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Whatfix Named a Leader in 2024 Digital Adoption Platforms Report by Top Independent Research Firm

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2 years ago

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Analyst report notes, “Reference customers praise Whatfix for its ease of implementation, smart tips, and exceptional customer support, making it an excellent choice for organizations seeking a holistic digital adoption solution.”

SAN JOSE, Calif., Nov. 26, 2024 /PRNewswire/ — Whatfix, a global leader in digital adoption platforms (DAPs), today announced that it has been named a Leader in The Forrester Wave™: Digital Adoption Platforms, Q4 2024 report. The company holds the top score (4.80/5) in the Strategy category amongst the top “seven (DAP) providers that matter the most in the market.” It received the highest score possible (5/5) across 15 of 21 criteria, including product architecture, industry expertise, software change management, software usage and adoption, analytics and insights, AI/ML, vision, innovation, roadmap, and pricing flexibility and transparency. These high scores validate Whatfix’s unique strengths, solidifying its leadership in DAP and recognition across multiple analyst reports.

The Forrester report mentions three key challenges in digital transformation, the rapid growth in the number of enterprise applications, their increasing complexity, and the pressure software-related change places on resources. DAPs (like Whatfix) address these by providing real-time assistance, using data-driven insights to drive adoption, and supporting upskilling and learning. Given the ongoing reliance on legacy applications, the report counsels that DAP providers must support both nontraditional and legacy systems.

The Forrester report by Vasupradha Srinivasan, Principal Analyst at Forrester, states that “Whatfix shines with formidable features and innovativeness”. Its “current vision and strategy are to deliver hyperpersonalized, contextual, ‘userized’ experiences across enterprise applications. It continues to attract venture capital and market interest, with its customer-first approach enabling co-innovation and unique offerings like Mirror.”

We believe Whatfix’s comprehensive DAP solution with “end-to-end DAP with top-tier features” stands out in software usage, adoption, and change management. The Forrester report adds, “Whatfix seamlessly integrates AI for translation, error handling, and self-service, with innovative features like analytics for desktop apps, support for legacy systems, and prompt-based reporting, solidifying its market leadership.”

“We see this recognition as validation of Whatfix’s position at the forefront of the digital adoption platform market,” said Khadim Batti, CEO and co-founder of Whatfix. “Our continued focus on innovation, end-user experience, and customer success has allowed us to deliver a best-in-class solution that empowers enterprises to drive greater software adoption and productivity.”

“Whatfix simplifies everything. Our team addresses SAP Concur questions from employees in many different countries. Whatfix acts as an extra pair of hands, providing a starting point that enables employees to overcome Concur-related issues independently, allowing our team to focus on more complex issues,” said Patrick Ruiz, Service Delivery Manager of Global Shared Services at OMRON.

Whatfix recently raised $125 million in Series E funding to fuel growth beyond DAP, driving both organic expansion and strategic acquisitions. Whatfix was honored as the only DAP “Customer’s Choice” in Gartner’s Voice of the Customer report, underscoring its strong customer satisfaction. The company’s ongoing innovation is further highlighted by its fifth consecutive year as a Leader and third consecutive year as a Star Performer in the Everest Group DAP PEAK Matrix® 2024. Additionally, Whatfix was named a Leader in the inaugural IDC MarketScape and has been ranked on Deloitte’s Technology Fast 500 for four consecutive years. Powered by AI, Whatfix’s product suite delivers an enhanced user experience to over 700 customers, including more than 80 Fortune 500 companies, including Beacon Building Products, Microsoft, Kyndryl, Manpower Group, Aramark, Arrow Electronics, AutoZone, Becton Dickinson, Schneider Electric, and Shell.

The Forrester Wave: Digital Adoption Platforms, Q4 2024 report is available for access here.

About Whatfix
Whatfix is advancing the “userization” of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Microsoft, Schneider Electric and UPS Supply Chain Solutions. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.

Media Contact
ICR Lumina Communications for Whatfix
Danielle Scotto
whatfix@luminapr.com

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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7 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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