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AI in Sports Market worth $2.61 billion by 2030 – Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Nov. 28, 2024 /PRNewswire/ — The AI in Sports Market is estimated at USD 1.03 billion in 2024 to USD 2.61­­ billion by 2030 at a compound annual growth rate (CAGR) of 16.7% from 2024 to 2030, according to a new report by MarketsandMarkets™.

AI is revolutionizing the sports industry by enhancing various aspects such as player performance, fan engagement, operations, and decision-making. For instance, AI-driven player analytics are used real-time to prevent injuries, while predictive algorithms help optimize game strategies. Additionally, AI is improving fan experiences through personalized content and interactive features. The market is also evolving with the rise of smart stadiums, automatic content creation, and the integration of augmented and virtual reality. These advancements are transforming the sports sector, opening up new opportunities for growth and greater participation.

Browse in-depth TOC on “AI in Sports Market”

150 – Tables
55 – Figures
300 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2019-2030

Base year considered

2024

Forecast period

2025–2030

Forecast units

Value (USD) Billion

Segments Covered

By Offering, Technology, Sports Type, End User, and Region

Region covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies covered

The major players in the AI in Sports Market are Cisco Systems (US), IBM (US), Intel (US), Microsoft (US), AWS (US), SAP SE (Germany), Ericsson (Sweden), Oracle (US), Stats Perform (US), Tech Mahindra (India), Sportradar AG (Switzerland), HCL Technologies (India), Extreme Networks (US), Salesforce (US), SAS Institute (US),  Catapult Group (Australia), Genius Sports (UK), Kitman Labs (Ireland), PlaySight (Israel), Quantiphi (US), SciSports (Netherlands), Spiideo (Sweden), Sportlogiq (Canada), ChyronHego  Corporation (US), TruMedia Networks (US)

By Sports Type, e-Sports is expected to hold the highest growth rate during the forecast period.

The e-sports sector is expected to grow significantly faster than other gaming categories, primarily due to its digital nature, which allows AI technologies to be seamlessly integrated into the virtual environment. For example, AI competitors developed by Google and OpenAI have been used in high-profile contests, such as the Dota 2 competition, where an OpenAI bot played against professional gamers.

Moreover, performance evaluation has also become more efficient with AI systems that focus on analytics. AI has revolutionized performance evaluation in e-sports by analyzing large datasets to identify trends and opponent strategies. e-Sports teams use this data to refine their gameplay in real time. Mobalytics, an American e-sports company, for instance, leverages AI to provide personalized insights, helping gamers improve their performance by highlighting strengths and areas for growth.

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Furthermore, AI is also transforming the experience of players in virtual games. Anaconda, an operating system for AI, supports AHDS (Artificial Human Decision Systems) by making content recommendations and facilitating chat moderation on platforms like Twitch, enhancing the quality of the gaming experience. Adopting AI-driven systems is particularly beneficial given the highly informed and digitally active audience of e-Sports. This quick and seamless integration helps grow the market by attracting more players and enhancing their engagement.

Based on End User, Sports Teams segment will hold the largest market size during the forecast period.

The sports teams segment is projected to account for the largest market size in AI in Sports Market during the forecast period owing to its actual implementation in enhancing performance, conceptualizing strategies, and engaging fans. Teams have begun employing AI-driven systems such as performance analysis systems and injury preventive systems to remain competitive. For instance, Manchester City, a football team, applies the tactical analysis of AI where they can change strategies during a match.

Moreover, AI is improving decision-making in data-intensive areas such as talent scouting. For example, systems like IBM’s Watsonx assess a player’s potential based on statistics and determine which teams would be the best fit. Wearable technologies in sports, such as those from Catapult Sports, use intelligent AI systems to monitor a player’s on-field performance and health metrics, enhancing training processes and helping to reduce injuries.

Another important factor is fan engagement. AI programs, such as chatbots and recommendation engines, enhance engagement and lead to increased sales of tickets and merchandise. For instance, NBA teams and other American sports organizations have implemented AI technology to enhance fan interaction with the team through 3D technology.

By Offering, solutions are expected to hold the highest market share during the forecast period.

The solutions segment of the AI in Sports Market is expected to maintain the largest share during the forecast period due to their practical applications in enhancing performance, strategies, and fan engagement. Solutions such as advanced analytics platforms, computer vision tools, and predictive modeling are designed to deliver intelligent insights that support informed decision-making.

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For instance, Catapult analytical platform is an example of analytics suite that most teams use to track the players’ performance, control injuries, and adjust training regimes. In the same way, computer vision technology from HawkEye Company in sports is used to make calls during the game using real-time information, for example, goal line technology in soccer. Furthermore, it also helps coaches and the entire team create methods for the games through game analysis by using predictive analytics and looking at previous and current statistics to foresee what the other team will do.

These solutions combine AI features with devices such as cameras and wearables to form an integrated system that improves productivity. Teams and organizations are implementing more of these tools powered by AI to enhance the competitive edge and provide rich experiences for the audiences, for instance, through personalized content suggestions or active participation during live events.

Top Key Companies in AI in Sports Market:

The major vendors covered in the AI in Sports Market are Cisco (US), IBM (US), Intel (US), Microsoft (US), AWS (US), SAP SE (Germany), Ericsson (Sweden), Oracle (US), Stats Perform (US), Tech Mahindra (India), Sportradar AG (Switzerland), HCL Technologies (India), Extreme Networks (US), Salesforce (US), SAS Institute (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the AI in Sports Market.

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MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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SOURCE Laifen

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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From Remote Racing to Embodied AI: Fibocom and Intedigo Bring 5G Bidirectional Data Transmission into Real-World Applications

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SHANGHAI, July 18, 2026 /PRNewswire/ — From July 17 to 20, Fibocom and Intedigo will jointly present a cross-regional, beyond-visual-line-of-sight (BVLOS) teleoperation demonstration at Booth H3-C408 during the World Artificial Intelligence Conference (WAIC) 2026. Visitors will be able to enter a remote driving cockpit and control a real race car located at HURA PARK in Jiading, Shanghai, steering, accelerating, and braking in real time while experiencing how 5G connectivity enables remote operation.

More than an immersive driving experience, the demonstration provides a live validation of 5G bidirectional data transmission for embodied AI teleoperation. The vehicle continuously sends live track video, vehicle status, and operating data to the remote cockpit, while control commands are transmitted back to the vehicle, creating a closed-loop teleoperation system. Stable, low-latency, and highly reliable connectivity is essential for high-dynamic maneuvers such as high-speed cornering, precision braking, and continuous lane changes.

Developed by Intedigo, the remote driving system connects a real race car with an immersive remote driving cockpit. It supports 1080p@60Hz video transmission, glass-to-glass (G2G) video latency of less than 80 ms, and control latency of less than 10 ms. The demanding racing environment magnifies differences in video continuity and control responsiveness, making communications performance directly perceptible, measurable, and verifiable.

At the joint demonstration, Fibocom’s FM160 5G module provides cellular connectivity for the system. Powered by the Qualcomm Snapdragon™ X62 5G Modem-RF System, the FM160 supports SA and NSA network architectures as well as 3GPP Release 16. On the downlink, it supports NR Carrier Aggregation (NR CA) with bandwidth of up to 120 MHz, delivering peak speeds of up to 3.5 Gbps in NSA mode and 2.5 Gbps in SA mode. On the uplink, it supports UL MIMO and delivers peak speeds of up to 900 Mbps in SA mode. These capabilities support the continuous transmission of HD video and vehicle status data, along with reliable delivery of control commands.

As embodied AI moves into factories, data centers, logistics operations, and industrial parks, robots are becoming increasingly capable of performing tasks autonomously. Yet complex environments, unexpected events, and edge cases still require Human-in-the-Loop (HITL) remote intervention to help ensure safe and reliable operation.

Daniel Liu, CEO of Intedigo, said:

“5G represents the pinnacle of human communications and the starting point of machine communications. In the past, communications connected people to people; in the future, they will connect people to robots and robots to robots. Remote racing is simply the easiest entry point for people to understand this concept. What we are truly validating is a communications system capable of supporting remote collaboration for embodied AI. HURA makes low-latency remote driving a tangible experience, while RoBOX extends this capability to robots and a broader range of intelligent terminals. Together with Fibocom, we hope to enable more machines to receive remote assistance whenever needed while remaining continuously connected and operating reliably.”

Simon Tao, VP of Wireless Solutions Business Group and General Manager of MBB BU at Fibocom, said:

“As embodied AI enters real-world industrial environments, reliable connectivity will become the foundation for telemetry feedback, remote control and operational management. Fibocom’s 5G solutions, represented by FM160, provide the cellular connectivity required for continuous on-site data transmission and reliable control command delivery. Fibocom will continue collaborating with ecosystem partners such as Intedigo to bring cellular connectivity to more robots, autonomous machines and mobile intelligent terminals, enabling embodied AI systems to stay continuously connected and respond reliably in real-world applications.”

From remote race cars to robots, unmanned equipment, and mobile intelligent terminals, 5G is evolving from connecting people to connecting machines. This joint demonstration makes the capabilities of 5G bidirectional data transmission directly perceptible, experiential, and verifiable, helping pave the way for embodied AI to scale across real-world applications.
 

About Fibocom

Fibocom, founded in 1999, is China’s first wireless communication module company listed on both the A-share and H-share markets (300638.SZ, 0638.HK). As a global leading provider of wireless communication modules and AI solutions, Fibocom leverages wireless communication and artificial intelligence as its core technologies to provide integrated hardware and software solutions that empower industry applications. These solutions accelerate the transformation from “Connect Everything” to “Intelligent Connectivity” across diverse industries.

Fibocom’s one-stop solutions encompass cellular communication, AI, automotive, and GNSS modules, as well as AI toolchains, supporting industry-side and mainstream large model integration, and providing AI Agent, global connectivity, and cloud services, driving the digital intelligence upgrades in industries such as robotics, consumer electronics, low-altitude economy, intelligent transportation, smart retail, and smart energy.

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SOURCE Fibocom Wireless Inc.

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