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Private Tutoring Market to Grow by USD 25.71 Billion (2024-2028), Driven by STEM Education Focus, with AI Redefining the Market Landscape – Technavio

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NEW YORK, Dec. 2, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global private tutoring market size is estimated to grow by USD 25.71 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  10.87%  during the forecast period. Growing emphasis on stem education is driving market growth, with a trend towards increasing emphasis on microlearning. However, availability of open-source material  poses a challenge. Key market players include American Tutor Inc., ArborBridge Inc., Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC.

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Private Tutoring Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.87%

Market growth 2024-2028

USD 25711.5 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.53

Regional analysis

US

Performing market contribution

North America at 100%

Key countries

US

Key companies profiled

American Tutor Inc., ArborBridge Inc., Boston
Tutoring Services, Chegg Inc., Club Z Inc.,
Coursera Inc., Graham Holdings Co., Growing
Stars Inc., Huntington Mark LLC, IXL Learning
Inc., John Wiley and Sons Inc., Mathnasium LLC,
Pearson Plc, Superprof SAS, Sylvan Learning
LLC, Think and Learn Pvt. Ltd., Tutor Doctor,
TutorMe LLC, Tutors International Ltd., and
Varsity Tutors LLC

 

Market Driver

The private tutoring market in the US is witnessing a significant trend towards microlearning. This approach to education involves breaking down learning content into small, manageable modules. Vendors in the market are incorporating microlearning into their course offerings to enhance learner engagement and improve understanding. Microlearning modules consist of various formats such as video, audio, text, and infographics, with each session typically lasting 5-10 minutes. Quizzes, games, and just-in-time content delivery are also essential components. Microlearning offers several advantages, including bridging knowledge gaps, enabling better understanding and retention, addressing time and resource constraints, and offering flexibility and compatibility across devices. As a result, the emphasis on microlearning is expected to drive growth in the US private tutoring market during the forecast period. 

The private tutoring market is on the rise, with students seeking individualized attention for academic success. Technology-based learning is a major trend, offering online subscriptions, subject-related content, presentations, 3D colored diagrams, animations, and more. Education technology is transforming literacy and subjects like Mathematics and Sciences. Wealthy parents and private schools invest in private tuition for career development, while public school-based students also opt for shadow education. Annual service contracts are common, with Cambridge Assessment and other test preparation services leading the way. Private tutors use teaching methods tailored to each student, available in both offline and online modes. UpGrad, Caltech University, Fullstack Academy, and Deeksha Classes offer short-term and long-term courses, microlearning, and mentorships. Bramble survey reveals that post-K-12 students compete in academic ranks, focusing on competitive examinations and academic and non-academic subjects. 

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Market Challenges

The private tutoring market in the US is experiencing significant competition from open-source tutoring services that provide free learning materials. Established tutoring service providers like Club Z Inc. And Kaplan offer tutoring sessions for various subjects against a fee. However, open-source platforms such as Coursera, edX, Udacity, and FutureLearn offer Massive Open Online Courses (MOOCs) with flexible accessibility and course duration. While some MOOCs charge a minimal fee for certifications, most open-source content is accessible free of cost. The popularity of MOOCs is increasing due to their adaptable curriculum and affordability. Students can access free courses on mobile devices and learn at their own pace. MOOCs are becoming a viable alternative to traditional education, posing a threat to the growth of the private tutoring market in the US.The private tutoring market is a significant sector in the education industry, serving students from Post-K-12 to those preparing for competitive examinations in academic and non-academic subjects. According to the Bramble survey, the market size is substantial, with billionaires spending thousands of dollars on tutoring monthly, while the median household spends an average of a few hundred dollars. Short-term courses in microlearning and test preparation services are popular, with long-term coaching courses and mentorships also in demand. UpGrad, Caltech University, Fullstack Academy, Deeksha Classes, and various other institutions offer various types of tutoring services. However, challenges include managing monthly bills, accidental overdrafts, and expenses on debit cards, making online tutoring an attractive alternative. Online banks and savings accounts with competitive interest rates are essential tools for managing education-related expenses.

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Segment Overview 

This private tutoring market report extensively covers market segmentation by  

Type 1.1 Curriculum-based learning1.2 Test preparationLearning Method2.1 Online2.2 Blended2.3 Classroom-basedGeography 3.1 North America

1.1 Curriculum-based learning-  The private tutoring market continues to grow as more students seek individualized instruction for academic success. Tutors offer personalized learning plans, flexible schedules, and one-on-one attention. Parents value this customized approach, leading to increased demand for private tutoring services. Tutors use various teaching methods and tools to cater to diverse learning styles, ensuring effective learning outcomes. This market trend is expected to persist, providing opportunities for dedicated educators to make a positive impact on students’ academic journeys.

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Research Analysis

The tutoring market has experienced significant growth in recent years, driven by the increasing demand for personalized learning solutions. With the advent of technology-based learning, students now have access to a wealth of subject-related content through online subscriptions. This includes presentations, 3D colored diagrams, animations, and flashcards, making education more engaging and interactive. Education technology has revolutionized the way we learn, offering annual service for academic subjects like Literacy, Mathematics, Sciences, and non-academic subjects. Short-term and long-term courses in competitive examinations and post-K-12 education are also popular offerings. UpGrad, Caltech University, and Fullstack Academy are some institutions leading the way in technology-driven education. Microlearning, mentorships, coaching courses, and test preparation services are other areas of growth in the tutoring market.

Market Research Overview

The tutoring market continues to grow as students seek personalized learning solutions, both online and offline. Technology-based learning is at the forefront, with subject-related content, presentations, 3D colored diagrams, animations, and flashcards enhancing education. Annual service subscriptions offer access to a wealth of resources for literacy, mathematics, sciences, career development, and more. Education technology companies provide test preparation services and subject tutoring, while private tutors use innovative teaching methods. Private tuition, also known as shadow education, is popular among parents seeking academic improvement for their children, especially in competitive examinations and academic subjects. The market caters to both wealthy parents and those on a median household income, with monthly bills varying from accidental overdrafts to debit card transactions at the supermarket or clothing store. UpGrad, Caltech University, Fullstack Academy, and other allied industries offer microlearning and coaching courses. The Bramble survey reports that post-K-12 students benefit from private tutoring in all subjects, including non-academic areas. Annual service subscriptions offer flexible plans, with short-term and long-term courses catering to various learning styles and budgets. Education technology platforms like Cambridge Assessment, Deeksha Classes, and mentorship programs provide comprehensive solutions for students aiming for academic ranks in public and private schools. The tutoring market is a significant industry, with billionaire investors recognizing its potential and investing in education technology companies. In summary, the tutoring market is a dynamic and growing industry, catering to students’ diverse learning needs through technology-based solutions, private tutoring, and education technology companies. With various pricing models and subscription plans, it offers flexible solutions for students and parents alike, making education accessible and affordable.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeCurriculum-based LearningTest PreparationLearning MethodOnlineBlendedClassroom-basedGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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