartphones, laptops, watches and FWA products – could impact uplink and downlink network traffic, driving potential mobile traffic growth beyond current baseline predictions.

Other featured report statistics include the projection that global 5G subscriptions are expected to reach almost 2.3 billion by the end of 2024, amounting to 25 percent of all global mobile subscriptions. 5G subscription numbers are expected to overtake the global number of 4G subscriptions during 2027.

The first 6G deployments are expected in 2030, building on and scaling the capabilities of 5G SA and 5G Advanced.

The 40-page report includes three case study articles:

T-Mobile takes network slicing from pilots to real-world scenarios (with T-Mobile in the U.S. About network slicing use cases.)Premium FWA services enabled in Finland with 5G SA (with Elisa in Finland. About Elisa’s 5G SA FWA offering.)A multi-New Radio (NR) carrier strategy for best performance (with stc in the Kingdom of Saudi Arabia (KSA).

Ericsson will host Ericsson Mobility Report online seminars at 09.00 (CET) and at 18.00 (CET) on Tuesday, December 3. To join please register via this link.

Read the full November 2024 Ericsson Mobility Report via this link.

Based on unique Ericsson and partner network insights, the Ericsson Mobility Report has been the key industry reference for network data, performance, statistics, and forecasts since its launch in 2011.

NOTES TO EDITORS:

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ABOUT ERICSSON

Ericsson’s high-performing, programmable networks provide connectivity for billions of people every day. For nearly 150 years, we’ve been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality. www.ericsson.com

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HKAGE Showcases Gifted Students’ Learning Journeys at InnoCarnival 2026

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Promoting “Technology for Good” Through Innovation and Creativity 

HONG KONG, Oct. 24, 2026 /PRNewswire/ — The Hong Kong Academy for Gifted Education (HKAGE) has been invited to participate in InnoCarnival 2026, organised by the Innovation and Technology Commission. Under the theme “Technology for Good, Innovation for All”, HKAGE will showcase the learning journeys of gifted students who have completed programmes on AI robotic arms, underwater archaeology, etc., demonstrating how technology can be harnessed to address societal needs.

Having proactively aligned its work with the education development strategies of the Education Bureau (EDB), HKAGE fully supports the EDB’s Blueprint for Digital Education in Primary and Secondary Schools, which seeks to advance the digital transformation of school education in Hong Kong. Building on its Talent Development Model, HKAGE systematically develops programmes, provides diversified learning experiences and engages in cross-sector collaborations to nurture gifted talents equipped with innovative capabilities, technological literacy, and a strong sense of social responsibility. At the exhibition this year, HKAGE will present how students applied knowledge gained through gifted education programmes and learning experiences in areas such as artificial intelligence, quantum computing, environmental science, underwater archaeology and sustainable development to design socially conscious solutions. These experiences reflect the students’ ability to serve society with knowledge and respond creatively to diverse challenges.

Among the highlights is the learning journey of students in the “Artificial Intelligence Course: Creative AI Robotic Arm for Inclusion”. After acquiring foundational knowledge in artificial intelligence, robotics and sensor applications, students designed, tested and refined intelligent robotic arm prototypes through real-time data analysis and algorithms. With the aim of improving the quality of life for the elderly and caregivers, students explored various application scenarios for intelligent robotic arms. Another showcase features the “Environmental Science Course: Bat Echoes – Voices of the Night”. Through acoustic monitoring, the exhibition demonstrates how students recorded bat voices and analysed related activity data and characteristics. The programme enabled students to gain a deeper understanding of local biodiversity and explore practical approaches to ecological conservation.

The HKAGE exhibition booth also features an interactive photo-taking device, allowing visitors to take photos with different gifted programme themes and share the joy of learning.

On the first day of the exhibition, a “Build Your Own Glider Parent-Child Workshop” is specially organised by HKAGE for the visitors. Under the guidance of instructors and assisted by HKAGE students, participants will learn the basic principles of aerodynamics, including lift, gravity, thrust and drag. They will also learn to design, assemble and decorate their own gliders by using lightweight and durable materials, experiencing the joy of science and engineering.

Mr WONG Chung Po, Acting Executive Director of HKAGE, said: “The Academy is committed to providing gifted students with diversified learning platforms and encouraging them to transform knowledge into innovative practices that generate positive social impact. Participation in this exhibition not only provides students with a valuable learning experience that helps consolidate the knowledge acquired in gifted programmes, but also enables the public to better understand how gifted education nurtures a new generation of creative and socially responsible talents to jointly advance the philosophy of ‘Technology for Good’.”

InnoCarnival 2026 – The Hong Kong Academy for Gifted Education

Date:

24 Oct – 1 Nov

Venue:

The Hong Kong Science Park

Booth:

C08-09

Time:

10:00 – 17:00 (Mon to Fri)

10:00 – 18:00 (Sat & Sun)

 

About the HKAGE

Established in 2008 and subvented by the Education Bureau, the HKAGE offers gifted education services actively to local primary and secondary school students to unleash their potential. It also provides gifted education-related information and support for teachers, parents, and other relevant stakeholders.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/hkage-showcases-gifted-students-learning-journeys-at-innocarnival-2026-302918606.html

SOURCE Hong Kong Academy for Gifted Education

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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