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Strand Experiences 37% Online Revenue Growth with Pattern’s AI-Powered Ecommerce Strategy

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MELBOURNE, Australia, Nov. 27, 2024 /PRNewswire/ — Global ecommerce and marketplace accelerator Pattern, is working with Strand, leading handbag, luggage, and travel accessories retailer in Australia and New Zealand, to enhance online revenue and expand its customer base. Leveraging cutting edge AI technologies and Pattern’s specialist digital marketing services, Strand experienced a 37% increase in online revenue year-on-year across targeted ecommerce channels.

With over 300 retail locations and a strong online presence, Strand aimed to engage new audiences to maintain market relevance and accelerate growth. Pattern has successfully helped Strand achieve these goals by driving growth through the strategic management of paid search, paid social, and organic search channels.

“Our long-term partnership with Pattern has enabled us to reach new levels of online growth,” said Prue Thomas, Marketing and Digital Director at Strand. “Their extensive digital marketing experience and custom AI tools have not only increased our online revenue but also allowed us to connect with digital shoppers in a more personalised way. The ability to optimise our product offerings at scale has been a game-changer in staying competitive and relevant in a challenging market.”

The custom-built software being utilised by Strand optimises product feeds at scale. Pattern uses AI and machine learning to dynamically update critical product attributes—such as titles, descriptions, and specifications which inform and engage shoppers — across approximately 1,600 Strand products.

“In the past, optimising product feeds of Strand’s scale would require over 100 hours of manual work. However, by implementing Pattern’s proprietary AI tools, this process was streamlined significantly, enhancing performance and allowing for rapid scalability,” explained Merline McGregor, Managing Director at Pattern.”

Unlike standard product feed automation tools, Pattern’s AI tool tailors each attribute to align with industry best practices and Strand’s unique brand voice, allowing for enhanced searchability. Through this technology, product titles were extended by an average of 70 characters and descriptions by 2,103 characters, boosting content depth, quality and relevance across both free and paid search environments.

“The strength of our proprietary AI software lies in its ability to customise at scale, empowering Strand to connect with customers more effectively. With AI, we’ve taken a manual, time-consuming process and turned it into an efficient, data-driven system that provides Strand with a significant competitive advantage. It’s a partnership grounded in innovation, and the results speak for themselves,” said McGregor.

In the past twelve months, Strand has seen their return on ad spend (ROAS) improve by 11%, with over 2,300 new customers acquired through targeted campaigns. This strong performance has helped Strand remain competitive in the handbag and luggage market, despite increased pressure on household discretionary spending.

In addition to optimising product listings, Pattern has also deployed a comprehensive Google Ads strategy incorporating YouTube, Demand Gen, Performance Max, and Search for Strand. The result has been a 41% increase in impressions, a 10% reduction in cost-per-click, and improved ad spend efficiency. Together, these efforts not only expanded Strand’s reach among diverse target audiences but also strengthened its position against competitors, with visibility rising from 100% to 150%.

Looking ahead, Strand and Pattern are expanding their collaboration, with Strand’s international growth into the UK and the redevelopment of its loyalty program both a focus.

“Our relationship with Pattern goes beyond a typical agency-client dynamic,” said Thomas. “We trust Pattern to support our ongoing growth, through acting as a strategic partner for major new business initiatives and helping us to navigate trends in ecommerce and consumer buyer behaviour that will open up new opportunities for our business.”

About Pattern Inc

Pattern is the category leader in global ecommerce and marketplace acceleration. Since 2013, Pattern has profitably grown to more than 1,400 employees operating from 24 global locations – including Melbourne, Sydney and the Gold Coast – to help leading brands achieve accelerated growth on D2C websites and global ecommerce marketplaces. As well as being one of the largest Amazon sellers in the world, we are also present on Tmall, JD.com, eBay and other ecommerce marketplaces. We act as the authorised Amazon seller to more than 200 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. For more information, visit https://au.pattern.com/

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/strand-experiences-37-online-revenue-growth-with-patterns-ai-powered-ecommerce-strategy-302317125.html

SOURCE Pattern

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Wondershare to Showcase AI-Powered Business Workflows with PDFelement at Microsoft AI Tour Hong Kong

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April 21, 2026

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HONG KONG, April 21, 2026 /PRNewswire/ — Wondershare, a global leader in productivity and creativity software, will participate in the Microsoft AI Tour Hong Kong on April 22, 2026, at the Grand Hyatt Hong Kong. At Booth E10, the company will showcase its AI-powered business workflow solutions across its product portfolio, highlighting Wondershare PDFelement as a key focus, and inviting attendees to experience how intelligent workflows can transform modern business operations.

As Microsoft’s flagship global AI event, the Microsoft AI Tour brings together industry leaders, partners, and innovators to explore how artificial intelligence is reshaping business landscapes. At the Hong Kong stop, Wondershare will highlight its deepening collaboration with Microsoft, showcasing how its product ecosystem works seamlessly within Microsoft’s AI and cloud technologies to enable more efficient, secure, and scalable workflows.

This collaboration comes at a pivotal time for Hong Kong’s rapidly evolving AI landscape. Hong Kong is rapidly emerging as a key AI innovation hub, driven by strong policy support and accelerating enterprise adoption. Despite this momentum, many organizations still face challenges such as fragmented AI adoption, integration complexity, and data security concerns. In collaboration with Microsoft, Wondershare addresses these challenges by enabling connected, end-to-end AI workflows that deliver practical and measurable productivity gains.

Under the theme “Streamline Workflows. Power Content with AI.”, Wondershare presents a unified approach to AI-driven productivity. At the center of this ecosystem is Wondershare PDFelement, enabling smarter and more efficient document workflows within enterprise environments and helping businesses adopt AI in practical, everyday scenarios. Supporting this vision, Wondershare’s broader product portfolio—including EdrawMax, EdrawMind, Filmora, and Reelmate—extends AI-powered capabilities across diagramming, mind mapping, video creation, and premium comic content creation, forming a connected, end-to-end workflow, all of which will also be showcased on-site at the event.

Through live, interactive demonstrations, attendees visiting Booth E10 will be able to explore Wondershare’s full product ecosystem and gain hands-on insight into how AI can enhance productivity across a wide range of business scenarios.

Wondershare warmly invites all participants to visit the booth and discover how AI-powered workflows can unlock new possibilities for business growth.

About Wondershare:

Wondershare is a globally recognized software company founded in 2003, known for its innovative solutions in creativity and productivity. Driven by the mission “Creativity Simplified”, Wondershare offers a range of tools, including PDFelement for document management; EdrawMax, EdrawMind for diagraming, Filmora and SelfyzAI for video editing. With over 2 billion cumulative active users across all products and a presence in over 200 countries and regions, Wondershare empowers the next generation of creators with intuitive software and trendy creative resources, continually expanding the possibilities of creativity worldwide.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/wondershare-to-showcase-ai-powered-business-workflows-with-pdfelement-at-microsoft-ai-tour-hong-kong-302747366.html

SOURCE Wondershare Technology

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Cohesity Appoints Nigel Lee as Technical Sales Leader, Asia Pacific and Japan (APJ)

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April 21, 2026

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SINGAPORE, April 21, 2026 /PRNewswire/ — Cohesity, today announced Nigel Lee as Technical Sales Leader for Asia Pacific and Japan (APJ). Based in Singapore, Lee will lead the company’s technical sales strategy, pre-sales organisation, and solution engineering execution across the region, reporting to Mark Nutt, SVP & GM, International at Cohesity, and reflects Cohesity’s increased investment in the region as a strategic priority.

In this newly created role, Lee will strengthen technical engagement with customers and partners, and drive adoption of Cohesity’s AI-driven data security and cyber resilience platform across APJ.

Lee brings 29 years of experience leading pre-sales, sales engineering, and go-to-market changes across Asia Pacific. He has a strong record of building high-performing teams, driving enterprise growth, and engaging C-level stakeholders in complex markets.

“APJ is a strategically important region for Cohesity, and Nigel’s leadership, passion and deep expertise make him exceptionally well positioned to lead our technical sales organisation,” said Mark Nutt, SVP & GM, International, Cohesity. “As we continue to invest in the region, his ability to align technical strategy with the rapidly developing customer requirements caused by the ever-changing threat and compliance landscape will be critical to accelerating our growth and ensuring our customers’ ongoing business resilience.”

Previously, Lee was Director of Data Storage Solutions, Asia Pacific at Lenovo, where he led the regional business and transformed the go-to-market to drive growth. He also held senior regional and global roles at NetApp.

“Across the region, organisations are under increasing pressure to secure, manage, and unlock value from their data as AI adoption accelerates and cyber threats evolve. Cohesity is uniquely positioned to simplify this complexity through a unified, AI-driven data security platform,” said Nigel Lee, Technical Sales Leader, Asia Pacific and Japan at Cohesity. “Having spent my career scaling organisations and embedding solution expertise early in the customer journey, I’m excited to join at this pivotal time and look forward to working with our teams, partners, and customers to drive meaningful, outcome-led growth.”

Lee holds an Executive MBA from Kellogg-HKUST and a Bachelor of Computer Science.

About Cohesity 

Cohesity protects, secures, and provides insights into the world’s data. As the leader in AI-powered data security, Cohesity helps organisations strengthen resilience, accelerate recovery, and reduce IT costs. With Zero Trust security and advanced AI/ML, Cohesity Data Cloud is trusted by customers in more than 140 countries, including 70% of the Global 500. Cohesity is also backed by industry leaders such as NVIDIA, Amazon, Google, IBM, Cisco, and HPE.

Cohesity is certified as a Great Place to Work in multiple countries. Follow Cohesity on LinkedIn and visit www.cohesity.com to learn more.    

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/cohesity-appoints-nigel-lee-as-technical-sales-leader-asia-pacific-and-japan-apj-302747284.html

SOURCE Cohesity

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EcoMatcher Unveils Tree Personas

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47 minutes ago

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April 21, 2026

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A New Nature Interface for Engaging with Your Trees, in Any Language

HONG KONG, April 21, 2026 /PRNewswire/ — EcoMatcher, a Certified B Corporation that enables companies to plant and track trees transparently, today announced Tree Personas, a new Nature Interface designed to make tree gifting and sustainability engagement more personal, interactive, and memorable.

With Tree Personas, companies can assign a distinct digital personality to each gifted tree, enabling recipients to virtually visit their tree in TreeTracker 3D, chat with it through TreeChat+ in their own language, and learn about its growth, local environment, and real-world impact.

Tree Personas build on EcoMatcher’s earlier TreeChat, which introduced chatbot-powered conversations with trees, only in English. While TreeChat enabled interaction, Tree Personas shape how a tree communicates in any language – from curious and playful to calm and reflective – while all environmental data, location, and impact metrics remain authentic and unchanged.

EcoMatcher describes Tree Personas as a Nature Interface — a new category of digital interface that allows people to interact with real ecosystems through digital companions connected to living trees. The company believes Nature Interfaces can help reconnect people with nature in an increasingly digital world.

Rather than passively receiving information about a planted tree, users can build an ongoing relationship with it — asking questions, learning about its ecosystem, and following its growth over time. Even when users are away, Tree Personas continue to evolve digitally, encouraging people to return and discover new reflections, observations, and updates.

“Trees are essential for life on Earth, yet most people rarely have a personal connection with them,” said Bas Fransen, CEO of EcoMatcher. “Tree Personas turn planted trees into interactive companions that help people learn about nature and build deeper connections with the ecosystems that support us.”

Meet the First Tree Personas

EcoMatcher introduces three Tree Personas available to companies gifting trees, all inspired by real ecological stages and behaviours of trees:

Twiggles: A young, curious tree highlighting small discoveries in nature.Oakly: A grounded, thoughtful tree sharing ecosystems insights.Seren: A calm, reflective tree encouraging deeper connections with nature.

Companies can also collaborate with EcoMatcher to create custom Tree Personas aligned with their brand values, sustainability goals, or storytelling needs.

EcoMatcher will share more about the background and opportunities of Tree Personas during its upcoming Demo Day on April 27. To sign up, visit www.ecomatcher.com/demo.

About EcoMatcher

EcoMatcher is a Certified B Corporation that enables companies to integrate transparent tree planting into their business. Through its technology platform, organizations can plant trees, track them digitally, and engage employees and customers in sustainability. EcoMatcher’s customers include Dubai Islamic Bank, Grab, Infosys, and Singlife.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ecomatcher-unveils-tree-personas-302741368.html

SOURCE EcoMatcher

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