Technology

Strand Experiences 37% Online Revenue Growth with Pattern’s AI-Powered Ecommerce Strategy

Published

2 years ago

November 27, 2024

MELBOURNE, Australia, Nov. 27, 2024 /PRNewswire/ — Global ecommerce and marketplace accelerator Pattern, is working with Strand, leading handbag, luggage, and travel accessories retailer in Australia and New Zealand, to enhance online revenue and expand its customer base. Leveraging cutting edge AI technologies and Pattern’s specialist digital marketing services, Strand experienced a 37% increase in online revenue year-on-year across targeted ecommerce channels.

With over 300 retail locations and a strong online presence, Strand aimed to engage new audiences to maintain market relevance and accelerate growth. Pattern has successfully helped Strand achieve these goals by driving growth through the strategic management of paid search, paid social, and organic search channels.

“Our long-term partnership with Pattern has enabled us to reach new levels of online growth,” said Prue Thomas, Marketing and Digital Director at Strand. “Their extensive digital marketing experience and custom AI tools have not only increased our online revenue but also allowed us to connect with digital shoppers in a more personalised way. The ability to optimise our product offerings at scale has been a game-changer in staying competitive and relevant in a challenging market.”

The custom-built software being utilised by Strand optimises product feeds at scale. Pattern uses AI and machine learning to dynamically update critical product attributes—such as titles, descriptions, and specifications which inform and engage shoppers — across approximately 1,600 Strand products.

“In the past, optimising product feeds of Strand’s scale would require over 100 hours of manual work. However, by implementing Pattern’s proprietary AI tools, this process was streamlined significantly, enhancing performance and allowing for rapid scalability,” explained Merline McGregor, Managing Director at Pattern.”

Unlike standard product feed automation tools, Pattern’s AI tool tailors each attribute to align with industry best practices and Strand’s unique brand voice, allowing for enhanced searchability. Through this technology, product titles were extended by an average of 70 characters and descriptions by 2,103 characters, boosting content depth, quality and relevance across both free and paid search environments.

“The strength of our proprietary AI software lies in its ability to customise at scale, empowering Strand to connect with customers more effectively. With AI, we’ve taken a manual, time-consuming process and turned it into an efficient, data-driven system that provides Strand with a significant competitive advantage. It’s a partnership grounded in innovation, and the results speak for themselves,” said McGregor.

In the past twelve months, Strand has seen their return on ad spend (ROAS) improve by 11%, with over 2,300 new customers acquired through targeted campaigns. This strong performance has helped Strand remain competitive in the handbag and luggage market, despite increased pressure on household discretionary spending.

In addition to optimising product listings, Pattern has also deployed a comprehensive Google Ads strategy incorporating YouTube, Demand Gen, Performance Max, and Search for Strand. The result has been a 41% increase in impressions, a 10% reduction in cost-per-click, and improved ad spend efficiency. Together, these efforts not only expanded Strand’s reach among diverse target audiences but also strengthened its position against competitors, with visibility rising from 100% to 150%.

Looking ahead, Strand and Pattern are expanding their collaboration, with Strand’s international growth into the UK and the redevelopment of its loyalty program both a focus.

“Our relationship with Pattern goes beyond a typical agency-client dynamic,” said Thomas. “We trust Pattern to support our ongoing growth, through acting as a strategic partner for major new business initiatives and helping us to navigate trends in ecommerce and consumer buyer behaviour that will open up new opportunities for our business.”

About Pattern Inc

Pattern is the category leader in global ecommerce and marketplace acceleration. Since 2013, Pattern has profitably grown to more than 1,400 employees operating from 24 global locations – including Melbourne, Sydney and the Gold Coast – to help leading brands achieve accelerated growth on D2C websites and global ecommerce marketplaces. As well as being one of the largest Amazon sellers in the world, we are also present on Tmall, JD.com, eBay and other ecommerce marketplaces. We act as the authorised Amazon seller to more than 200 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. For more information, visit https://au.pattern.com/

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SOURCE Pattern

Technology

Alive App Is Riding India’s Experience Economy Wave

Published

58 minutes ago

July 21, 2026

BENGALURU, India, July 21, 2026 /PRNewswire/ — What began as occasional weekend plans is increasingly becoming a lifestyle choice for urban Indians. According to insights from Alive App, India’s AI-powered platform for curated lifestyle experiences, consumers are actively seeking meaningful experiences closer to home, signalling a broader shift in how leisure time is being spent.

The company’s latest platform data shows that more than 90% of bookings are for local experiences, with consumers increasingly choosing activities located within driving distance of their cities over conventional entertainment or short-haul travel. Rather than travelling farther, people are looking for experiences that help them disconnect, learn something new or celebrate occasions in more memorable ways.

This shift has translated into strong business momentum for Alive. Since November 2025, the company has seen more than double growth in its Bengaluru business, alongside rapid expansion of its creator ecosystem and growing adoption across both consumers and enterprises. Bengaluru continues to be Alive’s largest and first profitable market, while Hyderabad and Mumbai have emerged as its fastest-growing cities.

Adventure, outdoor and DIY experiences continue to attract the highest demand, while wellness has emerged as one of the fastest-growing categories. The platform also records significant spikes during Valentine’s Day and long weekends, reflecting how experiences are increasingly replacing traditional dining, gifting and weekend outings.

Unlike conventional activity marketplaces that primarily aggregate listings, Alive works with creators to conceptualise, build and launch original experiences. Today, more than 95% of experiences available on the platform are exclusive or curated specifically for Alive, spanning everything from sailing, surfing and pottery to perfume-making, tea blending, heritage walks and artisan-led workshops.

The creator ecosystem has also expanded significantly, with Alive witnessing strong growth in the number of experience partners joining the platform while maintaining high retention. By combining AI-powered discovery, operational tools and personalised recommendations with human curation, the platform enables creators to focus on designing unique experiences while simplifying everything from customer support and scheduling to content creation.

The corporate segment is emerging as another strong growth engine. Alive is seeing increasing demand from companies looking to move beyond traditional team outings and offsites towards more immersive experiences that encourage collaboration, creativity and employee engagement. Interest from businesses has grown steadily over the past several months, reflecting a broader shift in how organisations are investing in workplace culture.

Commenting on the trend, Vivek Kumar, Founder & CEO of Alive App, said:

“When we started Alive, we believed people weren’t looking for more things to buy, they were looking for more ways to live. Over the last several months, we’ve seen that play out across the platform. People are choosing to spend their weekends learning pottery, sailing, making perfume or exploring a farm instead of doing the same things they’ve always done. That’s a behavioural shift, not a seasonal trend. At the same time, creators are building sustainable businesses around these experiences and companies are rethinking how they bring people together. We’re seeing the foundations of a completely new lifestyle category take shape.”

As Alive expands across more cities and categories, the company believes India’s experience economy is moving beyond early adoption and becoming an integral part of urban lifestyles, driven by consumers who increasingly value discovery, connection and memorable experiences over conventional leisure.

About Alive App

Alive App is India’s first tech startup dedicated to creating new and original, emotionally driven experiences across adventure, art, food, wellness, and culture. With over 450+ curated experiences across four cities, Alive App helps people rediscover the joy of living and connect more deeply with the world around them. Founded by Vivek, Alive App has achieved 90x growth in under a year and is at the forefront of shaping India’s fast-emerging experience economy.

Website: www.iamalive.app
Instagram: @iamalive.app

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Technology

HunterLab launches Vista® L2 with an extended 710 nm measurement range

Published

58 minutes ago

July 21, 2026

The next-generation Vista pairs Essentials L2, the most advanced color analysis software in the category, with far more onboard computing, all without changing existing methods or accessories

RESTON, Va., July 21, 2026 /CNW/ — HunterLab, the world’s true measure of color, today announced Vista® L2, the next generation of its transmission color and haze spectrophotometer for transparent and translucent liquids and solids. Vista L2 extends the spectral range to 710 nm, adds Essentials L2, the most advanced color analysis software in the industry, and expands processing power and storage. The result is more capability for quality control teams in beverages, edible oils, liquid chemicals, pharmaceuticals, translucent plastic preforms, and environmental testing.

The wider range sharpens the separation of true color, measured as absorbance, from haze, measured as light scattering. That clarity helps manufacturers catch early-stage instability in liquid products and judge color stability with more confidence. The 710 nm reach also enables chlorophyll measurement at 630, 670, and 710 nm, aligned to AOCS Cc 13d-55, a method used to track oxidation and protect shelf life in edible oils.

“Quality teams are being asked to measure more, on tighter timelines, without adding instruments or headcount,” said Bob Weaver, President at HunterLab. “Vista L2 was built for that reality. It widens what a single instrument can measure while running the same methods and accessories our customers already use, so the upgrade adds capability without disruption.”

Vista L2 builds on the established Vista platform, retaining its transmission geometry, full-spectrum LED illumination, and touchscreen interface. New and enhanced features include 32 GB of onboard storage, enough for millions of measurements, HDMI output for viewing results on external displays, and a built-in wavelength verification standard that keeps performance consistent. Essentials L2 updates by flash drive or direct internet connection.

Vista L2 is the only transmission instrument to apply the Beer-Lambert Law with the precision needed to report absolute color from standard cells and vials. It reports edible oils automatically at 5.25 inch or 1 inch pathlengths and reads APHA color in smaller cells than competing systems require, reducing reliance on costly specialty cells. Interchangeable holders and base plates, in Multi-Functional, Precision, and Self-Centering options, position liquids, vials, cuvettes, translucent plastic preforms, films, and flow-through samples with magnetic attachments and locating pins for repeatable results.

Vista L2 is available now. Additional information and demonstration requests are available at https://www.hunterlab.com/en/contact/.

About HunterLab

Founded in 1952, HunterLab is a global leader in color and appearance measurement solutions for industries including food and beverage, plastics, chemicals, and pharmaceuticals. With instruments trusted in more than 75 countries, HunterLab continues to advance the science of color through innovation, precision, and customer partnership.

Media Contact:
HunterLab Marketing
marketing@hunterlab.com
www.hunterlab.com

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SOURCE HunterLab

Technology

TMGM joins Chelsea FC on their 2026 Asia-Pacific Pre-Season Tour

Published

58 minutes ago

July 21, 2026

SYDNEY, July 21, 2026 /PRNewswire/ — TMGM today announced its participation in Chelsea FC’s 2026 Asia-Pacific Pre-Season Tour as an Official Partner, building on the companies’ long-standing regional partnership.

Chelsea’s pre-season tour will see the club face Western Sydney Wanderers and Tottenham Hotspur in Sydney, before travelling to Hong Kong to take on Juventus, followed by matches against AC Milan in Jakarta and Johor Darul Ta’zim in Malaysia. The tour marks Chelsea’s return to Asia-Pacific ahead of the 2026/27 Premier League season, giving supporters across the region the opportunity to watch the club’s first-team squad in action before the new campaign begins.

Since partnering with Chelsea FC in 2023 as its Official Online Forex and CFD Trading Partner in Asia-Pacific, TMGM has collaborated with the club on a series of regional initiatives, including The Famous CFC fan event in Bangkok. TMGM branding also featured on the back of the players shirt for the 2025/26 FA Cup campaign.

Throughout the tour, TMGM will be featured across match venues and digital channels while supporting regional campaigns and exclusive experiences, giving selected clients and supporters opportunities to enjoy behind-the-scenes access, including open training sessions and player appearances.

“Chelsea FC has been an important partner for TMGM over the past three years, and the club’s return to Asia-Pacific presents another opportunity to connect with clients and football fans through one of the sport’s key moments as the team prepare for a new campaign. We’re looking forward to bringing the partnership to life through experiences that celebrate the excitement of the tour and the passion football inspires across the region.” said TMGM.

About TMGM

Founded in 2013 in Sydney, Australia, TMGM Group is the Official Regional Partner of Chelsea Football Club. As a broker providing global financial product trading, TMGM is regulated by ASIC (Australia), VFSC (Vanuatu), FSC Mauritius, and FSA (Seychelles).

Disclaimer: Investing in leveraged products carries high risks and is not suitable for all investors. You have no interest in the underlying asset. Read the Client Agreement and other disclosure documents set forth on our website. The above information is provided by TMGM Group (Trademax Australia Limited, ABN 76 162 331 311, AFSL 436416, Trademax Global Markets (SE) Limited, FSA licence number SD224, Trademax Global Limited, VFSC 40356 & Trademax Global Markets (International) Pty Ltd, Company No. 195323, Mauritius Investment Dealer Licence No. GB22201012).

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SOURCE TMGM