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How Google’s Chrome Sale Could Impact Marketers: Anti-PR Strategies to Protect Brands

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The potential sale of Google Chrome marks a critical turning point for marketers and brands in general. This disruption calls for a shift from reliance on traditional search dominance to a focus on authentic, trust-based communication. Anti-PR offers the strategic edge needed to navigate this new era—reshaping perceptions, engaging audiences, and reinforcing credibility.

TAMPA BAY, Fla.  , Dec. 3, 2024 /PRNewswire-PRWeb/ — Google’s Chrome, which holds a 65% share of the global browser market, may soon be up for sale due to a DOJ antitrust ruling. (1) With the number one engine processing over 90% of global searches, this potential breakup threatens to unravel the tightly integrated system marketers rely on for SEO, SEM, and data-driven insights. (2) As the digital ecosystem faces a seismic shift, brands must embrace disruption and adapt strategies. “The days of relying solely on Google are over,” stresses Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. “With the digital landscape fragmenting, companies must prioritize authenticity and trust; that’s what Anti-PR stands for.”

“Google’s potential breakup threatens the digital marketing landscape, forcing brands to rethink SEO, SEM, and content strategies. ‘The days of relying solely on Google are over,’ says Karla Jo Helms, emphasizing the need for authenticity and trust in a fragmented digital ecosystem.”

Impact on Marketers & Brands
As SEM continues to account for roughly 14% of total media spend, many brands depend heavily on Google’s ecosystem to drive traffic and lead. (3) A staggering 61% of marketers say generating traffic is their number one challenge, and nearly half of businesses credit organic search as their best source of ROI (4).

Google’s dominance in search engine marketing and its powerful role through Chrome has made it an essential tool for achieving success. That’s why its potential breakup disrupts the status quo, leaving many questioning if they need to revisit their strategies.

This adds to an already uncertain context: a recent survey suggests that marketing budgets dropped by 15% in 2024, and 24% of CMOs stated at the beginning of the year that their allocations were insufficient to execute their strategies. (5) With budgets tightening and a growing reliance on SEM for revenue generation, marketers need to find ways to do more with less.
“These ongoing changes force marketers to rethink everything—from paid search to content strategy. It’s not just about adapting to Google’s updates but preparing for a wider disruption,” Helms explains.

Search Engine Volume Projected to Drop by 25%
Regardless of what happens to Chrome, Gartner’s forecast of a 25% drop in search engine volume by 2026 signals a pivotal shift for digital marketing. (6) As organic and paid search continue to be vital channels for generating awareness and demand, this decline will force companies to update their entire approach.

“The importance of diversification in both advertising and communication strategies cannot be overstated,” Helms emphasizes. “With new competitors emerging and the growing emphasis on content quality, marketers will need to sharpen their approaches to ensure their content remains visible and relevant.”

Building Brand Reputation Through Anti-PR
The potential separation of Chrome from Google presents a unique challenge for marketers but also offers a valuable opportunity for those willing to learn how to control their narrative in an evolving media landscape. In this context, Anti-PR equips brands with the tools to reshape perceptions and maintain trust

Unlike traditional PR, which may crumble under such pressure, Anti-PR focuses on changing existing perceptions by addressing misconceptions with clear, data-driven stories. This helps brands not just survive but thrive through authenticity and disruption.

This approach doesn’t just complement marketing efforts—it supercharges them. By focusing on credibility and strategic storytelling, Anti-PR enhances marketing in ways that traditional approaches can’t match.

Anti-PR serves as the driving force behind your marketing campaign by:

Lowering Cost per Lead: Informed and engaged consumers are easier to convert. Anti-PR builds trust and awareness, reducing the time and resources needed to turn prospects into customers.Increasing Marketing ROI: Anti-PR penetrates the market with compelling stories and genuine value, amplifying your reach and impact.Augmenting Brand Value: Anti-PR fosters deep connections with audiences, enhancing your brand’s reputation and overall market value.Reshaping Public Perception: Anti-PR addresses misconceptions and positions your brand as a thought leader.Building Long-Term Engagement: Anti-PR doesn’t rely on short-term campaigns; it builds lasting relationships through active communication and a crisis management approach.Creating a Resilient Brand Reputation: In times of crisis or change —like the potential breakup of Google Chrome— Anti-PR provides stability.

In a post-Google-dominated ecosystem, where the rules are rewritten, JOTO PR’s Anti-PR approach emphasis on authenticity becomes more crucial than ever. “By integrating these strategies into your marketing efforts, you transform your brand’s presence. It’s not just about selling products—it’s about creating trust, loyalty, and a lasting impact,” concludes Helms.

About JOTO PR Disruptors™
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com/.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.    
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.    

References:
1.    Rijo, Luís. “Chrome Remains the Dominant Web Browser, Holding a Market Share of 65.158%.” PPC Land, 18 July 2024, ppc.land/chrome-remains-the-dominant-web-browser-holding-a-market-share-of-65-158/. Accessed 29 Nov. 2024.
2.    Rana, Uday. “Google May Have to Sell Chrome. Why the Impact Could Be “Seismic.”” Global News, 21 Nov. 2024, globalnews.ca/news/10882021/google-chrome-sale-impact/. Accessed 29 Nov. 2024.
3.    Adams, Peter. “Why Google’s Potential Chrome Sell-off Could Sow Fresh Marketing Disruption.” Marketing Dive, 22 Nov. 2024, http://www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/.
4.    Marino, Susie . “165 Powerful Digital Marketing Statistics for 2023.” WordStream, 2023, http://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics.
5.    Gartner. “Marketing Budgets 2023: A Comprehensive Guide for CMOs.” Gartner, 2023, http://www.gartner.com/en/marketing/topics/marketing-budget.
6.    Gartner. “Gartner Predicts Search Engine Volume Will Drop 25% by 2026, due to AI Chatbots and Other Virtual Agents.” Gartner, 14 Feb. 2024, http://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents.

Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4629
jotopr.com

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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SOURCE JOTO PR™; JOTO PR™

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China-Europe Youth Exchange Campaign: When Fashion Meets Football — A Green Pitch Appointment for Cross-Cultural Dialogue

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BEIJING, July 19, 2026 /PRNewswire/ — On July 18, in Rongjiang County, Guizhou Province, China, the much-anticipated Guizhou Village Super League staged several thrilling grassroots football matches, accompanied by a one-of-a-kind football culture creative showcase.

The showcase, themed Common Love, blended fashion runway elements with local music and dance, presenting 16 distinctive football-themed jersey designs. These featured Italian architectural graffiti, Brazilian color blocks, as well as motifs of the Great Wall, pandas, Chinese auspicious clouds, and ethnic patterns. The outfits were modeled by over 20 young people from diverse walks of life in Guizhou, while the designs themselves were contributed by more than 100 youth participants from over 20 countries and regions during the China-Europe Youth Exchange Campaign: When Fashion Meets Football.

Launched by the China Media Group, European and Latin American Languages Programming Center, the campaign took football as a shared global language. Through youth creative workshops and interactive exchanges, it encouraged young people worldwide to harness AIGC tools to design football jersey patterns, thereby deepening mutual understanding and strengthening friendship.

This initiative drew enthusiastic participation from youth across the globe, who engaged in online dialogues on sports culture and AI-driven creativity. Experts such as Ana Vasques, Executive President, IETI Artificial Intelligence & Creative Design branch; Giulio Cuomo, Professor of Video Production and AI at Accademia Italiana; and Dr. Zhang Youyu, Distinguished Research Fellow at Peking University, shared their insights based on the campaign’s outcomes. They emphasized that football has long transcended the realm of sport, evolving into a cultural symbol that embodies diverse civilizations. Meanwhile, the innovative application of artificial intelligence is opening new pathways for cross-cultural dialogue among global youth.

Video – https://www.youtube.com/watch?v=JhzZPHPk8IA

Photo – https://mma.prnewswire.com/media/3006669/20260719205937_131_59.jpg

View original content:https://www.prnewswire.co.uk/news-releases/china-europe-youth-exchange-campaign-when-fashion-meets-football–a-green-pitch-appointment-for-cross-cultural-dialogue-302829189.html

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Singtel Receives Four Frost & Sullivan 2026 Recognitions for Leadership in Enterprise Connectivity, Cybersecurity, and Digital Transformation

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The recognitions highlight Singtel’s leadership in secure connectivity, network transformation, IoT innovation, and cybersecurity, delivering customer value through intelligent digital infrastructure and AI-enabled enterprise services.

SAN ANTONIO, July 20, 2026 /CNW/ — Frost & Sullivan is pleased to honor Singtel with the 2026 Southeast Asia IoT Connectivity Service Provider Company of the Year, 2026 Singapore Network Transformation Customer Value Leadership, 2026 Singapore Cybersecurity Services Company of the Year, and 2026 Singapore SD-WAN and SASE Service Provider Company of the Year recognitions. These acknowledgements reflect Singtel’s outstanding achievements in delivering secure, intelligent, and scalable digital infrastructure that enables enterprises to modernize operations, simplify complexity, and accelerate digital transformation across Singapore and Southeast Asia. They underscore the company’s consistent leadership in strategy execution, customer value creation, and innovation across enterprise connectivity, cybersecurity, software-defined networking, and IoT connectivity services.

Frost & Sullivan evaluates companies through a rigorous benchmarking process across two core dimensions: strategy effectiveness and strategy execution. Singtel excelled in both, demonstrating its ability to anticipate evolving enterprise requirements while consistently translating long-term vision into measurable customer outcomes. Through platforms such as Singtel CUBΣ (CUBE) and its multidomestic IoT connectivity architecture, the company continues to unify networking, cybersecurity, automation, and AI-driven intelligence into integrated solutions that address the growing complexity of hybrid, multicloud, and connected environments. “Singtel has established itself as a benchmark for enterprise digital infrastructure by converging connectivity, cybersecurity, network intelligence, and IoT orchestration into a unified, customer-centric ecosystem. Its disciplined execution, platform-led innovation, and commitment to simplifying complex enterprise environments continue to strengthen operational resilience and deliver sustained value for organizations across the region,” said Kenny Yeo, Director at Frost & Sullivan.

Guided by a long-term strategy focused on digital innovation, intelligent infrastructure, and customer-centric transformation, Singtel has moved well-beyond traditional telecommunications to a trusted technology partner for enterprises navigating increasingly connected and data-driven environments. Its strategic investments in AI-enabled operations, cloud-native platforms, secure connectivity, and ecosystem partnerships enable organizations to modernize critical infrastructure while maintaining the flexibility to support future business growth.

The company’s strategic agility and sustained investment in integrated digital platforms have enabled it to scale innovative services across local, regional, and global enterprise environments. Innovation remains central to Singtel’s approach through solutions including the CUBΣ connected intelligence platform, multidomestic IoT connectivity powered by eSIM orchestration, managed cybersecurity services, AI-driven network automation, and network-as-a-service capabilities. These solutions simplify network and security management, strengthen cyber resilience, improve operational visibility, and provide enterprises with scalable, secure, and high-performing connectivity across cloud, edge, IoT, and hybrid infrastructures.

By streamlining service delivery through intelligent automation, centralized orchestration, proactive monitoring, and flexible managed and co-managed service models, Singtel continues to help organizations reduce operational complexity while improving service reliability and business agility. Its ability to integrate best-of-breed technologies in a unified operational framework, combined with strong regional network ownership and localized expertise, enables customers to confidently scale digital initiatives while maintaining security, governance, and operational excellence.

Frost & Sullivan commends Singtel for setting a high standard in competitive strategy, execution, and customer value across multiple technology domains. By combining intelligent networking, secure digital infrastructure, AI-enabled operations, and cross-border IoT capabilities in an integrated platform strategy, the company is shaping the future of enterprise connectivity while helping organizations build resilient, future-ready digital ecosystems.

Each year, Frost & Sullivan presents its Company of the Year and Customer Value Leadership recognitions to organizations that demonstrate outstanding strategy development and implementation, resulting in measurable improvements in customer satisfaction, competitive positioning, and business performance. These recognitions honor forward-thinking companies that continuously raise industry standards through innovation, operational excellence, and long-term value creation.

Frost & Sullivan Best Practices Recognition
Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.
Contact us: Start the discussion.

Contact:
Tarini Singh
E: Tarini.Singh@frost.com

 

View original content:https://www.prnewswire.com/news-releases/singtel-receives-four-frost–sullivan-2026-recognitions-for-leadership-in-enterprise-connectivity-cybersecurity-and-digital-transformation-302829114.html

SOURCE Frost & Sullivan

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Foreign entrepreneurs find business opportunities and a home in Yiwu

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BEIJING, July 19, 2026 /PRNewswire/ — A report from People’s Daily:

Yiwu, a city in east China’s Zhejiang province, is neither a coastal hub nor a border town. Yet it has built a trade network that reaches across the globe. Today, the city is home to more than 10,000 foreign-invested businesses and around 38,000 foreign merchants who live and work there.

People’s Daily reporters recently visited Yiwu to meet foreign entrepreneurs who have built successful businesses and settled down in the city. They shared stories of growing alongside Yiwu and becoming part of its remarkable transformation.

“I wouldn’t be where I am today without Yiwu,” said Senegalese businessman Sourakhata Tirera, a sentiment he often expresses. He first came to Yiwu in 2003 to source hardware products and was immediately impressed by the Yiwu International Trade Market. He noted, “If you can’t find something here, it’s probably because you haven’t searched carefully enough.”

In 2007, Tirera opened a foreign trade agency in Yiwu. In 2012, leveraging Yiwu’s comprehensive foreign trade pilot reform project, he established a wholly foreign-owned trading company. Today, his company ships 200 to 300 containers every month, dealing in more than 1,000 product categories and providing one-stop sourcing services for clients across Africa.

“Everyone is fascinated by Yiwu because it’s a place full of opportunities. Things that once seemed impossible can become reality here,” Tirera told People’s Daily after he finished receiving a trade delegation from Gabon.

Yemeni businessman Maged Mohammed Ali Al-Huraibi came to Yiwu alone in 2008 to pursue his entrepreneurial dream and founded a cosmetics trading company. In 2024, Yiwu launched a one-stop entrepreneurship service for foreign talent, offering factory leasing, policy consultation, and talent recruitment. Seizing the opportunity, Al-Huraibi invested in a cosmetics factory early that year, successfully transitioning from trader to manufacturer.

“Yiwu made my entrepreneurial dream come true. Now I want to bring cosmetics made in Yiwu to even more countries and regions around the world,” Al-Huraibi said.

Yiwu’s success is not simply about gathering products. More importantly, it comes from the city’s ability to create what the market needs — pioneering new approaches where none exist and forging new paths through continuous exploration.

Nepalese businessman Khadka Raj Kumar first came to Yiwu in 2002. In 2011, Yiwu pioneered a dual-track system for representative offices and foreign-invested business entities, addressing challenges related to residency, employment and business operations for foreign entrepreneurs. The following year, Kumar established his own trading company in Yiwu and later bought a home there.

In 2013, Yiwu established China’s first people’s mediation committee dedicated to foreign-related disputes, inviting foreign businesspeople to serve as mediation processes. Kumar has served in this role since 2017 and has participated in resolving more than 150 foreign-related disputes.

“In Yiwu, we’re not outsiders — we’re part of the local community,” he said.

As Yiwu’s sixth-generation marketplace, the Yiwu Global Digital Trade Center marks the city’s transition from traditional trade to a digital trade ecosystem.

Pakistani businessman Sheikh Jamil, who has operated in Yiwu for 21 years, has witnessed this transformation firsthand. According to him, more and more business is now conducted online. With the help of AI, he can quickly generate product solutions tailored to different market demands. “I can do business with the whole world without leaving my office,” he said.

Yemeni businessman Hasan Mohammed entered Yiwu’s cosmetics business as a distributor a decade ago. In 2018, he registered his own cosmetics brand in Saudi Arabia. With its products registered in Saudi Arabia, manufactured in China and sold worldwide, his business model delivers both high-quality products and a strong competitive edge.

“Yiwu is more like an ecosystem where ideas can quickly become reality. It offers not only opportunities, but also the potential for continuous growth,” said Mohammed.

For Brazilian businesswoman Ana Garcia, Yiwu’s transformation from “Made in Yiwu” to “Created in Yiwu” has been fueled by broad support in branding, digital innovation and global expansion. She founded a business consultancy that helps overseas clients identify market opportunities and sourcing needs, connect with qualified suppliers, and manage every step of the supply chain — from product selection and quality inspection to logistics and customs clearance.

Yiwu belongs not only to China, but also to the world. Together with entrepreneurs from around the globe, the city will continue turning the impossible into the possible, further burnishing its reputation as the “world’s supermarket” and ensuring that products created in Yiwu benefit people in more countries.

View original content:https://www.prnewswire.com/apac/news-releases/foreign-entrepreneurs-find-business-opportunities-and-a-home-in-yiwu-302829158.html

SOURCE People’s Daily

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