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Immersive Entertainment Market Skyrockets to $519.77 Billion by 2031 Dominated by Tech Giants – Microsoft Corp, Qualcomm Inc and Google LLC | The Insight Partners

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The global immersive entertainment market is set for explosive growth, with projections indicating a surge to $519.77 Billion by 2031. This remarkable expansion, driven by widespread application of immersive technologies across entertainment industry.

NEW YORK, Nov. 28, 2024 /PRNewswire/ — According to a new comprehensive report from The Insight Partners, the “Immersive Entertainment Market Size and Forecast (2021 – 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Component, Technology, End User, and Geography”, the market is observing significant growth owing to widespread application of immersive technologies across entertainment industry, increasing adoption of digital transformation model among organizations and growing spending on live events worldwide.

For Detailed Market Insights, Visit: https://www.theinsightpartners.com/reports/immersive-entertainment-market

The report runs an in-depth analysis of market trends, key players, and future opportunities. In general, the immersive entertainment market comprises a vast array of component, technology, end user and geography which are expected to register strength during the coming years.

Market Overview and Growth Trajectory:

Immersive Entertainment Market Growth: According to an exhaustive report by The Insight Partners, the Immersive Entertainment Market is experiencing significant growth, driven by rising demand for cloud computing. The market, valued at $87.51 Billion in 2023, is expected to grow at a Compound Annual Growth Rate (CAGR) of 24.9% during 2023–2031.

For More Information and To Stay Updated on The Latest Developments in The Immersive Entertainment Market, Download The Sample Pages: https://www.theinsightpartners.com/sample/TIPRE00038939/

Technological Innovations: Over the past few years, technological advancements have brought closer to completely realistic and immersive experiences in VR and immersive entertainment. The application of AI to improve VR and immersive entertainment capabilities has been one of the main forces behind this advancement. AI is the process of educating robots to analyze and interpret data to make predictions and judgments. It can take many different forms in the context of VR and immersive entertainment such as improving the realism of virtual settings or producing lifelike interactions between users and virtual items. The power of AI to create realistic and dynamic landscapes is one of the most significant ways technologies transform VR and immersive entertainment.

Widespread Application of Immersive Technologies Across Entertainment Industry: Immersive technologies, from virtual reality (VR) and augmented reality (AR) to mixed reality (MR) and extended reality (XR), offer new possibilities for the entertainment industry. The entertainment industry has seen a rise in the usage of immersive technology, which allows users to fully immerse themselves in virtual environments or engage in novel and fascinating interactions with fictitious characters and tales. In past years, VR systems were bulky and expensive, making them inaccessible to most consumers. Nonetheless, customers have been interested in immersive technology in recent years as VR headsets have become widely available and reasonably priced. People can now explore new worlds and play immersive video games in their living rooms. Companies such as Oculus, HTC Corporation, and Sony have provided VR experiences.

Stay Updated on The Latest Immersive Entertainment Market Trends: https://www.theinsightpartners.com/sample/TIPRE00038939/

Increasing Adoption of Digital Transformation Model Among Organizations: Organizations struggle to compete in a constantly changing and dynamic market. Hence, with digital transformation, businesses seek to boost their competitive advantage, enhance business performance, and achieve business growth. Digital transformation has become a new model for many organizations to gain competitive advantages in the intense and dynamic market competition. Over the years, business across various sectors has undergone substantial change, with digital technology being a major contributor to this evolution. Digital technology breakthroughs have transformed the way consumers produce and consume entertainment, changing the sector beyond recognition. By providing new and interesting ways to generate, distribute, and consume media material such as movies, TV shows, and music, creative techniques of generating and sharing have completely changed the entertainment industry.

Geographical Insights: North America dominated the immersive entertainment market in 2023; it would continue to dominate the market during the forecast period. Europe is the second-largest contributor to the global immersive entertainment market, followed by Asia Pacific.

Immersive Entertainment Market Segmentation, Applications, Geographical Insights:

Based on component, the immersive entertainment market is segmented into hardware and software & services. The hardware segment held a larger market share in 2023.

Based on technology, the immersive entertainment market is segmented into virtual reality, augmented reality, mixed reality, and others. The virtual reality segment dominated the market in 2023.

In terms of end user, the immersive entertainment market is segmented into media & entertainment, gaming, design & architecture, retail, education, and others. The media & entertainment segment dominated the market in 2023.

The immersive entertainment market is segmented into five major regions: North America, Europe, APAC, Middle East and Africa, and South and Central America.

Purchase Premium Copy of Global Immersive Entertainment Market Size and Growth Report (2023-2031) at: https://www.theinsightpartners.com/buy/TIPRE00038939/

Key Players and Competitive Landscape:

The Immersive Entertainment Market is characterized by the presence of several major players, including:

Microsoft CorpQualcomm IncGoogle LLCSony Group CorpInfosys LtdHTC CorpSamsung Electronics Co LtdApple IncMagic Leap, IncSalesforce Inc

These companies are adopting strategies such as new product launches, joint ventures, and geographical expansion to maintain their competitive edge in the market.

For Region-Specific Market Data, Check Out Brief Sample Pages: https://www.theinsightpartners.com/sample/TIPRE00038939/

Immersive Entertainment Market Recent Developments and Innovations:

“Microsoft Corp collaborated with Xbox on the ‘Power Your Dreams experience’. “The dream narration mixed with these powerful visuals really creates an immersive entertainment experience that takes fans into a world of imagination.” The Power Your Dreams immersive audio-visual experience at the Outernet offers a world where imagination meets reality and is curated by dream psychologist, Ian Wallace. Inspired by three Xbox titles — Starfield, Cyberpunk 2077: Phantom Liberty, and the as-yet-unreleased Senua’s Saga: Hellblade 2 — participants are taken on a journey through different worlds and encouraged to use their imagination to dream, explore, and create.”

“Qualcomm Inc announced the Snapdragon XR2+ Gen 2 Platform, a single-chip architecture that unlocks 4.3K spatial computing at 90 frames per second for breathtaking visual clarity across work and play. The Snapdragon XR2+ Gen 2 supports 4.3K per eye resolution and 12 or more concurrent cameras to deliver crisp, immersive mixed reality (MR) and virtual reality (VR) experiences.”

Need A Diverse Region or Sector? Customize Research to Suit Your Requirement: https://www.theinsightpartners.com/inquiry/TIPRE00038939/

Conclusion:

Over the past few years, the immersive entertainment market has seen a spectacular evolution that has attracted customers and artists. The immersive experience has been fueled by technological advancements such as virtual reality (VR) and augmented reality (AR), which have also expedited the entertainment industry’s rapid expansion. Technologies such as AR, MR and VR headsets, 3D displays, 3D audio, gesture recognition, spatial sensing, holograms, speech recognition, haptics, AI, drones, and cameras are becoming accessible, affordable, and valuable, which is encouraging their adoption in areas, including gaming, education, and entertainment. With technological advancements, science fiction will increasingly become a reality with realistic and complex immersive experiences that blur the boundaries between the virtual and physical worlds. Although immersive entertainment is still in the early stages, it is already starting to significantly impact the video game, movie, and music industries. In the coming years, it is anticipated to dramatically affect several different areas, including retail, healthcare, and education.

With projected growth to $519.77 Billion by 2031, the Immersive Entertainment Market represents a significant opportunity for raw material suppliers, hardware manufacturers, software developers, system integrators, investors, industry stakeholders, end users and others. By staying abreast of market trends, embracing innovation, and focusing on quality and performance, companies can position themselves for success in this dynamic and evolving market landscape.

Related Report Titles:

Immersive Virtual Reality Market Size and Forecasts (2021 – 2031)Immersive Technologies Market Size and Forecasts (2021 – 2031)Virtual Reality (VR) Market Analysis and Forecast by Size, Share, Growth, Trends 2031Augmented Reality and Virtual Reality Market Report 2031

About Us: 
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

Contact Us:
If you have any queries about this report or if you would like further information, please contact us:

Contact Person: Ankit Mathur
E-mail: ankit.mathur@theinsightpartners.com
Phone: +1-646-491-9876 
Press Release: https://www.theinsightpartners.com/pr/immersive-entertainment-market

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Xevyte Establishes European Operations in Poland, Extending Its Global Delivery and Innovation Reach

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BENGALURU, India, June 3, 2026 /PRNewswire/ — Xevyte, a global IT services and digital transformation company, has commenced business operations in Poland effective December 2025, marking its first European base and a milestone in its international growth strategy.

The Poland center will serve as both a delivery hub and an innovation center, supporting enterprises across Europe and globally across cloud transformation, data and AI, cybersecurity, digital engineering, and enterprise modernization. Poland’s engineering talent, mature technology ecosystem, and central position within the European Union make it the right foundation for Xevyte’s next phase of regional growth.

“Establishing operations in Poland is a deliberate and forward-looking decision,” said Karan Reddy, CEO, Xevyte. “As our clients accelerate their digital agendas, they are seeking partners who combine technical excellence with cultural alignment and operational resilience. Poland enables us to deliver on all three, while also investing in local talent and innovation.”

Xevyte will grow its local teams steadily, forge partnerships with academic institutions and innovation ecosystem partners, and contribute to Poland’s technology landscape — building a regional presence that creates value for clients and communities.

This expansion is part of a broader transformation at Xevyte. The company operates across India, the USA, Europe, and the UK, partnering with over 100 clients across BFSI, Healthcare, Manufacturing, Telecom, and Retail. Its services span Technology and Engineering, Cybersecurity, Infrastructure and Cloud, Digital Transformation, and GCC-as-a-Service.

Beyond delivery, Xevyte is building two proprietary platform businesses: an enterprise cybersecurity platform spanning identity governance, AI-driven endpoint protection, real-time threat monitoring, and automated security orchestration; and a unified workforce intelligence platform integrating HR, payroll, talent acquisition, collaboration, and performance into one system — giving organizations a single source of truth across people, operations, and communication.

Together, these moves signal a company executing on a larger vision: to be not just a services partner, but a technology company enterprises rely on to operate, secure, and grow.

About Xevyte

Xevyte is a global IT services and digital consulting company partnering with enterprises to drive transformation across cloud, data & AI, cybersecurity, and digital engineering. With a focus on measurable outcomes, Xevyte helps organizations modernize platforms, optimize operations, and unlock sustainable growth.

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WIN EURASIA 2026 to Showcase the Future of Manufacturing

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ISTANBUL, June 3, 2026 /PRNewswire/ — WIN EURASIA 2026, one of the leading industrial trade fairs in the Eurasian region, is set to bring together the latest advancements in automation, artificial intelligence, industrial IoT, and 5G technologies under one roof. Taking place at the Istanbul Expo Center, Türkiye, from June 10–13, the 32nd edition of the fair will welcome industry professionals from around the world under the motto “Driven by Automation.”

Organized by Hannover Fairs Turkey, a subsidiary of Deutsche Messe AG, WIN EURASIA serves as a strategic platform connecting global manufacturing technologies with regional markets. As part of the broader HANNOVER MESSE portfolio, the event reflects Deutsche Messe’s vision of accelerating industrial transformation through innovation, connectivity, and international collaboration.

Spanning six halls across 55,000 square meters, WIN EURASIA 2026 is expected to host more than 500 exhibitors, country pavilions, and over 40,000 visitors. Alongside official country pavilions from Germany, China, Japan, and Italy, the trade fair will host exhibitors from 17 different countries including France, Spain, Canada, Denmark, Finland, Poland, Morocco, and Switzerland, will showcase cutting-edge solutions across automation, robotics, electrical and energy systems, digital factories, welding technologies, and smart manufacturing.

Positioned at the crossroads of Europe, the Middle East, North Africa, and Central Asia, Türkiye provides an ideal meeting point for manufacturers, technology providers, investors, and buyers seeking new business opportunities and regional market access. Beyond being a technology showcase, WIN EURASIA continues to strengthen its role as a regional trade and networking hub, creating new pathways for investment, sourcing, and strategic partnerships.

A key highlight of this year’s edition will be a series of experience-driven special areas designed to demonstrate how emerging technologies are transforming industrial operations in real time. For the first time, visitors will be able to explore the Industrial IoT Special Area and the Industrial Artificial Intelligence Special Area, where solutions such as predictive maintenance, AI-powered production optimization, smart sensors, real-time data monitoring, and connected manufacturing systems will be demonstrated through live applications.

Another new feature, the Maintenance and Repair Workshop Area, will focus on one of the industry’s most critical challenges: ensuring operational continuity and production efficiency. Through live demonstrations and expert-led sessions, professionals from sectors including automotive, energy, process industries, and heavy manufacturing will gain practical insights into advanced maintenance technologies and best practices.

Also, the Urban Steel Rockstars Networking Area, organized in cooperation with Urban Steel Rockstars, will connect international influencers and content creators specializing in welding technologies, creating a unique platform where industrial innovation meets digital engagement and global industry communities.

Complementing the exhibition, a four-day conference program will bring together industry leaders, technology experts, and decision-makers to discuss the future of manufacturing. Key topics will include industrial transformation, automation, digitalization, energy efficiency, and sustainable production, providing valuable insights into the trends shaping the next era of industry. Visitors can register free of charge via https://platform.win-eurasia.com/register/en 

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Contact: Nalan Kahraman, nalan.kahraman@hf-turkey.com, Tel. +90 5413454105

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Quobly secures €115 million Series A to bring silicon-based quantum computers to market

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GRENOBLE, France, June 3, 2026 /CNW/ — Quobly, a French quantum computing company, today announced the closing of a €115 million Series A financing to accelerate the industrialization of its silicon-based quantum computers and bring its first commercial product to market by the end of 2026.

The round is led by Bpifrance, SEALSQ and STMicroelectronics, with participation from the European Innovation Council (EIC Fund), Blast, ALIAD (Air Liquide Venture Capital) and existing investor Innovacom, bringing together leading industrial, sovereign and deeptech investors. Existing shareholders also include the CEA, CNRS, Quantonation and Supernova Invest. 
Long-time investor Bpifrance is participating through the Deep Tech 2030 fund, managed on behalf of the French government as part of the France 2030 initiative.This financing will support continued R&D, industrialization efforts and international commercial expansion.Quobly, bringing semiconductor-grade manufacturing and industrialization to quantum computing, plans to deploy its first commercial quantum computer through the cloud by the end of 2026 under its Alloy product line.

From technology validation to commercial deployment at scale

This Series A marks a key step in Quobly’s roadmap to industrial-scale quantum computing, transitioning from early validation to the production of its first commercial systems.

Alloy Pioneer, the first computer in Quobly’s Alloy product line, is designed for early adopters in high-performance computing and research environments. The system will be accessible through the cloud in 2026, before deployment within HPC infrastructures in 2027.

Quobly’s quantum computers are designed to integrate into existing HPC and data-center infrastructures, with a compatible footprint, power supply and utility requirements, enabling straightforward deployment. 
Alloy Pioneer is accessible through Alloy Forge, Quobly’s quantum application development environment, enabling users to develop and validate applications under realistic hardware constraints.

The company will in particular:

Increase the performance and scalability of its quantum computer product line,Accelerate the industrialization and scaling of its silicon quantum processors,Deploy its first Alloy systems into customer cloud and HPC environments.

These efforts will be supported by the continued expansion of Quobly’s hardware, control electronics and software stack, in line with its system-level co-design approach.

This Series A follows Quobly’s €19 million seed phase (2023-2025), during which the company demonstrated the feasibility of developing silicon qubits within semiconductor manufacturing processes, and established a system-level architecture integrating device, control and software layers.

Scaling quantum computing through semiconductor manufacturing

Quobly’s approach is based on the use of FD-SOI technology on 300 mm wafers, leveraging established semiconductor manufacturing processes to address key challenges in scalability, yield and reproducibility. The company develops silicon qubits designed for dense integration and compatibility with industrial fabrication standards.

As part of this strategy, Quobly leverages semiconductor-grade capabilities across the broader semiconductor ecosystem through strategic partnerships with industrial leaders including STMicroelectronics, Air Liquide, Soitec and Orano. These collaborations accelerate the transfer of Quobly’s quantum technologies into advanced manufacturing environments and support the industrial integration of process control, materials engineering, cryogenics and yield optimization from the earliest stages of deployment.

This industrial-first approach sets Quobly apart by prioritizing manufacturability and technology-system co-development.

Executive commentary

Maud Vinet, CEO and co-founder, Quobly
“This financing marks a transition from technology validation to industrial execution. Over the past two years, we have demonstrated that silicon qubits can be developed within semiconductor manufacturing processes and integrated into a system architecture. With this Series A, we are accelerating the deployment of our first commercial systems and building a quantum computing platform designed to integrate into existing computing infrastructures. Our objective is to make quantum computing deployable, scalable and usable within real industrial environments.”

Investor perspectives

Laurent Malier, Executive Vice President, Global Technology R&D, STMicroelectronics
“Quantum computing will achieve the scale needed by HPC customers only if breakthrough quantum systems can be industrialized and integrated with semiconductor-grade rigor and backed by a robust ecosystem. We are leveraging years of shared expertise in FD-SOI and deep technological collaboration to accelerate the commercialization of Quobly’s products thanks to a 300mm silicon fab environment. ST’s investment in Quobly further demonstrates our commitment to support its global ambitions.”

Gwenaël Hamon, Senior Investment Director, Bpifrance
“Our second investment in Quobly is fully in line with our ambition to support the emergence of sovereign technology champions. By choosing a quantum architecture compatible with established microelectronics industry standards, Quobly paves the way for the rapid and controlled industrialization of breakthrough technologies, an essential condition to ensure Europe’s strategic autonomy in quantum computing.”

Carlos Moreira, CEO, SEALSQ
“SEALSQ is proud to participate as a lead investor in Quobly’s Series A financing. This investment builds on the technical partnership initiated in 2025. By combining Quobly’s silicon-based quantum processors with SEALSQ’s post-quantum security technologies, this collaboration contributes to the development of secure quantum computing systems. It supports the development of trusted quantum systems for industrial and critical applications.”

Philippe Delmas, Chairman of the Board, Quobly
“Quobly represents a rare combination of breakthrough scientific capability and industrial execution discipline. The company is positioning itself at the intersection of quantum computing, semiconductor manufacturing and high-performance computing infrastructure, three strategic domains that will shape the next generation of computing technologies.”

Advisors
Financial advisors to Quobly were Avolta and Rochefort & Associés. Legal advisors to Quobly were Goodwin and Kelten. 
Legal advisors to investors included Bignon Lebray, Jones Day and Rimon Law. Financial advisory support was provided by Forvis Mazars. 
Bank financing partners included BNP Paribas, Bpifrance, Caisse d’Epargne Rhône-Alpes and Société Générale.

About Quobly
Visit our website and follow us on LinkedIn.

Contact media: marie.cabrieres@quobly.io

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