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Free Fly Apparel Chooses Centric PLM to Fuel Growth and Efficiency Gains

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2 years ago

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Sportswear company replaces legacy PLM with Centric to automate season to season transitions and reduce manual work processes

CAMPBELL, Calif., Nov. 26, 2024 /PRNewswire/ — Centric Software® is pleased to announce that Free Fly Apparel has selected Centric PLM™ to drive go-to-market innovation and value creation. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.  

The efficiencies in Centric PLM will allow us to capture any adjustments made to the current season and ensure they are carried over to future seasons.

Free Fly Apparel was founded in 2011 and is based in Charleston, South Carolina. A family-owned business, the idea was born while Tanner Sutton was working as a fly-fishing guide and wanted a comfortable, natural, performance shirt. After years of research, the right fabric for the first product—a lightweight hoodie—was found. It is a bamboo blend that ticked all the boxes. Today, the line includes clothing for men, women and children and covers fly-fishing, surfing, sun protection and outdoor casual. Free Fly products are sold through 600+ outdoor specialty and sporting goods stores, as well as its e-comm site.

Head of Product at Free Fly, Chris Preston manages the entire product creation process including design, development, product management and inventory management. The company is going through strategic expansion, says Preston.

This is good news for the company but was pushing the limits of their legacy PLM. Says Preston, “Going from season to season in our former system required a lot of manual data entry. It’s busywork that eats up bandwidth and we need to alleviate that.”

Free Fly had already begun evaluating Centric PLM when Preston was hired. As the executive sponsor for PLM at a previous company, he was completely onboard. “We like the connectivity into other business systems like ERP’s, design platforms and 3D functionality. Centric PLM’s reporting function will provide us with invaluable insights from the data we input, giving us the ability to analyze line architecture, assortments buy plans and more, ultimately enhancing our strategic decision-making process.”

A big reason for renewing Free Fly’s tech is to streamline seasonal transitions in light of the pace of the company’s growth. Preston shares that in a recent meeting, they reviewed multiple seasonal assortments in one marathon session. He says, “The efficiencies in Centric PLM will allow us to capture any adjustments made to the current season and ensure they are carried over to future seasons. It’s the ‘puts and takes’ that come with growth, requiring a system that automates and tracks changes from season to season.”

Preston also highlights the need for a solid data management foundation, “We want information to flow seamlessly from season to season and be able to access data easily as well as quickly inform our buying, planning or merchandising teams. Right now, all that work is manual and through discussions. We will use Centric to get to a foundational point and then build out from there.”

Sustainability is another area of focus. Preston notes, “We don’t have a virtual landing place for all the fibers and fabrics in our material library right now. To be able to go into Centric PLM and see all the styles that are utilizing a recycled fabric, for example, is key.”

President of Centric Software, Fabrice Canonge says, “We are honored that Free Fly Apparel has selected us as their digital foundation technology. We eagerly anticipate the efficiencies that Free Fly will gain in data management, automation and season-to-season transition and look forward to partnering with them long into the future.”

Learn more about Centric Software

See Centric AI-Powered Solutions in action at NRF 2025, Booth #6257

Request a demo

Free Fly Apparel (freeflyapparel.com)

Free Fly Apparel is a Charleston-based performance clothing company specializing in unique bamboo material blends. Before launching in 2011, we spent over two years of research and development to come up with the softest performance fabrics imaginable. Our design philosophy is anchored in fun and adventure while superior design and craftsmanship remains our focus. Whether you’re on the water, exploring the mountains or hitting the gym, we’re confident this will quickly become your favorite shirt. Free Fly’s products are sold throughout 600+ specialty stores (domestic and international) and they are also available through our website at http://www.freeflyapparel.com.

Media Contact

Aurore Evee, Centric Software, +16479155377, aurore.evee@centricsoftware.com, www.centricsoftware.com

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SOURCE Centric Software

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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5 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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6 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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6 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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