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BharatRohan collaborates with Obopay and Mastercard to incentivize 2 lakh farmers to use drone-based crop monitoring services

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GURUGRAM, India, Nov. 28, 2024 /PRNewswire/ — BharatRohan, a pioneer in precision agriculture, has launched the BharatRohan Pragati card in collaboration with Obopay and Mastercard to empower Indian farmers with a specialized multi wallet instrument that has both open loop and close loop capabilities. Designed to meet the unique needs of the Indian agricultural sector, this card enables access to targeted credit for farmers, streamlined purchases for essential inputs, seamless digital payments in offline areas, and incentives on the use of advanced technologies like drones for sustainable farming practices.

Through this collaboration, BharatRohan is also exploring joining Mastercard Community Pass digital platform to enable offtake solutions for the farmers, with the proceeds from such produce sale getting directly credited to the BharatRohan Pragati card. This will also enable access to supply chain financing solution for offtake transactions via the platform.

The Pragati card has an underlying prepaid wallet that enables farmers to transact seamlessly at any merchant outlet (physical or digital) that accepts Mastercard payments. The card will allow farmers to purchase essential agricultural inputs like seeds, biological inputs, fertilizers, pesticides, and services like drone-based crop monitoring and spraying all through a secure and easy-to-use platform. Through a straightforward, KYC-verified onboarding process, farmers will also have an option in future to gain access to season-specific loans ranging from INR 5,000 to INR 50,000, providing crucial funds for each stage of their crop cycle (subject to underwriting norms of the lender).

“BharatRohan is committed to promoting sustainable agriculture,” says Amandeep Panwar, CEO & Co-founder of BharatRohan. “Our Pragati card will reward farmers for adopting eco-conscious practices like Integrated Crop Management and using our CropAssure® service, which uses drones to monitor crops, providing insights that help farmers make data-driven decisions for sustainable farm management. By reducing chemical use, utilizing bio-fertilizers, and taking other sustainable actions, farmers will be able to earn redeemable points for future input costs, further encouraging sustainable practices.”

Transparency in financial transactions is another cornerstone of the BharatRohan Pragati card. Lenders will be able to control loan utilization for identified purposes, streamlining the underwriting process and building lender confidence. By offering this transparency, BharatRohan aims to simplify access to credit, allowing farmers to secure necessary funds faster while reducing risks for financial institutions. This feature supports BharatRohan’s broader goal of enhancing credit access for farmers by enabling a clear, traceable record of funds used for specific agricultural activities.

Additionally, this collaboration will open avenues for farmers to participate in carbon credit programs, enabling them to earn revenue for low methane emission techniques like Alternate Wetting and Drying (AWD) in paddy cultivation. Farmers will be able to generate carbon credits, providing new income streams aligned with BharatRohan’s sustainability focus.

BharatRohan in partnership with Obopay, which is an RBI licensed entity, will ensure a smooth and reliable experience for the BharatRohan Pragati card users, from onboarding and KYC verification to transaction assistance and loan management support. This collaboration guarantees a high standard of customer service, enabling farmers to confidently handle their finances and reinvest in advanced farming practices.

Targeted to reach 500,000 farmers by 2027, the Pragati card supports India’s goal of doubling farmers’ income. It embodies the three collaborating entities’ shared vision of combining financial access, advanced technology, and sustainability incentives into a single solution.

About BharatRohan

BharatRohan, a pioneering Ag-tech firm in India, empowers farmers with innovative, sustainable solutions that enhance productivity. Using advanced technologies like Hyperspectral Imaging and drone-based monitoring, BharatRohan offers comprehensive agricultural services through its flagship products: CropAssure®, SourceAssure®, and SeedAssure®. Supporting over 50,000 farmers across 200,000 acres, by integrating technology with sustainable practices, BharatRohan is not only enhancing farmers’ profitability but also contributing to the long-term security of food supply chains in India.

About Obopay

Headquartered at Bangalore, OBOPAY help Corporates and Financial Institutions create new journeys to embed financial transactions and deliver a seamless experience for their customers. OBOPAY has provided comprehensive, industry-leading mobile payment solutions and expertise to some of the world’s leading brands globally across industries. We are an RBI licensed entity to offer Prepaid Payments Instruments in India, key offerings include Prepaid Wallets/Digital Account services and payment solutions. The company offers enterprises an integrated processing platform that is capable of linking multiple participants into a transaction network and digitize payments. OBOPAY caters to the needs of users, corporates and merchants and addresses multiple payment gaps that exist for corporates, distribution companies, Agri-Techs, EPC players, Healthcare industries etc. 

Photo: https://mma.prnewswire.com/media/2569304/Drone_Crop_Monitoring_BharatRohan.jpg

 

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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