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poolside and AWS announce strategic agreement to enable secure, customized generative AI for software engineering on Amazon Bedrock and Amazon Elastic Cloud Compute (EC2)

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2 years ago

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New offering will make it easier for customers to run poolside in their existing AWS environmentpoolside software engineering foundation models are now available on Amazon Elastic Cloud Compute (EC2) and coming soon to Amazon Bedrockpoolside leverages AWS Trainium chips to power inference for generative AI models

LAS VEGAS, Dec. 4, 2024 /CNW/ — At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN) and poolside, the frontier artificial intelligence (AI) unicorn valued at $3 billion in an October funding round, today announced a multi-year agreement to make poolside’s generative AI Assistant and foundation models (FMs) available in Amazon Bedrock. Amazon Bedrock is a fully-managed service that offers developers access to high-performing models from leading AI companies through a single API. As a result, enterprise customers will soon be able to customize poolside’s generative AI Assistant for software development with their own data, leveraging the security, privacy, and performance of AWS.

As part of the agreement, poolside will also leverage AWS Trainium chips to power inference for its malibu and point foundation models, enabling optimal price performance for customers. AWS Trainium is a high-performance machine learning chip designed to reduce the time and cost of running generative AI models. AWS customers are now able to deploy poolside securely on Amazon Elastic Cloud Compute (EC2) and will soon be able to so through Amazon Bedrock, relying on Amazon EC2 Trainium instances for inference.

Solving for the generative AI needs of enterprise organizations
Bringing poolside’s models to Amazon Bedrock and EC2 provides enterprise customers of both companies with a unique advantage to solving complex software engineering tasks and driving development productivity for their organizations through generative AI. poolside FMs are designed to be fine-tuned with each business’s code and data, producing a proprietary generative AI model and software engineering assistant for that specific business. poolside in Amazon Bedrock and EC2 will enable enterprise organizations to meet security, privacy and compliance concerns and quickly deploy their custom generative AI models. AWS customers will be able to deploy poolside models where their data is stored, within their firewalls, on the world’s most secure cloud, and with no data shared back with poolside.  

poolside’s Reinforcement Learning From Code Execution Feedback (RLCEF) technique runs on AWS today, powering approximately one million container images, while allowing for 10,000 code executions per minute. RLCEF allows poolside to generate synthetic training data at scale by exposing models to realistic coding tasks in real-world code bases, providing feedback based on code execution, and employing a large-scale Reinforcement Learning approach for training. Proving RLCEF at scale is what allows poolside models to train on increasingly more data without relying on any of their customers’ data – enabling enterprise customers to deploy models securely and privately.

“We’ve been incredibly impressed with the AWS team and are excited to partner on this journey to unlock more of the potential of AI for software development,” said poolside CEO Jason Warner. “Today, the majority of developers sit within an enterprise environment where access to these tools is scarce and their full potential is not yet realized. Companies of this scale need a tailored model that can both capture their proprietary knowledge and learn from their interactions over time. That is what we’ve built, and AWS’s reputation and depth within the enterprise is key to accelerating adoption and impact.”

“Giving AWS customers the flexibility to run poolside in Amazon Bedrock or on their own EC2 instances will further enhance their ability to innovate with generative AI,” said Dave Brown, Vice President, AWS Compute & Networking Services. “poolside offers a unique solution for software engineering teams of large enterprise customers looking to build and scale generative AI applications through foundation models without sacrificing privacy and security. It’s yet another way for enterprise organizations to leverage their internal knowledge base to build proprietary, tailored solutions.”

Streamlined procurement, contracting, and budgeting through their relationship with AWS makes it even easier for AWS customers to experiment securely with poolside.

Models for specific use cases
AWS is the first cloud provider to offer fully-managed models from poolside. The poolside Assistant is powered by models ideal for software development and coding-related use cases: poolside’s malibu and point generative AI models. poolside’s FMs are trained on the world’s largest pool of code execution data and fine-tuned on how large enterprises write software. malibu is highly versatile and excels at tackling complex engineering challenges, delivering intricate code generation and test and documentation generation. point is engineered for rapid code completion, leveraging advanced context awareness to accurately predict developers’ needs. point offers real-time suggestions for algorithm optimization and design patterns. With poolside, Amazon Bedrock customers will soon have their own proprietary models, fine-tuned on their own data, that continuously learn how their developers write code.

About poolside
poolside is building the world’s most capable AI for software development. Its foundation model – built from the ground up – gives companies a private and secure alternative that can be tailored to their environment and that continuously learns from their usage and interactions. Headquartered in the U.S., poolside has amassed a powerhouse team of applied researchers and engineers from Deepmind, Yandex, Amazon, Uber, and more, and a go-to-market team led by Paul St. John, previously CRO at GitHub. poolside is backed by Bain Capital Ventures, DST Global, Felicis Ventures, Redpoint Ventures, and other institutional investors as well as corporates and leading angel investors. For more information, visit www.poolside.ai.

poolside Media Contacts
press@poolside.ai

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SOURCE poolside

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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3 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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4 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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4 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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