Technology

Private Tutoring Market to Grow by USD 25.71 Billion (2024-2028), Driven by STEM Education Focus, with AI Redefining the Market Landscape – Technavio

Published

1 year ago

December 2, 2024

NEW YORK, Dec. 2, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global private tutoring market size is estimated to grow by USD 25.71 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 10.87% during the forecast period. Growing emphasis on stem education is driving market growth, with a trend towards increasing emphasis on microlearning. However, availability of open-source material poses a challenge. Key market players include American Tutor Inc., ArborBridge Inc., Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC.

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Private Tutoring Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.87%

Market growth 2024-2028

USD 25711.5 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.53

Regional analysis

Performing market contribution

North America at 100%

Key countries

Key companies profiled

American Tutor Inc., ArborBridge Inc., Boston
Tutoring Services, Chegg Inc., Club Z Inc.,
Coursera Inc., Graham Holdings Co., Growing
Stars Inc., Huntington Mark LLC, IXL Learning
Inc., John Wiley and Sons Inc., Mathnasium LLC,
Pearson Plc, Superprof SAS, Sylvan Learning
LLC, Think and Learn Pvt. Ltd., Tutor Doctor,
TutorMe LLC, Tutors International Ltd., and
Varsity Tutors LLC

Market Driver

The private tutoring market in the US is witnessing a significant trend towards microlearning. This approach to education involves breaking down learning content into small, manageable modules. Vendors in the market are incorporating microlearning into their course offerings to enhance learner engagement and improve understanding. Microlearning modules consist of various formats such as video, audio, text, and infographics, with each session typically lasting 5-10 minutes. Quizzes, games, and just-in-time content delivery are also essential components. Microlearning offers several advantages, including bridging knowledge gaps, enabling better understanding and retention, addressing time and resource constraints, and offering flexibility and compatibility across devices. As a result, the emphasis on microlearning is expected to drive growth in the US private tutoring market during the forecast period.

The private tutoring market is on the rise, with students seeking individualized attention for academic success. Technology-based learning is a major trend, offering online subscriptions, subject-related content, presentations, 3D colored diagrams, animations, and more. Education technology is transforming literacy and subjects like Mathematics and Sciences. Wealthy parents and private schools invest in private tuition for career development, while public school-based students also opt for shadow education. Annual service contracts are common, with Cambridge Assessment and other test preparation services leading the way. Private tutors use teaching methods tailored to each student, available in both offline and online modes. UpGrad, Caltech University, Fullstack Academy, and Deeksha Classes offer short-term and long-term courses, microlearning, and mentorships. Bramble survey reveals that post-K-12 students compete in academic ranks, focusing on competitive examinations and academic and non-academic subjects.

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Market Challenges

The private tutoring market in the US is experiencing significant competition from open-source tutoring services that provide free learning materials. Established tutoring service providers like Club Z Inc. And Kaplan offer tutoring sessions for various subjects against a fee. However, open-source platforms such as Coursera, edX, Udacity, and FutureLearn offer Massive Open Online Courses (MOOCs) with flexible accessibility and course duration. While some MOOCs charge a minimal fee for certifications, most open-source content is accessible free of cost. The popularity of MOOCs is increasing due to their adaptable curriculum and affordability. Students can access free courses on mobile devices and learn at their own pace. MOOCs are becoming a viable alternative to traditional education, posing a threat to the growth of the private tutoring market in the US.The private tutoring market is a significant sector in the education industry, serving students from Post-K-12 to those preparing for competitive examinations in academic and non-academic subjects. According to the Bramble survey, the market size is substantial, with billionaires spending thousands of dollars on tutoring monthly, while the median household spends an average of a few hundred dollars. Short-term courses in microlearning and test preparation services are popular, with long-term coaching courses and mentorships also in demand. UpGrad, Caltech University, Fullstack Academy, Deeksha Classes, and various other institutions offer various types of tutoring services. However, challenges include managing monthly bills, accidental overdrafts, and expenses on debit cards, making online tutoring an attractive alternative. Online banks and savings accounts with competitive interest rates are essential tools for managing education-related expenses.

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Segment Overview

This private tutoring market report extensively covers market segmentation by

Type 1.1 Curriculum-based learning1.2 Test preparationLearning Method2.1 Online2.2 Blended2.3 Classroom-basedGeography 3.1 North America

1.1 Curriculum-based learning- The private tutoring market continues to grow as more students seek individualized instruction for academic success. Tutors offer personalized learning plans, flexible schedules, and one-on-one attention. Parents value this customized approach, leading to increased demand for private tutoring services. Tutors use various teaching methods and tools to cater to diverse learning styles, ensuring effective learning outcomes. This market trend is expected to persist, providing opportunities for dedicated educators to make a positive impact on students’ academic journeys.

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Research Analysis

The tutoring market has experienced significant growth in recent years, driven by the increasing demand for personalized learning solutions. With the advent of technology-based learning, students now have access to a wealth of subject-related content through online subscriptions. This includes presentations, 3D colored diagrams, animations, and flashcards, making education more engaging and interactive. Education technology has revolutionized the way we learn, offering annual service for academic subjects like Literacy, Mathematics, Sciences, and non-academic subjects. Short-term and long-term courses in competitive examinations and post-K-12 education are also popular offerings. UpGrad, Caltech University, and Fullstack Academy are some institutions leading the way in technology-driven education. Microlearning, mentorships, coaching courses, and test preparation services are other areas of growth in the tutoring market.

Market Research Overview

The tutoring market continues to grow as students seek personalized learning solutions, both online and offline. Technology-based learning is at the forefront, with subject-related content, presentations, 3D colored diagrams, animations, and flashcards enhancing education. Annual service subscriptions offer access to a wealth of resources for literacy, mathematics, sciences, career development, and more. Education technology companies provide test preparation services and subject tutoring, while private tutors use innovative teaching methods. Private tuition, also known as shadow education, is popular among parents seeking academic improvement for their children, especially in competitive examinations and academic subjects. The market caters to both wealthy parents and those on a median household income, with monthly bills varying from accidental overdrafts to debit card transactions at the supermarket or clothing store. UpGrad, Caltech University, Fullstack Academy, and other allied industries offer microlearning and coaching courses. The Bramble survey reports that post-K-12 students benefit from private tutoring in all subjects, including non-academic areas. Annual service subscriptions offer flexible plans, with short-term and long-term courses catering to various learning styles and budgets. Education technology platforms like Cambridge Assessment, Deeksha Classes, and mentorship programs provide comprehensive solutions for students aiming for academic ranks in public and private schools. The tutoring market is a significant industry, with billionaire investors recognizing its potential and investing in education technology companies. In summary, the tutoring market is a dynamic and growing industry, catering to students’ diverse learning needs through technology-based solutions, private tutoring, and education technology companies. With various pricing models and subscription plans, it offers flexible solutions for students and parents alike, making education accessible and affordable.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeCurriculum-based LearningTest PreparationLearning MethodOnlineBlendedClassroom-basedGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Technology

Foresite Named 2026 Google Cloud Security Partner of the Year for North America

Published

3 minutes ago

April 21, 2026

Recognition highlights leadership in practitioner-governed, AI-enhanced security operations

OVERLAND PARK, Kan., Apr. 21, 2026 /PRNewswire/ — Foresite Cybersecurity today announced it has been named the 2026 Google Cloud Security Partner of the Year in the North America category, presented at Google Cloud Next ’26 in Las Vegas.

Foresite named 2026 Google Cloud Security Partner of the Year

Organizations looking to operationalize AI-driven security on Google Cloud can learn more at next.foresite.com.

Foresite delivers fully managed security operations on Google Security Operations (SecOps), enabling customers to detect and respond to threats in seconds, reduce investigation fatigue, and maintain continuous audit readiness without expanding internal teams.

Operating as the human control layer for AI-driven security, Foresite combines Google’s agentic investigation capabilities with practitioner-validated accountability. Every autonomous investigation is reviewed and authorized by a named analyst before response actions are executed, giving customers clear visibility into how decisions are made and risk is managed.

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name Foresite a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

As a Google Cloud Premier Partner with Security and MSSP specializations, Foresite delivers managed services through its Catalyst platform — extending Google SecOps with operational governance, automation, and continuous compliance capabilities. Over the past year, the company expanded its SecOps delivery practice while sustaining 96% customer retention, reflecting growing demand for managed, AI-enhanced security operations.

Across its managed services portfolio, Foresite delivers a 90% reduction in mean investigation time and sub-15-second automated threat response for its customers — enabling security teams to focus on strategic risk decisions rather than alert triage.

Foresite’s approach to managed security operations on Google Cloud was the subject of an independent Technical Validation by Enterprise Strategy Group (now part of Omdia), commissioned by Google in August 2025. The report examined how Foresite’s Catalyst platform extends Google Security Operations to deliver threat detection, investigation, and response for organizations at varying levels of security maturity.

“Our Technical Validation of Foresite’s Catalyst platform examined how practitioner-led governance can extend Google Security Operations to deliver measurable detection and response outcomes. Google Cloud’s Partner of the Year recognition independently confirms what our analysis identified — that platform-native expertise, rather than tool access, is what differentiates managed security outcomes for mid-market and enterprise organizations.”— Tony Palmer, Practice Director, Omdia (formerly Enterprise Strategy Group).

“We’re entering an era where AI can investigate threats at machine speed,” said Jeremy Hehl, Chief Evangelist at Foresite. “Enterprise organizations need confidence that those decisions are governed and aligned to real business risk. This recognition from Google Cloud reinforces our focus in helping customers operationalize AI security at scale.”

Foresite is showcasing its Agentic SOC capabilities at Google Cloud Next ’26, demonstrating how security teams can move beyond alert monitoring to govern autonomous response using Google SecOps, Google Threat Intelligence, and AI security controls.

Foresite is purpose-built for organizations that need enterprise-grade security operations without enterprise-scale friction. The company delivers the operational rigor and platform expertise these organizations require to run Google SecOps effectively — without the overhead of building and staffing a full internal SOC.

About Foresite Cybersecurity
Foresite Cybersecurity is a Google Cloud Premier Partner providing managed security operations, compliance automation, and threat intelligence services. Through its Catalyst platform, Foresite helps organizations operationalize AI-driven security with practitioner-led governance and measurable risk reduction. Learn more at foresite.com.

Media Contacts
Claire Simpson Director of Global Brand & Strategic Marketing
Tim Suwandhaputra VP, Go-to-Market
press@foresite.com

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Technology

Tredence Awarded 2026 Google Cloud Global Industry Solutions Partner of the Year Award for Retail

Published

3 minutes ago

April 21, 2026

Trusted for driving the data & AI strategy for 8 of the top 10 retailers, powering $2 trillion in retail revenue

LAS VEGAS and BENGALURU, India, April 21, 2026 /PRNewswire/ — Tredence, a global AI and data science solutions company, today announced it has been named the 2026 Google Cloud Services & Industry Solutions Partner of the Year for Retail. This award reflects Tredence’s demonstrated ability to deliver measurable customer impact at scale. Notably, this is Tredence’s third such distinction, having previously been recognized in CPG and Gaming, a testament to Tredence’s unmatched depth, breadth, and impact across the industries it serves.

For the world’s leading retailers, Tredence has consistently delivered the full AI transformation journey — migrating, modernizing, and deploying scalable AI applications and agents on Google Cloud, powered by Vertex AI and Gemini Enterprise. In FY25, Tredence drove transformative impact across 25+ strategic retail accounts spanning four continents, delivering measurable business outcomes and accelerating Google Cloud adoption at unprecedented scale. Tredence’s impact has been defined by three core motions:

Modernization at scale, building agentic foundations – Tredence executed some of the world’s most complex retail cloud migrations, including the largest-ever cloud migration in retail history, migrating 12 petabytes of data for 40,000+ analytics users with 100% operational continuity, and a landmark platform overhaul delivered ahead of schedule, reducing total cost of ownership by 20–40% and building the unified data foundations that power agentic AI at scale.Accelerating agentic AI adoption – Tredence deployed 100+ AI/ML accelerators, including 10+ retail-specific multi-agent systems built on Vertex AI and Gemini Enterprise, eliminating up to 70% of manual effort, automating up to 98% of manual ticketing processes, and cutting temporary labor costs by 20%, compressing months of deployment into weeks across some of the most complex retail environments in the world.Delivering global impact at measurable scale – Tredence drove transformative outcomes across every retail format and across geographies unifying supply chain data across 20,000+ stores to automate retail media insights, deploying a full agentic platform in just 6 months for a major wholesale retailer, and delivering greenfield Google Cloud wins, proving that the Tredence and Google Cloud partnership delivers measurable impact across every retail segment and scale of ambition.

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name Tredence a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

“Winning Google Cloud’s Retail Partner of the Year reflects one thing: the outcomes we deliver for the world’s most admired retailers, consistently and at scale,” said Amanpal Dhupar, Vice President, Head of Retail at Tredence. “We are the trusted Data and AI partner for 8 of the top 10 global retailers and have built a team of world-class retail practitioners, a proprietary accelerator ecosystem powering over $2 trillion in global retail sales, and a last-mile operationalization capability.”

Tredence recently launched its Transformative Agentic Commerce Solution Accelerators at NRF 2026. Built on Google Cloud services, these accelerators can be customized for each retailer to address unique needs and deliver faster time-to-value.

Tredence will showcase these capabilities at Google Next, Booth #2911, at the Mandalay Bay Convention Center in Las Vegas.

About Tredence:

Tredence is a global AI and data science solutions provider focused on solving the last-mile problem in AI, the gap between insight creation and value realization. Tredence leverages deep domain expertise, data platforms and accelerators, and strategic partnerships to provide tailored, cutting-edge solutions to its clients. The company has 4,200+ employees across the San Francisco Bay Area, Chicago, Riyadh, London, Toronto, and Bengaluru, serving top brands in Retail, CPG, Hi-tech, Telecom, Healthcare, Travel, and Industrials.

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Technology

dbt Labs Wins a 2026 Google Cloud Partner of the Year Award

Published

3 minutes ago

April 21, 2026

PHILADELPHIA, April 21, 2026 /PRNewswire/ — dbt Labs, the leader in standards for AI-ready structured data, announced today that it has received the 2026 Google Cloud Partner of the Year award for Data and Analytics: Data Pipelines and Governance. dbt Labs works together with Google Cloud to provide the foundation for an organization’s transition to AI leadership and innovation. The combination of rich data warehousing capabilities and the democratization of complex data transformation removes technical barriers, enabling analysts and business leaders to accelerate their time-to-value.

dbt Labs is being recognized for its achievements in the Google Cloud ecosystem, helping joint customers manage data at scale on Google Cloud and turn it into trusted, actionable insights with speed and efficiency. Thousands of organizations run dbt on Google BigQuery globally, an integration designed to accelerate the delivery of trusted analytics and AI. By consolidating data transformation into a single, unified tool, joint customers quickly gain increased operational efficiency through advanced orchestration features. dbt Labs empowers customers to manage and trust results, ensuring high-quality data is ready to power analytics and AI initiatives both today and in the future.

“Every AI strategy needs to be underpinned by a standardized foundation and process to control, govern and document progress for high-quality, trusted results,” said Shawn Toldo, Vice President, Worldwide Partner Ecosystem at dbt Labs. “Together, dbt Labs and Google Cloud enable organizations to build that foundation for an AI-ready future. We are excited for the recognition and growing partnership with Google.”

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name dbt Labs a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

This recognition is the latest example of dbt Labs’ momentum since launching on Google Cloud Marketplace one year ago. The partnership’s trajectory is driven by extensive global adoption and usage across diverse industries and a rapidly expanding community of active practitioners. Additionally, dbt Labs’ partner team earned two Google Partner All Star awards, reinforcing the deep collaboration and commitment to driving mutual success.

By bringing Google AI capabilities into dbt workflows, joint customers gain the trustworthy, well-documented, governed foundation that reliable analytics and AI demand. To learn more about how dbt Labs and Google Cloud are enabling AI-ready data pipelines, watch the on-demand webinar “Building dbt Models Faster with Google AI” at https://www.getdbt.com/confirmation/building-dbt-models-faster-with-google-ai-recording.

About dbt Labs
Since 2016, dbt Labs has been on a mission to help data practitioners create and disseminate organizational knowledge. dbt is the standard for AI-ready structured data. Powered by the dbt Fusion engine, it unlocks the performance, context, and trust that organizations need to scale analytics in the era of AI. Globally, more than 80,000 data teams use dbt, including those at Siemens, Roche and Condé Nast.

Learn more at getdbt.com, and follow dbt Labs on LinkedIn, X, Instagram, and YouTube.

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