Technology

Immersion Cooling Market to grow by USD 988 Million (2024-2028), driven by rising data center investments, Report on how AI drives market transformation – Technavio

Published

1 year ago

December 4, 2024

NEW YORK, Dec. 4, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global immersion cooling market size is estimated to grow by USD 988 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 28.62% during the forecast period. Increasing investments in data centers is driving market growth, with a trend towards emergence of advanced technologies. However, lack of demand and awareness poses a challenge. Key market players include Aecorsis BV, Bitfury Group Ltd., Comfort Systems USA Inc., DCX The Liquid Cooling Co., Delta Electronics Inc., DUG Technology Ltd., Engineered Fluids Inc., Furukawa Electric Co. Ltd., Gigabyte Technology Co. Ltd., Green Revolution Cooling Inc., Iceotope Technologies Ltd., LiquidCool Solutions, LiquidStack B.V., Midas Immersion Cooling, PEZY Computing KK, SixtyOneC, Submer Technologies SL, TEIMMERS, TMGcore Inc., and Wiwynn Corp..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (Single-phase immersion cooling and Two-phase immersion cooling), Application (High-performance computing, Edge computing, and Cryptocurrency mining), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Aecorsis BV, Bitfury Group Ltd., Comfort Systems USA Inc., DCX The Liquid Cooling Co., Delta Electronics Inc., DUG Technology Ltd., Engineered Fluids Inc., Furukawa Electric Co. Ltd., Gigabyte Technology Co. Ltd., Green Revolution Cooling Inc., Iceotope Technologies Ltd., LiquidCool Solutions, LiquidStack B.V., Midas Immersion Cooling, PEZY Computing KK, SixtyOneC, Submer Technologies SL, TEIMMERS, TMGcore Inc., and Wiwynn Corp.

Key Market Trends Fueling Growth

The Immersion Cooling Market is experiencing significant growth due to the trend towards energy-efficient solutions for data centers. This cooling method offers cost advantages by reducing operational expenditures through lower energy consumption. With the increase in complex algorithms, heat generation is a major concern for data centers, particularly in cryptocurrency mining and blockchain technologies. Immersion cooling maintains optimal temperatures, saving energy costs and increasing efficiency, leading to improved mining power and hardware longevity. Leakage and water usage are concerns, but immersion cooling offers improved performance and reliability. Data center operators seek energy savings and reduced maintenance costs, making immersion cooling an attractive infrastructure solution. The market includes tanks, pumps, and heat exchangers, with single-phase systems offering simplicity and energy-saving capabilities. The Artificial Intelligence segment, including high-performance computing, AI applications, and intense learning models, benefits from immersion cooling’s power density handling and thermal conductivity. The Synthetic fuels segment offers versatility and customization for various hardware configurations. Industry dynamics, including digital transformation, cloud services, and AI-driven applications, require low-energy solutions. Immersion cooling’s cooling fluids, such as synthetic fuels, offer stability and compatibility with various hardware components. Data center infrastructure, digital solutions, and electronics industries are adopting immersion cooling for its energy efficiency and IoT capabilities. The market’s scalability and compatibility with various industries, from hospitals and schools to heavy electronics devices, make it a valuable solution for the global workforce and e-commerce sector. Government policies and stringent laws are driving the demand for low-energy solutions, and immersion cooling is a viable alternative to traditional air conditioning systems. The market’s future lies in its ability to adapt to changing lifestyle trends and capital costs, making it a valuable investment for Managed Service Providers.

The adoption of advanced technologies like machine learning, artificial intelligence, and blockchain is on the rise, requiring more powerful hardware such as tensor processing units (TPUs) and graphics processing units (GPUs). These hardware accelerators generate high thermal loads and can cause power usage in a rack during new workloads. Traditional air-cooling methods struggle to manage these high-density workloads effectively. As densities increase beyond 25-30 kW per rack, immersion cooling has become an increasingly popular solution for managing these workloads efficiently. This cooling method submerges the IT equipment in a non-conductive liquid, allowing for direct contact between the cooling liquid and the components, resulting in more efficient cooling and higher power density. Several service providers are offering immersion cooling solutions tailored to high-density workloads, making it an attractive option for businesses seeking to optimize their data center operations.

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Market Challenges

The Immersion Cooling Market is experiencing significant growth due to the increasing demand for energy-efficient solutions in data centers. With the rise of energy-intensive applications such as cryptocurrency mining and blockchain technologies, the need for lower energy consumption and optimal temperatures becomes crucial. Data center operators are turning to immersion cooling to reduce energy costs and increase efficiency, leading to longer hardware lifetimes and improved mining power. However, challenges such as leakage, water usage, and heat dissipation must be addressed. The market caters to various sectors, including high-performance computing, artificial intelligence, and healthcare, offering versatility and customization through single-phase systems and cooling fluids. The simplicity and energy-saving capabilities of immersion cooling make it an attractive option for digital transformation, cloud services, and IoT functionality. The market’s scalability and ability to handle intense learning models and power densities make it a valuable investment for managed service providers and industries undergoing capital costs and hardware modification. The future of immersion cooling lies in its ability to adapt to changing industry dynamics, stringent laws, and the growing demand for low-energy solutions in home technologies.ImmerSION cooling systems have gained attention in the IT industry for enhancing infrastructure performance in data centers. Although it’s a developing technology, its impact on conventional IT facilities is minimal due to concerns about potential malfunctions from submerging electronic components in dielectric liquids. Skepticism persists among data center operators. However, immersion cooling has proven beneficial for high-performance computing, cryptocurrency mining, artificial intelligence, machine learning, and data mining applications. Despite these advantages, the adoption rate remains limited due to the perceived risks.

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Segment Overview

This immersion cooling market report extensively covers market segmentation by

Type 1.1 Single-phase immersion cooling1.2 Two-phase immersion coolingApplication 2.1 High-performance computing2.2 Edge computing2.3 Cryptocurrency miningGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Single-phase immersion cooling- The single-phase immersion cooling market witnessed significant growth in 2020, with this cooling method leading the market. In single-phase immersion cooling, IT components and systems are submerged in a hydrocarbon-based dielectric fluid, which absorbs the heat produced and is circulated around a chassis or tank to dissipate it. The coolant, a Newtonian fluid, remains in the liquid phase and is circulated using inexpensive, off-the-shelf hoses, pumps, and pipes. Cooling is achieved through standard dry coolers, radiators, or heat exchangers. Single-phase immersion cooling offers simplicity, easier operations, upfront affordability, and lower maintenance. The technology’s cost-effectiveness and energy efficiency are driving its demand, which is expected to continue rising. As consumers become more aware of the tradeoffs between two-phase and single-phase immersion, the demand for single-phase immersion cooling is projected to increase substantially during the forecast period. The single-phase immersion cooling segment’s substantial growth rate underscores its potential as a leading cooling solution in the data center industry.

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Research Analysis

The Immersion Cooling market is witnessing significant growth due to the increasing demand for energy-efficient solutions in various sectors. Immersion cooling offers cost advantages by reducing operational expenditures through lower energy consumption. This cooling technology is gaining popularity in data centers, especially those used for cryptocurrency mining and blockchain technologies, which generate large amounts of heat. The IoT capabilities of immersion cooling make it an ideal solution for cloud computing infrastructure in hyper-scale data centers. The global workforce’s increasing reliance on digital solutions for work and personal use is driving the demand for immersion cooling. The technology’s ability to cool IT components directly, including complex algorithms, is a significant advantage. The industry dynamics are influenced by the changing lifestyle, stringent laws, and the growing importance of capital costs. Hardware modification and Managed Service Providers are also contributing to the market’s growth. Single-phase immersion cooling systems are gaining traction in industries such as schools, electronics, and industry dynamics. The technology’s ability to reduce energy consumption and capital costs makes it an attractive option for various sectors, including e-commerce and IT components.

Market Research Overview

The Immersion Cooling Market is experiencing significant growth due to the increasing demand for energy-efficient solutions in various sectors. Immersion cooling offers cost advantages by reducing operational expenditures through lower energy consumption. This cooling technology is particularly beneficial for data centers, cryptocurrency mining, and blockchain technologies that generate vast amounts of heat. By maintaining optimal temperatures, energy costs are minimized, leading to increased efficiency and improved mining power. Immersion cooling also ensures hardware longevity and reliability, making it an attractive option for data center operators. However, concerns around leakage and water usage remain, necessitating the development of synthetic fuels and other heat dissipation solutions. The market is witnessing innovation in areas such as single-phase systems, artificial intelligence, and high-performance computing. Immersion cooling solutions are being adopted in various industries, including hospitals, schools, and digital solutions, as part of the digital transformation and cloud services. The market dynamics are influenced by factors such as changing lifestyle, stringent laws, and the shift towards low-energy solutions. The versatility and customization offered by immersion cooling make it a popular choice for managing service providers and hardware configurations. Key components of immersion cooling systems include tanks, pumps, heat exchangers, and cooling fluids. The market for cooling fluids is segmented into fluorinated fluids, mineral oil, and synthetic fuels. The market is expected to grow significantly in the coming years due to its energy-saving capabilities, scalability, and simplicity. Immigration cooling solutions are also being explored for use in edge computing and migrating policy institutes. The market is expected to continue its growth trajectory, driven by the increasing demand for energy efficiency and the need to manage the thermal throttling of high-performance IT components.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSingle-phase Immersion CoolingTwo-phase Immersion CoolingApplicationHigh-performance ComputingEdge ComputingCryptocurrency MiningGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

Technology

MemeMax Officially Launches, Introducing a Meme-Native Perpetual Trading Infrastructure

Published

25 minutes ago

April 21, 2026

SEOUL, South Korea, SHANGHAI and NEW YORK, April 21, 2026 /PRNewswire/ — MemeMax, a perpetual decentralized exchange (Perp DEX), has officially launched, positioning itself as a trading infrastructure purpose-built for the meme coin market.

As the memecoin sector has grown into a multi-billion-dollar asset class, the lack of derivatives infrastructure tailored to its unique dynamics has become increasingly evident. MemeMax enters the market aiming to address this gap by offering a perpetual trading environment designed specifically for meme-driven assets.

Major meme assets such as DOGE, PEPE, and WIF have historically exhibited extreme volatility driven by narrative cycles and community participation. However, existing trading platforms have struggled to fully accommodate these characteristics.

Why Traditional Perp DEX Models Fall Short for Meme Markets

Most existing perpetual DEXs were originally designed around assets like Bitcoin (BTC) and Ethereum (ETH), where liquidity depth, relatively stable volatility, and structured price discovery dominate market behavior.

Memecoins operate under a fundamentally different dynamic. Price movements are often driven less by fundamentals and more by narrative momentum, community coordination, and viral attention cycles. These assets tend to experience rapid expansions and collapses, often outpacing the assumptions embedded in traditional oracle and liquidation systems.

Despite this, most platforms continue to apply the same infrastructure across all asset classes—creating a structural mismatch when applied to meme markets. MemeMax takes a different approach:

rather than adapting meme assets to fit existing systems, it introduces a trading infrastructure designed specifically for meme-driven market behavior.

Trading the Full Meme Cycle

MemeMax is designed to enable users to trade across the entire lifecycle of a meme.

Shorting narrative breakdownsEntering early during revival phasesNavigating extreme volatility environments

To support this, the platform’s oracle and liquidation mechanisms are structured with high-volatility, lower-liquidity assets in mind, rather than being retrofitted from BTC-centric models

Redefining Trading as Participation

Another key distinction lies in how MemeMax reframes trading itself.

Rather than viewing trading as isolated execution, MemeMax positions it as continuous participation. On-chain user actions are interconnected within a broader system, where behavior contributes directly to the dynamics of the platform.

This reflects a broader shift in meme markets, where price formation is increasingly influenced not only by liquidity, but also by attention and user participation.

Max Points (MP): A Participation-Based Metric

At the core of the platform is Max Points (MP), a native utility system designed to quantify user engagement beyond simple trading volume.

MP is calculated based on multiple dimensions, including:

Profit and loss (P&L) experienceConsistency of platform activity

Note: Incorporating “time spent in positions” into the calculation is planned as an additional feature in a future update.

By incorporating these factors, MemeMax moves away from purely volume-driven incentive models and introduces a system that captures holistic user participation.

MP is expected to serve as a foundational metric across the ecosystem, with applications in reward distribution, seasonal events, and access to platform features. Early participation is designed to provide compounding advantages as the ecosystem evolves.

Max Points (MP): An Activity Reward System

As part of the platform’s reward system, Max Points (MP) exist to reward users for their activities. To encourage consistent user participation rather than just focusing on trading volume, MP operates on a flexible seasonal basis. Adapting to market trends, each season introduces new objectives and various forms of rewards, such as airdrops, recognizing the broader value of ecosystem participation beyond simple PnL.

Staking (Coming Soon)

The staking feature is currently in preparation and will be officially launched in the future as the platform continues to expand.

REKT Pack (In Preparation)

Additionally, it has been confirmed that a “REKT Pack” is currently in preparation. This feature aims to add a layer of entertainment by playfully sublimating user liquidations into meme culture, turning the unfortunate event of getting “rekt” into an engaging and fun experience for the community.

Seasonal Structure for Continuous Expansion

The platform operates on a continuously live trading environment, complemented by recurring seasonal events.

Each season introduces new participation mechanics and reward structures without resetting existing user data. This allows MemeMax to maintain continuity while continuously evolving alongside market dynamics.

Toward a Dedicated Financial Layer for Meme Markets

As memecoins continue to evolve into a distinct segment of the crypto market—driven by community behavior and narrative cycles—the need for specialized infrastructure has become more apparent.

MemeMax positions itself within this trend by treating memes not simply as speculative assets, but as behavior-driven market primitives, embedding these dynamics directly into its trading architecture.

According to the team, “MemeMax is not just another exchange listing meme assets—it is designed as the financial infrastructure that the meme ecosystem has been missing.”

Now Live and Closed Beta Successfully Concluded

A closed beta test was held on April 14 and successfully concluded with great interest from participants.

MemeMax is now live, with users able to access perpetual trading immediately. Participants can begin accumulating Max Points (MP) through on-chain activity and take part in upcoming seasonal events and reward programs. Early users may benefit from first-mover advantages in MP accumulation, positioning themselves favorably within the platform’s evolving incentive structure.

Learn More

Homepage: https://go.mememax.com/official-ptradeDocs: https://docs.mememax.comX (Twitter): https://x.com/MemeMax_Fi

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SOURCE MemeMax

Technology

Sonata Software Achieves AWS Migration and Modernization Competency Status

Published

25 minutes ago

April 21, 2026

EAST BRUNSWICK, N.J. and BENGALURU, India, April 21, 2026 /PRNewswire/ — Sonata Software (NSE: SONATSOFTW) (BSE: 532221), a leading AI-first Modernization Engineering company, today announced that it has achieved Amazon Web Services (AWS) Migration and Modernization Competency status.

This designation recognizes Sonata Software’s technical expertise and customer experience in helping enterprises accelerate application migration and modernization on AWS. It also reflects the company’s capabilities in supporting organizations as they modernize critical applications, improve operational efficiency, and build agile, resilient, and scalable digital platforms.

The AWS Migration and Modernization Competency helps customers identify AWS Partners with validated capabilities in migrating and modernizing applications from on-premises environments or other cloud platforms. This designation reflects Sonata Software’s capabilities in supporting customers across transformation initiatives spanning application migration, modernization, and optimization on AWS.

“Achieving the AWS Migration and Modernization Competency is an important milestone for Sonata Software and reflects our continued focus on modernization-led transformation,” said Manu Swami, Chief Technology Officer at Sonata Software. “For many enterprises, application modernization is now central to improving resilience, accelerating software delivery, and creating a more adaptable technology foundation. Our focus is on helping clients reduce technical debt, modernize with engineering rigor, and build platforms that support continuous innovation at scale.”

“Achieving the AWS Migration and Modernization Competency reinforces Sonata Software’s position as a trusted partner for enterprises pursuing large-scale transformation,” said Anthony Lange, Chief Revenue Officer at Sonata Software. “Our clients are looking for modernization programs that move quickly, reduce risk, and deliver visible business impact. This recognition strengthens our ability to take that message to the market and underscores the value we bring in helping customers accelerate outcomes through our partnership with AWS.”

Sonata Software continues to strengthen its AWS-aligned capabilities across cloud migration, application modernization, data transformation, platform engineering, and AI-enabled software delivery. In addition to the AWS Migration and Modernization Competency, Sonata has recently achieved AWS DevOps and Generative AI Competencies, along with key AWS service certifications, further reinforcing its ability to help enterprises simplify complexity, modernize business-critical systems, and derive value from their AWS investments.

About Sonata Software

Sonata Software is an AI-first modernization engineering company that helps enterprises transform legacy systems into intelligent, scalable business platforms. Powered by its Platformation™ framework and Harmoni.AI platform, Sonata delivers AI-led modernization across cloud, data, AI, Dynamics, test automation, and managed services. Headquartered in Bengaluru, India, Sonata has more than $1.2 billion in revenue and 6,400+ AI engineers supporting global delivery across regions including the US, UK, India, Malaysia, Mexico, Australia, DACH, and the Nordics. With deep partnerships across Microsoft, AWS, Salesforce, and Snowflake, Sonata helps Fortune 500 enterprises accelerate innovation, improve efficiency, and drive sustainable growth.

For more information, please visit https://www.sonata-software.com/

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Technology

BELLA+CANVAS Brings Coachella 2026 Merchandise to Life with Immersive “Museum of Merchandise” Experience

Published

25 minutes ago

April 21, 2026

Premium apparel leader transforms festival merch into a living archive of culture, creativity, and self-expression

INDIO, Calif., April 21, 2026 /PRNewswire/ — BELLA+CANVAS, the industry leader in premium blank apparel, successfully concluded its role as the official blank apparel provider for the Coachella Valley Music and Arts Festival 2026 merchandise program, delivering both product and a standout on-site activation across two record-setting festival weekends.

At the heart of Coachella’s merchandise ecosystem, BELLA+CANVAS powered official festival products featuring a custom “printed on BELLA+CANVAS” neck label, giving fans a deeper connection to the garments they take home as wearable memories.

Extending beyond product, the brand introduced a first-of-its-kind immersive installation, “Coachella Merchandise: Then and Now — A Retrospective of Coachella Over the Years”. The design-forward, walk-through experience hosted by BELLA+CANVAS reimagined festival merchandise as both cultural archive and creative canvas. Hundreds of festivalgoers explored “Coachella: Then & Now”, revisiting standout pieces from past years while engaging in live, on-site customization.

At the “Museum of Merchandise” experience, guests were invited to print the vintage Coachella designs onto new BELLA+CANVAS t-shirts and sweatshirts of their choosing, blending past and present through personal style. With eight archival designs and eight premium garment options, attendees created unique combinations that reflected their individuality. Through live customization and past inspiration, the experience transformed nostalgia into one-of-a-kind, wearable pieces tied to each guest’s festival journey.

Across both weekends (April 10–12 and April 17–19), the “Museum of Merchandise” drew strong engagement. From festivalgoers, creators, and a curated network of industry influencers, including screen printers, merch designers, and apparel decorators, the experience was amplified in real time across digital platforms.

“Festival merchandise today is more than something you buy. It’s something you become part of,” said Megan Spire, Executive Vice President of Sales and Marketing, BELLA+CANVAS. “At Coachella, BELLA+CANVAS set out to elevate the role of the blank and show how it serves as the foundation for cultural storytelling, creativity, and identity.”

In addition to festivalgoers, media and partners were also offered exclusive access to guided walkthroughs, behind-the-scenes insights into the evolution of festival merchandise, and conversations at the intersection of fashion, music, and experiential storytelling.

As festival merchandise continues to evolve into a form of cultural currency, BELLA+CANVAS’ presence at Coachella 2026 reinforced its position not only as a supplier but as a defining force behind how those stories are created and worn.

About BELLA+CANVAS
BELLA+CANVAS is a premium apparel company redefining the role of the “blank” clothing product in modern fashion, retail, and brand storytelling. Known for its elevated quality, on-trend fits, and commitment to innovation, the company partners with leading brands, creators, and cultural institutions to power high-impact merchandise and experiential moments. By combining fashion-forward design with scalable production capabilities, BELLA+CANVAS sits at the intersection of apparel, creativity, and culture while serving as the foundation behind some of today’s most influential branded experiences.

Social:
Instagram: https://www.instagram.com/bellacanvas/
LinkedIn: https://www.linkedin.com/company/bellacanvas/

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